scholarly journals Assistancing and Recogning to the Students on English for Business in Bireuen, Aceh District

2021 ◽  
Vol 5 (1) ◽  
pp. 16-30
Author(s):  
Zuraini Misnawati
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Marketing Management ◽  
Good Service ◽  
The People ◽  
English Subject ◽  
At Home

Bireuen is one of the  district which make a village for Acheness cakes home industry production. A various cakes in Acheness have a quality.  English for business is one the English subject must be taken by the students. English for Business is the activities of making, buying and buying selling in good service and then exchanging them for the money, the activities can be completed at home. Some problems were faced by the people; such as is not good in packaging, is not interesting cointainer, and do not how to promote their product by using social media to increase their income and also improve their quality of the products in Bireuen district, Acheh province. The method of this study is help the people by giving the suggestion and providing packing product in interesting cointainer. Giving the deeply understanding to the students and also the people in developing the mindset of enterpreneurship, the facillitate in equipment, marketing strategy, and marketing management. The results of this program are improve the students in comprehending the English for business, a good packaging and interesting cointaners, increasing the income for the people through promote in media social.

Impacts of Social Media on Business Value and Performance

2020 ◽  
pp. 82-101
Author(s):  
Valentina Della Corte ◽  
Krishnan Umachandran ◽  
Fabiana Sepe ◽  
Giuliana Nevola ◽  
Amuthalakshmi Periasamy
Keyword(s):  
Social Media ◽  
Business Processes ◽  
Flexible Structures ◽  
Business Value ◽  
Competency Development ◽  
The People ◽  
Organization Strategy ◽  
And Performance ◽  
Individual Accountability

The aim of this chapter is to study the main impacts of social media on business value and performance. ICT can be a resource in resource-based perspective, becoming itself a possible source of competitive advantage (in terms of performance and value creation). A proactively tailored organization strategy can drive the people, processes, and systems, harmoniously pulling all the stakeholders in unison. Social media can bring in the commitment of the workforce and ensure involved, flexible, innovative working practices, improving the quality of work. When properly used, they can build organizations to more flexible structures, sharing services, competitiveness and interdependencies. The business processes can be harmonized by standard operating procedures, automated systems of agreed quality, prime up the competency development and facilitate clear career paths. Refining suppleness to work in tune to market demands and supplementing employee satisfaction can foster the development of individual accountability leading to leadership evolution.

scholarly journals Analisis Perilaku Keagamaan Masyarakat Bogor di Era Pandemi

2021 ◽  
Vol 1 (1) ◽  
pp. 16-35
Author(s):  
Dedi Junaedi ◽  
Faisal Salistia ◽  
Moh. Romli ◽  
M Rizal Arsyad
Keyword(s):  
Social Media ◽  
Analytical Method ◽  
Research Method ◽  
Transition Period ◽  
Academic Community ◽  
Religious Behavior ◽  
The People ◽  
The Impact ◽  
At Home ◽  
Descriptive Qualitative

The Covid-19 pandemic has made many changes, including multidimensional and multisectoral aspects. This study aims to analyze the impact of the pandemic on the religiosity (religious behavior) of the community. Especially the Laa Roiba National IAI academic community, Bogor. Descriptive-qualitative analytical method was used as a research method with a sample of the academic community of IAI National Laa Roiba Bogor. The pandemic that lasted more than 18 months had a real impact on the religious behavior of the people of Bogor Regency. Before the pandemic, most people used to pray in congregation at the nearest mosque/musholla. During the pandemic, most people choose to pray at home or alone. Entering the transition period, some began to congregate to the mosque/musholla, and when PPKM was implemented, some of them returned to their homes. Meanwhile, for Friday prayers and holidays, some are still looking for a mosque/mushola. Breaking together, friendship and recitation tend to decrease, except online via Zoom and Google Meet or social media such as WAG and Facebook. In the midst of limitations, the infaq tradition tends to persist and some have even increased. Likewise, feelings of religiosity and levels of personal piety are acknowledged to have increased after the pandemic.

scholarly journals IMPROVEMENT OF MANAGEMENT OF MARKETING ACTIVITY OF POULTRY ENTERPRISES

2021 ◽  
Author(s):  
Viktoriia Zhmudenko
Keyword(s):  
Marketing Strategy ◽  
Fast Food ◽  
Policy Development ◽  
Consumer Preferences ◽  
Marketing Research ◽  
Marketing Management ◽  
Communication Policy ◽  
Poultry Products ◽  
Theoretical Approaches

