scholarly journals Improvement of Product Logo, Online Marketing Activities and Cost of Goods Sold Formulation of Pawon Fasdiin

2019 ◽  
Author(s):  
Jeihan Alhakim ◽  
Hasnul Suhaimi
Keyword(s):  
Online Marketing ◽  
Marketing Activities

scholarly journals OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Budi Harto ◽  
Rita Komalasari
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Search ◽  
Further Training ◽  
Marketing Program ◽  
Keywords Internet ◽  
Marketing Activities ◽  
New Jobs

Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME

Branding on the Internet

2011 ◽  
pp. 57-63
Author(s):  
Mary Lou Roberts ◽  
Eric Schwaab
Keyword(s):  
Online Marketing ◽  
The Internet ◽  
Brand Experience ◽  
Consumer Experience ◽  
Direct Response ◽  
Brand Development ◽  
Key Concepts ◽  
Marketing Activities ◽  
The Web ◽  
The Way

Marketers have regarded the Internet as the consummate direct-response medium. The ability to interact one-on-one with customers and the ability to track their every move allowed precision targeting never before possible. More recently it has become clear that the Internet can also be used in branding efforts. The ability to blend direct-response and branding efforts is the Internet’s greatest benefit and its ultimate challenge to marketers. This article reviews evidence for the branding impact of online marketing activities. It also looks at the key concepts of interactivity and consumer experience online. It then presents a construct we call interactive brand experience and describes the Internet-specific techniques that can be used to orchestrate brand experience on the Web. It concludes by summarizing the implications of using the Internet for brand development and discussing the way in which branding on the Internet is evolving.

scholarly journals Pengoptimalisasian Pemasaran Kerajinan Tangan Desa Pendem

2021 ◽  
Vol 4 (3) ◽  
Author(s):  
Salman Salman ◽  
Emmy Dyah Setyowati ◽  
M. Alvin Maulana ◽  
Sri Ayu Dwi Santika
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Economic Perspective ◽  
Service Program ◽  
Marketing Activities

Handicrafts from Pendem Village, Central Lombok Regency, West Nusa Tenggara, from an economic perspective, especially marketing, have not been maximized due to a number of obstacles. Therefore, the team for the KKN Thematic (Community Service Program) Unram took the initiative to optimize the marketing of Pendem Village handicrafts. The method used is to conduct online marketing guidance for their craft products. As a result, the partners were very enthusiastic and together with the KKN Unram team carried out online marketing activities.

scholarly journals Pengembangan Kemasan Produk Untuk Memperkuat Brand Stik Tempoyak Cap Cus di Jambi

2021 ◽  
Vol 3 (1) ◽  
pp. 21-28
Author(s):  
Frangky Selamat ◽  
Chairy Chairy ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Consumption Patterns ◽  
Product Packaging ◽  
Community Activities ◽  
Public Consumption ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Methods ◽  
The Impact

ABSTRAK Krisis ekonomi yang dipicu oleh penyebaran virus SARS-Cov2 belum juga dapat dikendalikan. Kondisi ini telah menciptakan banyak masalah bagi pelaku UKM di Indonesia. Melemahnya daya beli konsumen dikuti dengan perubahan pola konsumsi masyarakat mendatangkan sejumlah masalah. Sektor kuliner menjadi salah satu yang terdampak berat. Usaha stik tempoyak yang merupakan hasil kreasi dari seorang ibu rumah tangga di Jambi yang ingin menciptakan oleh-oleh penganan ringan khas Jambi turut merasakan dampak tersebut. Berkurangnya jumlah kunjungan wisatawan ke Jambi dan pembatasan kegiatan masyarakat memaksa UKM ini untuk mengubah cara pemasaran. Cara luring dengan kemasan produk yang sederhana tidak dapat dipertahankan. Kegiatan PKM ini dilakukan untuk membantu UKM binaan agar dapat bertahan sekaligus melakukan inovasi pengembangan produk. Kemasan produk yang menarik dapat dimanfaatkan untuk aktivitas pemasaran daring, yang  diperkirakan akan semakin intens pemanfaatannya sekalipun pandemi telah berakhir.     Kata Kunci: Kemasan Produk, UKM, Pemasaran     ABSTRACT The economic crisis triggered by the spread of the SARS-Cov2 virus has yet to be controlled. This condition has created many problems for SME entrepreneurs in Indonesia. The weakening of consumer purchasing power followed by changes in public consumption patterns has created a number of problems. The culinary sector is one of the hardest hit. The tempoyak stick business, which was the creation of a housewife in Jambi who wanted to create a typical Jambi snack, also felt the impact. The reduced number of tourist visits to Jambi and restrictions on community activities forced these SMEs to change their marketing methods. The simple way of offline with product packaging is untenable. This community service activity is carried out to help fostered SMEs to survive while at the same time making product development innovations. Attractive product packaging can be used for online marketing activities, which are expected to be more intense even though the pandemic has ended.   Keywords: Product Packaging, SME, Marketing.

