scholarly journals PENGARUH SALES PROMOTION, BRAND IMAGE DAN INSTORE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN HYPERMARKET DAN GIANT GRESIK)

2019 ◽  
Vol 2 (2) ◽  
pp. 54
Author(s):  
Farah Fauziah
Keyword(s):  
Statistical Data ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Sales Promotion ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Independent Variables ◽  
Sampling Approach

This study aims to determine how much the Influence of Sales Promotion, Brand Image and Instore Display towards Consumer Purchasing Decisions on Hypermarket Giant Gresik. The population used in this study were Hypermarket Giant Gresik consumers with a total sample of 96 respondents using Non-Probability Sampling technique with a Incidental Sampling approach. Based on the results of the study found the regression equation as follows Y = - 1.907 + 0.488X1 + 0.474X2 + 0.567X3 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The variable that has the greatest influence is the Instore Display variable with a regression coefficient of 0.567. Hypothesis testing uses t test which shows that the three independent variables, namely Sales Promotion (X1), Brand Image (X2), Instore Display (X3), have proven to significantly influence the dependent variable, namely purchasing decision (Y).

PENGARUH PERSEPSI HARGA, KEPERCAYAAN MEREK, KUALITAS PELAYANAN dan LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Natasha Skin Clinic Center Gresik).

MANAJERIAL ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 30
Author(s):  
Melinda Desy Wahyuni
Keyword(s):  
Service Quality ◽  
Statistical Data ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Price Perception ◽  
Purchasing Decision ◽  
Quota Sampling

This study aims to determine how much the Influence of Price Perception, Brand Trust, Service Quality and Location on Consumer Purchasing Decisions of Natasha Skin Clinic Center. The population used in this study were Natasha Skin Clinic Center consumers with a total sample of 100 respondents using Non-Probability Sampling technique with a Quota Sampling approach, which is a technique to determine a sample of a population that has certain characteristics to the desired amount (quota) based on the results of the study found the regression equation as follows Y = 3,692 + 0,193X1 + 0,231X2 + 0,208X3 + 0,215X4 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The variable that has the greatest influence is the brand trust variable with a regression coefficient of 0.231, while the variable that has the smallest influence is the perception of price with a coefficient of 0.193. Hypothesis testing uses t test which shows that the four independent variables, namely price perception (X1), brand trust (X2), service quality (X3) and location (X4) which are examined, have proven to significantly influence the dependent variable, namely purchasing decision (Y). Then through the F test it can be seen that the price perception variable (X1), brand trust (X2), service quality (X3) and location (X4) together influence the purchasing decision (Y).

scholarly journals Strategy the Quality Improvement Services Tourism of Cileutuh Geopark as a World Destination

2021 ◽  
pp. 60-65
Author(s):  
M. Rosul Asmawi ◽  
Sutarman Sutarman ◽  
Agus Iwan Mulyanto ◽  
Erialdy Erialdy ◽  
Teuku Fajar Shadiq
Keyword(s):  
Quality Improvement ◽  
Data Analysis ◽  
Research Method ◽  
Statistical Data ◽  
Regression Coefficient ◽  
Sampling Technique ◽  
Statistical Data Analysis ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Sampling Approach

The success in managing the Geopark Cileutuh Sukabumi tour by providing quality services and facilities that can be determined by developing these tourist destinations. Purpose Want to know tourist satisfaction factors and analysis of the most dominant factors in influencing tourist satisfaction Geopark Cileutuh Sukabumi. The population is the guests who stay at the Geopark Cileutuh Sukabumi. Samples were taken as many as 100 tourist respondents using the Non-Probability Sampling technique. The research method used was the Accidental sampling approach, namely the technique of determining the sample based on chance, that is, who happened to meet the researcher can be sampled if deemed suitable. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Conclusion on testing the classical assumptions, multicolonierity-free regression model, heteroscedasticity does not occur, and is normally distributed. The order of each individual variable with the most influence is regression coefficient variable 0.316, regression coefficient 0.271, regression coefficient responsiveness 0.201, and regression coefficient reliability of 0.197 while the variable that has the greatest influence, low with a regression coefficient of 0.165. So from these results, the Cileutuh Sukabumi Geopark needs to maintain in terms of service on several components that are considered by tourists to be good and need to fix and improve things that are still lacking in the element of service.

