THE EFFECT OF RELIGIOSITY, BRAND IMAGE AND WORD OF MOUTH ON CUSTOMER'S DECISION TO APPLY FOR INSURANCE PT PRUDENTIAL UNIT SYARIAH

This study aims to analyze the effect simultaneously and partially between the variables of Religiosity, Brand Image, and Word of Mouth on the customer decision process in applying for prudential sharia insurance. This research is quantitative. The data used are primary data by distributing questionnaires to 100 respondents and secondary data obtained by conducting a literature study. Sampling was done by using a quantitative purposive sampling technique. The data analysis method uses multiple linear regression. The results of this study indicate that there is a simultaneous influence on the variable Religiosity, Brand Image, and Word of Mouth on the customer decision process. The results of this study also indicate partially that Religiosity, Brand Image, and Word of Mouth significantly influence customer decision processes. The results of the determination show that the customer decision process can be explained by the variable Religiosity, Brand Image, and Word of Mouth by 31.1%. This means that there is a 68.9% (100% -31.1%) variance of the dependent variable explained by other factors not included in this study.Keywords: Syariah Insurance; PT Prudential; customer’s decision

Download Full-text

KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i02.1267 ◽

2020 ◽

Vol 4 (02) ◽

Author(s):

Sontyan Iqbal Wibisono ◽

Djumali Djumali ◽

Bambang Mursito

Keyword(s):

Quantitative Method ◽

Brand Image ◽

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

Purchase Decision ◽

Purchasing Decisions ◽

Literature Study ◽

Analysis Technique ◽

Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

Download Full-text

SUSTAINABILITY MARKETING, DITINJAU DARI INOVASI BISNIS, SIKAP KONSUMEN DAN LOYALITAS (STUDI PADA PT. KERETA API INDONESIA DAOP VI YOGYAKARTA)

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i02.1259 ◽

2020 ◽

Vol 4 (02) ◽

Author(s):

Annisa Octavia ◽

Istiatin Istiatin ◽

Djumali Djumali

Keyword(s):

Data Analysis ◽

Quantitative Method ◽

Secondary Data ◽

Sampling Technique ◽

Consumer Attitudes ◽

Primary Data ◽

Literature Study ◽

Business Innovation ◽

Analysis Technique ◽

Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the variables of business innovation, consumer attitudes, and loyalty to sustainability marketing. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. The method used is descriptive quantitative method. The population in this study is not infinite and the sample used is 100, where the sampling technique uses accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of business innovation, consumer attitudes, and loyalty simultaneously on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 2) There is an effect of business innovation on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 3) There is an influence of consumer attitudes on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 4) There is an effect of loyalty on sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. Keywords: Sustainability Marketing, Business Innovation, Consumer Attitudes, Loyalty

Download Full-text

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i02.1261 ◽

2020 ◽

Vol 4 (02) ◽

Author(s):

Tulus Dwi Prasetyo ◽

Istiatin Istiatin ◽

Bambang Mursito

Keyword(s):

Product Innovation ◽

Word Of Mouth ◽

Sampling Technique ◽

Primary Data ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Literature Study ◽

Website Quality ◽

Quality Product ◽

Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

Download Full-text

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI KUALITAS PRODUK, PERSEPSI RESIKO, DAN KEPERCAYAAN (STUDI PADA MAHASISWA UNIVERSITAS ISLAM BATIK SURAKARTA)

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i02.1306 ◽

2020 ◽

Vol 4 (02) ◽

Author(s):

Refris Ridha Zaindhika ◽

Burhanudin Ahmad Yani ◽

Fithri Marwati

Keyword(s):

Risk Perception ◽

Product Quality ◽

Secondary Data ◽

Primary Data ◽

Purchasing Decisions ◽

Literature Study ◽

Analysis Technique ◽

Quality Product ◽

Quality Risk ◽

Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between variables of product quality, risk perception, and trust on shopee e-commerce purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous influence and which variable is the most dominant in influencing shopee e-commerce purchasing decisions on students of the Islamic University of Batik Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 2,797 students and the sample used was 100, where the sampling technique used accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of product quality, risk perception, and trust have a simultaneous effect on purchasing decisions of e-commerce shopee on students of the Islamic University of Batik Surakarta, 2) There is an effect of product quality on purchasing decisions e-commerce shopee for students of the Islamic University of Batik Surakarta, 3) There is an effect of risk perception on shopee ecommerce purchasing decisions for students of the Islamic University of Batik Surakarta, 4) There is an effect of trust on shopee e-commerce purchasing decisions for students of the Islamic University of Batik Surakarta. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

Download Full-text

Perancangan Destination Branding Desa Wisata Kerta di Kecamatan Payangan Kabupaten Gianyar

JURNAL DESTINASI PARIWISATA ◽

10.24843/jdepar.2019.v07.i01.p17 ◽

2019 ◽

Vol 7 (1) ◽

pp. 111

Author(s):

