Strategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah

WADIAH ◽  
2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Irfan Harmoko
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Internet Banking ◽  
Mobile Banking ◽  
High Return ◽  
Product Marketing ◽  
The Way

Market share of sharia banking in Indonesa is low. It’s acontradictif with the realy that Indonesia is a largest moslim population. One of the way to increase sharia bank market share is growth up the funding or DPK. Market segmentation is one of strategy that can be applied. In addition, giving high return, good banking facilities (ATM, CMS, mobile banking, internet banking) can also add attraction for customer to deposit funds the sharia bank.Keywords : funding product, marketing strategy.

scholarly journals Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta

2018 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Mufti Afif ◽  
Isna Arifa
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Feasibility Analysis ◽  
Business Unit ◽  
Future Prospects ◽  
The People ◽  
Product Marketing

<p>The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.</p><p>The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.</p><p>The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.</p>Keywords: <em>Business Feasibility, Strategy, Marketing, Waroeng SS</em>

STRATEGI PEMASARAN PRODUK BANK SYARIAH DALAM PERSAINGAN BISNIS PERBANKAN NASIONAL

WADIAH ◽  
2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Irfan Harmoko
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Financial Institutions ◽  
Islamic Law ◽  
Financial Service ◽  
The Public ◽  
Product Marketing ◽  
Conventional Bank

The sharia banks are the financial institutions that operate on the principles of sharia or Islamic law which acts as an intermediary institutions. The growth of sharia bank in Indonesia is quite good, but the market share is still lacking. Some efforts would be solve this problem, as one of them is increasing the market share that gradually increase new costumers. It can be done by creating marketing strategy among others making a sharia banking product that is easily understood by the public, cooperating with the conventional bank to make a sharia service office (KLS), or make a financial service mobile. Keywords : sharia banking product, marketing strategy.

scholarly journals Implementation of marketing strategy 4.0 to pastry producers in Taman District, Sidoarjo Regency

2021 ◽  
Vol 6 (12) ◽  
pp. 2147-2152
Author(s):  
Indah Sulistiyowati ◽  
Ali Akbar ◽  
Fitri Nur Latifah
Keyword(s):  
Problem Solving ◽  
Marketing Strategy ◽  
Direct Contact ◽  
Online Shopping ◽  
Online Interactions ◽  
Product Marketing ◽  
Product Sales ◽  
Virtual Shopping ◽  
The Way

The COVID-19 pandemic has caused Danish Cake SMEs to experience a decline in turnover of up to 30%. This is due to the focus on offline product marketing, both through agents and resellers. While the pandemic has changed the way of shopping, most consumers prefer online shopping, because it is considered safer and minimizes direct contact with sellers. The problem-solving method used is to optimalize the marketing 4.0 strategy that combines offline and online interactions between producers and customers. For online channels, the service team created a shopping application via an Android phone as a virtual shopping facility and created a paspastry.com website which also functions as a customer database. With this application, consumers just shop through their respective cellphones, choose the desired cake, make a payment, and the cake will be sent to the buyer's house. Another use of online channels is to improve promotional content through Instagram, Facebook, and fanpages as well as by creating accounts on marketplaces such as Shopee. With the implementation of the Marketing 4.0 strategy, Danish Cake SMEs will increase their product sales, both online and offline, in addition to increasing branding awareness of the product.

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Financial Innovations and Performance of Commercial Banks in Kenya

2020 ◽  
Vol 2 (2) ◽  
pp. 21-33
Author(s):  
Naomi Wanja Ireri ◽  
Gladys Kimutai
Keyword(s):  
Rural Areas ◽  
Commercial Banks ◽  
Internet Banking ◽  
Ease Of Use ◽  
Primary Data ◽  
The Internet ◽  
Mobile Banking ◽  
Good Opportunity ◽  
Financial Innovations ◽  
Automated Teller Machine

Commercial banks in Kenya have embraced alternative banking channels which represent a shift in delivery of banking and financial services since the alternative banking have become synonymous with commercial banks in Kenya. While banks have succeeded in leveraging available technology and provide alternative avenues to customers for banking services, the challenge it faces today is optimizing the usage of these channels so as to improve on their performance. The general objective of this study was to investigate the effects of financial innovations on the performance of commercial banks in Kenya. The specific objectives of the study were to examine the influence of internet banking, mobile banking, agency banking and ATM banking on the performance of commercial banks in Kenya. The study was guided by agency theory, balanced score card and diffusion of innovation theory. This study employed a descriptive research design. The study targeted44 commercial banks in Kenya as at 2017. The 16 banks which embrace all the four financial innovations from 2013 to 2017were selected using purposive sampling method. The sample size was 80 respondents who comprised of 5 senior management employees in each of the selected banks.This study used questionnaire to collect primary data from the respondents. Content analysis technique was used to analyze qualitative data collected from open ended questions in and reported in narrative form. Descriptive statistics such as mean and standard deviation were used to analyse the quantitative data. Multiple regression analysis was used to show the relationship between independent variables against dependent variable. The study revealed that internet banking, mobile banking, agency banking and ATM banking had a positive and significant effect on the performance of commercial banks. Thisstudy concludes that the banking industry has benefited tremendously from the development of the Internet. The Internet fundamentally changed the way in which banking networks are designed to meet the client demands and expectations. Mobile banking provides a good opportunity to commercial banks in Kenya to reach many mobile phone subscribers in Kenya who had remained unbanked and unreached due to limited access to bank branch networks in the country. The access to the large masses through mobile banking of the population gives banks the opportunity to grow by reaching the unbanked population. Agency banking has led to accessibility of financial service to many customer in remote areas and hence an increase in effectiveness and efficiency in service delivery. Customers are satisfied with the automated teller machine services because of ease of use, transaction cost and service security but not satisfy with automated teller machine dispense of cash. The study recommends that the public and businesses must be encouraged to use Internet banking in their daily activities, including deposits, payments and money transfers. Commercial banks in Kenya should ensure convenience and security of mobile banking through written guidelines on convenience and security of mobile banking. Commercial banks in Kenya should increase the number of agents in estates and in the rural areas. This can be done by reducing the requirements of becoming a bank agent. The banks should employ customized software that records relevant information on automated teller machine cards so that banks can establish whether unauthorized transaction has taken place or not.