scholarly journals Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms

Mathematics ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 650
Author(s):  
Tsung-Yu Chou
Keyword(s):  
Quality Function Deployment ◽  
Online Marketing ◽  
Decision Makers ◽  
Advertising Effectiveness ◽  
Relationship Matrix ◽  
Fuzzy Decision ◽  
Marketing Activities ◽  
Decision Environment ◽  
Grey Relational ◽  
Fuzzy Quality Function Deployment

The thriving development of cross-regional e-commerce has gradually increased online marketing activities and consumers’ intention to shop online. The objective of this paper to find solutions for improving the advertising effectiveness has therefore become very important. In this article, an integrating method of fuzzy quality function deployment (FQFD) and fuzzy grey relational analysis (FGRA) was proposed to identify solutions for improving the advertising effectiveness. Based on this method, the house of quality (HoQ) to facilitate investigation of the 17 advertising effectiveness needs and 10 feasible technical improvements were presented. Through the questionnaire survey of platform users, the importance and satisfaction of the attributes of advertising needs were obtained. After that, a fuzzy relationship matrix was constructed to link technical improvements and advertising effectiveness needs in a fuzzy decision environment. Finally, the priority of technical improvements regarding improving advertising effectiveness were obtained. The results show that the proposed method can help decision makers of cross-regional e-commerce to improve advertising effectiveness effectively, so that they can effectively use resources to design advertisements that meet user needs.

scholarly journals Online Marketing Issues of Real Estate Companies: A Case of Latvia

2015 ◽  
Vol 3 (1) ◽  
pp. 130-139 ◽  
Author(s):  
Maira Dumpe
Keyword(s):  
Social Media ◽  
Real Estate ◽  
Web Sites ◽  
Online Communication ◽  
Online Marketing ◽  
Web Pages ◽  
Online Research ◽  
Qualitative Information ◽  
Marketing Activities ◽  
Corporate Web Pages

Abstract Today online marketing has become an integral part of marketing mix. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication with customers. The aim of this paper is to explore results of qualitative research regarding real estate online marketing activities. It has been found that real estate companies’ web sites provide customers with qualitative information. Some companies offer online communication experience. Several companies have created their profiles on Facebook and Twitter but not all of them use social media in an appropriate way. Real estate companies should learn how to use online marketing tools more effectively.

scholarly journals Online Marketing Strategies for Travel Agencies

2011 ◽  
Vol 4 (16) ◽  
pp. 590-599
Author(s):  
Martin Volek
Keyword(s):  
Final Section ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Travel Agency ◽  
Online Environment ◽  
Travel Agencies ◽  
Marketing Activities ◽  
The Right ◽  
Potential Customers ◽  
Theoretical Foundations

Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

scholarly journals Analysis of Online Marketing Management in Czech Republic

Organizacija ◽  
2015 ◽  
Vol 48 (2) ◽  
pp. 99-111 ◽  
Author(s):  
Zdenek Smutny
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Online Marketing ◽  
Marketing Management ◽  
The Internet ◽  
Current State ◽  
Online Tools ◽  
Individual Assessment ◽  
Marketing Activities ◽  
Use Of Social Media

