scholarly journals Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta

2018 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Mufti Afif ◽  
Isna Arifa
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Feasibility Analysis ◽  
Business Unit ◽  
Future Prospects ◽  
The People ◽  
Product Marketing

<p>The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.</p><p>The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.</p><p>The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.</p>Keywords: <em>Business Feasibility, Strategy, Marketing, Waroeng SS</em>

Strategi Pemasaran Produk Penghimpunan Dana Bank Syariah dalam Upaya Meningkatkan Pangsa Pasar Perbankan Syariah

WADIAH ◽  
2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Irfan Harmoko
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Market Segmentation ◽  
Internet Banking ◽  
Mobile Banking ◽  
High Return ◽  
Product Marketing ◽  
The Way

Market share of sharia banking in Indonesa is low. It’s acontradictif with the realy that Indonesia is a largest moslim population. One of the way to increase sharia bank market share is growth up the funding or DPK. Market segmentation is one of strategy that can be applied. In addition, giving high return, good banking facilities (ATM, CMS, mobile banking, internet banking) can also add attraction for customer to deposit funds the sharia bank.Keywords : funding product, marketing strategy.

Marketing Strategy and Differential Advantage

1983 ◽  
Vol 47 (2) ◽  
pp. 68-75 ◽  
Author(s):  
Victor J. Cook
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Marketing Mix ◽  
Portfolio Analysis ◽  
Marketing Strategies ◽  
Strategic Marketing ◽  
New Paradigm ◽  
Methods Of Analysis ◽  
Theoretical Function ◽  
Strategic Force

Extending portfolio analysis and PIMS studies to include military concepts of strategic force produces a new paradigm of marketing strategies. The author introduces and calibrates the concept of strategic marketing ambition, relates this concept to the marketing mix, and then derives a theoretical function linking strategic ambitions and investments with market share. An operational measure of differential marketing advantage is introduced, and the. methods of analysis are applied in an illustration of competitive investments, marketing strategy and differential advantage.

scholarly journals Strategi Marketing Dalam Mempertahankan Loyalitas Nasabah Pada Produk Simpanan Deposito di BMT UGT Cabang Pembantu Kraksaan

2021 ◽  
Vol 18 (3) ◽  
pp. 346-360
Author(s):  
Maula Nasrifah ◽  
Kamilah Rihadatul Aisya
Keyword(s):  
Marketing Strategy ◽  
Customer Loyalty ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Research Use ◽  
The Future

This study aims to describe and determine marketing strategies in maintaining customer loyalty on deposit products at BMT UGT Sidogiri Kraksaan Sub-Branch. Besides that, the aim of this study is to find out what achievements and obstacles exist in BMT UGT Kraksaan sub-branch in maintaining customer loyalty. This research use desciptive qualitative approach. The results of this study are the marketing strategy used by BMT UGT Sidogiri Kraksaan sub-branch, which prioritizes employee friendliness and responsiveness, where in this study the responsive attitude shown by BMT UGT Sidogiri Kraksaan sub-branch is always accommodating complaints from customers for the good of BMT in the future.

scholarly journals MODEL AIDA SEBAGAI STRATEGI PEMASARAN BAGI NASABAH MENGAMBANG PERBANKAN SYARIAH (SURVEI MASYARAKAT DI KOTA BEKASI)

2017 ◽  
Vol 13 (1) ◽  
pp. 10-21
Author(s):  
Silviana ◽  
Purnama
Keyword(s):  
Human Resources ◽  
Market Segmentation ◽  
Mixed Method ◽  
Service Industry ◽  
Banking Industry ◽  
Marketing Strategies ◽  
Capital City ◽  
Banking Service ◽  
The People ◽  
Loyal Customers

