scholarly journals The effects of digital media buying on advertisers

2020 ◽  
Vol 25 (1) ◽  
pp. 279-291
Author(s):  
Lejla Šehić ◽  
Almir Peštek
Keyword(s):  
Digital Media ◽  
Bosnia And Herzegovina ◽  
Successful Implementation ◽  
Media Usage ◽  
The Media ◽  
Cost Efficient ◽  
The Cost ◽  
The Given ◽  
Depth Interviews ◽  
Research Analysis

Although the Internet has become the essence of communication, from an advertiser’s perspective digital advertising remains underexplored. This paper examines the effects of digital media buying efforts on advertisers in Bosnia and Herzegovina, while looking into the methodology of digital media usage behind the actual effects. A combination of secondary research analysis and qualitative research techniques was used. The empirical part is based on in-depth interviews with advertisers and representatives from the digital advertising industry.Perceptions and knowledge of digital advertising are the key drivers for a successful implementation of digital media buying, and advertisers in Bosnia and Herzegovina are aware of its most distinctive qualities. The success of the media buying campaigns relies on brand objectives and choosing the means suited for fulfilling the given goals, which in turn leads to the findings that the focus of companies’ strategies is directed towards the cost-efficient medium usage, rather than solely performance-oriented ones. Measurement of the effects and return on the investment depends on the success of setting up a goal and isolating digital from other marketing efforts.

scholarly journals SHIFTS IN THE MEDIA TECHNOLOGY LANDSCAPE: THE EFFECTS, CHALLENGES, AND FUTURE OF THE WORLD OF JOURNALISM

2020 ◽  
Vol 3 (14) ◽  
pp. 184-195
Author(s):  
Jamilah Hamzah ◽  
Khairunnisa Kamal Azi ◽  
Nurul Hidayah Hamid ◽  
Wan Mohd Noor Hafiz Wan Mansor ◽  
Norsiah Abdul Hamid
Keyword(s):  
Digital Media ◽  
Media Technology ◽  
Broadcast Media ◽  
Mainstream Media ◽  
News Reports ◽  
Left Behind ◽  
The World ◽  
Social Media Platforms ◽  
The Media ◽  
Depth Interviews

The advent of the Internet in Malaysia in 1998 has changed the world of journalism from conventional to digital. For that, all journalists need to be prepared with various skills in order to meet the needs of the current audience so as not to be left behind. However, not all journalists are ready to face the changes that occur in the world of journalism which require them to handle various tasks simultaneously (multitasking) either in terms of writing news, taking photos, and editing videos. This study uses in-depth interviews involving eight print journalists and broadcast comprising Malays, Chinese, and Indians in two states in Malaysia with more than 10 years of experience in journalism. The objective of the study is to examine journalists' views on the world of journalism, among others in terms of skills, technology, challenges, and future. The findings of the study found that journalists, regardless of print or broadcast media are now facing major challenges in maintaining the printing industry, especially with declining sales in the market. The results of the study also show that all media agencies are now actively transitioning from conventional to digital media to prepare journalists and enable the mainstream media to remain relevant in this industry. The findings also revealed that competition from social media platforms has seen media agencies exploiting the platform to compete accordingly in providing ethical news reports with regards to their 'house-style' as well as guided by authentic sources.

scholarly journals In/visibility in Social Media Work: The Hidden Labor Behind the Brands

2021 ◽  
Author(s):  
Brooke Erin Duffy ◽  
Megan Sawey
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Emotional Labor ◽  
Technical Communication ◽  
Cultural Industries ◽  
The Media ◽  
Marginal Status ◽  
Media Professionals ◽  
Media Work ◽  
Depth Interviews

Despite the staggering uptick in social media employment over the last decade, this nascent category of cultural labor remains comparatively under-theorized. In this paper, we contend that social media work is configured by a visibility paradox: while workers are tasked with elevating the presence—or visibility—of their employers’ brands across Facebook, Twitter, Instagram, and more, their identities—and much of their labor—remains hidden behind branded social media accounts. To illuminate how this ostensible paradox impacts laborers’ conditions and experiences of work, we present data from in-depth interviews with more than 40 social media professionals. Their accounts make clear that social media work is not just materially concealed, but rendered socially invisible through its lack of crediting, marginal status, and incessant demands for un/under-compensated emotional labor. This patterned devaluation of social media employment can, we show, be situated along two gender-coded axes that have long structured the value of labor in the media and cultural industries: 1). technical-communication and 2). creation-circulation. After detailing these in/visibility mechanisms, we conclude by addressing the implications of our findings for the politics and subjectivities of work in an increasingly digital media economy.