scholarly journals Analysis toward purchase decision determinant factors

2021 ◽  
Vol 1 (2) ◽  
pp. 155-164
Author(s):  
Aprih Santoso ◽  
Audi Sispradana
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Sales Promotion ◽  
Consumer Confidence ◽  
Purchase Decision ◽  
Consumer Experience ◽  
Purchasing Decisions ◽  
Cooking Oil ◽  
Decision Variables

The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the decline in purchases. This study aims to analyze brand image, product quality, promotion and knowledge of sales promotion on the purchasing decisions of PT. Transfarma Semarang Branch. The population in this study were all consumers of PT. Transfarma Semarang Branch, which amounted to 566 consumers, while the sampling technique used was a non-probability sampling technique with purposive sampling and the analytical tool used in this study was multiple linear regression. The results showed that the variables of consumer confidence, consumer experience and sales promotion had a positive and significant effect on purchasing decisions of PT. Transfarma Semarang Branch and the results of the adjusted R square value in the regression model were obtained at 0.584, which means that 58.4 percent of the purchasing decision variables can be explained by the variables of consumer confidence, consumer experience and sales promotion while the remaining 41.6 percent is explained by other variables outside of this study.

scholarly journals Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Shampoo Clear

2019 ◽  
Vol 8 (1) ◽  
pp. 44
Author(s):  
Natalia Junni Kalangi ◽  
Lucky F. Tamengkel ◽  
Olivia F. C. Walangitan
Keyword(s):  
Regression Coefficient ◽  
Brand Image ◽  
Survey Methods ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Celebrity Endorser ◽  
Independent Variable ◽  
Positive Effect

This study aims to determine: (1) the effect of celebrity endorsement on purchasing decisions for Clear brand shampoo, (2) the effect of brand image on purchasing decisions up to Clear brand, and (3) the influence of celebrity endorse and brand image on Clear shampoo shampoo purchase decisions.This study uses a quantitative approach bycollecting data through survey methods. This study also uses a purposive sampling technique based on certain characteristics. The sample in this study were 100 people of the Wenang sub-district of Manado city. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression.The results of this study indicate that: (1) Celebrity endorse has a positive effect on purchasing decisions, evidenced by the value of t count of 2.186 with a significance value of 0.031, smaller than 0.05 and the regression coefficient has a positive value of 0.340; (2) Brand image has a positive effect onpurchasing decisions, evidenced from the value of t count of 4.346 with a significance value of 0,000, smaller than 0.05 and the regression coefficient has a positive value of 0.749, and (3) Celebrity endorsers and brand images have a positive effect against purchasing decisions, as evidenced by the results of F count of 29,446 with a significance of 0,000. The adjusted R square value of 0.378 indicates that the ability of the independent variable in explaining the variation of the dependent variable is 37.80%, and the remaining 62.20% is explained by other variables outside the research model.

scholarly journals PENGARUH PRODUK, HARGA, TEMPAT, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT DELIVERY GRESIK

MANAJERIAL ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 87
Author(s):  
Adel Trudis Nurya Jeni
Keyword(s):  
Regression Coefficient ◽  
Sales Promotion ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Product Price ◽  
Sales Promotions ◽  
Independent Variables ◽  
Decision Variables ◽  
Analysis Technique ◽  
Pizza Hut

Abstract The purpose of this study was to determine whether the product, price, place and sales promotion variables partially had an influence on the purchasing decision at Pizza Hut Delivery Gresik. The type of data used is primary data. Primary data was obtained through direct interviews with the Pizza Hut Delivery Gresik Manager. The data analysis technique used is multiple linear regression whose purpose is to calculate the magnitude of the regression coefficient which will show the magnitude of the influence of the independent variables consisting of product variables, prices, places, and sales promotions on purchasing decisions. Based on the results of this study indicate that product variables, prices, places, and sales promotions partially influence the purchase decision variables.

scholarly journals Pengaruh Bauran Pemasaran 4P terhadap Keputusan Pembelian Pupuk Eceran di Toko Tani Makmur Pagar Alam Sumatera Selatan

