THE IMPACT OF THE VISUAL APPEARANCE OF THE TEXT ON ITS PERCEPTION (BASING ON THE FRENCH NOVELS OF THE LATE XX - THE EARLY XXI CENTURY)

Purchase behavior and preferences for consumers of fresh apples were investigated using a consumer survey conducted at a special-event apple market. Survey respondents were asked to list apple cultivars they had purchased at the retail market and the special-event market. The special-event market offered many uncommon cultivars packed in clear plastic bags with a fixed weight and price. Respondents were also asked to identify their reasons for selection of each apple cultivar and answer demographic questions. A total of 169 customers completed the survey. Profiles of customers were identified using multiple correspondence analysis (MCA) and hierarchical cluster analysis (HCA), and the impact of the change in available apple cultivars on consumers’ purchase behavior was explored. Consumers primarily indicated four main reasons in the selection of their apples: visual appearance, previous experience, taste/aroma, and texture. The first two reasons, evaluated before eating an apple, were loaded on the first MCA dimension, while the last two reasons (i.e., eating quality) were loaded on the second dimension in data from both marketplaces. HCA identified five classes of customers in both markets, and results indicated that similar market segments existed within the two marketplaces, regardless of the availability of apple cultivars.

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The Effects of Visual Displays of Furniture Product Photos Through the Social Networking Site, Instagram on Consume Perception

Idealogy Journal of Arts and Social Science ◽

10.24191/idealogy.v3i2.56 ◽

2018 ◽

Vol 3 (2) ◽

pp. 11-24

Author(s):

Dini Cinda Kirana ◽

◽

Achmad Syarief ◽

Dona Saphiranti

Keyword(s):

Social Networking ◽

Visual Display ◽

Design Principles ◽

Consumer Perceptions ◽

Social Networking Site ◽

Creative Economy ◽

Communication Model ◽

Visual Appearance ◽

The Social ◽

The Impact

At present, the growth of Instagram as an online site is phenomenal, because of the shift from its original function as a social communication medium into a marketing platform. Furniture products used to be only available for in-store purchase, can now be easily purchased online. The present study attempted to discover the level of influence and effectiveness of the visual appearance of the furniture products photos through the social networking site, Instagram on consumer perceptions, which is measured using the EPIC (Empathy, Persuasion, Impact and Communication) model. The purpose of the study was to identify the effectiveness of the visual display of furniture product photos on the Instagram social networking site on consumer’s perceptions, and to map the use of the ideal visual display of furniture product photos for online product marketing purposes. The research used comparative analytical methods on photos of furniture products from six accounts of small creative economy entrepreneurs of similar products that are advertised through the social networking site, Instagram. The data of this study are limited in the scope of visual perception of furniture product photos uploaded through the social networking site, Instagram on consumer perceptions. The results showed that the visual display in the form of photos of furniture products through the social networking site, Instagram had an effective result on consumer perceptions. The visual display is declared effective as a media for promoting furniture products through the social networking site, Instagram based on the four dimensions of EPIC. The dimensions of Empathy and Impact are the most dominant aspects. The visual display mapping used as an advertising photo is not only influenced by the Empathy dimension and the Impact dimension, but also dominantly influenced by the associated design principles, namely, Unity and Domination. Both dimensions have a significant correlation value compared to other dimensions. Keywords: Furniture Marketing, Instagram, Consumer Perception, EPIC Model, Design Principles

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Preserving Milk Nutrition with Light Protection Packaging (P16-063-19)

Current Developments in Nutrition ◽

10.1093/cdn/nzz050.p16-063-19 ◽

2019 ◽

Vol 3 (Supplement_1) ◽

Author(s):

Cheryl Stancik ◽

Susan Duncan ◽

Philipp Niedenzu

Keyword(s):