Conflict and interest between journalists and politicians in Iraq in the age of media entrepreneurship

2020 ◽  
Author(s):  
Ahmed Omar Bali
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Qualitative Method ◽  
Freedom Of Expression ◽  
Dark Side ◽  
Smartphone Applications ◽  
Traditional Media ◽  
Media Space ◽  
The Media ◽  
Depth Interviews

This study examines the ethical conflict of interest that exists in this sphere between journalists and politicians in an age of media entrepreneurship in Iraq, which theoretically would enable journalists to express their own voices and hold a greater stake in the media market. A qualitative method was adopted for this study using open, in-depth interviews with 36 participants. The study found that relative freedom, smartphone applications and social media helped innovative Iraqi journalists to become media entrepreneurs and own media enterprises themselves. These media enterprises are characterized by activities such as publishing material that is critical in tone and satirical in content and accompanied by short videos that are broadcast on social media. This is then easily accessible for media consumers using their smartphones. Media enterprises appear to offer journalists an opportunity for professional and financial independence, but their operation in the Iraqi media space tends to reflect the propagandistic function of traditional media outlets instead of fulfilling this emancipatory role. The findings also showed that there is a dark side to Iraqi digital media enterprise, which involves politicians exploiting journalists to troll and attack activists through anonymous digital media. This in turn harms the freedom of expression and suppresses critical views voice against the political establishment.

scholarly journals DIGITAL INTERPRETIVE MEDIA USAGE IN CULTURAL HERITAGE SITES AT YOGYAKARTA

2015 ◽  
Vol 75 (4) ◽  
Author(s):  
Ulka Chandini Pendit ◽  
Syamsul Bahrin Zaibon ◽  
Juliana A. Abubakar
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Cultural Heritage ◽  
Digital Media ◽  
Tourism Industry ◽  
Media Usage ◽  
Heritage Sites ◽  
Media Types ◽  
The Cost ◽  
Guided Tours

Cultural heritage is the asset of tourism industry to attract tourist for visiting a country. Cultural heritage needs to be conserved in order to prolong the life from being deterioration. However, conservation needs huge financial cost and this reason becomes the major obstacles for cultural heritage to be maintained its existence in a country. Nowadays, digital cultural heritage conservation is alternatively utilized as it reduces the cost of conservation in the form of digital interpretive media such as video, animation, 3D simulation, virtual reality, and augmented reality. Therefore, this study attempted to seek about the availability of digital interpretive media at cultural heritage sites through a survey. This paper presents the findings of availability level of digital media in the heritage sites in Yogyakarta, Indonesia. The findings show that the availability of digital media in Yogyakarta cultural heritage sites are mostly in traditional media types such as signs, brochures, maps, leaflets, and books. In attracting tourist, it is suggested that the cultural heritage sites should be provided with more advance interpretive media, namely computer simulations; personal stereo guided tours, virtual reality, and recently augmented reality as a way to conserve cultural heritage information and values.  

Converged journalism: practices and influences in Pakistan

2021 ◽  
pp. 1329878X2110173
Author(s):  
Muhammad Ittefaq ◽  
Waqas Ejaz ◽  
Shahira S Fahmy ◽  
Ammar Malik Sheikh
Keyword(s):  
Financial Incentives ◽  
Successful Implementation ◽  
Media Convergence ◽  
Media Industry ◽  
Professional Lives ◽  
Media System ◽  
Work Routines ◽  
The Media ◽  
Depth Interviews

Based on the hierarchy of influences model, we explored journalists’ understanding and perceptions about media convergence in Pakistan’s media industry and its influence on journalistic practices and routines. In-depth interviews with Pakistani news practitioners revealed several challenges hindering the successful implementation of media convergence in Pakistan. These challenges included the lack of resources for incorporating digital technologies, the lack of financial incentives, and stringent journalistic work routines, we found that technology-induced routines have severely affected both the personal and the professional lives of media practitioners. The adoption of convergence in Pakistan has been largely based on economic and commercial concerns rather than attempts to improve the quality of media content. Overall, the work contributes to the media convergence literature by providing insights from an emerging non-Western media system.

scholarly journals STRATEGI PENGGUNAAN MEDIA DIGITAL DALAM PROMOSI KERAJINAN PARANG SUMBAWA (STUDI KASUS KOMUNITAS PANDAI BESI DESA LESENG, KECAMATAN MOYO HULU)

