scholarly journals Analysis of OCR’s Factor and Sales Promotion on E-commerce

2021 ◽  
Vol 3 (2) ◽  
pp. 127-132
Author(s):  
Nuruni Ika Kusuma Wardhani ◽  
Wilma Izaak ◽  
Muhammad Yohanes
Keyword(s):  
Online Shopping ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Sales Promotions ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
The World ◽  
Pls Analysis

Indonesia one of the country with the fastest e-commerce growth in 78% of the world, demanding an unavoidable tight e-commerce business competition, thus encouraging some e-commerce to increase promotion and assessment from customers to be more attractive. The convenience offered by e-commerce attracts consumers to move from offline shopping to online shopping. Many factors influence consumers to switch from offline to online shopping, one of it is online customer reviews and sales promotions. The purpose of this study was to determine the effect of online customer reviews and sales promotions on purchasing decisions at the Bukalapak marketplace. The sample of this study was 99 respondents who were measured using Partial Least Square (PLS) analysis. The results of this study indicate that online customer reviews and sales promotions have a positive and significant effect on buying decisions.

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

scholarly journals The Effect of Sales Promotion on Purchasing Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 122-133
Author(s):  
Indri Suryani ◽  
Afriapollo Syafarudin
Keyword(s):  
Health Workers ◽  
Continuous Process ◽  
Personal Selling ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Partial Least Square Analysis ◽  
A Company ◽  
Positive Effect

To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is ​​the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted.   Keywords: Sales Promotion, Purchasing Decision

Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Pada Zenius Education (Survei Pada Komunitas Online Zenius Education)

2020 ◽  
Vol 19 (2) ◽  
pp. 107-113
Author(s):  
Hasna Nur Shabrina ◽  
Reminta Lumban Batu
Keyword(s):  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Online Tutoring ◽  
Verification Methods ◽  
The World ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

Zenius is a creation of Indonesian children in the world education. Zenius was built as a technology company which is focused on education services. Zenius Education was founded in 2004 as an offline tutoring, in 2007 it was inaugurated as PT Zenius Education and in 2010 as an online tutoring. The purpose of this study was to determine the effect of celebrity endorser on purchasing decisions at Zenius Education. This research was conducted using descriptive and verification methods. This research is a quantitative census research. The population in this study is Instagram followers of Zenius Education. This study is used the type of primary data and secondary data. Data is processed using path analysis with Partial Least Square (PLS). The results show that celebrity endorsers have an influence on purchasing decisions.

scholarly journals PERSEPSI BELANJA MENGGUNAKAN APLIKASI E-WALLET

2021 ◽  
Vol 5 (1) ◽  
pp. 215
Author(s):  
Riza Hardianti Utari ◽  
Tri Kartika Pertiwi
Keyword(s):  
Significant Influence ◽  
Structural Equation ◽  
Consumer Attitudes ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Consumer Attitude ◽  
Perceived Ease Of Use ◽  
Purchasing Decisions

Digital payment services (fintech payment) are increasingly popular along with the increasing use of smartphones, one of which is electronic payment via e-wallet or digital wallet which is considered to have benefits, ease, and benefit with the many promos on offer. The purpose of this study was to determine and analyze consumer behavior in making purchasing decisions using the E-Wallet DANA application in Indonesia.The sample in this study were users of DANA applications in Indonesia aged over 17 years and transactions not more than the last two months using the DANA application. This study used a purposive sampling technique with the size of the sample used was 120 respondents.The data analysis technique in this study used the Structural Equation Model - Partial Least Square (SEM-PLS).               The results of the study concluded that: (1) Perceptions of Awareness through Consumer Attitudes significantly influence Purchasing Decisions, (2) Perception of Ease of Use through Consumer Attitudes significantly influence Purchasing Decisions, (3) Sales Promotion through Consumer Attitudes significantly influence Purchasing Decisions, (4 ) Pleasure Perception has a significant influence on Purchasing Decisions, (5) Perceived Ease of Use has a significant influence on Purchasing Decisions, (6) Sales Promotion has a significant influence on Purchasing Decisions, (7) Consumer Attitude has a significant influence on Purchasing Decisions.

scholarly journals The Influence Of Effort Of Use, Features Of Products And Promotions On Purchase Decisions And Customers Loyalty

