scholarly journals DEVELOPMENT OF THE SHARING ECONOMY AS A NEW FORM OF CONSUMER COOPERATION IN THE CONDITIONS OF DIGITALIZATION

2021 ◽  
Vol 9 (1) ◽  
pp. 176-180
Author(s):  
Ol'ga Repushevskaya ◽  
Nika Lagvilava

The modern economy is going through a series of changes that relate to digital technologies. This was reflected, for example, in the fact that almost every commercial company has its own Internet site, with the help of which the company informs its potential client. It is believed that in our time mobility prevails, and therefore it becomes less and less profitable and inconvenient to have a large amount of private property. Consumer cooperation as a sharing economy is an alternative, non-standard form of doing business. Consumer cooperation relies on shareholders, and the digital sharing economy relies on its consumers, namely, used goods that are transferred (temporarily or permanently) from one consumer who no longer needs them to another who needs them. Thus, the sharing economy, like consumer cooperation, is flexible enough and can cover several areas of economic activity. Consumer cooperatives can be: production, transport, etc. Almost everything can be consumed together with the help of sharing: transport, housing, etc. These forms may well replace traditional business.

2020 ◽  
Vol 16 (5) ◽  
pp. 800-821
Author(s):  
E.V. Popov ◽  
K.A. Semyachkov

Subject. The article addresses economic relations that are formed in various areas of economic application of digital platforms. The target of the research is the modern economy of digital platforms across different economic activities. Objectives. The aim is to systematize principles for share economy formation in the context of the digital society development. Methods. We employ general scientific methods of research. Results. The study shows that the development of digital platforms is one of the most important trends in the development of the modern economy. We classified certain characteristic features of modern digital platforms, analyzed principles for their creation. The paper emphasizes that the network effects achieved through the use of digital platforms are an important factor in the development of the share economy. The network effect describes the impact of the number of the platform users on the value created for each of them. The paper also considers differences in the organization of traditional economy companies and companies that are based on the digital platform model, reveals specifics of changes in socio-economic systems caused by the development of digital platforms, systematizes principles of the sharing economy formation in the context of the digital society development. Conclusions. The analyzed principles for sharing economy development on the basis of digital platforms can be applied to create models for the purpose of forecasting the transformation of economic activity in the post-industrial society.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiago Oliveira ◽  
Iolanda Barbeitos ◽  
Antonela Calado

PurposeThe purpose of this paper is to examine use and sharing economy (SE) continuance intention, and the mediation effects of use between individuals' motivations and SE continuance intention. A theoretical model is developed to explain use and SE continuance intention as intrinsic and extrinsic motivated behaviour, as proposed by self-determination theory. Factors are derived from SE context and supported by published research on SE.Design/methodology/approachThe partial least squares path modelling (PLS-PM) technique is used to test the model in a quantitative study involving 256 users of SE services.FindingsFindings suggest that use and SE continuance can be explained by concurrent intrinsic and extrinsic motivations. Moreover, high environmental concerns may restrain the use of SE services. Findings show that continuance intention is influenced by current use of SE services. Moreover, the study emphasizes the mediation effect of use between intrinsic and extrinsic motivation and SE continuance intention.Research limitations/implicationsThe analysis of use behaviour should be complemented with other measures of use and with data provided by qualitative methods of research. Further research should also consider the effect of different control variables and mediation effects.Practical implicationsBrand managers and companies providing services through digital platforms should address individuals' needs in order to stimulate voluntary engagement in persistent SE practices.Social implicationsThis study informs the consumer in general so that the SE can develop its potential alongside an economy based on the ownership of private property.Originality/valueThis study extends findings on continuance intention research by offering internal motivation factors as predictors of post-adoption behaviour and emphasizes the role of use on SE continuance intention.


