scholarly journals Membangun Personal Branding melalui YouTube

2020 ◽  
Vol 4 (2) ◽  
pp. 61-69
Author(s):  
Widya Nur Bhakti Pertiwi ◽  
Arum Wahyuni Purbohastuti ◽  
Enok Nurhayati
Keyword(s):  
Social Media ◽  
Research Method ◽  
Positive Image ◽  
Personal Brand ◽  
The Subject ◽  
Personal Branding ◽  
And Performance ◽  
Descriptive Method

This research generally aims to develop personal branding research with social media. The previous research took Instagram, Facebook, or Twitter media, but this research focuses on personal branding on YouTube. This research method is a qualitative and descriptive method by observing Raditya Dika YouTube Channel and interviews with several Subribers Raditya Dika. The study describes the situations or events and does not seek links, hypotheses, or make predictions. In this research, the indicators of personal branding are authenticity,  integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. The subject of this research is Raditya Dika's YouTube channel, and the object of this research is a personal brand Raditya Dika through a personal YouTube channel. The results show that Raditya Dika can form, even enhance a positive image by establishing personal branding through YouTube.

scholarly journals Strategi Personal Branding Perupa Melalui Media Sosial

2020 ◽  
Vol 6 (2) ◽  
pp. 67-76
Author(s):  
Rusdi Hendra
Keyword(s):  
Social Media ◽  
Fine Arts ◽  
Analytical Techniques ◽  
Branding Strategy ◽  
Personal Brand ◽  
Literature Reviews ◽  
Character Code ◽  
Qualitative Descriptive ◽  
Personal Branding ◽  
Descriptive Method

Perkembangan teknologi informasi dan media jejaring sosial saat ini menyebabkan pembentukan personal brand melalui media sosial semakin penting. Masyarakat Indonesia dikenal sebagai pengguna aktif media sosial. Menjadi seorang perupa harus memiliki keunikan tersendiri untuk dapat berbeda dengan perupa lainnya. Dalam membangunnya, dibutuhkan personal branding yang baik untuk dapat maju dan berkembang di dalam dunia seni rupa. Piko dengan akun @iabadioupiko telah melakukannya lewat media Instagram. Personal branding yang dilakukan Piko menarik dengan mengunggah hasil karyanya untuk menarik perhatian galeri dan menggunakan Instagram sebagai alat penyampaian pesan komunikasinya. Penelitian ini menggunakan metode deskriptif kualitatif dengan teknik pengumpulan data yaitu wawancara dan melakukan observasi terhadap dokumentasi yang dimiliki dan melakukan tinjauan literatur. Data yang didapat kemudian dianalisis menggunakan teknik analisis yaitu mengorganisasikan data, mereduksi data, peringkasan, dan penyajian data. Hasil akhir dari analisis data dapat mengetahui tentang bagaimana strategi personal branding perupa melalui media sosial Instagram dengan indikator yang terdiri dari kesebelas karakteristik authentic personal branding oleh Rampersad. Hasil penelitian menyebutkan bahwa strategi personal branding Piko ialah memiliki nilai, karakter, kode perilaku, berfokus pada satu bidang, konsisten, memiliki relevansi, memiliki visibilitas, mendapatkan pengakuan, menerapkan hal positif, serta menjadi diri sendiri dengan tetap menjaga eksistensinya dan selalu memelihara hubungan yang terjalin baik dalam akun Instagram @iabadioupiko maupun dalam kesehariannya. The Artist's Personal Branding Strategy Through Social Media ABSTRACT The development of information technology and social networking media has made personal brands' formation through social media increasingly important. Indonesian people are known as active users of social media. Being an artist must be unique to be different from other artists. In building it, good personal branding is needed to advance and develop in the world of fine arts. Piko, with the @iabadioupiko account, has done this via Instagram. Piko's personal branding is impressive by uploading his work to attract the attention of galleries and using Instagram to convey his communication messages. This study used a qualitative descriptive method with data collection techniques, namely interviews and observing documentation, and conducting literature reviews. The data obtained were then analyzed using analytical techniques, namely organizing data, reducing data, summarizing, and presenting data. The final result of the data analysis can find out about the personal branding strategy of the artists through social media Instagram with indicators consisting of eleven characteristics of authentic personal branding by Rampersad. The results show that Piko's personal branding strategy is to have values, character, code of behavior, focus on one area, be consistent, have relevance, have visibility, gain recognition, apply positive things, and be yourself while maintaining its existence and always maintaining good relationships. They were established both in the Instagram account @iabadioupiko and in his daily life.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals Personal Branding Valentino Simanjuntak sebagai Komentator Olahraga di Media Televisi

