scholarly journals MARKETING MIX EFFECT ON CUSTOMER SATISFACTION ON THE TOURISM IN TOMOHON CITY

2021 ◽  
Vol 9 (1) ◽  
pp. 25-36
Author(s):  
Victoria N. Untu ◽  
Maria V. Tielung
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Relationship ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Product Price ◽  
Tourist Attractions ◽  
The City

Motivation/Background : Consumer satisfaction is very important for a tourist spot, because it determines the ability and level of profit it can achieve. Because it is necessary to pay attention to things that have the potential to affect consumer satisfaction, including the Marketing Mix. This study discusses the aspects of the marketing mix that affect consumer satisfaction at tourist attractions in the city of Tomohon. The aim is to determine the effect of the Marketing Mix on Customer Satisfaction. Marketing Mix (Marketing Mix) is a set of marketing tools that companies use to achieve goals in target markets. Marketing Mix includes variable Product (Product), Price (Price), Place (Place) and Promotion (Promotion). Consumer satisfaction is the feeling of pleasure or disappointment of a customer that arises after comparing perceptions of the performance of a product and its expectations. Method: In this study, the data collection techniques used were observation, interviews and a list of questions given to consumers or guests on the object under study. The variables measured are the factors of the marketing mix including product (X1), price (X2), place (X3) and promotion (X4), and customer satisfaction (Y). The analytical method used is Multiple Linear Regression Analysis. Results: From the analysis results obtained the value of the coefficient of determination (r 2 ) of 0.889; which shows that the factors of the Marketing Mix have a contribution or proportion of the contribution to the variation (fluctuation) of Consumer Satisfaction by 88.9%, while the remaining 11.1% is explained by other factors. Conclusions: From the research results, the value of the Correlation Coefficient (r) is 0.943 (94.3%) or close to 1 (100%), which indicates that there is a very close and positive relationship between the Marketing Mix and the Consumer Satisfaction. 

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS MEREK AVANZA DI KOTA PADANG

2020 ◽  
Author(s):  
Syarfri Wandi ◽  
Heryanto Abaharis
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Product Price ◽  
Used Car ◽  
Quality Of Products ◽  
The City

The purpose of this research is to find out and analyze the influence of the quality of products, promotion and price against the used car purchase decisions brands Avanzain Padang city.The sampling technique used was purposive sampling, while the number of samples that are used for the analysis is 100 people.Data analysis techniques were used to test the hypothesis is a multiple linear regression.In this study there are three variables, namely product quality, promotion and price.Variables have a significant influence of product purchases a used car brand of the Avanza in the city of Padang is the quality of the product and the price.While the value of the coefficient of determination in this study found of 0.694 or equal to 69.4%.The results showed that of the purchasing decision can be explained by the quality of products, promotions and rates of 69.4% 30.6%, while the rest allegedly explained by other factors not examined in this study.Based on the results of the testing of multiple linear regression analysis, it was found that the variable quality of product, price and promotion of a positive effect against the used car purchase decisions brands Avanza in Padang city.This research provides practical recommendations for the management of used car sales showroom in Padang city to continue to strive to improve the quality of the product and the price in the future.This is because the quality of the products and price have a meaningful influence on the purchase of a used car brand of the Avanza in Padang city.

scholarly journals PENGARUH EXPERIENTIAL MARKETING, KUALITAS PELAYANAN, DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN (Survei Pada Pelanggan Goodboy Barbershop Ponorogo)

2021 ◽  
Vol 9 (4) ◽  
pp. 276
Author(s):  
Catur Prasetyawan
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Customer Value ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Experiential Marketing ◽  
Instrument Testing ◽  
Marketing Service

This study aims to determine the effect of experiential marketing, service quality, and customer value on customer satisfaction at GoodBoy Barbershop Ponorogo customers. The sample in this study were 110 respondents. The testing stages used include instrument testing, classical assumption test, coefficient of determination test and hypothesis testing. The analysis used in this study is multiple linear regression analysis. The results of this study indicate that: (1) Experiential marketing has a positive and significant effect on consumer satisfaction. (2) Service quality has a positive and significant effect on customer satisfaction. (3) Customer value has a positive and significant effect on customer satisfaction. (4) Experiential marketing, service quality, and customer value simultaneously have a positive and significant effect on customer satisfaction.

scholarly journals PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RESTORAN BAKSO LAPANGAN TEMBAK SENAYAN

2020 ◽  
Vol 11 (01) ◽  
pp. 32-45
Author(s):  
Diana Diana ◽  
Nanda Harry Mardika
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
F Test