Africa ◽  
2020 ◽  
Vol 90 (4) ◽  
pp. 683-700
Author(s):  
Jovia Salifu

AbstractFor many decades, anthropologists have debated the question of matriliny, with some expressing concerns about its prospects of survival in a modern economy of private property and greater economic differentiation. In continuing this debate, this article provides new and contemporary evidence of the continued relevance of matriliny as a kinship practice that shapes the daily conduct of women. Using ethnographic evidence from the Asante town of Offinso in Ghana, the article demonstrates the crucial role of matrilineal kinship through the economic experiences of two market women living with their respective husbands. The evidence shows that the persistence of economic values that encourage female enterprise, norms of kinship that privilege maternal relations over paternal ones and marriage conventions that allow spouses to maintain separate economic resources create a social and economic environment in which women actively assert their independence from husbands. Women's strong allegiance to their matrilineage is mirrored in their economic conduct, further accentuating the antithesis between conjugal and lineage bonds. Put together, these factors point to greater social and economic autonomy for Asante women.


2020 ◽  
Vol 14 (79) ◽  
pp. 79-88
Author(s):  
G. N. Chernukhina ◽  

He article discusses the current state and trends in the development of the sharing economy as a business model. Initially, the sharing economy assumed an exchange between people, but businessmen quickly learned to use the growing popularity of the trend. Companies began to provide platforms for sharing goods.The growing number of mobile and online platforms that effectively connect people who have underutilized assets with people who want to use them, allows you to advertise and sell products widely. In the sharing economy, the role of the consumer is changing to a two-way one, with consumers acting as buyers and suppliers of resources.By “sharing economy” the author understands such a social model, where there is a conscious rejection of private property in favor of collective, and this refusal is associated not with a lack of money, but with a desire to expand their capabilities.The economy of shared consumption today affects most areas of everyday life, changing the methods of transportation (Uber app, BlaBlaCar, Delimobil), living conditions in travel (on Airbnb), ways of entertainment (Netflix and YouTube, etc.), performing tasks (TaskRabbit itself), financing (Kickstarter), etc.Continuing the research, the author found that a number of prerequisites influenced the emergence and development of this business model, for example, the development of the Internet, a change in thinking in favor of a more open and trusting (for example, a trip with strangers to the BlaBlaCar site), a lack of desire to save for a long time to purchase property, urbanization, etc.


e-Finanse ◽  
2019 ◽  
Vol 15 (2) ◽  
pp. 1-7
Author(s):  
Leszek Dziawgo ◽  
Danuta Dziawgo

AbstractThe aim of this article is to present Investment Crowdfunding (ICF) in a perspective wider than merely as a new form of financing a certain category of business ventures. Selected aspects of ICF as a phenomenon that is a manifestation of the conflict between economic freedom and regulations and financial market institutions will be emphasized. New concepts of the part of the modern economy in the period of digitization, referred to as the collaborative economy, mesh economy, or sharing economy, should also be taken into account. The issues of excessive and restrictive regulation of the financial market will be presented in this context, as well as the constraints and risk factors of ICF operation and the Polish ICF experience.The study hypothesises that Investment Crowdfunding is a viable alternative for financing micro and small economic projects, if compared to the traditional and over-regulated forms of financing. The usefulness of Investment Crowdfunding concerns primarily economic projects of the start-up category. The study uses the following research methods: critical analysis of the literature of the issue, descriptive and comparative analysis, case study, and deduction.The theoretical considerations and examples presented in the article should be treated with appropriate research caution. However, they make it possible to positively verify the hypothesis.


Author(s):  
Evgenii F. Avdokushin ◽  
◽  
Elena G. Kuznetsova ◽  

Digitalization is becoming a powerful transformative factor in the modern economy, spawning new industries and modernizing traditional ones. The service sector is becoming one of those traditional industries. Digitalization is taking the industry to a new level with an ever-expanding horizon - the emerging sharing economy [collaborative consumption economy (CCE)] (ESP). The ESP service segment is complemented by a sharing economy (ESI), i. e. production services, forming a general sharing model as a symbiosis of production, exchange and consumption, gradually integrating this system into the model of the modern economy. The article considers ESP as part of the sharing economy, contributing to the formation of anti-consumerism, with a high degree of consumer responsibility to the environment, inclusiveness. The sharing model is interpreted as a symbiosis of ESP and ESI. The economy of sharing in combination with ESP gives the interpretation of sharing the necessary theoretical and practical completeness, complexity and creates the preconditions for the promotion of sharing in such a configuration as a new model of economic development.


