Tihar Jail Products – Branding, Distribution and Communication Strategy

2012 ◽  
pp. 1-18
Author(s):  
Dheeraj Sharma
Keyword(s):  
Public Policy ◽  
Marketing Strategy ◽  
Business Strategy ◽  
Consumer Behaviour ◽  
Communication Strategy ◽  
First Year ◽  
Rehabilitation Centre ◽  
Sales Revenue ◽  
Organizational Behaviour ◽  
The World

Tihar Jail (TJ), one of the largest prisons in the world also functions as a reformation and rehabilitation centre. As a part of this effort, it operates a factory and a baking school in its premises. A consultant had been employed by Tihar Jail to find solutions for the stagnation in sales revenue despite marketing quality products and garnering good reviews from customers. This case is suitable for first-year MBA-level course in marketing management as well as for more-focused courses in product marketing strategy, business strategy, consumer behaviour, organizational behaviour, sales and distribution, or public policy.

scholarly journals A STUDYON CAUSEAND IMPACTOF RE-BRANDINGIN TELECOMMUNICATION INDUSTRY WITH REFERENCE TO AIRTEL

2020 ◽  
Vol 5 (5) ◽  
pp. 76-92
Author(s):  
Sarit Prava Das ◽  
Shatabdi Das
Keyword(s):  
Mobile Phone ◽  
Marketing Strategy ◽  
Telecommunication Network ◽  
Telecommunication Industry ◽  
General Attitude ◽  
Sales Revenue ◽  
Telephone Networks ◽  
The People ◽  
The World ◽  
The Impact

Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. This research sought to know the impact of rebranding on the loyalty of the network’s subscribers and the general attitude of the People towards branding in the telephony business. A survey was carried out on subscriber attitude towards Airtel as a result of the multiple rebranding through which it emerged

Engineering for good: A case of community driven engineering innovation

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Chinweike Eseonu ◽  
Martin A Cortes
Keyword(s):  
Engineering Students ◽  
Technology Innovation ◽  
Local Communities ◽  
First Year ◽  
Engineering Curriculum ◽  
Engineering Design Process ◽  
The World ◽  
The University ◽  
Social Consideration

There is a culture of disengagement from social consideration in engineering disciplines. This means that first year engineering students, who arrive planning to change the world through engineering, lose this passion as they progress through the engineering curriculum. The community driven technology innovation and investment program described in this paper is an attempt to reverse this trend by fusing community engagement with the normal engineering design process. This approach differs from existing project or trip based approaches – outreach – because the focus is on local communities with which the university team forms a long-term partnership through weekly in-person meetings and community driven problem statements – engagement.

Unidade de Conservação: Uma Discussão Teórica á Luz dos Conceitos de Território e Políticas Públicas

GEOgraphia ◽  
2009 ◽  
Vol 4 (8) ◽  
pp. 57
Author(s):  
Luiz Renato Vallejo
Keyword(s):  
Public Policy ◽  
Biological Conservation ◽  
Public Parks ◽  
Conservation Practice ◽  
Environmental Features ◽  
Natural Parks ◽  
The World ◽  
Long Time ◽  
Xix Century ◽  
Conservation Of Biodiversity

