scholarly journals The Influence Of Effort Of Use, Features Of Products And Promotions On Purchase Decisions And Customers Loyalty

2019 ◽  
Vol 1 (1) ◽  
pp. 111-117
Author(s):  
Rahjuno Saktio Darpito
Keyword(s):  
Research Method ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Product Features ◽  
Pls Analysis ◽  
Using Data

This study aims to analyze the influence of ease of use, productfeatures, promotions and purchasing decisions in relation to the loyalty ofT-Cash customers in Surabaya. The research method used is to use an explanatory type of research. With the number of samples, namely the T-Cash users who have not yet been approved, so it is necessary to do the calculation using the lemeshow formula. In the analysis of this study using data collection with the help of filling out questionnaires accompanied by Partial Least Square (PLS) analysis techniques. Research shows the ease of use variables, product features and promotions have a positive and significant relationship simultaneously and partially in its development.

scholarly journals The Effect of Promotion Mix on the Purchasing Decisions of Kaluna Living Pillows with Brand Awareness as an Intervening Variable

2021 ◽  
Author(s):  
Yustika Astary ◽  
David Sukardi Kodrat
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Creative Industries ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Awareness ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Dependent Variables ◽  
Independent Variable

The purpose of this study was to determine the effect of the promotion mix on the decision to purchase Kaluna Living pillows with brand awareness as an intervening variable. The sample in this study was 96 Kaluna Living consumers, where the non-probability technique used in this study was purposive sampling. The independent variable was the promotion mix, while the dependent variables were brand awareness and purchasing decisions. Data collection was conducted using a questionnaire. The data were analyzed using the Partial Least Square-Structural Equation Model (SEM) with partial least square (PLS) path analysis using the Smart PLS 3.0 software. The results showed that the promotion mix had a positive and significant effect on brand awareness; brand awareness had a positive and significant effect on purchasing decisions; the promotion mix had a positive and significant effect on purchasing decisions; and brand awareness was able to mediate part of the influence of the promotion mix on the purchasing decisions with a VAF value of 30.3%. Keywords: promotion mix, brand awareness, purchase decisions, accessories home, creative industries

scholarly journals Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

2021 ◽  
Vol 12 (3) ◽  
pp. 446
Author(s):  
Vivian Angel ◽  
Moses Natadirja
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchase Decisions ◽  
Positive Effect

<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data collection in this study was carried out using a questionnaire distributed online to Blibli users. The number of respondents used in this study is 100 respondents. The sampling technique used in this study is non-probability sampling by relying on judgmental sampling. Partial least square-structural equation modeling (PLS-SEM) analysis was performed using the SmartPLS 3.0 program to analyze the data. The findings of this study are that eWOM, Ease of Use and Trust have a positive effect on purchase decisions. The contribution of this research can provide input to the Blibli company to better maintain and manage ease of use, trust and electronic word of mouth so that Blibli users can use Blibli more freely and comfortably so that transactions carried out in Blibli can run more smoothly and safely, which is then will give Blibli an advantage as a player in Internet-based transaction systems because it is a fast paced industries that can change in a matter of time.</em></p></div><em><br clear="all" /></em>

scholarly journals effect of accountability, transparency and operational efficiency on decisions to pay zakat with ability as intervening variables

2022 ◽  
Vol 9 (1) ◽  
pp. 138-150
Author(s):  
Eko Muliansyah ◽  
Mulyanto Nugroho ◽  
Slamet Riyadi
Keyword(s):  
Sampling Method ◽  
Operational Efficiency ◽  
Partial Least Square ◽  
Least Square ◽  
Probability Sampling ◽  
Analysis Techniques ◽  
Written Information ◽  
Pls Analysis ◽  
Questionnaire Research ◽  
Intervening Variables

This study focuses on the effect of accountability, transparency, and operational efficiency on the decision to pay zakat with ability as a moderating variable at the national amil zakat institution in Surabaya. The population used in this study was 105.644 people. The sample in the study was 399 people determined by the non-probability sampling method. In this study, a questionnaire research instrument was used, namely, a set of questions addressed to respondents to obtain written information related to research variables and using Partial Least Square (PLS)analysis techniques. The results show the ability to intervene the effect of the variables of accountability, transparency, and efficiency positively and significantly on the decision to pay zakat at the national amil zakat institution in Surabaya.

scholarly journals Analysis of Online Purchase Decisions with Modeling Structural Equation Based on Variance

2021 ◽  
Vol 25 (1) ◽  
pp. 92
Author(s):  
Sonny Indrajaya, Melati Pangestu
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Structural Equations ◽  
Partial Least Square ◽  
Least Square ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Perceived Price ◽  
Using Data ◽  
Quantitative Descriptive

