E-Tourism Image

2011 ◽  
pp. 1050-1068
Author(s):  
Lluís Prats-Planagumà ◽  
Raquel Camprubí
Keyword(s):  
Web Sites ◽  
Daily Basis ◽  
Competitive Advantages ◽  
Tourism Destination ◽  
Tourism Promotion ◽  
Tourism Product ◽  
The Social ◽  
Tourism Resources ◽  
Tourism Destinations ◽  
Tourism Image

The competitiveness of tourism destinations is a relevant issue for tourism studies, moreso, is a key element on the daily basis of tourism destinations. In this sense, the management of tourism destinations is essential to maintain competitive advantages. In this chapter tourism destination is considered as a relational network, where interaction and cooperation is needed among tourism agents, to achieve major levels of competitive advantage and a more effective destination management system. In addition, the perceptions of tourists are obtained from two main sources. The first one is the social construction of a tourism destination previous to the visit and the second one is obtained from the interaction between tourists and tourism destination agents during the visit. In this sense, the management of tourism destination to emit a homogenous and collective image is a factor that can reduce the gap if dissatisfaction from the previous and real tourist perception. The authors specifically discuss the importance of a common agreement of tourism agents on virtual tourism images projected through official Web sites, considering that the literature focused mainly in how to promote and sell destinations trough Internet but not in terms of exploiting a destination joint image. Finally, in order to analyze the integration of a tourism product and determine their consequences in tourism promotion an empirical research has been done, using the case of Girona’s province. The main findings determine that, although interactions among tourism agents can improve destination competitiveness, little cooperation in tourism promotion on Web sites is achieved, as well as a few uses of technological resources in the Web sites to facilitate to tourists a better understanding of tourism resources in the area.

E-Tourism Image

2010 ◽  
pp. 184-202 ◽  
Author(s):  
Lluís Prats-Planagumà ◽  
Raquel Camprubí
Keyword(s):  
Web Sites ◽  
Daily Basis ◽  
Competitive Advantages ◽  
Tourism Destination ◽  
Tourism Promotion ◽  
Tourism Product ◽  
The Social ◽  
Tourism Resources ◽  
Tourism Destinations ◽  
Tourism Image

The competitiveness of tourism destinations is a relevant issue for tourism studies, moreso, is a key element on the daily basis of tourism destinations. In this sense, the management of tourism destinations is essential to maintain competitive advantages. In this chapter tourism destination is considered as a relational network, where interaction and cooperation is needed among tourism agents, to achieve major levels of competitive advantage and a more effective destination management system. In addition, the perceptions of tourists are obtained from two main sources. The first one is the social construction of a tourism destination previous to the visit and the second one is obtained from the interaction between tourists and tourism destination agents during the visit. In this sense, the management of tourism destination to emit a homogenous and collective image is a factor that can reduce the gap if dissatisfaction from the previous and real tourist perception. The authors specifically discuss the importance of a common agreement of tourism agents on virtual tourism images projected through official Web sites, considering that the literature focused mainly in how to promote and sell destinations trough Internet but not in terms of exploiting a destination joint image. Finally, in order to analyze the integration of a tourism product and determine their consequences in tourism promotion an empirical research has been done, using the case of Girona’s province. The main findings determine that, although interactions among tourism agents can improve destination competitiveness, little cooperation in tourism promotion on Web sites is achieved, as well as a few uses of technological resources in the Web sites to facilitate to tourists a better understanding of tourism resources in the area.

scholarly journals Penguatan Strategi Komunikasi Pada Pengelola Destinasi Wisata Di Kabupaten Karawang

2021 ◽  
Vol 4 (2) ◽  
pp. 133
Author(s):  
Firdaus Yuni Dharta ◽  
Rastri Kusumaningrum ◽  
Chaerudin Chaerudin
Keyword(s):  
Tourism Development ◽  
Communication Strategy ◽  
Tourism Destination ◽  
Promotional Activity ◽  
Tourism Promotion ◽  
Promotional Strategy ◽  
Tourism Sector ◽  
Excellent Service ◽  
Question And Answer ◽  
Tourism Destinations