RESUMO A criação de unidades de conservação é considerada como principal ação de governo cujo objetivo é a preservação e conservação da biodiversidade. A delimitação de “áreas especiais” é uma prática observada desde as sociedades mais tradicionais, sendo que em muitas delas prevalecia um sentido mítico-religioso e, ao mesmo tempo, de conservação de recursos naturais. Em outras sociedades, essa ação esteve associada com a prática de esportes de caça por parte da realeza e da aristocracia rural. Os parques públicos começaram a surgir no século XIX nos Estados Unidos, numa perspectiva de preservação das belezas cênicas e proteção dos bens naturais contra a ação deletéria da sociedade. O tema em questão é discutido à luz da categoria geográfica de território e dos processos de territorialização, utilizando-se para esse fim suas múltiplas abordagens conceituais— biológica, ecológica e social. Discute-se no trabalho os problemas da desterritorialização, em ambos os sentidos (biológico e social), além da formação das redes empenhadas no processo de criação e gestão das unidades de conservação. Houve um esforço de trazer para essa discussão uma contribuição sobre o valor agregado à conservação da biodiversidade com base em princípios de uma nova disciplina - a Biologia da Conservação. O trabalho aborda ainda aspectos conceituais sobre as políticas públicas, em geral, e sobre a influência que elas têm, especificamente, sobre a problemática das unidades de conservação no Brasil.ABSTRACT The principal goal to create natural parks and biological reserves in the world is to promote the conservation of biodiversity. During long time, traditional people established “especial areas” to guarantee natural resources for the future. Others, as kings and rural aristocracy used this areas for practice sports like hunting. The first public parks were created in United States during the XIX century, to preserve the environmental features of the Yellowstone against the human explotation. In this work, I wil discuss conservation of natural areas using the territory and the territorialization concepts and their several meanings: biological/ecological and social. The biodiversity value under principles of a new discipline — Biological Conservation — is showed as contribution. Public policy is discussed at the end of work exploring some reasons of the controversy between government speech and the conservation practice in natural parks and biological reserves.

The Customer-Quality Link Through a Quantum Quality Approach: The “Indcoserve” Study

2001 ◽  
Vol 26 (4) ◽  
pp. 228-236
Author(s):  
Vidya P. Mulky
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Organizational Development ◽  
Social Conditions ◽  
The Political ◽  
Tea Industry ◽  
The World ◽  
The Nilgiris ◽  
Indian Tea ◽  
Quality Approach

The Indian tea industry is the largest producer of tea in the world and, till recently, also the largest exporter. The political and social conditions in the world have, however, changed while the Indian tea industry has made no change in its product or its marketing strategy. This article on the Nilgiris small gardens cooperative “Indcoserve” deals with the need for a coordinated approach, involving organizational development, product, quality and marketing strategy.

Developing an Effective Communication Strategy to Modify Environment-related Consumer Behaviour

1985 ◽  
Vol 4 (2) ◽  
pp. 105-118 ◽  
Author(s):  
T. K. Clarke ◽  
D. A. Schellinck ◽  
Thomas L. Leonard
Keyword(s):  
Consumer Behaviour ◽  
Effective Communication ◽  
Communication Strategy

Is It the End of the COP as We Know It? An Analysis of the First Year of Virtual Meetings in the UN Environment and Sustainable Development Arena

2021 ◽  
pp. 1-32
Author(s):  
Pamela Chasek
Keyword(s):  
Sustainable Development ◽  
United Nations ◽  
Virtual Environment ◽  
First Year ◽  
Multilateral Negotiations ◽  
The World ◽  
Initial Shock ◽  
Virtual Meetings ◽  
The United Nations

Abstract The year 2020 started much like any other on the United Nations multilateral calendar. But then the COVID-19 pandemic forced the UN and the world to shut down. After the initial shock wore off, secretariats and governments began to contemplate how to conduct multilateral negotiations during a pandemic. As they created new virtual working methods, they also had to figure out how to maintain trust among delegations and in the process itself to ensure the outcomes of these meetings would be respected. To understand how UN meetings adapted to a virtual environment and maintained trust, this article analyzes a sample of 18 meetings of UN environmental and sustainable development bodies that took place in the 12 months between April 2020 and March 2021. The research examines these cases to see how these meetings were conducted, how they built the necessary trust, and what can be learned from this experience.