As a country with moslem as the majority, Indonesia turns out to be the market of sharia Banking Industry. Yet, ironically, Sharia Banking only has market segmentation of 4,86% from the total banking service industry. This research focuses on the mapping of floating customers of sharia banking and marketing strategies done to interest future customers to be loyal customers using the model of Attention, Interest, Desire, and Action (AIDA). Bekasi is chosen as the research site since it is one of the capital city backbone for human resources and industries. The method used is a mixed method with the approach of concurrent embedded. The result shows that 54 % sample of the people in Bekasi are floating customers of sharia banks. Sharia banks around Bekasi have also implemented AIDA models to turn the floating into loyal customers. The recommendation posed by the floating customers is that sharia banks are supposed to enhance the service given to them in terms of socialization and promotion.Indonesia sebagai negara yang mayoritas berpenduduk muslim menjadi pangsa pasar industri perbankan syariah. Hal yang menjadi ironi bahwa Perbankan syariah hanya mempunyai segmen pasar 4,86 % dari total industri layanan jasa perbankan. Riset ini berfokus pada pemetaan Nasabah Mengambang Perbankan Syariah dan strategi promosi yang dilakukan Bank Syariah untuk menarik calon nasabah menjadi nasabah loyalis menggunakan model Attention, Interest, Desire dan Action (AIDA). Bekasi dipilih menjadi lokasi penelitian ini dikarenakan sebagai daerah penyangga ibukota baik dari aspek sumberdaya manusia maupun industrinya. Metode yang digunakan dalam  adalah metode kombinasi dengan pendekatan concurrent embedded.Hasil dalam riset ini bahwa 54 % masyarakat kota Bekasi merupakan nasabah mengambang perbankan syariah. Perbankan syariah sudah menerapkan metode AIDA dalam strategi pemasarannya untuk menarik nasabah mengambang menjadi loyalis. Rekomendasi yang diberikan oleh nasabah mengambang yang mendapatkan porsi terbesar dengan melakukan peningkatan pelayanan sebagai perwujudan sosialisasi dan promosi kepada nasabah mengambang.

scholarly journals Online Store Marketing Strategy and Its Implications on Consumptive Behavior in Fashion Products of IAIN Kediri Students: Islamic Marketing and Islamic Consumption Perspective

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 101-114
Author(s):  
Naning Fatmawatie
Keyword(s):  
Marketing Strategy ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Online Store ◽  
Fashion Products ◽  
Free Shipping ◽  
Online Stores ◽  
Consumptive Behavior ◽  
Desire To Change

The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and  the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The  study  shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles. 

scholarly journals Beach Tourism Destinations Promotion Strategy Tthrough Social Media Influencers in Bulukumba Regency

2021 ◽  
Vol 2 (4) ◽  
pp. 56-69
Author(s):  
Asmawaty Asmawaty
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Tourist Attraction ◽  
Promotion Strategy ◽  
Research Instrument ◽  
The People ◽  
Beach Tourism ◽  
Tourism Destinations

The purpose of this study is to determine the strategy of influencers in attracting tourist visits to Bulukumba Regency. The method used in this research is a qualitative approach. The subjects in this study were the people around the tourist attraction, tourists and the Bulukumba Regency Tourism Office. The research instrument is Observation, Interview and Documentation. The results of this study show. Influencer Marketing is one of the marketing strategies by using efficient social media to promote a product or service offered by the industry. Not only that, using Influencer Marketing can significantly cut costs used for promotions

scholarly journals Implementasi Strategi Segmentasi dan Positioning Radio Romansa FM Ponorogo dalam Upaya Merebut Pangsa Pasar

Dialogia ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 138
Author(s):  
Erna Kurniawati
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Market Share ◽  
Marketing Strategies ◽  
Popular Media ◽  
Audience Segmentation ◽  
Positioning Strategy ◽  
Fm Radio ◽  
Media Company ◽  
Descriptive Qualitative