2019 ◽  
Vol 5 (2) ◽  
pp. 93
Author(s):  
Naufal Ferdiansyah ◽  
Amalia Djuwita
Keyword(s):  
Qualitative Research ◽  
Qualitative Methods ◽  
Descriptive Analysis ◽  
Language Variation ◽  
Language Variety ◽  
Key Informant ◽  
The Subject ◽  
Personal Branding ◽  
Television Media ◽  
And Performance

<p><em>Abstrak</em><strong> - </strong><strong>Penelitian ini merupakan penelitian kualitatif mengenai “<em>Personal</em></strong><strong><em> </em></strong><strong><em>Branding</em></strong><strong> Valentino Simanjuntak sebagai Komentator Olahraga di Media Televisi”.</strong><strong> </strong><strong>Tujuan dari penelitian ini adalah menganalisis bagaimana penerapan personal branding yang dilakukan oleh Valentino Simanjuntak sebagai komentator olahraga di media televisi. Penelitian ini menggunakan metode kualitatif dengan jenis penelitian</strong><strong> </strong><strong>analisis deskriptif. Paradigma yang digunakan dalam penelitian ini ialah <em>post-positivisme</em> karena peneliti ingin membuktikan dan menganalisa suatu fenomena yang terjadi pada subjek penelitian dengan berpedoman teori yang sudah ada dan berpaku pada suatu teori. Dalam objek penelitian penulis memilih Valentino Simanjuntak sebagai informan kunci, lalu memilih Ary Sapari dan Petrus Tomy Wijanarko sebagai informan pendukung dan memilih Dra. Dewi Taviana Walida, Psi, Psikolog sebagai informan ahli. Berdasarkan hasil penelitian menunjukkan bahwa dalam melakukan personal branding, Valentino Simanjuntak hadir sebagai komentator olahraga di media televisi </strong><strong>yang memiliki ciri khas variasi ragam bahasanya saat menjadi komentator olahraga yaitu slang, jargon, akrolek, dan ken</strong><strong> </strong><strong>dengan</strong><strong> s</strong><strong>ebelas karaktersitik personal branding yaitu keaslian, integritas, konsisten, spesialisasi, wibawa, kekhasan, relevan, terlihat, kegigihan, nama baik, dan kinerja yang sudah cukup baik dan selaras. Akan tetapi, pada poin kewibawaan, untuk diakui sebagai ahli dalam bidang komentator olahraga Valentino Simanjuntak masih membutuhkan waktu dan proses lagi untuk memenuhi kriteria kewibawaan</strong><strong>.</strong></p><p><em>Abstract -<strong> </strong></em><strong>This research is a qualitative research on "Personal Branding Valentino Simanjuntak as Sports Commentator on Television Media". The purpose of this research is to analyze the way of applying personal branding carried out by Valentino Simanjuntak as a sports commentator on television media. This study uses qualitative methods with a type of descriptive analysis research. The paradigm used in this research is post-positivism because researchers want to prove and analyze the phenomena that occur in the subject of research by referring to existing theories and sticking to a theory.</strong><strong> </strong><strong>In the research object, the author cho</strong><strong>o</strong><strong>se Valentino Simanjuntak as the key informant, then cho</strong><strong>o</strong><strong>se Ary</strong><strong> </strong><strong>Sapari and Petrus</strong><strong> </strong><strong>Tomy</strong><strong> </strong><strong>Wijanarko as supporting informants and chose Dra. Dewi</strong><strong> </strong><strong>Taviana</strong><strong> </strong><strong>Walida, Psi, Psychologist as expert informant. The result of this research shows  that in conducting personal branding, Valentino Simanjuntak was present as a sports commentator on television media who has a uniqueness of language variation like slang, jargon , akrolek, and ken with</strong><strong> </strong><strong>eleven personal branding characteristics namely authenticity, integrity, consistency, specialization, authority, distinctiveness, relevant, visibility, persistence, goodwill, and performance. It is good enough and in harmony. However, in terms of authority, to be recognized as an expert in the field of sports commentator Valentino Simanjuntak still needs more time and process to fulfill the criteria of authority</strong></p><p><strong><em>Keywords - </em></strong><em>Language Variety</em><em>, Personal</em><em> </em><em>Branding, Sports Commentator<strong></strong></em></p>