2018 ◽  
Vol 10 (11) ◽  
pp. 3919 ◽  
Author(s):  
Bianca Tescașiu ◽  
Gheorghe Epuran ◽  
Alina Tecău ◽  
Ioana Chițu ◽  
Janez Mekinc

Sharing economy represents a new business model with an increasing impact on economic life by generating consequences for the traditional business sector. Considering its development during the last years, it is important to know how the governance system should react to the new challenges determined by this kind of doing business. The aim of the article is to identify and analyze some general issues regarding the impact on the sharing economy in tourism, based on a study regarding the needs determined by this business model in Brașov. Considering that tourism is a relevant sector for the “sharing” business type, the authors considered it important to get opinions about the way that the local authorities and stakeholders should contribute to the creation of a regulatory framework for sharing tourism, so, two focus-groups were organized. The respondents were chosen so that all kinds of stakeholders involved in tourism were represented. The results of the research revealed that even though there are some provisions regarding this sector, and despite the fact that local and regional authorities are preoccupied about regulations in sharing tourism, the most representative part of this sector is unregistered and it works according to its own rules.


2014 ◽  
Vol 42 (4) ◽  
pp. 14-21 ◽  
Author(s):  
Stephen Denning

Purpose – Many new businesses are being formed to offer shared products and services. The author describes this trend as an access economy, which offers customers the benefits of disintermediation - tourist accommodations without hotel chains, local transportation without taxi companies, peer-to-peer lending without banks, retail storefronts with brokers and leases. The paper aims to analyse the factors that are driving its growth. Design/methodology/approach – The author offers five strategies for success in the access economy and describes how firms are using them to gain competitive advantage. Findings – The sharing economy has produced three phenomena – the shredding of vertical value chains, the creation of vast new horizontal value chains, and the social change of people preferring access to ownership or accepting the benefits of access. Together they bring significant economic and social changes to business and society. Practical implications – Some companies are beginning to adjust to the generational shift from ownership to access by deemphasizing the sale of things and refocusing their business practices on managing every aspect of their client’s value chain – what they call being a “solution provider.” Social implications – Instead of planning their lives on the premise of acquiring and owning more private property, a new generation of web adventurers, mostly young people, is finding meaning and satisfaction in having shared access to things and interacting with other people in the process. Originality/value – Each business will likely have a unique take on the best way to compete is this emerging environment given how much its customers value access and accept sharing. The author’s five possible strategies provide a starting point for corporate competitive scenarios.


2018 ◽  
Vol 8 (2) ◽  
pp. 1 ◽  
Author(s):  
Pawel Dec ◽  
Piotr Masiukiewicz

Economics sharing is one of the most amazing and provoking phenomena with which we face in the modern economy. The purpose of this article is to show the specificity of sharing economy and its international outreach. The phenomenon of sharing economy is a phenomenon of recent years in developed countries; being a social response to the crisis, the debt trap, high profits of big corporations, environmental destruction and waste of raw materials and products. Development of the sharing economy indicates that started a new period of market education and economic rationality in consumer behavior. National governments will have to take a stand on the issue of regulation and taxation of transactions in the new market segment, which is the sharing economy. the article makes an important issue which is the future and opportunities faced by the sharing economy. The authors conduct synthetic quantitative analysis of this phenomenon, not forgetting the presentation of critical comments.


2006 ◽  
Vol 45 (3) ◽  
pp. 327-339
Author(s):  
Ilhan Niaz

This historical survey examines the relationship between proprietorship, state structure, and cultures of power, over the broad expanse of South Asian History. In doing so the focus is kept upon the major Indian empires (Maurya, Delhi Sultanate, Mughal, British). The paper maintains that in continental bureaucratic empires that manifest arbitrary cultures of power the rulers perceive the state and the country as a personal estate. Consequently, the level of insecurity even within the elite, which can be dispossessed by the ruler, is remarkably high. Pervasive insecurity means that the incentives to work, save, and invest, are greatly diminished, and the creativity and enterprise that sustain qualitative improvement in the economic and technological base are by and large lacking. This pattern manifests itself more or less consistently until the British period when, for a number of reasons, private property, the rule of law, and other reforms are introduced. A new dynamic gains momentum an the basis for a modern economy are laid.


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