scholarly journals Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Produk Olahan Burung Belibis (Dendrocygna arcuata) di Rumah Makan Melati Amuntai

2014 ◽  
Vol 4 (2) ◽  
pp. 254-263
Author(s):  
Azwar Saihani ◽  
Aghrei Chisasmi
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Independent Variable ◽  
Processed Products

       This aims  research to (i) determine how much of the marketing mix to influence purchasing decisions of  products especially processed products of grouse. (ii) Determine which of the marketing mix factors that include product, place, promotion and price that has a dominant influence the purchasing decisions of processed product of grouse. The theory used is the Marketing Management coneerning  Marketing Mix Strategy and Consumer Behavior. The approach in this research is a case study that supported the survey. Type of this research is descriptive quantitative. The population in this research are 1500 consumers in one month. The sample size in this researt are 94 consumers. The data were collected by questionnaire. The hypothesis testing using multiple linear regression analysis, the F test (in unison), t test (partial) sought to determine simultaneously and partially the effect of independent variables on the dependent variable at the 95% confidence level (α = 0.05). The results show that the strategy of marketing mix consists of product, price, place, and promotion simultaneously significantly influence to purchasing the decisions of prossed products of grouse by consumers in Amuntai. Partially only one independent variable are not significantly influence to purchasing the decisions, the price variable. Most dominant variable is promotion (25.7%). The coefficient of determination (R2) indicates that the independent variable under study is able to explain 41.1% of the purchase decision variable while the remaining 58.9% is explained by other independent variables were not included in this research

scholarly journals PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN

2021 ◽  
Vol 15 (2) ◽  
pp. 124-133
Author(s):  
Martha Laila Arisandra ◽  
Rifky Ardhana Kisno Saputra ◽  
Miftakhul Khoiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Purposive Sample

Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

2020 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Debi Anastasia Manggoa ◽  
Markus Bunga ◽  
Ronald P C Fanggidae
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Place Promotion

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has  no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process,  Physical Evidence) and Consumer Purchasing Decisions

scholarly journals Pengaruh Bauran Pemasaran 4P terhadap Keputusan Pembelian Pupuk Eceran di Toko Tani Makmur Pagar Alam Sumatera Selatan

2020 ◽  
Vol 1 (2) ◽  
pp. 32-45
Author(s):  
Ginta Ryan Saputra ◽  
Roswaty Roswaty
Keyword(s):  
Strong Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Test Product ◽  
Dominant Influence

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh bauran pemasaran 4P terhadap keputusan pembelian pupuk eceran di toko Tani Makmur kota Pagar Alam Sumatera Selatan. Penelitian ini merupakan penelitian asosiatif kuantitatif, dengan jumlah sampel sebanyak 93 responden. Teknik pengambilan sampel yang digunakan adalah purposive nonprobability sampling. Variabel bebas pada penelitian ini adalah produk, harga, tempat, dan promosi, dengan keputusan pembelian sebagai variabel terikat. Hasil penelitian ini menunjukkan, berdasarkan uji F, variabel produk, harga, tempat, dan promosi berpengaruh signifikan secara simultan terhadap keputusan pembelian. Sedangkan berdasarkan uji t, hanya variabel harga yang disimpulkan berpengaruh positif namun tidak signifikan, sedangkan variabel produk, tempat, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil interpretasi nilai koefisien korelasi (R Square 0,731) menunjukkan variabel produk, harga, tempat, dan promosi memiliki pengaruh yang kuat terhadap keputusan pembelian. Dan nilai koefisien determinasi (Adjusted R Square) menunjukan bahwa pengaruh produk, harga. Tempat, dan promosi terhadap keputusan pembelian adalah sebesar 53,4%, sedangkan sisanya 46,6% dipengaruhi oleh faktor lain. Variabel produk adalah variabel yang berpengaruh paling dominan berdasarkan dari nilai t hitung yang paling tinggi yaitu 7,913. This study aims to determine the magnitude of the influence of the 4P marketing mix on the decision to purchase retail fertilizer at the Tani Makmur shop, Pagar Alam city, South Sumatra. This research is a quantitative associative study, with a total sample of 93 respondents. The sampling technique used was purposive nonprobability sampling. The independent variables in this study are product, price, place, and promotion, with purchasing decisions as the dependent variable. The results of this study indicate, based on the F test, product variables, price, place, and promotion have a significant effect simultaneously on purchasing decisions. Meanwhile, based on the t test, only the price variable is concluded to have a positive but insignificant effect, while the product, place, and promotion variables have a positive and significant effect on purchasing decisions. The results of the interpretation of the value of the correlation coefficient (R Square 0.731) show that product, price, place, and promotion variables have a strong influence on purchasing decisions. And the coefficient of determination (Adjusted R Square) shows that the effect of product, price. Place and promotion on purchasing decisions amounted to 53.4%, while the remaining 46.6% was influenced by other factors. The product variable is the variable that has the most dominant influence based on the highest t value, namely 7.913.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN TIKET PESAWAT SECARA ONLINE (STUDI KASUS RUTE PENERBANGAN PALEMBANG – CENGKARENG)