AbstrakKeberhasilan pengembangan destinasi wisata merupakan salah satu fondasi dalam memperkuat sektor pariwisata di Indonesia. Salah satu aspek yang menjadi masalah utama dalam pengembangan destinasi wisata di Kabupaten Karawang adalah lemahnya strategi komunikasi yang diterapkan oleh para pengelola wisata terutama berkaitan dengan pelayanan wisatawan dan upaya promosi wisata. Sebagian besar pengelola destinasi wisata di Karawang belum mendapatkan bekal yang cukup dalam tata cara penerimaan wisatawan yang baik dan dalam upaya promosi, sebagian besar hanya mengandalkan upaya promosi terpusat yang dilakukan oleh instansi yang menaungi sektor pariwista di Kabupaten Karawang. Dari beberapa kelemahan mengenai strategi komunikasi tersebut, maka perlu dilakukan suatu kegiatan sebagai bentuk pendampingan kepada para pengelola wisata untuk memperkuat pengembangan destinasi wisatanya. Tujuan dari kegiatan ini adalah memberikan pengetahuan dan pemahaman pengelola destinasi wisata tentang penerapan komunikasi yang tepat dalam memberikan pelayanan kepada pengunjung dan upaya promosi secara mandiri oleh para pengelola wisata. Metode yang digunakan dalam kegiatan ini adalah sosialisasi dan penyuluhan yang dilakukan dengan penyampaian materi, diskusi, dan tanya jawab. Hasil dari kegiatan ini pengelola destinasi wisata mampu memahami pentingnya pelayanan prima yang diterapkan dalam menerima kunjungan wisatawan serta pentingnya melakukan upaya promosi destinasi wisata secara mandiri untuk meningkatkan jumlah kunjungan wisata.Kata Kunci: destinasi wisata, pelayanan prima, promosi pariwisata, pengembangan pariwisataAbstractThe success of developing tourim destinations is one of the foundations in strengthening the tourism sector in Indonesia. One aspect that to be main problem in developing tourism destinations in Karawang Regency is the weak communication strategy implemented by tourism managers, especially on tourist services and tourism promotion. Most of the managers of tourism destinations in Karawang have not received sufficient provisions in the procedures for receiving good tourists and in promotional activity, most of them only rely on centralized promotional strategy doing by agencies that oversee the tourism sector in Karawang Regency. Of the several weaknesses regarding the communication strategy, it is necessary to carry out an activity as a form of assistance to tourism managers to strengthen the development of their tourism destinations. The purpose of this activity is to provide knowledge and understanding of tourism destination managers about the application of proper communication in providing services to visitors and promotional activity independently by tourism managers. The method used in this activity is socialization and outreach which is carried out by delivering material, discussion, and question and answer. The results of this activity, tourism destination managers are able to understand the importance of excellent service applied in receiving tourist visits and the importance of promoting tourism destinations independently to increase the number of tourist visits.Key Word: tourism destination, excellence service, tourism promotion, tourism development.

scholarly journals Viral Marketing dan Motivasi Wisatawan dalam Meningkatkan Minat Berkunjung pada Destinasi Wisata di Kabupaten Bima

2020 ◽  
Vol 9 (2) ◽  
pp. 195
Author(s):  
Sri Ernawati
Keyword(s):  
Quantitative Methods ◽  
Tourism Industry ◽  
Viral Marketing ◽  
Standard Of Living ◽  
Linear Regression Method ◽  
Validity And Reliability ◽  
Tourism Destination ◽  
Rapid Economic Growth ◽  
The Social ◽  
Tourism Destinations

<em>Tourism is one of the new style industries, so it needs a special attention. The tourism industry is able to provide rapid economic growth in terms of employment opportunities, income, standard of living, and in activating other production sectors. This study aims to analyze and test the effects of viral marketing and tourist motivation both partially and simultaneously in increasing interest in visiting tourism destination in Bima District, Nusa Tenggara Barat, Indonesia. This research used quantitative methods by distributing questionnaires to 96 people who had visited tourism destinations in Bima District. The questionnaires would be tested for validity and reliability first, and then processed with SPSS version 20.0. Data analysis in this research used multiple linear regression method with SPSS </em>(<em>S</em><em>tatistical Package for the Social Sciences</em>) <em>20.0. The results showed that viral marketing and tourits motivation have an effect on tourism destination and it will positively influence the visiting interest to Bima District, respectively. Simultaneously, viral marketing and tourist motivation are able to raise visiting interest to Bima District’s tourism destinations.</em>