Abstract: Due to the demand of globalization era, it triggered competition among companies to fight for market share, one of which is a media company such as radio. Although the development of technology is increasing, radio is still popular media. Therefore, in order to attract market share and retain listeners, radio is required to determine the precise marketing strategy. Several marketing strategies that can be used is segmentation, targeting and positioning. This study aims to determine the segmentation and positioning strategy on the FM Romansa Radio Ponorogo. It employed descriptive qualitative research. The result of analysis showed that FM Romansa Radio Ponorogo apply demographic and psychographic variables to determine the audience segmentation. Whereas in its positioning, the FM Radio Ponorogo Radio is at the level of superiority and differentiation in the competition between radios in Ponorogo. Also, it employed selective specialization to determine the market share and user positioning for its positioning strategy.ملخص:في هذا العصر الحاضر عصر العولمة قد ظهرت التنافس وازدادت بين الشركات على انتزاع سهم السوق، منها شركة إعلامية مثل الإذاعة. على الرغم من تقدم تطوير التكنولوجيا، لا تزال الإذاعة شائعًا ومحبا لدى العديد من الناس. من أجل ذلك للحصول على انتزاع سهم السوق والمحافظة مما سبق، تستلزم وسائل الإعلام كالإذاعية على تحديد استراتيجية التسويق الضابطة، منها استراتيجية التصنيف والاستهداف وتحديد المكانة. يهدف هذا البحث على معرفة تحديد التصنيف، وتحديد المكانة وتنفيذ كل من الاستراتيجيات على Romansa FM بفونوروغو  للإذاعة. وقد استخدمت في هذه الدراسة طريقة البحث النوعي الوصفي. من تحليل الحقائق والبيانات، حصلت الدراسة على أن Romansa FM بفونوروغو  للإذاعة استخدمت متغيرات التجزئة الديموغرافية والتجزئة السيكوغرافية لتحديد تصنيف مستمعيها. وأما في تحديد المكانة ، فإنّ Romansa FM بفونوروغو للإذاعة كانت على مستوى التفوق والتميز في المنافسة بين أجهزة الإذاعة الأخرى بولاية فونوروغو. وقد قام Romansa FM بفونوروغو للإذاعة بتنفيذ استراتيجية التصنيف وتحديد المكانة. كما قد استخدم Romansa FM بفونوروغو  للإذاعة على التخصص الانتقائي لتحديد موقع السوق والمستعمل (تحديد المكانة بناءً على المستخدمين) لاستراتيجية تحديد المكانة الخاصة به.Abstrak: Era globalisasi saat ini semakin memicu persaingan antar perusahaan untuk memperebutkan pangsa pasar, salah satunya adalah perusahaan media seperti radio. Meskipun perkembangan teknologi semakin maju, namun radio masih digemari oleh banyak orang. Oleh sebab itu, untuk merebut pangsa pasar dan mempertahankan pendengar, media radio dituntut untuk menentukan strategi pemasaran yang tepat. Salah satu jenis strategi pemasaran yang bisa digunakan adalah segmentasi, targeting dan positioning. Penelitian ini bertujuan untuk mengetahui segmentasi, positioning serta implementasi strategi keduanya di Radio Romansa FM Ponorogo. Dalam penelitian ini, metode yang digunakan adalah metode penelitian kualitatif deskriptif. Dari analisis data ditemukan bahwa Radio Romansa FM Ponorogo menggunakan variabel demografis dan psikografis untuk menentukan segmentasi pendengarnya. Sedangkan dalam positioningnya, Radio Romansa FM Ponorogo berada pada tingkat superioritas dan diferensiasi dalam persaingan antar radio di Ponorogo. Radio Romansa FM Ponorogo juga telah mengimplementasikan strategi segmentasi dan positioning. Radio Romansa FM Ponorogo menggunakan spesialisasi selektif untuk menentukan pasar dan user positioning (positioning berdasarkan pengguna) untuk strategi positioningnya.

STRATEGI PEMASARAN PRODUK BANK SYARIAH DALAM PERSAINGAN BISNIS PERBANKAN NASIONAL

WADIAH ◽  
2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Irfan Harmoko
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Financial Institutions ◽  
Islamic Law ◽  
Financial Service ◽  
The Public ◽  
Product Marketing ◽  
Conventional Bank

The sharia banks are the financial institutions that operate on the principles of sharia or Islamic law which acts as an intermediary institutions. The growth of sharia bank in Indonesia is quite good, but the market share is still lacking. Some efforts would be solve this problem, as one of them is increasing the market share that gradually increase new costumers. It can be done by creating marketing strategy among others making a sharia banking product that is easily understood by the public, cooperating with the conventional bank to make a sharia service office (KLS), or make a financial service mobile. Keywords : sharia banking product, marketing strategy.

scholarly journals HOW TO WIN INDONESIAN MOVIE VIEWERS: CASE OF VILLAGE CINEMA AUSTRALIA

2018 ◽  
Vol 2 (01) ◽  
Author(s):  
Slamet Wahyudi
Keyword(s):  
Market Share ◽  
Market Segmentation ◽  
Marketing Strategies ◽  
Price Promotion ◽  
Product Price ◽  
High Quality ◽  
Distribution Strategy ◽  
Close Relationship

Australia and Indonesia have a close relationship in many busineses areas including entertainment. This paper focuses on how Australia’s Giant Cinema expands its business into Indonesia. Since many Indonesians stayed in Australia and experience directly Australian products and services, they  are aware that Australian products had a high quality. Fortunately, vice versa, Australians are quite familiar with Indonesian culture. This is an opportunity for Village Cinema to enter Indonesian Market. This paper will start with market segmentation and Village cinema’s target customers; furthermore it draws Village’s position map comparing to its competitors in Indonesian market. Not to mention that Indonesian Cineplex has been quite established in many Indonesian primary cities with XX1, 21 Cineplex and CGV formerly Blitz Megaplex lead the market share accordingly. However, there were some marketing strategies Village Cinema should choose, including product, price, promotion and distribution strategy. There is a chance for Village cinemas to be a multinational cinema company player in Indonesia.

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