2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
Idayanti Idayanti ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Price Promotion ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Process Variables ◽  
Product Price ◽  
Physical Evidence

This study aims to analyze the influence of product, price, promotion, place, people, physical evidence, and the process, or what is known as the 7P marketing mix on the decision to purchase plane tickets Online. The methodology used in this study is multiple linear regression analysis method, with the population used in this study consisting of 3 (three) airlines, namely Sriwijaya Air, Batik Air, and Lion Air Palembang with 329 respondents and processed with SPSS version 22. Partially, the marketing mix variables that influence the purchasing decisions to purchase plane ticket online of Palembang are price, place, and process. The conclusion of this study, the results of the analysis show that the product, price, promotion, place, people, physical evidence, and process variables together have a positive and significant effect on the purchasing decision to purchase plane tickets Online of the Palembang city with an F value of 64.908 and an r2 value of 0.766 or 76% and the rest is influenced by other factors.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN BELI MINUMAN BERKARBONASI BIG COLA

2013 ◽  
Vol 8 (1) ◽  
pp. 61
Author(s):  
Singgih Santoso ◽  
Hardo Caesar Mual
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Price Distribution ◽  
Five Factors ◽  
Variable Influence

The purposes of this study is to test the effect of marketing mix variables (product, price, distribution, and promotion) to Big Cola purchase decision as the dependent variable. Using survey as a data collection method, a questionnaire was distributed to 125 respondents using purposive random sampling method. Data analysis tools are factor analysis and multiple regression analysis. From factor analysis, there is found five factors that influence Big Cola purchasing decisions, while from multiple linear regression analysis obtained result that from four marketing mix variables only distribution variable influence Big Cola purchasing decision. Keywords: marketing mix, factor analysis

scholarly journals MARKETING MIX EFFECT ON CUSTOMER SATISFACTION ON THE TOURISM IN TOMOHON CITY

2021 ◽  
Vol 9 (1) ◽  
pp. 25-36
Author(s):  
Victoria N. Untu ◽  
Maria V. Tielung
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Positive Relationship ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Product Price ◽  
Tourist Attractions ◽  
The City

Motivation/Background : Consumer satisfaction is very important for a tourist spot, because it determines the ability and level of profit it can achieve. Because it is necessary to pay attention to things that have the potential to affect consumer satisfaction, including the Marketing Mix. This study discusses the aspects of the marketing mix that affect consumer satisfaction at tourist attractions in the city of Tomohon. The aim is to determine the effect of the Marketing Mix on Customer Satisfaction. Marketing Mix (Marketing Mix) is a set of marketing tools that companies use to achieve goals in target markets. Marketing Mix includes variable Product (Product), Price (Price), Place (Place) and Promotion (Promotion). Consumer satisfaction is the feeling of pleasure or disappointment of a customer that arises after comparing perceptions of the performance of a product and its expectations. Method: In this study, the data collection techniques used were observation, interviews and a list of questions given to consumers or guests on the object under study. The variables measured are the factors of the marketing mix including product (X1), price (X2), place (X3) and promotion (X4), and customer satisfaction (Y). The analytical method used is Multiple Linear Regression Analysis. Results: From the analysis results obtained the value of the coefficient of determination (r 2 ) of 0.889; which shows that the factors of the Marketing Mix have a contribution or proportion of the contribution to the variation (fluctuation) of Consumer Satisfaction by 88.9%, while the remaining 11.1% is explained by other factors. Conclusions: From the research results, the value of the Correlation Coefficient (r) is 0.943 (94.3%) or close to 1 (100%), which indicates that there is a very close and positive relationship between the Marketing Mix and the Consumer Satisfaction. 

scholarly journals Pengaruh Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT Indomarco Pratama Denpasar Bali

2020 ◽  
Vol 2 (2) ◽  
pp. 69-80
Author(s):  
Gde Indra Surya Diputra ◽  
Gede Agus Dian Maha Yoga
Keyword(s):  
Service Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Quality Of Services ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Quantitative Descriptive