Eka Sita Michandani ◽

I Nyoman Sukma Arida

Keyword(s):

Group Discussion ◽

Secondary Data ◽

Sampling Technique ◽

Qualitative Description ◽

Data Sources ◽

Primary Data ◽

Literature Study ◽

Destination Branding ◽

Logo Design ◽

Tourist Village

This research was made to build a design of destination branding for Tourist Village Kerta in Payangan Districts, Gianyar Regency. The Method that being used is qualitative description. The informant determination technique that being used are purposive sampling technique. The data sources that being used are secondary data sources and primary data sources. The Primary data on this report is a data that comes from the observation, focus group discussion (FGD) and interview. While the secondary data on this report comes from the documentation and literature study to completed the primary data. The result from this research showing us that a brand from Tourist Village Kerta is a Climatic Village. Climatic Village was choosen as Tourist Village Kerta brand because Kerta Village has won many awards as Climatic Village. The logo design of Kerta Village as Climatic Village is described with four components such as a bamboo, a cow or a cattle, human and a temple. The bamboo, cattle and human was connected to the Tri Hita Karana concept, while the temple showing us the connection between human and the God. Keywords: Destination Branding, Tourist Village Kerta, Climatic Village

Download Full-text

Application Of Integrated Electronic Licensing (Online Single Submission) In Pekalongan City

Jurnal Daulat Hukum ◽

10.30659/jdh.v3i1.8680 ◽

2020 ◽

Vol 3 (1) ◽

pp. 245

Author(s):

Aynun Nurmayanti ◽

Widayati Widayati

Keyword(s):

Data Analysis ◽

Digital Signature ◽

Government Regulation ◽

Transition Period ◽

Descriptive Analysis ◽

Secondary Data ◽

Study Data ◽

Primary Data ◽

Analysis Method ◽

Literature Study

This study aims to determine and analyze licensing arrangements that seek to be integrated electronically (Online Single Submission-OSS) in legislation, the application of OSS in Pekalongan City, and to know and analyze the constraints of OSS implementation in Pekalongan City and its solutions. This study uses a sociological juridical approach with descriptive analysis research specifications. The data used are primary data and secondary data obtained through interviews and literature study. Data analysis method used is qualitative analysis. Furthermore, based on the results of the study it can be concluded: that 1) Government Regulation Number 24 of 2018 On Electronically Integrated Business Licensing seeks to regulate all licenses in Indonesia, but in practice the implementation can only reach a portion of licensing in Indonesia; 2) The issuance of PP 24/2018 does not regulate the transition period of its enactment, the OSS system is not ready, the NSPK has passed the stipulation 15 (fifteen) days since the issuance of the PP, the OSS system has not used Digital Signature, and the weak aspects of supervision, and inefficiency in obtaining permits.Keywords: OSS; Integrated Business Licensing; PP; NSPK.

Download Full-text

The Effect of Customer Satisfaction on Customers Loyalty at the Green Mart Supermarket in Namrole City

10.31219/osf.io/x7guk ◽

2021 ◽

Author(s):

M Chairul Basrun Umanailo

Keyword(s):

Customer Satisfaction ◽

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

Literature Study ◽

Long Time ◽

Quality Of Products ◽

The City ◽

Positive Effect

This study aims to determine the effect of customer satisfaction on buyer loyalty at Green Mart in Namrolesupermarkets. This research is quantitative. This research took place in the city of Namrole with the object of research at the Green Mart Supermarket. Sources of data in this study are primary data and secondary data. The data collection techniques in this research were survey and literature study. Sampling was done by non-probability sampling with a purposive sampling technique. The data analysis in this study used regression analysis. This analysis is used to examine the effect of customer satisfaction on loyalty. The results showed that customer satisfaction has a positive effect on loyalty. This implies that, if customer satisfaction increases, loyalty also tends to increase, if a customer is satisfied with the value provided by the products sold and the services received from Supermarkets, Green Mart is very likely to become loyal customers to Supermarkets. Green Mart for a long time. However, if customer satisfaction decreases, loyalty tends to decrease. Increased customer satisfaction is influenced by several factors, including the product and quality of products sold by various stores and according to the market tastes of shop consumers, friendliness, speed of service, and ease of transactions.