Marketing identity of Croatian Danube Basin as a tourism destination

1998 ◽  
Vol 4 (1) ◽  
pp. 173-186
Author(s):  
Marcel Meler
Keyword(s):  
Tourism Destination ◽  
Danube Basin ◽  
The Past ◽  
Tourism Product ◽  
The Future ◽  
Tourism Destinations ◽  
The Republic

The purpose of a characteristic identity of Croatian Danube Basin is, among other things, to transform this region from an object into a subject of all events, not only in Croatia but also on a broader political and economic scale. In terms of time, the identity of Croatian Danube Basin can, of course, be observed as connected with the past, with the present or with the future. This paper sets forth a possible future identity of Croatian Danube Basin, based on the tenets of the past and of the present and supported by a strategic theoretical organization of exploiting and directing the natural, social, human and other resources; an additional part of this paper discusses also the region’s tourist identity. The author especially emphasizes the unmistakable quality of natural and other attractive resources of Croatian Danube Basin, their polyvalence with other tourism destinations in Eastern Croatia, as well as their integrability within the total tourism product of the Republic of Croatia.

scholarly journals Urban Tourism Destination Image Perception Based on LDA Integrating Social Network and Emotion Analysis: The Example of Wuhan

2021 ◽  
Vol 14 (1) ◽  
pp. 12
Author(s):  
Xu Chen ◽  
Jun Li ◽  
Wenxin Han ◽  
Shudong Liu
Keyword(s):  
Social Network ◽  
Urban Tourism ◽  
Destination Image ◽  
City Image ◽  
Tourism Destination ◽  
Image Perception ◽  
Emotion Analysis ◽  
The Sustainable Development ◽  
The Social ◽  
Tourism Image

Tourism destination image perception aims to depict the urban tourism image from the perspective of the perception of tourists, which, therefore, sheds new light on the advancement and innovation of urban tourism. The model proposed in this study can effectively describe the image perception of a tourism destination, with its research conclusions providing a vital referential basis for the sustainable development of urban tourism. Combined with LDA, we construct the research framework of tourism destination image perception and then take the online comments of popular scenic spots in Wuhan on Ctrip Travel as an example. The results show that four aspects are included in tourists’ perception of the city image of Wuhan: experience, history culture, leisure service, and tourist destination. Among them, the social network of the experience dimension is most closely related. In addition, emotion analysis illustrates that tourists’ emotional tendencies tend to be positive under the four perceptual dimensions.

Socio-cultural Resource for Kazakhstan Modernization

2012 ◽  
pp. 74-82 ◽  
Author(s):  
A. Stavinskaya ◽  
E. Nikishina
Keyword(s):  
Social Capital ◽  
Cultural Capital ◽  
Competitive Advantages ◽  
Institutional Reforms ◽  
Cultural Resource ◽  
Bonding Social Capital ◽  
Social And Cultural Capital ◽  
The Social ◽  
Social And Economic Development ◽  
Cultural Features

The opportunities of the competitive advantages use of the social and cultural capital for pro-modernization institutional reforms in Kazakhstan are considered in the article. Based on a number of sociological surveys national-specific features of the cultural capital are marked, which can encourage the country's social and economic development: bonding social capital, propensity for taking executive positions (not ordinary), mobility and adaptability (characteristic for nomad cultures), high value of education. The analysis shows the resources of the productive use of these socio-cultural features.

THE USE OF CRITICAL THINKING AGAINST FAKE NEWS

2020 ◽  
Author(s):  
Alexandra-Niculina Babii
Keyword(s):  
Critical Thinking ◽  
Critical Discourse Analysis ◽  
Daily Basis ◽  
Informal Logic ◽  
Critical Discourse ◽  
Fake News ◽  
Digital Era ◽  
The Social ◽  
Legal Sanctions ◽  
The One