An Empirical Study of User Acceptance Behaviours of Internet Banking in Tunisia Using UTAUT2 Model

2021 ◽  
Vol 12 (4) ◽  
pp. 16-34
Author(s):  
Wadie Nasri
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Internet Banking ◽  
Equation Model ◽  
Behavioural Intention ◽  
Mobile Banking ◽  
Use Of Technology ◽  
Proposed Model ◽  
Facilitating Conditions ◽  
Internet Banking Services

The conceptual model proposed was based on the extended unified theory of acceptance and use of technology (UTAUT2). The proposed model was empirically tested using survey data provided by 203 respondents and was analyzed using a structural equation model (SEM). The analysis results indicated that performance expectancy, effort expectancy, social influence, and facilitating conditions show a significant positive impact on the users' behavioural intention to use internet banking services. However, price value, hedonic motivation, and habit do not positively influence the behavioural intention. This study offers Tunisian banks some guidelines to develop strategies and to improve their services in order to increase the adoption of mobile banking by their customers.

PENGARUH TRANSAKSI PERBANKAN ELEKTRONIK (ELECTRONIC BANKING) TERHADAP KINERJA KEUANGAN ENTITAS PUBLIK PERBANKAN

2021 ◽  
Vol 26 (1) ◽  
pp. 30-40
Author(s):  
Pradivta Alfatihah ◽  
B. Sundari
Keyword(s):  
Return On Investment ◽  
Internet Banking ◽  
Mobile Banking ◽  
Electronic Banking ◽  
Purposive Sampling

Penelitian bertujuan untuk mengetahui pengaruh transaksi perbankan elektronik terhadap kinerja keuangan entitas publik perbankan. Dengan menggunakan teknik purposive sampling, terpilih 42 sampel yang merupakan entitas publik perbankan selama periode 2013-2019. Penelitian menggunakan metode analisis regresi linier berganda, untuk menguji hubungan atau pengaruh variabel dependen dan independen. Hasil penelitian menunjukkan bahwa secara parsial, pemanfaatan teknologi ATM berpengaruh positif signifikan terhadap Return on Investment (ROI), sedangkan pemanfaatan internet banking dan mobile banking berpengaruh positif tetapi tidak signifikan terhadap ROI. Kemudian, penelitian juga menunjukkan bahwa pemanfaatan teknologi ATM, internet banking, dan mobile banking secara simultan berpengaruh positif signifikan terhadap ROI.

scholarly journals Determinants of Internet Banking Adoption by Banks in Pakistan

2017 ◽  
Vol 4 (4) ◽  
pp. 12 ◽  
Author(s):  
Muhammad Ali Raza ◽  
Muhammad Naveed ◽  
Shoaib Ali
Keyword(s):  
Panel Data ◽  
Market Share ◽  
Banking Industry ◽  
Internet Banking ◽  
The Internet ◽  
Adoption Decision

Current study has been conducted to determine the factors those affect the internet banking adoption decision of banks in Pakistan. Logit Probit has been used to analyze the Panel data of twenty five banks in Pakistan, covering the financial year of 2006 to 2015. The results showed that six variables deposits, expenses, market share, spread and wages found significant association with internet banking adoption decision but others were found insignificant. Study found that most of the factors have affected the adoption decision of banking industry in Pakistan.

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

1994 ◽  
Vol 31 (4) ◽  
pp. 484-504 ◽  
Author(s):  
Eric J. Arnould ◽  
Melanie Wallendorf
Keyword(s):  
Marketing Strategy ◽  
Market Segmentation ◽  
Brand Management ◽  
Interview Data ◽  
Ethnographic Methods ◽  
Strategy Formulation ◽  
Systematic Analysis ◽  
Product Service ◽  
Ethnographic Observation ◽  
Ethnographic Data

The authors show how ethnography can provide multiple strategically important perspectives on behaviors of interest to marketing researchers. They first discuss the goals and four essential characteristics of ethnographic interpretation. Then they review the particular contributions to interpretation of several kinds of ethnographic observation and interview data. Next they discuss how interpretations are built from ethnographic data. They show how multilayered interpretations of market phenomena emerge through systematic analysis of complementary and discrepant data. Finally, the authors articulate three representational strategies that are used to link multilayered interpretations to marketing strategy formulation. They suggest that ethnographic methods are appropriate for apprehending a wide variety of consumption and use situations with implications for market segmentation and targeting; product and service positioning; and product, service, and brand management.

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