The development of business today is characterized by increasingly intense competition,to be able compete with other culinary businesses, companies must pay attention to promotions, service quality and customer satisfaction. Attractive promotions and good service quality can increase customer satisfaction. The purpose of this study was to determine the existence of a positive and significant effect between promotion variables and service quality on consumer satisfaction at the Restoran Bakso Lapangan Tembak Senayan with a purposive sampling technique, the number of samples in this study amounted to 100 respondents. Data collection method is questionnaire. Data quality in this study uses validity and reliability test, the classic assumption and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses t test and F test using SPSS version 23 software program. The results of the t test and F test, it can be concluded promotion is partially positive and significant effect on customer satisfaction, service quality is partially positive and significant effect on customer satisfaction, as well promotion and service quality as a whole. simultaneous positive and significant effect on consumer satisfaction in the Restoran Bakso Lapangan Tembak Senayan. Keywords: promotion, service quality, customer satisfaction

scholarly journals KUALITAS PELAYANAN SEBAGAI DETERMINAN KEPUASAN PELANGGAN JASA TRANSPORTASI GRAB BIKE DI YOGYAKARTA

2020 ◽  
Vol 9 (2) ◽  
pp. 191
Author(s):  
Fajar Ramadhan ◽  
Hendro Setyono
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability

This  research  aims  to  analyze  the  influence  of  the  quality  of  service  of customer  satisfaction  on  service  businesses  Grab-Bike  transport  in  Yogyakarta. This  research  uses  the  five  independent  variables  i.e.  tangible,  reliability, responsiveness,  assurance  and  emphaty  with  one  dependent  variable  i.e. consumer  satisfaction.  After  a  review  of  the  literature  as  well  as  field  and preparation  of  the  hypothesis,  the  data  in  this  study  were  collected  through  the dissemination  of  a  questionnaire  to  70  people  who  never  use  the  Grab-Bike transport  as  research  samples.  Sampling  technique  used  is  a  Non  probability sampling  method  sampling  incidental.  Methods  of  data  analysis  used  is  the quantitative analysis that is test validity and reliability, multiple linear regression analysis,  t-test  and  F-test  as  well  as  the  coefficient  of  determination.  Based  on data  analysis,  the  results  showed  that  the  indicators  on  research  is  valid  and reliability.  Hypothesis  test  on  tangible,  responsiveness,  assurance  and  emphaty no effect significantly to consumer satisfaction. Hypothesis test of reliability has a positive and significant influence toward customer satisfaction.

scholarly journals PENGARUH MARKETING MIX TERHADAP KEPUASAN KONSUMEN (PADA HOME INDUSTRY MOSHIMOSHI CAKE SAMARINDA)

2020 ◽  
Vol 8 (3) ◽  
pp. 242
Author(s):  
Firdayanti Abbas
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Dominant Influence

The purpose of this study was to know marketing mix influence on consumer satisfaction in home industry MoshiMoshi Cake Samarinda. To know the variables of the marketing mix (product, price, promotion and place) the more dominant influence on customer satisfaction in the industry home MoshiMoshi Cake Samarinda. While the methods used are descriptive analysis, multiple linear regression analysis, and test hepotesis. Based on the analysis about effect between the marketing mix (product, price, promotion and place) to consumer satisfaction in home industry MoshiMoshi Cake Samarinda. The most dominant variable affecting customer satisfication is place, because the place of sale from MoshiMoshi cake is strategically located, easily accessible, and always visited by potential costumers.

scholarly journals ANALISA PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS 17 AGUSTUS 1945 SURABAYA

2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Endang Setyowati ◽  
R. Panji gita
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Product Price ◽  
Dominant Influence

ABSTRACTThe number of cellular providers in Indonesia are mutually price war with a variety of advantages each resulting in confusion in selecting society. This study aims to determine the effect of product, price and promotion either partially or simultaneously, and to determine the most dominant influence in influencing consumer purchasing decisions. This type of research is included in the survey research. The sample used in this research is 96 students of Economics faculty at Universitas 17 Agustus 1945 Surabaya, where the sample is taken by using accidental sampling technique.  Collection was done by distributing questionnaires. Data analysis techniques used are Multiple Linear Regression Analysis, Correlation Analysis, Coefficient of Determination and Test F and Test t. The results of this study showed the value of multiple linear regression analysis that is Y = 0.426 + 0.274 X1 + 0,152 X2 + 0,453 X3 value of coefficient of determination show value equal to 0,689. This shows that in consumer satisfaction variable shows 68,9% value influenced by product, price and promotion variable.While the remaining 31.1% influenced by other variables not included in this study. Test F obtained result that Product (X1), Price (X2), and Promotion (X3) have influence to Decision of Simpati (Y) cellular card, sig value. F 0,000 (<0.05), then H0 is rejected and H1 is accepted. The conclusion is that all independent variables (Product variables (X1), Price (X2), and Promotion (X3)) have significant effect simultaneously on Simpati Mobile Card Purchase Decision (Y). The value of the product thitungvariable (X1) has a value of 3.634 and the value of Sig. 0.000 <0,05, then Ho is rejected and H1 accepted, it means there is partial influence by Product variable (X1) to Purchase Decision (Y).   Price Variable (X2) has Thitung3.067 and Sig value. 0,003 <0,05, then Ho is rejected and H1 is accepted, that means there is partial influence by Price variable (X2) to Purchase Decision (Y) .Variable Promotion (X3) has value of Thitung6,222 and Sig value. of 0.000 <0.05, then Ho is rejected and H1diterima, it means there is a partial influence by the variable Promotion (X3) on Purchase Decision (Y) In addition, the results of this study also shows that Product, Price, and Promotion has a dominant influence on the decision purchase of Simpati cellular card at Universitas 17 Agustus 1945 Surabaya. Keywords: Product, Price, Promotion, Purchase Decision

scholarly journals Pengaruh Strategi Bauran Pemasaran terhadap Minat Berkunjung Kembali di Objek Wisata Ruang Terbuka Hijau Taman Hutan Kota Langsa