The digital era has determined a very easy creation and propagation of fake news. As a consequence, it has become harder for people to fight this malicious phenomenon. However, the only weapon that can have results in this informational war is critical thinking. But who should use it? The creators of fake news that do this for different reasons? The social platforms that allow the circulation of fake news with ease? Mass media which does not always verify with much attention and rigour the information they spread? The Governments that should apply legal sanctions? Or the consumer that receives all the fake news, him being the final target? Even if critical thinking would be useful for every actor on fake news’ stage, the one who needs it the most is the consumer. This comes together with the big responsibility placed on his shoulders. Even if others are creating and spreading disinformation, the consumer must be aware and be careful with the information he encounters on a daily basis. He should use his reasoning and he should not believe everything just because it is on the Internet. How can he do that? Critical thinking seems to be a quite difficult tool to use, especially for non-specialized individuals. This paper’s aim is to propose a simplified model of critical thinking that can contribute to detecting fake news with the help of people’s self judgement. The model is based on theories from Informal Logic considering the structure of arguments and on Critical Discourse Analysis theories concerning the patterns found in the content of the information.

scholarly journals Understanding Visitors at an Urban Park by Profiling of Destination Attributes

2021 ◽  
Vol 13 (7) ◽  
pp. 4036
Author(s):  
Jonghyun Baek ◽  
Yeeun Kim ◽  
Hyun Kim ◽  
Hwasung Song
Keyword(s):  
Natural Resource Management ◽  
Natural Resource ◽  
Latent Profile Analysis ◽  
Profile Analysis ◽  
Urban Park ◽  
Tourism Destination ◽  
Outdoor Spaces ◽  
Tourism Destinations ◽  
Ecological Tourism ◽  
Study Setting

A park has a variety of attributes, providing beautiful natural scenery and a place to rest as well as a cultural space in which performances and events are held. This study aimed to examine the various destination attributes that a place has, specifically, the resources of an urban park, by profiling visitors according to these destination attributes. The study setting, Gwanggyo Lake Park (GLP), is located in Suwon City and is in the limelight as an eco-friendly leisure and tourism destination in South Korea. As a result of profiling 595 visitors through an application of Latent Profile Analysis (LPA), three types of profiles were obtained: “Relaxation Leisure Seekers (RLS),” “Nature Environment Seekers (NES),” and “Ecological Experience Seekers (EES).” There were differences by type in visiting patterns, environmental propensity, distance from residence, and income. The results allow a better understanding of the various attributes of the park as an ecological tourism destination by visitor profile and profile-specific characteristics. Due to COVID-19, more people are visiting parks, which are natural outdoor spaces. This study provides implications for both theoretical and practical aspects of natural resource management in that it profiles visitors by highlighting parks as both leisure and tourism destinations.

Tourism Attraction, Facilities, Flow and Assessment of Tourism Product of Manaslu Conservation Area

2020 ◽  
Vol 7 ◽  
pp. 103-112
Author(s):  
Chandra Kanta Baral ◽  
Basanta Kumar Neupane
Keyword(s):  
Cultural Heritage ◽  
Cultural Dimension ◽  
Conservation Area ◽  
Tourist Attractions ◽  
Scenic Beauty ◽  
Tourism Product ◽  
The Social ◽  
Tourism Activity ◽  
Landscape Biodiversity ◽  
Tourist Flow

This study aimed to understand the tourist attractions, major tourism products and their assessment in Manaslu Conservation Area of Nepal MCA). MCA is a place well known both, nationally and internationally, for its scenic beauty, unique ecology, and rich cultural heritage, given by its geographic position and unique topography. The number of tourists visiting this area has been increasing every year. In 2001 the tourist flow was only 798 whereas in 2019 it was 7655. Such tourism growth has several socio-economic and cultural consequences. Along with the increased number of tourists, tourism focused facilities and infrastructures like hotels and tea shops are also increasing in the area. There are 127 hotels with 1328 rooms and 2827 beds (as of 2019) providing food and accommodation services for the visitors. However, even though there are many potential areas for tourism development in the Manaslu Conservation Area, because of less promotional practices, there is very little tourism activity in the region. With the area's diverse physiography, unique landscape, biodiversity and the social-cultural dimension of the villages, the area could provide plenty of attractions for tourism.

Like, tag and share: bolstering social media marketing to improve intention to visit a nature-based tourism destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vanessa Gaffar ◽  
Benny Tjahjono ◽  
Taufik Abdullah ◽  
Vidi Sukmayadi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Botanical Garden ◽  
Equation Model ◽  
Destination Image ◽  
Social Media Marketing ◽  
Tourism Destination ◽  
Content Type ◽  
Future Value ◽  
Tourism Destinations

Purpose This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia. Design/methodology/approach This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model. Findings The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences. Originality/value This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

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