Light Exposure ◽

Nutrient Content ◽

Protection Factor ◽

Food Category ◽

Visual Appearance ◽

Taste Changes ◽

Leading Indicator ◽

Light Protection ◽

Dairy Milk ◽

The Impact

Abstract Objectives Light exposure of packaged foods during their distribution, retailing, and consumer use can degrade product nutrient content as well as visual appearance and taste. Changes to food nutrients caused by light may negatively alter their functionality, bioavailability, and efficacy. Proper package design consideration may protect nutrients and sensory quality and is important for delivering health value and positive eating experience. Dairy milk is a food category of interest due its vulnerability to nutrient degradation with light exposure. Our research aims to quantify the impacts of light on milk nutrients to elucidate the role of packaging for nutrient preservation of dairy milk. Methods A patented method was used to determine a Light Protection Factor (LPF) to quantify light protection performance of the study packaging materials. The method provides light exposure to the packaging under evaluation and monitors a light sensitive marker solution to then determine the LPF value. Aqueous riboflavin (RF) solution was chosen as the marker in our study as it is a leading indicator of milk nutrient and sensory decline. Results Each of four light protection packaging treatments was measured by use of the LPF methodology. The impact of light on the nutrient content of extended-shelf-life milk was observed over a month in a simulated retail storage environment (fluorescently lighted refrigerator case, 2186 lux, 3 C) as a function of these light protection packaging treatments. LPF light protective performances of packaging treatments were correlated to RF preservation of packaged milks through the study (R2 > 0.95). The highest LPF packaging treatment (LPF 64) preserved milk RF at 83% of its initial level through the study whereas the control packaging without light protection treatment (LPF 1) had only 23% RF remaining in the same study period. Conclusions LPF can be used to quantitatively design packages with improved light protection performance ensuring RF content of milk through product life. As RF decline is a leading indicator of decline of other light sensitive nutrients, this methodology has applicability to quantitatively predict preservation of other nutrients impacted by light such as Vitamins A and D. Funding Sources The Chemours Company FC, LLC.

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Impact of Mites and Miticides on the Photosynthetic Biology of Strawberry and Red Raspberry Leaves

HortScience ◽

10.21273/hortsci.30.4.779a ◽

1995 ◽

Vol 30 (4) ◽

pp. 779A-779

Author(s):

J. Scott Cameron ◽

Chuhe Chen ◽

Stephen F. Klauer

Keyword(s):

Photosynthetic Apparatus ◽

Red Raspberry ◽

Preliminary Screening ◽

Visual Appearance ◽

Physiological Tolerance ◽

Physiological Processes ◽

Mite Feeding ◽

Fourth Derivative ◽

And Function ◽

The Impact

Limited twospotted spider mite feeding significantly reduced the CO2 assimilation rate of red raspberry leaves and damaged the photosynthetic apparatus prior to visible damage to the leaf. The impact of miticides on the photosynthetic biology of raspberry and strawberry leaves was tested in growth chambers, greenhouses, and the field, with similar results across environments. In general, miticides appear to reduce the photosynthetic capacity of the leaves for 10 to 14 days, with reductions of ≈30% occurring within the first several days. Chlorophyll fluorescence and fourth-derivative spectroscopy of intact leaf lamina showed changes in the structure and function of the photosynthetic apparatus in response to chemical treatment. High temperature reduced physiological processes in strawberry plants grown at two diurnal regimes (30/24C, 21/15C); however, the relative degree of reduction in photosynthetic activity due to miticide application was similar for both. A preliminary screening of mite-resistant and -susceptible red raspberry genotypes after prolonged infestation suggested varying levels of physiological tolerance of mite damage, which are not well-correlated with visual appearance.

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The Influence of Game Character Appearance on Empathy and Immersion: Virtual Non-Robotic Versus Robotic Animals

Simulation & Gaming ◽

10.1177/1046878120926694 ◽

2020 ◽

Vol 51 (5) ◽

pp. 685-711

Author(s):

Alexandra Sierra Rativa ◽

Marie Postma ◽

Menno Van Zaanen

Keyword(s):