The article systematizes theoretical approaches to defining the essence and role of marketing poultry products. Emphasis is placed on ensuring the protection of the interests of domestic producers, as well as increasing food production and improving their quality. The experience of organizing the marketing of producers of poultry products and its use in domestic practice is summarized. Peculiarities of marketing management of poultry enterprises are determined. Marketing research has been conducted to identify the influence of factors on the formation of consumer preferences when buying turkey meat. The main tasks of selling poultry products are indicated, namely: determining the volume and quality of sold products; control over the implementation of supply plans and contractual obligations for the sale of products; control over product sales prices; calculation of the commercial cost of goods sold; determination of revenue and financial results from the sale of poultry products. It is noted that production volumes should be functionally dependent on consumer demand. The study identified the marketing strategy of the company, adapted to the market of poultry products and proved that the marketing of poultry products should provide not only the optimal volume and quality of products, but also its diversity and availability at affordable prices. Measures to increase the efficiency of marketing management are substantiated, namely: increasing the production of refrigerated products and entering directly into the consumer market - in retail chains, consumer cooperation and further expansion of branded stores; increase of deliveries of production to areas of area and diversification of business on a vertical; creation of own fast food network of this enterprise. It was found that the most effective and promising is a competitive marketing strategy, which aims to constantly increase the market share of enterprises and will include increasing sales by improving communication policy, development of sales network and expanding the range of poultry products. For poultry enterprises, this is an additional opportunity to increase margins and increase sales.

scholarly journals Peran Fotografi dalam Promosi Produk : Studi Kasus Kerajinan Kayu, Masyarakat Desa Kawasan Konservasi (DKK) Semoyo Gunungkidul Yogyakarta

2020 ◽  
Vol 2 (1) ◽  
pp. 1-7
Author(s):  
Budi Darmo ◽  
Augustina Ika Widyani ◽  
Maitri Widya Mutiara
Keyword(s):  
Social Media ◽  
Wood Industry ◽  
Engineering Applications ◽  
Basic Principles ◽  
Village Community ◽  
The People ◽  
Preparation Stage ◽  
Implementation Method ◽  
Industry Area

Abstrak Masyarakat Desa Kawasan Konservasi (DKK) Semoyo yang terletak di Kabupaten Gunungkidul, Yogayakarta, telah mengembangkan daerahnya menjadi kawasan industri kayu yang menghasilkan produk furniture kayu yang berkelanjutan dan mandiri. Namun perencanaan pemasaran dan promosi yang dilakukan oleh masyarakat DKK Semoyo melalui media sosial Instagram belum optimal dikarenakan kualitas foto yang diunggah oleh masyarakat belum menarik. Metode pelaksanaan yang dipakai dalam kegiatan ini dimulai dari tahapan persiapan materi presentasi tentang prinsip-prinsip dasar fotografi dalam pengambilan gambar untuk nantinya dipresentasikan kepada masyarakat, pengambilan foto bersama masyarakat dengan menerapkan prinsip-prinsip dasar fotografi dan penggunaan mini box studio di lapangan, serta penggunaan aplikasi rekayasa foto untuk kepentingan bisnis sehingga kualitas foto yang akan diunggah di media sosial dapat menjadi lebih baik sehingga dapat menarik minat calon pembeli. Hasil dari kegiatan ini adalah masyarakat DKK Semoyo mengerti dan memahami pentingnya prinsip-prinsip dasar fotografi dalam menentukan kualitas foto yang nantinya dapat digunakan dalam perencanaan promosi di media sosial Instagram. Abstract The Semoyo Conservation Village Community which located in Gunungkidul, Yogyakarta, has developed its area into a wood industry area that produces sustainable and independent wood furniture products. However, marketing and promotion plans carried out by the Semoyo community through their social media Instagram have not been optimal because the quality of photo uploaded has not attractive. The implementation method used in this activity starts from the preparation stage of presentation material about the basic principles of photography in taking pictures to be presented to the community, taking photos with the community by applying the basic principles of photography, the use of mini box studio in the field, and the use of photo engineering applications for business purposes so that the quality of the photos to be uploaded on social media can be better so that they can attract potential buyers. The result of this activity is that the people of Semoyo Conservation Village Community understand and comprehend the importance of the basic principles of photography in determining the quality of photos that can later be used in planning promotions on Instagram social media.  

scholarly journals The Determinants of Phubbing Behaviour: a Millenials Perspective

2019 ◽  
Vol 8 (12S) ◽  
pp. 806-812
Keyword(s):  
Social Media ◽  
Deep Understanding ◽  
Sampling Technique ◽  
Smart Phones ◽  
Contemporary World ◽  
Disruptive Technologies ◽  
The People ◽  
The Social ◽  
Romantic Satisfaction