Abstract Background and Purpose: Doing business over the Internet has become increasingly competitive for many companies. The aim of this study is to analyse the current state of utilizing online tools, approaches of Czech companies to the management of online marketing activities and to identify weaknesses and opportunities of these activities. Methodology/Approach: The paper presents empirical research that uses two different approaches in investigation: (1) descriptive quantitative research of current state, based on examination of websites of a sample of 4,584 Czech companies and (2) questionnaire survey among 161 Czech companies which do business via the Internet. Results: There is a large gap that currently exist between the use of social media and its connection to marketing activities. The competitive level of the use of social media in the Czech Republic is still low compared to the USA companies. The online marketing management (OMM) of the majority of companies rely on individual assessment and do not use any metrics or management methodologies. One of the main problems of OMM is the ever increasing number of tools used in marketing activities as well as low possibility of a broader perspective on the success of cross channel marketing activities. Conclusion: In the future, it is expected that a large number of Czech companies will increasingly use online tools as social media for their marketing activities. In the context of this development they cannot rely only on individual assessment to manage these activities as they do currently, but they will have to use comprehensive tools or methodologies. Based on this, we can conclude that Czech companies still have enough opportunities for a better use of online tools for marketing purposes.

scholarly journals STRATEGI KOMUNIKASI LEMBAGA AMIL ZAKAT NURUL FIKRI ZAKAT CENTER DALAM UPAYA PENGHIMPUNAN DANA UMAT DI KALIMANTAN TENGAH

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Adi Cahyono
Keyword(s):  
Interpersonal Communication ◽  
Positive Impact ◽  
Online Marketing ◽  
Communication Strategy ◽  
Central Kalimantan ◽  
The People ◽  
Marketing Activities ◽  
Data Source ◽  
Media Channels ◽  
Two Stages

The management of zakat essentially covers the purposes and usefulness of communication. An informative, persuasive and entertained zakat message provides a person with the potential for zakah to believe it is an obligation. Furthermore, the sense of confidence that makes them stirred to practice and with pleasure and feel secure after the zakat fulfilled. The problems raised in this research are: 1) How is the communication strategy used by NF Zakat Center in collecting zakat in Central Kalimantan, then the next issue 2) How marketing activities conducted by NF Zakat Center, and 3) How NF Zakat Center utilize zakat to the mustahik. This type of research is a qualitative research conducted in two stages of preliminary research and advanced research. The data source of the researchers comes from a collection of NF Zakat Center archives. Data collection methods used were in-depth interviews, observation and documentation. Furthermore, data management techniques and data analysis is done to answer the questions.The results of this study indicate that the communication strategy implemented by NF Zakat Center in the effort to collect the funds of the people in the form of zakat, infaq and charity is through interpersonal communication in order to foster good relationship with muzakki, candidate muzakki and the mustahik. NF Zakat Center maximizes the collection efforts through online and online marketing activities by regularly to visit each others  and utilizing social media channels. The programs and activities of empowerment in strategic and targeted areas have a positive impact in supporting the efforts of raising people's funds by the NF Zakat Center in Central Kalimantan. Keywords: Communication Strategics and Zakat

scholarly journals Empowering Huruk Gabe Aeksorseang Musical Studio as Bataknese Musical Instrument Craftman in Lintongnihuta Village, Samosir

2020 ◽  
Vol 5 (2) ◽  
pp. 248-258
Author(s):  
Bebas Sembiring ◽  
Mauly Purba ◽  
Ishbir Mujahid Adha
Keyword(s):  
Local Community ◽  
Science And Technology ◽  
Musical Instrument ◽  
Community Services ◽  
Online Marketing ◽  
Production Costs ◽  
Creative Economy ◽  
Technical Equipment ◽  
Heavy Equipment ◽  
Marketing Activities

Huta Gabe Aeksorseang studio is a traditional art studio that helped preserve traditional culture, especially the Batak Toba. The presence of this art studio has stimulated creative economy activities within the region. The problems currently being faced by the Huta Gabe Aeksorseang studio have not been made optimal yet. Products that had been sold nationally but had not well known to many other Indonesian consumers due to there is no product brand. The daily activities of this art gallery cultivate traditional music. This community services is carried out with a focus on solving partner problems by providing appropriate science and technology for the local community, especially for the management of the Studio. The method of making traditional musical instruments is still not optimal so that the resulting sound quality is not correctly produced. Science and technology has been given to partners related to production and marketing techniques that have been carried out. We also provided online marketing strategies to assist the online marketing activities of the Huta Gabe Aeksorseang studio. Technical equipment is also provided to help partners improve product quality and product competitiveness with lower production costs. Heavy equipment such as welding machines in the area makes production costs high. With the help of the equipment provided, partners will be more efficient in production, thereby increasing partner competitiveness.

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