Facial Expressions ◽

User Experience ◽

Emotional Facial Expressions ◽

Experimental Conditions ◽

Affective Outcomes ◽

Visual Appearance ◽

Simulated Environment ◽

Body Appearance ◽

Facial Expressiveness ◽

The Impact

Background. Empathic interactions with animated game characters can help improve user experience, increase immersion, and achieve better affective outcomes related to the use of the game. Method. We used a 2x2 between-participant design and a control condition to analyze the impact of the visual appearance of a virtual game character on empathy and immersion. The four experimental conditions of the game character appearance were: Natural (virtual animal) with expressiveness (emotional facial expressions), natural (virtual animal) with non-expressiveness (without emotional facial expressions), artificial (virtual robotic animal) with expressiveness (emotional facial expressions), and artificial (virtual robotic animal) with non-expressiveness (without emotional facial expressions). The control condition contained a baseline amorphous game character. 100 participants between 18 to 29 years old (M=22.47) were randomly assigned to one of five experimental groups. Participants originated from several countries: Aruba (1), China (1), Colombia (3), Finland (1), France (1), Germany (1), Greece (2), Iceland (1), India (1), Iran (1), Ireland (1), Italy (3), Jamaica (1), Latvia (1), Morocco (3), Netherlands (70), Poland (1), Romania (2), Spain (1), Thailand (1), Turkey (1), United States (1), and Vietnam (1). Results. We found that congruence in appearance and facial expressions of virtual animals (artificial + non-expressive and natural + expressive) leads to higher levels of self-reported situational empathy and immersion of players in a simulated environment compared to incongruent appearance and facial expressions. Conclusions. The results of this investigation showed an interaction effect between artificial/natural body appearance and facial expressiveness of a virtual character’s appearance. The evidence from this study suggests that the appearance of the virtual animal has an important influence on user experience.

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Geovisualization prevention warning information service for maritime disaster

10.5194/egusphere-egu2020-1321 ◽

2020 ◽

Author(s):

Yang-Ming Fan ◽

Dong-Jiing Doong ◽

Ping-Chang Hsueh

Keyword(s):

Real Time ◽

Storm Surge ◽

Oil Spills ◽

High Tide ◽

Information Service ◽

Geographic Information ◽

Visual Appearance ◽

Safety Warning ◽

The Government ◽

The Impact

<p>The target of this study is diversified development and uploading and sharing of prevention warning (or inquiry) information in real time, and geovisual display the information after analyzing the observations and predictions, making it easier for the government and the public to browse the latest various marine meteorological information. Terrible marine environment such as large tidal difference, swell, typhoon huge waves, and storm surge, etc. could easily cause severe maritime disasters of trapped by high tide, missing in the sea, ships to hit the reef, collide or even capsize, causing oil spills. In response to these disasters around Taiwan water, Taiwan maritime disaster prevention and environmental information service platform has been developed after nearly 3 years technological R&D under commissioned and supported by Central Weather Bureau (4-year project, 2017-2020). In order to confirm the rationality of these products, the verification were done through the past maritime disaster events.</p><p>As traditional, static maps have a limited exploratory capability, GIS and geovisualization allow for more interactive maps and display on a computer or smartphone, including the ability to explore different layers of the map, to zoom in or out, and to change the visual appearance of the map. Further, geographic information infrastructures need to be integrated with the database of observations and predictions to ensure that government agencies have timely access to real time geographic information so that decisions on sustainability and disaster resilience can be effectively done. Visualize each warning (or inquiry) information through a GIS system in this study, including coastal tideline forecast, tracking drifting objects, coastal swell warning, historical typhoon wave and storm surge query, marine meteorology information for vessel route, ship sailing safety warning and oil spill tracking etc. will increase the ability of implement early warning and prevention for various maritime disaster events, effectively reduce the losses caused by various disasters. For instance, coastal swell warning to improve the safety of coastal recreation through warning colours; the ship sailing safety warning can instantly provide the impact of future wave conditions on various types of vessels to improve the safety of navigation operations.</p>

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Emotions Evoked by Geometric Patterns

J ◽

10.3390/j4030029 ◽

2021 ◽

Vol 4 (3) ◽

pp. 376-393

Author(s):

Laura Trautmann

Keyword(s):

Product Design ◽

Emotional Impact ◽

Visual Appearance ◽

Geometric Patterns ◽

The Impact ◽

The Way

Many studies have shown that the appearance of products has a great impact on consumers. In addition to functionality, aesthetics is of paramount importance in many branches of product design. Visual appearance includes, among other things, the colour, shape, and pattern of the product. The effect of shapes and colours is often studied, but not much data are available on the emotional impact of patterns. This study specifically examines the impact of geometric patterns, which may be of help in the work of product designers. Interviews and questionnaires based on a newly introduced method revealed, for instance, that the basic geometry that makes up geometric patterns and the way the pattern is arranged fundamentally influence the effect of the pattern on consumers.

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Sustainability of Government Microblog in China: Exploring Social Factors on Mobile Government Microblog Continuance

Sustainability ◽

10.3390/su11246887 ◽

2019 ◽

Vol 11 (24) ◽

pp. 6887

Author(s):

Chenyuan Ni ◽

Shuiqing Yang ◽

Yanqin Pan ◽

Jianrong Yao ◽

Yixiao Li ◽

...