Predicting Source Water Quality Following Wildfires Using Hydrologic Modeling

2021 ◽  
Author(s):  
Katie Wampler ◽  
Kevin D. Bladon ◽  
Monireh Faramarzi
Keyword(s):  
Water Quality ◽  
Drinking Water ◽  
Organic Carbon ◽  
The United States ◽  
First Year ◽  
Model Parameters ◽  
Source Water ◽  
Forested Watersheds ◽  
Field Samples ◽  
The World

<p>Forested watersheds are critical sources of the majority of the world’s drinking water. Almost one-third of the world’s largest cities and two-thirds of cities in the United States (US) rely on forested watersheds for their water supply. These forested regions are vulnerable to the increasing incidence of large and severe wildfires due to increases in regional temperatures and greater accumulation of fuels. When wildfires occur, increases in suspended sediment and organic carbon can negatively affect aquatic ecosystem health and create many costly challenges to the drinking water treatment process. These effects are often largest in the first year following a wildfire. While past research has shown the likelihood of source water impacts from wildfire, the magnitude of effects remains uncertain in most regions. In our study, we will quantify the projected short-term effects of three large (>70,000 ha) wildfires on key water quality parameters (sediment and organic carbon) in two important forested source watersheds in the Cascade Range of Oregon, US. We calibrated and validated a modified Soil and Water Assessment Tool (SWAT) to simulate streamflow, sediment loads and transport, as well as in-stream organic carbon processes for a historical period prior to wildfire. The calibrated model parameters were then modified based on literature values and burn severity maps to represent post-fire conditions of the three large wildfires. The parameter adjustments for simulating wildfire will be validated with post-fire water quality field samples from the wildfires. We will present estimations of future water quality impacts in the burned watersheds under different precipitation conditions at a daily scale for the first year following the wildfires, which will provide testable hypotheses. Additionally, we will determine catchment characteristics most critical in determining the post-fire water quality response. This work will help predict the magnitude of effects from these historic wildfires, which can inform forest and drinking water management decision making.</p>

Rising of the Phoenix: Mitigating Political Risk through Knowledge Management—Behn, Meyer & Co., 1840–1959

2018 ◽  
Vol 19 (4) ◽  
pp. 946-978 ◽  
Author(s):  
SHAKILA YACOB
Keyword(s):  
Knowledge Management ◽  
Business Strategy ◽  
Malay Peninsula ◽  
International Networks ◽  
Business Interests ◽  
Political Risks ◽  
The World ◽  
History Of ◽  
British Colonial ◽  
The Phoenix

This article examines how a German firm in the Malay Peninsula—Behn, Meyer & Co.—capitalized on its knowledge management to overcome political risks during the period from 1840 until 1959. During the two world wars, all assets and properties of the Behn Meyer firm were systematically expropriated because of the introduction of the Alien Enemies (Winding Up) Act of 1914 and the subsequent imposition of a ten-year ban by the British colonial administration in the Malay Peninsula. However, Behn Meyer’s resilience and flexible outlook, as demonstrated by its management of political risks during these tumultuous periods, enabled it to rebuild its business interests and reestablish a foothold in postcolonial Malaysia and the region. This article argues that Behn Meyer displayed an exemplary business strategy, utilized its understanding of the geopolitics of the area, and leveraged its local and international networks to ensure its survival and longevity in the most tumultuous period in the history of the world.

Comparison of Rural and Urban Consumer Behaviour in Punjab and Chandigarh: An Empirical Study

2002 ◽  
Vol 27 (3) ◽  
pp. 149-176 ◽  
Author(s):  
B.S. Bhatia ◽  
Anupam Bawa
Keyword(s):  
Empirical Study ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Geographic Region ◽  
Distinctive Features ◽  
Rural Market ◽  
Urban Market ◽  
Rural And Urban

The region of Punjab and Chandigarh does not show the type of differences in consumer behaviour that are normally expected in a rural urban market comparison in India. In fact, the rural market shows more similarities than differences with the urban market. Many of these similarities are in those aspects about which earlier writers had found great differences, e.g. frequency of purchase, type of distribution outlet patronised, brand loyalty, exposure to advertisements, to name but a few. No stark differences in consumer behaviour were found on comparing the rural market with the urban market. The distinctive features of this region, including its prosperity and well connectedness may be responsible for these findings. The findings of this study have a bearing on the marketing strategy that should be designed for geographic region.

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