scholarly journals Theoretical Review of Health Marketing and its Importance in the COVID-19 Pandemic

2021 ◽  
Vol 2 (4) ◽  
pp. 7-13
Author(s):  
Diana Laura Meza-Sánchez ◽  
Ashly Yael Orozco-Rodríguez ◽  
Elena Guadalupe Martínez-Acosta ◽  
Linda M. Viramontes-Martínez

The contribution that marketing has made in the Health field is marked today more than ever by their psychosocial effects. From the dissemination of information to the appropriate use of technologies. This paper aims to present the most significant marketing elements focused on Health and how it influences the adherence to the Health authorities' strategies in the presence of the COVID-19. Elements of marketing and the essential components that may contribute to the pandemic control, behavioral change, and acquisition of protective behaviors are reviewed. Finally, an overhaul was made to describe deficiencies in healthy behavior acquisition and the factors or components that influence whether current campaigns will or will not have the expected impact on society. Marketing has theoretical and scientific evidence available that explains and exemplifies its influence on acquiring certain behaviors and the importance of making it evident in various fields, such as health, social, and labor.

1977 ◽  
Vol 5 (2) ◽  
pp. 97-103
Author(s):  
Lars Dahlin

A survey of the social and medical conditions of the population in three well-defined districts in Malmö was made in order to obtain background data for the planning of open care. A random choice was made of 70 households from each of the three residential areas for interview purposes. Available data concerning actual individuals were collected from the social and health authorities. Wide variations existed between the three districts. The inhabitants of Kroksbäck, mostly young families with children, were comparatively healthy somatically, whereas many had social problems; mental troubles were common too. In Lorensborg, the inhabitants did not conspicuously deviate from the average, as regards complaints. In Ellstorp, with its elderly population, two in three had impaired health, mostly in the form of somatic complaints; moreover their teeth were in poor condition. One in three of all interviewees had felt ill in some respect during the fortnight preceding the interview, and more than half had some current health problem. Eleven percent of all interviewees had sought medical advice during this fortnight. One in three of the interviewees was using prescribed remedies at the time of the interview. Eleven percent of those in the gainfully employable age range had been sick-listed for some part of the fortnight. The need for a general practitioner service, continuity of care, health centres and integration of social and medical care is discussed.


2020 ◽  
Vol 81 (9) ◽  
pp. 1-9
Author(s):  
Hazel R O'Mahony ◽  
Daniel S Martin

Guidance regarding appropriate use of personal protective equipment in hospitals is in constant flux as research into SARS-COV-2 transmission continues to develop our understanding of the virus. The risk associated with procedures classed as ‘aerosol generating’ is under constant debate. Current guidance is largely based on pragmatic and cautious logic, as there is little scientific evidence of aerosolization and transmission of respiratory viruses associated with procedures. The physical properties of aerosol particles which may contain viable virus have implications for the safe use of personal protective equipment and infection control protocols. As elective work in the NHS is reinstated, it is important that the implications of the possibility of airborne transmission of the virus in hospitals are more widely understood. This will facilitate appropriate use of personal protective equipment and help direct further research into the true risks of aerosolization during these procedures to allow safe streamlining of services for staff and patients.


2019 ◽  
Vol 14 (1) ◽  
pp. 99-104 ◽  
Author(s):  
Emma C. Neupert ◽  
Stewart T. Cotterill ◽  
Simon A. Jobson

Purpose: Poor athlete buy-in and adherence to training-monitoring systems (TMS) can be problematic in elite sport. This is a significant issue, as failure to record, interpret, and respond appropriately to negative changes in athlete well-being and training status may result in undesirable consequences such as maladaptation and/or underperformance. This study examined the perceptions of elite athletes to their TMS and their primary reasons for noncompletion. Methods: Nine national-team sprint athletes participated in semistructured interviews on their perceptions of their TMS. Interview data were analyzed qualitatively, based on grounded theory, and TMS adherence information was collected. Results: Thematic analysis showed that athletes reported their main reason for poor buy-in to TMS was a lack of feedback on their monitoring data from key staff. Furthermore, training modifications made in response to meaningful changes in monitoring data were sometimes perceived to be disproportionate, resulting in dishonest reporting practices. Conclusions: Perceptions of opaque or unfair decision making on training-program modifications and insufficient feedback were the primary causes for poor athlete TMS adherence. Supporting TMS implementation with a behavioral-change model that targets problem areas could improve buy-in and enable limited resources to be appropriately directed.