2019 ◽  
Vol 1 (1) ◽  
pp. 111-117
Author(s):  
Rahjuno Saktio Darpito
Keyword(s):  
Research Method ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Product Features ◽  
Pls Analysis ◽  
Using Data

This study aims to analyze the influence of ease of use, productfeatures, promotions and purchasing decisions in relation to the loyalty ofT-Cash customers in Surabaya. The research method used is to use an explanatory type of research. With the number of samples, namely the T-Cash users who have not yet been approved, so it is necessary to do the calculation using the lemeshow formula. In the analysis of this study using data collection with the help of filling out questionnaires accompanied by Partial Least Square (PLS) analysis techniques. Research shows the ease of use variables, product features and promotions have a positive and significant relationship simultaneously and partially in its development.

scholarly journals Price Discount: Pengaruhnya terhadap Online Customer Review dan Purchase Intention pada Konsumen Online Marketplace Platform pada Masa Pandemi Covid-19

2021 ◽  
Vol 9 (1) ◽  
pp. 25
Author(s):  
Dyajeng Puteri Woro Subagio ◽  
Sri Hastari
Keyword(s):  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Shopping Behavior ◽  
Price Discount ◽  
Online Questionnaire ◽  
Customer Reviews ◽  
Online Marketplace ◽  
Online Customer Reviews ◽  
Consumer Purchase Intention

The COVID-19 pandemic significant impact on decreasing income and community activities, including shopping behavior. Many people have decided to use the online marketplace platform to shop for various needs. This study aims to investigate the direct and indirect relationships among variable price discounts, Online Customer Reviews (OCR), and purchase intentions for consumers of the 5 most popular online marketplace platforms in Indonesia during the COVID-19 pandemic. Collecting data in this study using an online questionnaire to 120 respondents as a sample who have met the purposive sampling criteria. This study uses Partial Least Square (PLS) to analyze the data. There is a uniqueness in this study where the price discount strategy is not able to directly influence consumer purchase intention even though the economic condition has decreased due to the pandemic. This strategy encourages consumers to seek information through online customer reviews. Information on OCR affects consumer purchase intention in a product. This makes OCR able to fully mediate the relationship between the price discount strategy and purchase intention.

Effect of Motivation to Employee Performance which was Mediatied by Work Satisfaction in PT Smailing Tour Denpasar

2018 ◽  
Vol 9 (08) ◽  
pp. 20959-20973
Author(s):  
Benediktus Ignasius Tani Raka ◽  
Anik Yuesti ◽  
Nengah Landra
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Employee Performance ◽  
Work Satisfaction ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Pls Analysis ◽  
Permanent Employees

This study aims is to test and analyze the influence of motivation on employee performance mediated by job satisfaction. This research was conducted at PT Smailing Tour Denpasar with population and research sample of all permanent employees that is 90 people. All data obtained from the kuisoner distribution is feasible to be used, then analyzed using a variance based structural equation model known as Partial Least Square (PLS) analysis. The result of the research shows that (1) the motivation has positive and significant effect on the employee's performance, (2) the motivation has positive and significant effect on the job satisfaction, (3) the job satisfaction has positive and significant effect to the employee's performance; (4) the motivation has positive and significant effect on employee performance through job satisfaction. The implication of this research is that motivation can be improved by taking into account the need for workplace environment to improve employee performance, job satisfaction can be improved by paying attention to the work itself in order to increase employee performance. Employee performance can be improved by taking into account the effectiveness of employees.

Effect of Job-Insecurity, Organizational Commitment, Job Satisfaction on Turnover Intention: A Case Study of Newcomer Lecturers at Private Islamic Universities in East Java Province, Indonesia

2018 ◽  
Vol 6 (2) ◽  
pp. 199
Author(s):  
Asep Saifuddin Chalim
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Turnover Intention ◽  
Structural Equation ◽  
Job Insecurity ◽  
Partial Least Square ◽  
Least Square ◽  
Path Model ◽  
Equation Modeling ◽  
Pls Analysis