2020 ◽  
Vol 1 (2) ◽  
pp. 32-45
Author(s):  
Ginta Ryan Saputra ◽  
Roswaty Roswaty
Keyword(s):  
Strong Influence ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Price ◽  
Independent Variables ◽  
Test Product ◽  
Dominant Influence

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh bauran pemasaran 4P terhadap keputusan pembelian pupuk eceran di toko Tani Makmur kota Pagar Alam Sumatera Selatan. Penelitian ini merupakan penelitian asosiatif kuantitatif, dengan jumlah sampel sebanyak 93 responden. Teknik pengambilan sampel yang digunakan adalah purposive nonprobability sampling. Variabel bebas pada penelitian ini adalah produk, harga, tempat, dan promosi, dengan keputusan pembelian sebagai variabel terikat. Hasil penelitian ini menunjukkan, berdasarkan uji F, variabel produk, harga, tempat, dan promosi berpengaruh signifikan secara simultan terhadap keputusan pembelian. Sedangkan berdasarkan uji t, hanya variabel harga yang disimpulkan berpengaruh positif namun tidak signifikan, sedangkan variabel produk, tempat, dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil interpretasi nilai koefisien korelasi (R Square 0,731) menunjukkan variabel produk, harga, tempat, dan promosi memiliki pengaruh yang kuat terhadap keputusan pembelian. Dan nilai koefisien determinasi (Adjusted R Square) menunjukan bahwa pengaruh produk, harga. Tempat, dan promosi terhadap keputusan pembelian adalah sebesar 53,4%, sedangkan sisanya 46,6% dipengaruhi oleh faktor lain. Variabel produk adalah variabel yang berpengaruh paling dominan berdasarkan dari nilai t hitung yang paling tinggi yaitu 7,913. This study aims to determine the magnitude of the influence of the 4P marketing mix on the decision to purchase retail fertilizer at the Tani Makmur shop, Pagar Alam city, South Sumatra. This research is a quantitative associative study, with a total sample of 93 respondents. The sampling technique used was purposive nonprobability sampling. The independent variables in this study are product, price, place, and promotion, with purchasing decisions as the dependent variable. The results of this study indicate, based on the F test, product variables, price, place, and promotion have a significant effect simultaneously on purchasing decisions. Meanwhile, based on the t test, only the price variable is concluded to have a positive but insignificant effect, while the product, place, and promotion variables have a positive and significant effect on purchasing decisions. The results of the interpretation of the value of the correlation coefficient (R Square 0.731) show that product, price, place, and promotion variables have a strong influence on purchasing decisions. And the coefficient of determination (Adjusted R Square) shows that the effect of product, price. Place and promotion on purchasing decisions amounted to 53.4%, while the remaining 46.6% was influenced by other factors. The product variable is the variable that has the most dominant influence based on the highest t value, namely 7.913.

scholarly journals PENGARUH BRAND IMAGE, PERSEPI HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

2019 ◽  
Vol 3 (1) ◽  
pp. 20
Author(s):  
Yessica Oscar ◽  
Keni Keni
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Techniques ◽  
Convenience Sampling

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand image, persepsi harga, dan service quality terhadap keputusan pembelian konsumen. Populasi dalam penelitian ini adalah para konsumen donat. Penelitian ini dibatasi pada konsumen donat di Jakarta. Metode pengambilan sampel menggunakan teknik non-probability sampling berupa convenience sampling dengan jumlah sampel sebanyak 152 konsumen. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara ­online dan offline. Teknik analisis data dengan menggunakan metode analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa brand image, persepsi harga, dan service quality memiliki pengaruh terhadap keputusan pembelian konsumen. Brand image, persepsi harga, dan service quality yang baik dapat memberikan pengaruh yang baik pula terhadap keputusan pembelian konsumen demi keberlanjutan bisnis perusahaan. This study aims to obtain empirical evidence about the influence of brand image, price perception, and service quality on consumer purchasing decisions. The population in this study is donut consumers. This research is limited to donut consumers in Jakarta. The sampling method uses a non-probability sampling technique in the form of convenience sampling with a total sample of 152 consumers. Data collection method is done by distributing questionnaires online and offline. Data analysis techniques using multiple regression analysis methods. The results of this study indicate that brand image, price perception, and service quality have an influence on consumer purchasing decisions. Good brand image, price perception, and service quality can have a good influence on consumer purchasing decisions for the company's business sustainability.