In this contemporary world, where disruptive technologies are making their way to change the entire lifestyle of a mankind, smart phones have emerged to be a life changer. The smart phones which contain the features of pocket computers possess many properties which include camera, internet, online video streaming, game applications and social media networking. However, despite their obvious advantages in bringing people together virtually, smartphones on the contrary have pulled the people apart in reality. Further, the increased usage of smartphone has given birth to different addictions which create the tendencies for the basis of „Phubbing‟. The term „Phubbing‟ is a combination of two words „phone‟ and „snubbing‟. According to oxford dictionary, phubbing is “The practice of ignoring one's companion or companions in order to pay attention to one's phone or other mobile device” led to hamper the social relationships and romantic satisfaction, that ultimately resulting into a partner‟s depression and dissatisfaction with life. The use of phone during a conversation interfere the sense of connection to the other person, and obstructs the quality of the conversation. Therefore, a deep understanding and insight is required in this area so as to protect & develop young brain socially and proactively. Keeping this in mind, a study was conducted among the millennial of Delhi (India) region so as to identify the key antecedents of Phubbing behavior. For the present study, 360 responses were collected through Purposive sampling technique. The study found that Watsapp addiction; Game addiction and Social Media addiction are the major determinants in affecting phubbing behavior of the millennial.

scholarly journals PENERAPAN ISLAMIC MARKETING STRATEGY DAN ISLAMIC HUMAN RESOURCE MANAGEMENT DI UB. SURYA MADIUN

2021 ◽  
Vol 1 (1) ◽  
pp. 48-65
Author(s):  
Nur Fauziah
Keyword(s):  
Resource Management ◽  
Human Resource Management ◽  
Marketing Strategy ◽  
Human Resource ◽  
Field Research ◽  
Retail Sector ◽  
Strategy System ◽  
The People ◽  
A Company

Surya Madiun is a company engaged in the retail sector, namely minimarkets that provide basic daily needs. At UB. Surya Madiun in implementing the company's activities uses a sharia-based marketing strategy system and Islamic Human Resource Management to improve the quality of the company. This research was conducted to find out how the implementation of Islamic Marketing Strategy and Islamic Human Resource Management in UB. Surya Madison. In this analysis, qualitative data analysis method is used, namely by interviewing parties from UB. Surya Madison. In field research procedures that produce descriptive data, in the form of written or oral data from the people or observed behavior. Therefore, in this study, every symptom related to Islamic Marketing Strategy and Islamic Human Resource Management in UB. Surya Madiun will be thoroughly researched and endeavored to give meaning to every phenomenon found. Surya Madiun adalah sebuah perusahaan yang bergerak di bidang peretailan, yaitu minimarket yang menyediakan kebutuhan pokok sehari-hari. Di UB. Surya Madiun dalam pelaksanaan kegiatan perusahaan menggunakan sistem strategi pemasaran berbasis syariah serta Manajemen Sumber Daya Manusia yang Islami guna peningkatan kualitas perusahaan. Penelitian ini dilakukan guna mengetahui bagaimana penerapan Islamic Marketing Strategy dan Islamic Human Resource Management di UB. Surya Madiun. Dalam analisis ini menggunakan metode analisis data kualitatif, yaitu dengan cara mewawancarai pihak dari UB. Surya Madiun. Dalam prosedur penelitian lapangan yang menghasilkan data deskriptif, berupa data tertulis atau lisan dari orang-orang atau perilaku yang diamati. Oleh karena itu dalam penelitian ini dari setiap gejala yang terkait dengan Islamic Marketing Strategy dan Islamic Human Resource Management di UB. Surya Madiun akan diteliti secara menyeluruh serta diupayakan untuk memberikan makna dalam setiap fenomena yang ditemukan.

scholarly journals Peran Kualitas Pelayanan Terhadap Loyalitas Pelanggan Jasa Transportasi Online

2019 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Ingga Widi Aprilla ◽  
Sholihati Amalia
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Good Service ◽  
The People ◽  
The Mind ◽  
A Company

Service quality is a form of activity undertaken by a company that aims to meet the wants and needs of customers by providing good service. Customer loyalty is a consumer's assessment of the quality of the product or service it receives based on existing expectations in the mind. Loyal customers will always tend to only one brand even though there are many similar brands. Sample in this study amounted to 135 respondents, is the people of Bandung who have or often use online transportation. The sampling technique using simple random sampling. The purpose of this study is to find out the influence of service quality on online transportation customer loyalty. The result obtained shows that service quality influence significantly customer loyalty by 24,1%.

scholarly journals Model Layanan Klasikal Teknik Home Room Berbasis Onlien Mengurangi Fomo Menggunakan Media Sosial