This study discussed employee turnover as one of the crucial problems faced by every organization. This study sought to analyze the determinants of turnover intention, such as job insecurity, organizational commitment, and job satisfaction. The objects of this study were newcomer lecturers of private Islamic universities in East Java Province, Indonesia. To analyze the relationship among independent variables and dependent variable; this study employed a correlation path model. To build the structural formulation of the correlation path model, this study used the variance-based Structural Equation Modeling (SEM) as a Partial Least Square (PLS) analysis. The study found that job insecurity influenced job satisfaction and organizational commitment. Moreover, job satisfaction and organizational commitment had positive impacts on the turnover intention. In contrast, job insecurity did not have a direct significant impact on the turnover intention, but it had indirect effect that influences job satisfaction and organizational commitment.

scholarly journals Metabolomics and lipid profile analysis of Coccomyxa melkonianii SCCA 048

Extremophiles ◽  
2021 ◽  
Author(s):  
Giacomo Fais ◽  
Veronica Malavasi ◽  
Paola Scano ◽  
Santina Soru ◽  
Pierluigi Caboni ◽  
...  
Keyword(s):  
Fatty Acid ◽  
Profile Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Mining Site ◽  
Mining Areas ◽  
Pls Analysis ◽  
Threonic Acid ◽  
High Concentrations ◽  
Potential Exploitation

AbstractWith an unsupervised GC–MS metabolomics approach, polar metabolite changes of the microalgae Coccomyxa melkonianii SCCA 048 grown under standard conditions for seven weeks were studied. C. melkonianii was sampled at the Rio Irvi River, in the mining site of Montevecchio-Ingurtosu (Sardinia, Italy), which is severely contaminated by heavy metals and shows high concentrations of sulfates. The partial-least-square (PLS) analysis of the GC–MS data indicated that growth of C. melkonianii was characterized by an increase of the levels of threonic acid, myo-inositol, malic acid, and fumaric acid. Furthermore, at the sixth week of exponential phase the lipid fingerprint of C. melkonianii was studied by LC-QTOF-MS. C. melkonianii lipid extract characterized through an iterative MS/MS analysis showed the following percent levels: 61.34 ± 0.60% for triacylglycerols (TAG); 11.55 ± 0.09% for diacylglyceryltrimethyl homoserines (DGTS), 11.34 ± 0.10% for sulfoquinovosyldiacylglycerols (SQDG) and, 5.29 ± 0.04% for lysodiacylglyceryltrimethyl homoserines (LDGTS). Noteworthy, we were able to annotate different fatty acid ester of hydroxyl fatty acid, such as FAHFA (18:1_20:3), FAHFA (18:2_20:4), FAHFA (18:0_20:2), and FAHFA (18:1_18:0), with relevant biological activity. These approaches can be useful to study the biochemistry of this extremophile algae in the view of its potential exploitation in the phycoremediation of polluted mining areas.

scholarly journals PENGARUH DIMENSI DIMENSI IKLIM ORGANISASI TERHADAP KINERJA PEGAWAI DI BADAN KEPEGAWAIAN DAERAH PROVINSI NUSA TENGGARA BARAT

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Muhammad Amri Fuadi ◽  
Hermanto Hermanto ◽  
Lalu Suparman
Keyword(s):  
Organizational Climate ◽  
Social Environment ◽  
Employee Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Work Behavior ◽  
Positive Sign ◽  
Path Coefficient ◽  
Observation Data ◽  
Pls Analysis

This research is directed to prove the significance of the influence of organizational climate dimensions in the form of physical environment (X1), social environment (X2) and management system (X3) on the dimensions of employee performance in the form of employee work goals (Y1) and employee work behavior (PKP). There are six hypotheses that are proven through a partial least square (PLS) analysis process. The population of this study (observation data) was 82 BKD NTB employees. Data was collected through questionnaires and all questionnaires returned in accordance with data input needs. Through the outer model stage there are two indicators of the social environment that are issued, namely the relationship of superiors with subordinates (LS1) and colleague relations (LS2) as well as two indicators of employee work behavior, namely commitment (PKP3) and leadership (PKP6). Indicators that are classified as valid get a reinforcement of criteria through the parameter AVE values above 0.50 and include reliable indicators through Cronbach's alpha parameters and composite reliability above 0.70. PLS analysis through the inner model stage found that all dimensions of the organization's climate have a positive influence (positive sign of the path coefficient) on the dimensions of employee performance.Keywords : Organizational Climate Dimensions and Employee Performance Dimensions.

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