Keyword(s):

Structural Equation ◽

Equation Modeling ◽

Path Coefficient ◽

Perceived Similarity ◽

The Sustainable Development ◽

Visual Appearance ◽

Identity Attractiveness ◽

Cognitive Involvement ◽

The Impact ◽

Affective Involvement

The sustainable development of mobile government social media depends citizens’ continued use. Based on the Stimulus-Organism-Response framework and social response theory, the present study investigated the impacts of perceived similarity and anthropomorphic cues on citizens’ mobile government microblog continuance. A research model of mobile government microblog continuance was developed and empirical tested by using dataset collected from 428 mobile government microblog citizens in China. The results of structural equation modeling demonstrated that perceived similarity (including external similarity and internal similarity), and anthropomorphic cues (including social interaction value, visual appearance, and identity attractiveness), have positive influences on both cognitive and affective involvement, which further determinate mobile government microblog continuance. Considering the path coefficient and significant levels, the impact from affective involvement on mobile government microblog continuance is stronger that from cognitive involvement.

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A Sensory-Motor Approach to Feeding

Perspectives on Swallowing and Swallowing Disorders (Dysphagia) ◽

10.1044/sasd20.3.60 ◽

2011 ◽

Vol 20 (3) ◽

pp. 60-64 ◽

Cited By ~ 8

Author(s):

Lori Overland

Keyword(s):

Behavioral Interventions ◽

Behavioral Approach ◽

Negative Experience ◽

Behavioral Issues ◽

Developmental Issues ◽

Visual Appearance ◽

Solid Foods ◽

Sensory Motor ◽

Behavioral Issue ◽

The Impact

Speech-language pathologists (SLPs) play an increasingly significant role in the treatment of children with feeding disorders (American Speech-Language-Hearing Association, 2009). Physicians often refer children for feeding therapy secondary to what is seemingly a behavioral issue. This assumed diagnosis usually reflects a child's refusal to eat; a self-limited diet based upon taste, texture, and visual appearance; or difficulty progressing from breast or bottle to pureed or solid foods. However, a child's case history review may reveal gagging, choking, or vomiting incidents with the introduction of pureed or solid foods, in addition to possible medical and developmental issues. Food refusals can develop secondary to these concerns. Additionally, the child's motor skills may not be adequate to handle the food, and the resulting sensory reaction can be described as “fright, fight, flight” (Overland, 2010). Interactions between the sensory and motor systems cannot be ignored (Fisher, Murray, & Bundy, 1991). The use of a purely behavioral approach to treat these children negates the impact of sensory-motor issues on the oral phase of feeding. Though behavioral issues may develop secondary to sensory-motor problems in the mouth, we need to consider the child's refusal as an adaptive, communicative response to a negative experience, rather than as the primary disability to be addressed. Assessment and treatment of the underlying sensory-motor issues should, in many cases, precede behavioral interventions.

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Partial Characterization of the Impact of Saffron on the Sensory and Physicochemical Quality Traits of Dry-Cured Ham

Foods ◽

10.3390/foods10071506 ◽

2021 ◽

Vol 10 (7) ◽

pp. 1506

Author(s):

Elena M. Gómez-Sáez ◽

Natalia Moratalla-López ◽

Gonzalo L. Alonso ◽

Herminia Vergara

Keyword(s):

High Stability ◽

Storage Period ◽

Significant Decline ◽

Visual Appearance ◽

Color Coordinates ◽

Ph Values ◽

Dry Cured Ham ◽

Sensorial Quality ◽

The Impact

This study determined the effect of adding three concentrations of saffron (A: high, B: medium, and C: low) on vacuum-packaged dry-cured ham slices. The pH and the color coordinates were assessed at 0, 7, 14, 28 and 60 days of storage, and sensorial quality (visual appearance, odor and flavor) and safranal content were analyzed at 7, 14, 28 and 60 days. Saffron concentration did not significantly affect the pH or color (except in a* (redness) and b* (yellowness) at day 28; p < 0.001). Storage period affected pH values (p < 0.001) in all groups with a significant decline from day 28 (p < 0.05); the color coordinates showed a high stability (only L* (lightness) varied in the C group samples; p < 0.01). Sensorial quality did not vary with the time in any group. Significant differences were found among groups in visual appearance (p < 0.05) and flavor (p < 0.001) at day 14 and in odor at day 14, 28, and 60. In general, the C group samples obtained the highest scores. Safranal content varied significantly with the time in a different way in each group, with differences among groups at day 14 and 60 (p < 0.001).

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