2020 ◽  
Vol 3 (2) ◽  
pp. 47-57
Author(s):  
Desy Mustika ◽  
Akhmad Rizkhi Ridhani ◽  
Farial Farial
Keyword(s):  
Social Media ◽  
Model Development ◽  
Development Model ◽  
Service Development ◽  
Inappropriate Use ◽  
The People ◽  
Use Of Social Media ◽  
Validation Tests ◽  
The Impact ◽  
At Home

The research gave birth to a classic service development model for online-based homeroom techniques to reduce the feeling of FoMo in using social media in the people of South Kalimantan. The impact of the pandemic requires staying at home while most people spend time at home playing smartphones and accessing social media. Inappropriate use of social media triggers a sense of FoMO in using social media. This research is an R&D research with modified development procedures, namely preliminary studies, model development, model validation tests, and model revisions. This is to determine the condition of the community experiencing FoMO based on the results of interviews and observations. The form of the model developed has gone through expert and practitioner validation tests. Keywords: Fomo, Classical Services, Homeroom Engineering

scholarly journals ANALISIS KINERJA PRODUKSI DAN STRATEGI PEMASARAN AGROINDUSTRI KERUPUK KEMPLANG DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 8 (2) ◽  
pp. 279
Author(s):  
Andy Lareza ◽  
Adia Nugraha ◽  
Muhammad Irfan Affandi
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
External Environment ◽  
Marketing Strategies ◽  
Production Performance ◽  
Raw Material ◽  
Matrix Analysis ◽  
The Government ◽  
Quality Of Products

The purposes of this study are analyzing the production performance, identifying internal and external environment, and determining the priority of kerupuk kemplang agroindustry marketing strategy.  The location of the study is determined deliberately as the consideration the area is the production center of kerupuk kemplang agroindustry in Bandar Lampung.  The number of respondents are 14 kerupuk kemplang agroindustry owners that are randomly selected disproportionately.  Data were collected in January – February 2020.  The analytical methods used are the analysis of production performance, SWOT (Strenghts, Weakness, Opportunities, Threats) analysis, and QSPM (Quantitative Strategic Planning Matrix) analysis.  The results of the study indicated that kerupuk kemplang agroindustrial performance based on productivity aspect, capacity, quality, and speed of delivery are in good category, while based on the flexible aspects are not in good category.  The main strength of kerupuk kemplang agroindustry is the location of strategic business and close to suppliers.  Main drawback is the location of the business away from some consumers. The main opportunities are the need and high consumer interest on the product.  The main threat is the supply of reduced raw material when approaching holiday seasons.  The strategy of priority is improving the quality of products, following the bazaar organized by the government, utilizing technologies such as e-commerce and social media, collaborating with a kerupuk kemplang agent, and optimizing the utilization of strategic business locations to increase production volumes by improving cooperation with suppliers. Key words: kerupuk kemplang agroindustry, marketing strategies, production performance

scholarly journals Sosialisasi Tata Cara Promosi Kepada Pelaku UMKM Di UP2K Lanjung Uma, Kelurahan Alalak Utara, Kecamatan Banjarmasin Utara, Kota Banjarmasin

2021 ◽  
Vol 1 (1) ◽  
pp. 143-149
Author(s):  
Nurul Hayati ◽  
Norbaiti Norbaiti
Keyword(s):  
Social Media ◽  
Community Service ◽  
Process Quality ◽  
Marketing Management ◽  
Service Program ◽  
Market Segments ◽  
Online Social Media ◽  
Implementation Stages ◽  
And Training

This community service took the topic of the Socialization of Promotion Procedures to MSME Players at UP2K Lanjung Uma, Alalak Utara Village, North Banjarmasin District, Banjarmasin City. The implementation of this community event is by providing socialization on the procedures for business promotion. The goal is that MSMEs at UP2K Lanjung Uma, Alalak Utara Village, North Banjarmasin District, Banjarmasin City, can increase the percentage of sales. This community service program funded by STIE Indonesia Banjarmasin is Rp. 5,000,000. The first week of implementation stages, the location survey at UP2K Lanjung Uma. The second week, held an interview about business motivation and entrepreneurship. The fourth week, provides counseling about, determining market segments and promotion procedures. The fifth week of evaluation of outreach and training. The results of the activity team's observations, first obtained that the training and guidance participants understand marketing management especially the process / quality of production, promotion, packaging and health. Second, the participants can determine target consumers. Third, the quality of their production participants is maintained and the waste does not damage the environment. Fourth, media promotion with online social media. Fifth, providing facilities and infrastructure, such as glass cabinets or storefronts so that it is easier to display products.

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