Author(s):  
Elaine Cristina Rodrigues Gesteira ◽  
Regina Szylit Bousso ◽  
Maira Deguer Misko ◽  
Carolliny Rossi de Faria Ichikawa ◽  
Patrícia Peres de Oliveira

Aim:  To  identify  scientific  evidence  about  families  of  children  with sickle  cell  disease.  Method:  An  integrative  review  of  the  search  used the  following descriptors:  anemia  sickle  cell;  hemoglobin  SC  disease;  hemoglobin sickle;  family; family  relations;  and,  child.  The  search  was  carried  out  for  literature  in  Portuguese, English,  and  Spanish.  The  search  used  databases  such  as  MEDLINE,  LILACS,  CINAHL, and PubMed, and looked for articles published between January 2005 and January 2015. Results:   There   were   16   articles   selected  that   originated  the   following  thematic categories: the impact of sickle cell disease on the family, psychosocial effects on family dynamics,  child's  quality  of  life,  and  family  and  social  support/support  networks. Discussion:  The  studies  report  that  the  family  remains  the  main  provider  of  care  for children  with  sickle  cell  disease,  and  that  families  faces  challenges  in  achieving comprehensive care and fighting for their children’s quality of life. C onclusion: This evidence  will  provide  support  for  multi-professional  teams  in the  construction  of continuous care for the families of children who are sickle cell patients.


2013 ◽  
Vol 4 (1S) ◽  
pp. 67-71
Author(s):  
Elio Castagnola

As knowledge increases faster and faster, authorizations for drug use often don’t report the most recent evidence. In addition, trials on pediatric populations are rare: as a consequence, a lot of drugs in pediatrics are prescribed out of their indications. This is called off-label use, if the drug isn’t approved for the treatment of a specific disease, or unauthorized use, if, for example, a dose isn’t written in the summary of product characteristics. These uses aren’t illegal, but physicians should take some steps in order to protect their liability: for example, the hospital should write documents based on shared scientific evidence, where the reasons supporting a choice are explained. Informed consent should be obtained, after an exhaustive explanation, from the parents. There is also the exceptional use, i.e. the use in desperate cases, where no other treatments are possible, but, for example, a study in an animal model has resulted in good outcomes. Even in this case, similar measures should be taken by the physician.


2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Maricica Pacurari ◽  
Amal Mitra ◽  
Timothy Turner

Idiopathic pulmonary fibrosis (IPF) is a disease with an unknown etiology mainly characterized by a progressive decline of lung function due to the scarring of the tissue deep in the lungs. The overall survival after diagnosis remains low between 3 and 5 years. IPF is a heterogeneous disease and much progress has been made in the past decade in understanding the disease mechanisms that contributed to the development of two new drugs, pirfenidone and nintedanib, which improved the therapeutic management of the disease. The understanding of the cofactors and comorbidities of IPF also contributed to improved management of the disease outcome. In the present review, we evaluate scientific evidence which indicates IPF as a risk factor for other diseases based on the complexity of molecular and cellular mechanisms involved in the disease development and of comorbidities. We conclude from the existing literature that while much progress has been made in understating the mechanisms involved in IPF development, further studies are still necessary to fully understand IPF pathogenesis which will contribute to the identification of novel therapeutic targets for IPF management as well as other diseases for which IPF is a major risk factor.


2016 ◽  
Vol 63 (2) ◽  
pp. 35-40
Author(s):  
Krstina Doklestic ◽  
Nela Maksimovic ◽  
Bojan Jovanovic ◽  
Jelena Velickovic ◽  
Vesna Bumbasirevic

Despite the great progress that has been made in recent decades in the intensive treatment of critically ill patients with intra abdominal infections, antibiotic therapy and modern surgical techniques, secondary peritonitis is still accompanied by significant morbidity and mortality. The response to infection can be variable between different individuals. Scientific evidence support hypothesis that this inter-patient variability can be at least partially explained by genetic influence which may have an important role in the development of sepsis, as well as in severity of complications and death. An infection triggers complex immune response of the host and affects the balance between coagulation and fibrinolysis. This imbalance can lead to hypercoagulability but also to the microcirculation disturbance which can lead to multiple organ dysfunction syndrome (MODS) and septic shock. Common polymorphisms of genes which encode proteins with important role in coagulation and fibrinolysis could be of great importance in susceptibility for sepsis, possible complications and clinical outcome. Early genetic information may become very useful for identification of patients with high risk of developing severe sepsis and multiple organ dysfunctions, in order to design better, more personalized therapy with less severe adverse effects.