This study discusses analyzing the marketing mix and service quality of purchasing decisions at PT. Indomarco Pratama Denpasar Bali. This research method is quantitative descriptive using questionnaires as a method of data collection and multiple linear regression analysis using SPSS. The results showed that the promotional mix involved a partial purchase decision of consumers at PT Indomarco Pratama Denpasar Bali by 0.002 <0.05, with a dominant product, price, and promotion indicators, starting to look for indicators of other places, people, physical evidence, processes. PT. Indomarco Pratama Denpasar Bali is 0.003 <0.05, with dominant Empathy, Reliability, Responsiveness indicators, then tangibles indicators, guarantees accepted. Simultaneously the marketing mix and service quality influence the purchasing decision of 0,000 <0.05. These results also answer the three hypotheses of this study. The results show that the marketing mix and the quality of services offered are positive and significant for purchasing decisions. The results have the meaning of increasing marketing mix and service quality, so the purchasing decisions at PT Indomarco Pratama Denpasar Bali will also increase.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Produk Kartu Perdana Pascabayar Halo Pada PT. Telkomsel Grapari Makassar

2021 ◽  
Vol 4 (2) ◽  
pp. 771-778
Author(s):  
Safrida Safrida ◽  
Musmulyadi Musmulyadi
Keyword(s):  
Decision Making ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Product Price

This research was conducted with the aim of: (1) examining and analyzing the effect of the product on consumer purchasing decisions for postpaid hello card products; (2) examining and analyzing the effect of price on consumer purchasing decisions for postpaid starter pack hello; (3) examining and analyzing the effect of promotion on consumer purchasing decisions for postpaid starter pack hello; (4) examining and analyzing the effect of place on consumer purchasing decisions for postpaid starter pack hello; (5) examining and analyzing the four factors that have the most dominant influence on consumer purchasing decisions for postpaid hello card products. This study uses primary data and secondary data. In this study, the sample used was 100 consumers. based on secondary data at the end of 2015 to December 2016. Data was collected through questionnaires and data tabulation was carried out. Methods of data analysis using multiple linear regression analysis and analysis of the coefficient of determination and descriptive analysis with the help of the Statistical Product and Service Solutions (SPSS) program. These results indicate that: (1) the product variable has a positive but insignificant effect on consumer decision making to buy postpaid starter pack hello: (2) the price variable has a positive and significant effect on the decision to buy a postpaid starter pack hello: (3) promotion variable has a significant effect on the decision to buy postpaid starter pack hello: (4) the place variable does not have a positive and significant effect on the decision to buy the postpaid starter card hello: (5) the most dominant variable influencing decision making is the price variable. Keywords: Product, Price, Place, Promotion, and Purchase Decision

scholarly journals PENGARUH LITERASI KEUANGAN, KEPERCAYAAN, DAN KEAMANAN PEMBAYARAN TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE

2021 ◽  
pp. 991
Author(s):  
Firda Nur Aini ◽  
Susanti Susanti
Keyword(s):  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Accounting Education ◽  
Coefficient Of Determination ◽  
State University ◽  
Purchasing Decisions ◽  
Study Population ◽  
Independent Variable

The main objective of this research is to determine the effect of financial literacy, trust, and payment security on purchasing decisions in the marketplace. The approach used is quantitative and uses the causal associative method. The study population was students of Surabaya State University Accounting Education and for sampling used saturated sampling technique, where all members of the population who have made purchases in the marketplace are used as samples. Data were collected through tests and questionnaires which were then tested using multiple linear regression analysis techniques. The results showed that each independent variable had a partial and significant effect on the dependent variable because the results t count> t table, and the significance value showed the results below 0.05. The variables of financial literacy, trust, and payment security also simultaneously and significantly influence purchasing decisions in the marketplace with the results of F count (43.344)> F table (2.680) and a significance value of 0.00 <0.05. The result of the coefficient of determination (R2) shows the number 0.512, which means that the influence of financial literacy, trust, and payment security variables is 51.2% and the remaining 48.8% is influenced by other factors.

scholarly journals ANALISA PEMBELIAN KOPI DI DIALOGKOPI SUKOHARJO

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Candra Nugroho ◽  
Bambang Mursito ◽  
Sudarwati Sudarwati
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
F Test

This study aims to determine the effect of partial and simultaneous coffee purchases at the Dialogue in Sukoharjo. This type of research is quantitative research. The population in this study were 100 people in Dialogkopi Sukoharjo, while the sample used was 25. Then the data were analyzed using SPSS version 22, with quantitative analysis which included validity and reliability tests, classic assumption tests, multiple linear regression analysis, hypothesis testing with F test and t test and coefficient of determination. The F test results indicate that product quality, price and location simultaneously and significantly influence purchasing decisions at Dialogkopi Sukoharjo. The results of the t test show that product quality has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo , the value of having a positive and significant influence on purchasing decisions at Dialogkopi Sukoharjo and location has a positive and significant effect on purchasing decisions at Dialogkopi Sukoharjo. The coefficient of determination shows that the variables of product quality, price and location have an influence of 72.6% on the purchasing decision variable at Dialogkopi Sukoharjo Keywords: Product quality, price, location, purchase decision

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