The purpose of this study is to be able to test what can influence online purchasing decisions at PT. Go Online Goals. The independent variables obtained from the preliminary survey results are Promotion, Perception of Prices, and Image for Brands. The dependent variable is the decision on the purchase. This research method for analysis using data as well as Variance-Based Structural Equations using the Partial Least Square (PLS) tool. The population is residents who live in the DKI Jakarta area with a sample size of 200 respondents. The sampling technique uses convenience sampling. By using a quantitative descriptive approach. The results showed that promotion had a positive and significant effect on purchasing decisions, perceived price also had a significant positive effect on purchasing decisions, and for brand image there was a positive and significant effect on purchasing decisions.

scholarly journals PERSEPSI BELANJA MENGGUNAKAN APLIKASI E-WALLET

2021 ◽  
Vol 5 (1) ◽  
pp. 215
Author(s):  
Riza Hardianti Utari ◽  
Tri Kartika Pertiwi
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Consumer Attitude ◽  
Perceived Ease Of Use ◽  
Purchasing Decisions

Digital payment services (fintech payment) are increasingly popular along with the increasing use of smartphones, one of which is electronic payment via e-wallet or digital wallet which is considered to have benefits, ease, and benefit with the many promos on offer. The purpose of this study was to determine and analyze consumer behavior in making purchasing decisions using the E-Wallet DANA application in Indonesia.The sample in this study were users of DANA applications in Indonesia aged over 17 years and transactions not more than the last two months using the DANA application. This study used a purposive sampling technique with the size of the sample used was 120 respondents.The data analysis technique in this study used the Structural Equation Model - Partial Least Square (SEM-PLS).               The results of the study concluded that: (1) Perceptions of Awareness through Consumer Attitudes significantly influence Purchasing Decisions, (2) Perception of Ease of Use through Consumer Attitudes significantly influence Purchasing Decisions, (3) Sales Promotion through Consumer Attitudes significantly influence Purchasing Decisions, (4 ) Pleasure Perception has a significant influence on Purchasing Decisions, (5) Perceived Ease of Use has a significant influence on Purchasing Decisions, (6) Sales Promotion has a significant influence on Purchasing Decisions, (7) Consumer Attitude has a significant influence on Purchasing Decisions.

scholarly journals THE INFLUENCE OF CELEBRITY ENDORSER, PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION ON VIVO BRAND SMARTPHONES IN SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 252-256
Author(s):  
Andi Muh Kumar Lk ◽  
I Gede Arimbawa ◽  
Elok Damayanti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Short Message ◽  
Purchase Decisions ◽  
Communication Tool ◽  
Purchasing Decisions ◽  
Virtual Communication ◽  
Celebrity Endorser

Smartphone is a virtual communication tool in two directions that makes easy for individuals to interact through short message, telephone and an internet network. The purpose of this study was to analyze the influence of celebrity endorser, product quality and price on purchasing decisions and customer satisfaction. This research used quantitative methode with population 100 respondents who use Vivo brand smartphones in Surabaya. The analysis used partial least square, data obtained from questionnaires and tested with the SmartPLS 3.0. The results showed that the variable celebrity endorser, product quality and price had a significant effect on purchasing decisions, and purchasing decisions have a significant effect on customer satisfaction. Conclusion showed that sponsor more look for customers who using Vivo smartphones, which have affordable or discounted prices so customers make reapeat purchase and satisfied.

scholarly journals SOCIAL MEDIA INFLUENCER, BRAND AWARENESS, AND PURCHASE DECISION AMONG GENERATION Z IN SURABAYA

2021 ◽  
Vol 23 (1) ◽  
pp. 18-26
Author(s):  
Fransisca Andreani ◽  
Leonardo Gunawan ◽  
Selden Haryono
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Three Dimensions ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Techniques ◽  
Generation Z

Many restaurants and cafes use Social Media Influencer (SMI) services to promote their products/ services. The three dimensions of SMI include reach, relevance, and resonance; and these can influence brand awareness and purchase decision of generation Z consumers. This study involved 108 respondents and used SPSS and Partial Least Square (PLS) as data analysis techniques. The results of this study indicate that reach, relevance and resonance of SMI have positive and significant influences on brand awareness. Reach has positive but insignificant influence on purchase decisions; whereas, relevance and resonance have positive and significant influences on purchase decision. Finally, brand awareness has positive but insignificant influence on purchase decision of Generation Z to restaurants and cafes in Surabaya.