Download Full-text

ANALISIS FAKTOR PENYEBAB KREDIT MACET PADA PT. BPR BANJAR ARTHASARIGUNA TASIKMALAYA

Responsive ◽

10.24198/responsive.v3i2.29130 ◽

2020 ◽

Vol 3 (2) ◽

pp. 77

Author(s):

Moch. Benny Alexandri ◽

Michelia Putri Catherina Sujatna

Keyword(s):

Hypothesis Test ◽

Secondary Data ◽

Sampling Technique ◽

Primary Data ◽

Contributing Factors ◽

Literature Study ◽

Probability Sampling ◽

Purposive Sampling ◽

Rural Credit ◽

Analysis Technique

ABSTRAKPenelitian ini bertujuan untuk mengetahui faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Pengumpulan data primer dilakukan dengan menggunakan kusioner dan melakukan wawancara, sedangkan untuk data sekunder diperoleh melalui studi kepustakaan. Populasi dalam penelitian ini adalah nasabah kredit macet pada PT. BPR Banjar Arthasariguna pada tahun 2018 yang berjumlah 46 orang. Teknik pengambilan sampel dilakukan dengan non probability sampling menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah uji regresi linear berganda, uji asumsi klasik, uji hipotesis, dan korelasi determinasi.Hasil dari penelitian ini variabel yang paling dominan adalah faktor esktern bank. Berdasarkan hasil penelitian maka dapat ditarik kesimpulan bahwa terdapat pengaruh faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Dimana besarnya kontribusi faktor penyebab kredit macet terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya menunjukkan adanya pengaruh yang sedang.Kata Kunci : Kredit Macet, NPL, Bank Perkreditan Rakyat AbstractThis research aims to determine the factors internal bank and factor external bank of causing non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. The research method that was used in this research is descriptive quantitative approach. Primary data were collected by using questionnaires and conducting interviews, while for secondary data obtained through literature study. The population in this study is non performing loans customers at PT. BPR Banjar Arthasariguna in 2018 as many as 46 people. The sampling technique that was used is non probability sampling and done by using purposive sampling technique. The data analysis technique that was used is a multiple linear regression test, classic assumption test, hypothesis test, and the coefficient of determination.The results of the research are the most dominant variable is factor external bank. Based on the results of the study it can be concluded that there is an influence of factor internal bank and factor external bank to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. Where the magnitude of the contributing factors causing of non performing loans to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya showed a moderate influence.Keywords: Non Performing Loans, NPL, Rural Credit

Download Full-text

PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH WOM TERHADAP NIAT BELI PRODUK NUTRISI MEREK HERBALIFE

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i04.p12 ◽

2019 ◽

Vol 8 (4) ◽

pp. 2209

Author(s):

Komang Priti Elizabeth Fallo ◽

Ni Wayan Sri Suprapti

Keyword(s):

Data Analysis ◽

Purchase Intention ◽

Word Of Mouth ◽

Brand Image ◽

Sampling Technique ◽

Descriptive Statistics ◽

Primary Data ◽

Multiple Test ◽

Image Variables

The aim of the study was to analyze the role of brand image in mediating the influence of word of mouth on the purchase intention of Herbalife brand nutrition products in Denpasar City. The sample was 100 people with non probability sampling technique. Primary data was obtained by distributing questionnaires and analyzed using descriptive statistics of the average count and inferential statistics in the form of path analysis and multiple test. The results of data analysis showed that the word of mouth variable had a positive and significant effect on brand image, brand image variables had a positive and significant effect on purchase intention, word of mouth variables had a positive and significant effect on purchase intention, and brand image variables played a part in mediating influence. word of mouth to buy Herbalife brand nutrition products.

Download Full-text

PENGARUH WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK INSTINCT FOOTWEAR (STUDI PADA KONSUMEN INSTINCT FOOTWEAR KOTA SAMARINDA)

Jurnal Administrasi Bisnis Fisipol Unmul ◽

10.54144/jadbis.v9i2.5398 ◽

2021 ◽

Vol 9 (2) ◽

pp. 138

Author(s):

Yan Khanafi

Keyword(s):

Word Of Mouth ◽

Brand Image ◽

Secondary Data ◽

Primary Data ◽

Purchase Decision ◽

Brand Trust ◽

Independent Variables ◽

Sense Of Security ◽

Regression Techniques ◽

Positive Word Of Mouth

This study aims to see the influence of Word of Mouth, Brand Image, and Brand Trust on the Purchase Decision of Instinct Footwear Products in Samarinda City. Word of Mouth (X1), Brand Image (X2), and Brand Trust (X3) are used as independent variables while Purchase Decision (Y) is the dependent variable. Primary data obtained by interviewing 130 respondents using a questionnaire. Secondary data obtained by making field observations. Data analysis used multiple linear regression techniques with the help of statistical software SPSS version 22. The results showed that the independent variables consisting of Word of Mouth, Brand Image, and Brand Trust (simultaneously) significantly influence Purchase Decisions and (partially) each of the two independent variables Brand Image and Brand Trust affect the Purchasing Decision. Meanwhile, Word of Mouth (partially) has no significant positive effect on Purchasing Decisions. Instinct Footwear can continue to develop a brand image that has been well attached to local scale brand products, a good brand image will generate a positive word of mouth, then increase and increase brand trust from consumers by continuously improving product quality and providing positive value. will create a sense of security and trust in the company or product being marketed. These three roles are very important simultaneously to achieve competitive advantage in business.

Download Full-text