scholarly journals Go-Food Features and Social Implications in The Community When #Dirumahaja Programs Are Implemented

2020 ◽  
pp. 255-262
Author(s):  
Edy Prihantoro ◽  
Didin Mukodim ◽  
Noviawan Rasyid Ohorella ◽  
Astiyani Lestari
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Research Method ◽  
Large Scale ◽  
Advanced Technology ◽  
Public Facilities ◽  
The Government ◽  
Acceptance Model ◽  
Descriptive Method

When the Covid-19 pandemic begins to spread in Indonesian society, the government must limit the space for people to stay indoors. The government has done everything from closing schools and public facilities to implementing Large-Scale Social Restrictions (PSBB) in order to break the chain of spreading the Covid-19 virus. Then the Indonesian people reminded each other to stay indoors. Until the hashtag #dirumahaja appeared on Twitter social media. Due to the limited space for people to leave the house, especially when buying food, people choose to take advantage of advanced technology by buying food online using the GoFood Feature Gojek application. The purpose of this study was to determine how much the effectiveness of the GoFood features in the Gojek application on the ease with which people order food when #dirumahaja is implemented. The research method used is descriptive method with a quantitative approach and has a total of 244 respondents. Collecting data using a questionnaire technique or distributing questionnaires. The theory used in this research is the Technology Acceptance Model. The results of this study are that there is an effect of the Go-food feature in the Gojek application on the ease with which people order food when the #dirumahaja Program is implemented. The ease of features in the Gojek application turns out to make it easier for people who need food through the Gojek application during the Pandemic.

scholarly journals The True or the Idealized Self: How CEOs Build Their Personal Brands?

2021 ◽  
Vol 29 (1) ◽  
pp. 39-60
Author(s):  
Anna M. Górska ◽  
Keyword(s):  
Theoretical Model ◽  
Empirical Investigation ◽  
Target Audience ◽  
Structured Interviews ◽  
True Self ◽  
Personal Brand ◽  
The Media ◽  
Research Gap ◽  
The Subject ◽  
Personal Branding

Purpose: This study aims to empirically present the process of personal branding of CEOs. Building on the theoretical model proposed by Wojtaszczyk and Maszewski (2014), the study illustrates how CEOs build their personal brands. Methodology: The study is based on twelve semi-structured interviews with the CEOs of Poland’s strongest brands. Results were coded and analyzed with the use of MAXQDA software. Results: The research allowed us to understand the process of creating a personal brand by CEOs. Moreover, interviews revealed that the personal brand reflects the true self of CEOs. However, it is also adjusted to the target audience; consequently, CEOs show diverse identities to the outside world. Implications: Through the empirical investigation of the branding process, the findings fill a certain research gap. Insights gained in the process may prove useful for practitioners. Originality/value: The article explores the subject of the personal brand, which continues to be the focus of many researchers, particularly in the CEE region. This research gave voice to CEOs, who explained how they build their personal brand and shared detailed information whose scope greatly exceeds what they present in the media.

scholarly journals “Kang Pisang”: Personal Branding of the Jokowi’s Youngest Son in the Microblogging Media

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Marshelia Gloria Narida
Keyword(s):  
Social Media ◽  
The Public ◽  
Brand Building ◽  
Public Figures ◽  
Personal Brand ◽  
Good Will ◽  
Twitter Account ◽  
Personal Branding ◽  
High Level