2020 ◽  
Vol 8 (3) ◽  
pp. 313-325
Author(s):  
Tengku Putri Lindung Bulan ◽  
M. Lutfi Azmi
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Tourist Attractions ◽  
Physical Evidence ◽  
Revisit Intention ◽  
Test Result

The purpose of this research was to examine the influence of marketing mix which product, price, promotion, location and physical evidence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa of students on Fakultas Ekonomi Universitas Samudra. The number of samples in this research as many as 96 respondents. Data analysis method using multiple linear regression analysis. The t test result showed that product, price, location and physical evidence had insignificant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa, while promotion had significant influence on revisit intention. The F test result showed that product, price, location, promotion and physical evidence had significant influence on revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa. Based on the results of coefficient of determination can be explained that product, price, promotion, location and physical evidence affect revisit intention in Tourist Attractions Ruang Terbuka Hijau Taman Hutan Kota Langsa by 20,8 %, while the remaining 79,2 % was influenced by other variables not examined in this research such as people and process.

scholarly journals Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk Olahan Burung Belibis (Dendrocygna arcuata) di Rumah Makan Melati Amuntai

2014 ◽  
Vol 4 (2) ◽  
pp. 254-263
Author(s):  
Azwar Saihani ◽  
Aghrei Chisasmi
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Independent Variable ◽  
Processed Products

       This aims  research to (i) determine how much of the marketing mix to influence purchasing decisions of  products especially processed products of grouse. (ii) Determine which of the marketing mix factors that include product, place, promotion and price that has a dominant influence the purchasing decisions of processed product of grouse. The theory used is the Marketing Management coneerning  Marketing Mix Strategy and Consumer Behavior. The approach in this research is a case study that supported the survey. Type of this research is descriptive quantitative. The population in this research are 1500 consumers in one month. The sample size in this researt are 94 consumers. The data were collected by questionnaire. The hypothesis testing using multiple linear regression analysis, the F test (in unison), t test (partial) sought to determine simultaneously and partially the effect of independent variables on the dependent variable at the 95% confidence level (α = 0.05). The results show that the strategy of marketing mix consists of product, price, place, and promotion simultaneously significantly influence to purchasing the decisions of prossed products of grouse by consumers in Amuntai. Partially only one independent variable are not significantly influence to purchasing the decisions, the price variable. Most dominant variable is promotion (25.7%). The coefficient of determination (R2) indicates that the independent variable under study is able to explain 41.1% of the purchase decision variable while the remaining 58.9% is explained by other independent variables were not included in this research

The Influence of Marketing Mix Variables on Purchasing Decisions and Its Impact on Post-Purchase Customer Satisfaction of Royal Garden Residence Bali Housing (Study at PT Properti Bali Benoa)

2021 ◽  
Vol 4 (1) ◽  
pp. 157-172
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Christiani Junita
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Online Questionnaire ◽  
Product Price ◽  
Average Value ◽  
Decision Variables ◽  
Post Purchase ◽  
The City

A B S T R A C TThe research objective is to determine the effect of: marketing mix variables(product, price, location and promotion) on purchasing decision variables,marketing mix variables on customer satisfaction variables, purchasing decisionvariables on customer satisfaction variables at Royal Garden Residence Balihousing with purchase decisions as a mediating variable. . This research wasconducted in the city of Bali, with the object of research being the residentialconsumers of Royal Garden Residence Bali as the population in this study, with asample size of 150 respondents and using random sampling techniques. The datacollection method is in the form of an online questionnaire via google form andwhatsaap due to the situation in Indonesia which is currently being hit by theCovid-19 pandemic. The results of this study indicate that respondents have a goodperception of the variable marketing mix, purchase decisions and post-purchasesatisfaction Royal Garden Residence Bali. This is because the average value for allresearch variables is greater than 4 on the Likert scale. The results showed that themarketing mix variable both simultaneously and partially had a positive andsignificant effect on housing purchase decisions and the marketing mix variablehad a positive and significant effect both simultaneously and partially on consumersatisfaction after purchasing Royal Garden Residence Bali housing, and purchasingdecisions had a positive and significant effect. significant on consumer satisfactionafter purchasing the Royal Garden Residence Bali housing. Then the research alsoproves that there is an indirect influence of the marketing mix variable on consumersatisfaction after purchasing the Royal Garden Residence Bali housing through thepurchase decision. Promotion is the most dominant variable in increasingconsumer purchasing decisions for Royal Garden Residence Bali housing.

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

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