scholarly journals PENGARUH BRAND EQUITY DAN PROMOTION MIX TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIOMI PADA MAHASISWA MANAJEMEN STIE–KBP PADANG

2019 ◽  
Author(s):  
Efendi ◽  
Febsri Susanti
Keyword(s):  
Brand Equity ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Management Students

The purpose of this study was to analyze the influence of Brand Equity, Promotion Mix on Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The sampling technique was obtained by using the Sampling method with a total sample of 86 respondents. The results of hypothesis testing showed that the variable Brand Equity (X1), Promotion Mix (X2), had a significant value t greater than Sig.ɑ (0.05) so it can be said that these variables have a partially significant influence on the intention of Xiomi Smartphone Purchasing Decisions on STIE - KBP Padang management students. The results of the calculation of multiple linear regression analysis that has been carried out shows that the ability of the model in explaining the influence of independent variables on the dependent variable is large, it can be seen in the value of Adj. R. Square (R2) that is equal to 0.848 (35%). Thus, it means that the regression model used is able to explain the effect of Brand Equity (X1), Promotion Mix (X2), on the Purchase Decision of 35%, while the remaining 65% is explained by other variables not included in this study.

scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PENGGUNA SEPEDA MOTOR PULSAR KAWASAKI DIKOTA PADANG

2019 ◽  
Author(s):  
Syafral Hafiz ◽  
Aminar Sutra Dewi
Keyword(s):  
Regression Models ◽  
Sampling Method ◽  
Statistical Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Statistical Data Analysis ◽  
Independent Variables ◽  
The City ◽  
Variable Quality

This research was based by a decrease in sales of motorcycle Kawasaki Pulsar 200 NS within the first half in 2015-2016. The sales decline is one indication of a decrease in consumer purchasing decisions against the Kawasaki Pulsar 200 NS products. This research aimed to examine the effect of the price and product quality, purchase decision sport motorcycle Kawasaki Pulsar 200 NS. This research used purposive sampling method, using a sample of 100 people from the user population Kawasaki Pulsar 200 NS users in the city of Padang. The analytical method used is multiple linear regression. The results of this research reported the following regression equation: Y = 0,389 + 0,240 X1 + 0,629 X2. Based on statistical data analysis, indicators in this research are valid and reliable. On the classical assumption test, regression models multicoloniarity free, does not occur heteroscedasticity, and the normal distribution. The biggest variable is the variable quality of the product which 0.629. whereas the smallest variable is the variable price which 0.240. Results of the research found that all independent variables are positive and has significant effect on the dependent variable.

scholarly journals Pengaruh Brand Image Rokok Dunhill Terhadap Keputusan Pembelian Di Kota Pontianak

2016 ◽  
Vol 11 (2) ◽  
pp. 621
Author(s):  
Edy Suryadi ◽  
Halimah A
Keyword(s):  
Linear Regression ◽  
Regression Coefficient ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Significant Regression

ssues raised in this study is about the effects of smoking Dunhill Brand Image Buying Decision Against In Pontianak. Forms of this study is deskriptif.Populasi in this study were all people who consume cigarettes Dunhill in Pontianak. The sample used in this study were 100 respondents by using a sampling technique in which the unknown population. Hasilregresi simple linear significant value of 0.197 is greater than 0.05 so it can be concluded that no significant regression coefficient and simple linear regression equation Y = 3.355 + 0,138X. The coefficient is positive that there is a positive influence between the brand image of Dunhill cigarettes with purchasing decisions in Pontianak. From the results of testing the feasibility of a model (Test F)  the result is a simple linear regression model can not be used to predict the purchasingdecisions in Pontianak influenced by brand image of Dunhill cigarettes, as evidenced by the calculated F value is greater than the significant level of confidence 0.05, then the model simple linear regression can not be used to predict pembelian.Sedangkan decision to test the correlation (r) has the effect of very low, with the correlation of 0.130 and for the test of determination (R2) has the effect of 17%. Purchase decisions in Pontianak influenced by brand image of Dunhill cigarettes, while the rest influenced by other variables.

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