2019 ◽  
Vol 7 (3) ◽  
Author(s):  
Dwi Novrianda ◽  
Hermalinda Herman

Professional nurses, one of the human resources in the health field, have an obligation to carry out the nursing process, especially nursing based on scientific evidence. This study’s aim was to describe the knowledge, attitudes, implementation towards evidence-based practice and its barriers in the Hospital. A quantitative research with descriptive approach was conducted in the Dr. M. Djamil Hospital Padang. A consecutive sampling technique was utilized with 139 respondents being selected and only 90 respondents completely filled in the questionnaires. The instruments used were Evidence-Based Practice Questionnaire (EBPQ) and BARRIERS Scale. Characteristics of respondents were 70.0% diploma education, mean (SD) age was 36.7 (7.95) years and 13.35 (8.37) years working time. The average EBP-related attribute score was higher than the average score of EBP knowledge/understanding, understanding of research terms, confidence and practice towards EBP. There is a need to improve knowledge and understanding of EBP and research and overcome the obstacles of EBP implementation in the practice of nursing service. 


2021 ◽  
Vol 8 (12) ◽  
pp. 221
Author(s):  
Alexis Laurent ◽  
Philippe Abdel-Sayed ◽  
Corinne Scaletta ◽  
Philippe Laurent ◽  
Elénie Laurent ◽  
...  

Empirically studied by Dr. Brown-Séquard in the late 1800s, cytotherapies were later democratized by Dr. Niehans during the twentieth century in Western Switzerland. Many local cultural landmarks around the Léman Riviera are reminiscent of the inception of such cell-based treatments. Despite the discreet extravagance of the remaining heirs of “living cell therapy” and specific enforcements by Swiss health authorities, current interest in modern and scientifically sound cell-based regenerative medicine has never been stronger. Respective progress made in bioengineering and in biotechnology have enabled the clinical implementation of modern cell-based therapeutic treatments within updated medical and regulatory frameworks. Notably, the Swiss progenitor cell transplantation program has enabled the gathering of two decades of clinical experience in Lausanne for the therapeutic management of cutaneous and musculoskeletal affections, using homologous allogeneic cell-based approaches. While striking conceptual similarities exist between the respective works of the fathers of cytotherapy and of modern highly specialized clinicians, major and important iterative updates have been implemented, centered on product quality and risk-analysis-based patient safety insurance. This perspective article highlights some historical similarities and major evolutive differences, particularly regarding product safety and quality issues, characterizing the use of cell-based therapies in Switzerland over the past century. We outline the vast therapeutic potential to be harnessed for the benefit of overall patient health and the importance of specific scientific methodological aspects.


PEDIATRICS ◽  
1958 ◽  
Vol 21 (2) ◽  
pp. 288-297
Author(s):  
Herman F. Meyer

THE VARIED practices in the routine feeding of infants in newborn nurseries in the United States are important to record as historic and scientific evidence of the customs of our times. This survey concerns some of the more important of these practices as they were applied in 1956 to 2,244,667 infants in 1,904 hospitals in the United States. There is indeed a paucity of information on a national scope as to the infant feeding and other practices in maternity nurseries. As part of a comprehensive study of Child Health Services conducted in 1946-47 by the American Academy of Pediatrics with the co-operation of the United States Public Health Service and the United States Children's Bureau, it was found that 38.1% of infants discharged from 2,513 hospitals during one specified week were breast-fed; 27% were breast and bottle-fed; and 34.9% bottle-fed only. In this same study it was found that of the various feeding mixtures, 73.2% of infants received evaporated milk; 10.7% fresh milk; and 16.1% prepared milk preparations. A complete report as to incidence of breast feeding in maternity nurseries in the United States, comparable to the data obtained by Bain in 1948, will be made in another paper. METHODS A questionnaire containing 21 interrogations was submitted to the nursery supervisors of the 2,981 hospitals having birth rates of 300 infants or more in 1955. The return of 63.9% of these questionnaires implies considerable enthusiasm and interest among supervisory personnel of maternity nurseries. Many pertinent comments were made and varied opinions relative to these procedures were volunteered. A unique feature of the report is that the results are presented not only in terms of hospitals, but also in numbers of infants involved.


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