scholarly journals Analysis of OCR’s Factor and Sales Promotion on E-commerce

2021 ◽  
Vol 3 (2) ◽  
pp. 127-132
Author(s):  
Nuruni Ika Kusuma Wardhani ◽  
Wilma Izaak ◽  
Muhammad Yohanes
Keyword(s):  
Online Shopping ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
The World ◽  
Pls Analysis

Indonesia one of the country with the fastest e-commerce growth in 78% of the world, demanding an unavoidable tight e-commerce business competition, thus encouraging some e-commerce to increase promotion and assessment from customers to be more attractive. The convenience offered by e-commerce attracts consumers to move from offline shopping to online shopping. Many factors influence consumers to switch from offline to online shopping, one of it is online customer reviews and sales promotions. The purpose of this study was to determine the effect of online customer reviews and sales promotions on purchasing decisions at the Bukalapak marketplace. The sample of this study was 99 respondents who were measured using Partial Least Square (PLS) analysis. The results of this study indicate that online customer reviews and sales promotions have a positive and significant effect on buying decisions.

scholarly journals Peningkatan Motivasi Dalam Hubungan Kompensasi Finansialdan Kinerja Karyawan Pada PT Arta Sedana Retailindo Cabang Hardys Malls Sanur

SKETSA BISNIS ◽  
2019 ◽  
Vol 6 (2) ◽  
pp. 112-124
Author(s):  
Anak Agung Dwi Widyani ◽  
Ni Luh Karang Sri Maryani ◽  
Ni Putu Ayu Sintya Saraswati
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Problem Formulation ◽  
Positive Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Compensation ◽  
Analysis Techniques ◽  
Pls Analysis ◽  
Positive Effect

Abstract                This study aims to determine the effect of financial compensation on employee performance, financial compensation on motivation, motivation on employee performance and financial compensation on employee performance through motivation as an intervening variable at PT. Arta Sedana Sanur Hardys Malls Branch. This study took 51 respondents. Data were analyzed using Partial Least Square (PLS) analysis techniques to answer the problem formulation with the help of the SmartPLS 3 program. The results showed that: 1) Financial compensation had a positive and significant effect on employee performance, 2) Financial compensation had a positive and significant effect on motivation, 3) Work motivation has a significant positive effect on employee performance, 4) Financial compensation has a positive influence on employee performance through work motivation as an intervening variable. Abstrak                Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi finansial terhadap kinerja karyawan, kompensasi finansial terhadap motivasi, motivasi terhadap kinerja karyawan dan kompensasi fimansial terhadap kinerja karyawan melalui motivasi sebagai variabel intervening pada PT. Arta Sedana Cabang Hardys Malls Sanur. Penelitian ini mengambil 51 responden. Data dianalisis dengan menggunakan teknik analisis Partial Least Square (PLS) untuk menjawab rumusan masalah dengan bantuan program SmartPLS 3. Hasil penelitian menunjukan bahwa: 1)Kompensasi finansial berpengaruh positif dan signifikan terhadap Kinerja karyawan, 2) Kompensasi finansialberpengaruh positif dan signifikan terhadap Motivasi, 3) Motivasi kerja berpengaruh positif signifikan terhadap Kinerja karyawan, 4) Kompensasi finansial memiliki pengaruh secara positifterhadap Kinerja karyawan melalui motivasi kerja sebagai variabel intervening.

scholarly journals PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PADA STARTUP BIKE RENTAL BANANAZ BALI

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 173
Author(s):  
Alicia Sastra Millenium ◽  
I Wayan Suardana ◽  
I Made Kusuma Negara
Keyword(s):  
Significant Relationship ◽  
Partial Least Square ◽  
Least Square ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Start Up ◽  
International Tourist ◽  
The Government ◽  
Using Data

The increase in international tourist every year on the island of Bali is used by tourism entrepreneurs to help the government increase regional and the state revenues. The need for transportation for travel activities provides an opportunity for Bananaz Bali to launch the first rental application in Bali. Based on Start-up, Bananaz Bali applies digital marketing and is also assisted by implementing brand awareness activities. This study requires 75 respondents with the criteria of over the age of 18 years old, and have already used Bananaz Bali services. All the data collected through questionnaires and then processed using data analysis techniques SEM Partial Least Square. The results of this study are: 1) There is a positive and significant relationship between digital marketing variable and brand awareness. 2) There is a negative and insignificant relationship between digital marketing variable on purchasing decisions. 3) Against a positive and significant relationship between brand awareness and purchasing decisions.

Sign in / Sign up

Export Citation Format

Share Document