Awareness in using the technology for building a self brand through personal branding can appear in anyone, whether from the public figures, nor from the society in general. The youngest son of Presiden Joko Widodo (Jokowi), Kae Sang Pangareb (Kae Sang) is known as an person who has a high level of awareness on her social media.  This study examines trends in shaping the content of microblogging as a personal branding of Kae Sang. Studies conducted on the accounts twitter Kae Sang (@kaesangp) by looking at twitter account contents and personal branding process through microblogging. According to personal brand buildings theory by Peter Montoya, this research take 8 personal brand building category, specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and good will. It can be conveyed that the personal branding of Kae Sang on twitter complies with the criteria of the forming of personal brandingKeyword : Personal Branding; Microblogging; Twitter 

scholarly journals Profil Keterampilan Proses Sains (KPS) Mahasiswa Fisika pada Materi Listrik Magnet

2019 ◽  
Vol 3 (2) ◽  
pp. 70-78
Author(s):  
Yaspin Yolanda
Keyword(s):  
Communication Skills ◽  
Research Method ◽  
Percentage Increase ◽  
Science Process Skills ◽  
Average Percentage ◽  
Experimental Planning ◽  
The Third ◽  
Research Findings ◽  
The Subject ◽  
Descriptive Method

This study describes the profile of the science process skills (KPS) of STKIP PGRI Lubuklinggau students on magnetic electric material. The subjects of the research were the third semester students who took magnet electricity courses. Sampling was done by purposive sampling. The research method used was Qualitative Positive Descriptive Method. Data were analyzed qualitatively and quantitatively using an instrument in the form of a KPS diagnosis test. Based on the results of KPS research on student electricity magnet on the subject of Electric magnet, it can be concluded that (1) The skills of the science process of magnet electricity are skilled, and (2) The solution to solve the problem of availability of KPS aspects is to train and be trained with the KPS approach to magnetized student electricity so that the availability of KPS aspects can appear / available. The average percentage increase in KPS are, 82% observation skills, 80% classification skills, 85% interpretation skills, 78% prediction skills, 88% experimental planning or investigation skills, 87% skills using tools and materials, 80% skills in applying concepts or principles %, 85% communication skills, 84 question asking skills, and 79% hypothesized skills. The research findings indicate that there is a significant increase in 82.8%.

scholarly journals Personal Branding Influencer di Media Sosial TikTok

Koneksi ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 76
Author(s):  
Yemikaori Yumna Ulya Ishihara ◽  
Roswita Oktavianti
Keyword(s):  
Social Media ◽  
Communication Strategy ◽  
Positive Perception ◽  
The Public ◽  
Personal Branding ◽  
And Performance ◽  
Descriptive Qualitative

Personal branding is widely used as a communication strategy to instill a positive perception of a person to the public. Personal branding is also done directly and indirectly through social media. An influencer needs to have a strong personal branding to differentiate him from other influencers. One of the Tik Tok influencers is Dhea Dillah with the Tik Tok account @dillaprb. This study aims to determine how Dhea Dillah's personal branding is on Tik Tok social media. The method used is descriptive qualitative with 11 indicators of personal branding criteria according to Rampersad, namely authenticity, integrity, consistency, specialization, authority, diversity, relevance, visibility, persistence, kindness, and performance. This research shows that influencers have characters that are in line with their personal ambitions, namely creating Tik Tok content to inform their followers. Next, influencers are also consistent with a focus on one area, experience, and professionalism towards clients, including making self-improvement if they receive criticism or evaluation.Personal branding banyak dilakukan sebagai salah satu strategi komunikasi untuk menanamkan persepsi positif seseorang kepada publik. Personal branding juga dilakukan secara langsung dan tidak langsung melalui media sosial. Seorang influencer perlu memiliki personal branding yang kuat untuk membedakannya dengan influencer lain. Salah satu influencer Tik Tok yaitu Dhea Dillah dengan akun Tik Tok @dillaprb. Penelitian in bertujuan untuk mengetahui bagaimana personal branding yang dilakukan Dhea Dillah dalam media sosial Tik Tok. Metode yang digunakan yaitu deskriptif kualitatif dengan indikator 11 kriteria personal branding menurut Rampersad yaitu keontentikan, integritas, konsisten, spesialisasi, wibawa, keberbedaan, relevan, visibilitas, kegigihan, kebaikan, dan kinerja. Penelitian ini menunjukkan bahwa influencer memiliki karakter yang sesuai dengan ambisi pribadi yaitu membuat konten Tik Tok untuk memberi informasi kepada pengikutnya. Berikutnya, influencer juga konsisten dengan fokus pada satu bidang, berpengalaman, dan profesional terhadap klien termasuk membuat perbaikan diri jika mendapat kritik atau evaluasi.

scholarly journals INSTAGRAM SEBAGAI MEDIA PEMBENTUK PERSONAL BRANDING

2021 ◽  
Vol 5 (2) ◽  
pp. 154-169
Author(s):  
Haryadi Mujianto ◽  
Zikri Fachrul Nurhadi ◽  
Kenny Kharismawati
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Research Method ◽  
Purposive Sampling ◽  
Present Information ◽  
Communication Method ◽  
Personal Branding ◽  
Descriptive Qualitative

This study discusses Instagram as a personal branding media. The purpose of this research is to describe the factors that established personal branding. The research method used in this research is descriptive qualitative research. The informants in this study consisted of 3 celebgrams at the Garut City, Informants are determined by purposive sampling. The results of this study are, branding on Instagram social media is an effort to present information, messages and impressions through the activities carried out. Personal branding that is formed based on the main dimensions of the formation of personal branding that they show on each Instagram account including style, caption, special abilities or competences in a certain area controlled by celebrities and self-standards can form personal branding through a polish and well communication method.

scholarly journals EFFECT OF PERSONAL BRANDING EFFORTS ON JOB PROSPECTS OF A LINKEDIN USER

2021 ◽  
Vol 9 (2) ◽  
pp. 323-332
Author(s):  
Arghyadeep Basu, Et. al.
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Job Search ◽  
Social Networking Site ◽  
The Internet ◽  
Handheld Device ◽  
The Core ◽  
Personal Brand ◽  
Personal Branding ◽  
Job Prospects

In this article, the authors examined the relation between Personal Branding efforts in LinkedIn and their job prospects. While there are other social media sites which can be taken into consideration for the study, LinkedIn is deemed to be a purely professional social networking site with content relevant to jobs, industry, economy etc. The authors found that sizable LinkedIn users do not post, share or visit content with the intent of “Building Personal Brand”, however wishes to attract the attention of potential recruiters on the platform. While the term “Personal Branding has been discussed in numerous papers, journals and articles, broader clarity is guaranteed on the same. Additionally, it was duly noted that a person looking for a job doesn’t trust LinkedIn entirely and thus signs up on various other established job portals or seek suitable referrals at the same time.   “Your brand has moved online. That means you need to translate who you are in the real world into a congruent bits-and-bytes version of you. First impressions are important to your career success, so whether they take place with a handshake or on a handheld device, you need to make sure yours is authentic, compelling, and relevant.”, said Mitch Joel in his book ‘Ctrl, Alt, Delete’.   “It is much more than a style of dress, a particular degree or credential, or the associations to which you belong. Mainly it is the unique “stamp” you put on everything you say or do. Because no one will do things and present themselves in exactly the same way that you do, your uniqueness is what people notice”- Annabelle Reitman and Caitlin Williams on Personal Branding in their periodical journal ‘Distinguish yourself and excel in the profession’.   Author Neal Schaffer in his journal “LinkedIn or Left Out” shares his view on LinkedIn by stating- “It is much more than a style of dress, a particular degree or credential, or the associations to which you belong. Mainly it is the unique “stamp” you put on everything you say or do. Because no one will do things and present themselves in exactly the same way that you do, your uniqueness is what people notice.”   Further legal trainer Avery Black feels “The most effective way to start your job search is by developing relationships with people. The Internet, through professional websites like LinkedIn and social media sites like Face-book and Twitter, allows people to start a dialogue with each other.”   The above quotes individually bring out the core pointers of this literature- “LinkedIn” and “Personal Branding” and “Job Search”. “Branding” which audiences still relate to tangible products have slowly seeped into individuals. Individuals are making informed decisions and suitable actions in order to attract the attention of a specific set of people which in this case are job recruiters.

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