2020 ◽  
Vol 4 (3) ◽  
pp. 51-57
Author(s):  
Fahrunnisa ◽  
Izzatul Qonitat
Keyword(s):  
Digital Media ◽  
Media Usage ◽  
Study Approach ◽  
Business Units ◽  
Digital Era ◽  
The Media ◽  
Personal Accounts ◽  
The Village ◽  
Research Period

In the digital era, it is important for business units to rely on the internet to be able tosurvive and expand into a wider market. In its use, digital mediamust be supported by a good strategy, so that the product can be competitive.Leseng Village is a center for machete craftsmen in Sumbawa who also make use of itdigital media for marketing. The media they use are Facebook andWhatsApp, but in marketing it has not been maximized in digital marketing. This matteras evidenced by the absence of an official community account / blog of machete crafter, howeverjust use a personal account. So based on these problems,The research was conducted aimed at examining the extent of the craftsmenmaximize the use of digital media in supporting the promotion of machetesSumbawa.This research uses qualitative methods with a case study approach. Researchconducted in Leseng Village, MoyoHulu District with a research period ofSeptember-March 2020. The informant from the study was a machete craftsmanusing digital media in marketing its products. Discussion analysisusing the theory of Tom Duchan in marketing communications.The results of the research in the village of Leseng contained 31 groups of machete craftsmen, and thoseonly 3 groups of machete craftsmen used digital media. Usage strategythe media by machete craftsmen when analyzed using theory has not appliedthe concept. In theory there are 4 stages, the first is the target of the media, not the machete craftsmendetermine specific target consumers. The second goal of the media, media designusing Facebook and WhatsApp but using their respective personal accounts. The third strategy, the strategy they are doing is just spreading the message togroups / pages on Facebook. The fourth is media scheduling, not machete craftsmenhave the best time to do promotions.

scholarly journals Ragam Storyboard Untuk Produksi Media Pembelajaran

2021 ◽  
Vol 4 (1) ◽  
pp. 108-120
Author(s):  
Imbar Kunto ◽  
Diana Ariani ◽  
Retno Widyaningrum ◽  
Regita Syahyani
Keyword(s):  
Digital Media ◽  
Design Development ◽  
Technology Study ◽  
Study Program ◽  
Implementation Evaluation ◽  
Development Framework ◽  
Non Linear ◽  
The Media ◽  
Media Formats ◽  
Research Analysis

The media producer must be able to design the message and then simultaneously visualize the idea of the message before continuing it at the next production stage of various media formats that may be developed for learning. As for seeing the needs of the Education Technology study program students related to the production of learning media, the researcher determined the purpose of this study was to produce a variety of storyboards for the production of instructional media. The ADDIE development framework is used in this development research, while the procedures in this model are carried out linearly or a work process will occur continuously. The following are the steps that will be carried out in this research: Analysis (Analyze.), Design (Design), Development (Implementation), Implementation (Implementation), Evaluation (Evaluation). The output in the form of a storyboard for digital media production is the result of this development, which consists of two storyboard template formats based on linear and non-linear presentation flows. Mahasiswa sebagai media developer harus mampu mendesain pesan kemudian secara simultan melakukan visualisasi ide dari pesan tersebut sebelum melanjutkannya pada tahap produksi selanjutnya dari beragam format media yang mungkin dikembangkan untuk pembelajaran. Adapun melihat kebutuhan dari para mahasiswa terkait produksi media-media pembelajaran, maka dengan ini peneliti menentukan tujuan dari penelitian ini adalah menghasilkan ragam storyboard untuk produksi media pembelajaran. Model pengembangan yang digunakan pada penelitian pengembangan ini adalah dengan menggunakan framework ADDIE, adapun pada ADDIE ini dilakukan secara linear atau akan terjadi proses kerja yang dilakukan secara kontinyu prosesnya. Berikut langkah-langkah yang akan dilakukan dalam penelitian ini: Analisis (Analyze.), Desain (Design), Pengembangan (Development), Implementasi (Implementation), Evaluasi (Evaluation). Hasil dari penelitian pengembangan ini adalah produk berupa storyboard untuk produksi media digital berdasarkan alur penyajian yang terdiri dari dua format template storyboard linear dan non-linear.

scholarly journals MANIFESTASI PRAGMATISME PENDIDIKAN POLITIK (Analisis Resepsi pada Komodifikasi Berita Selebriti Politisi)

2018 ◽  
Vol 1 (1) ◽  
pp. 40-54
Author(s):  
Wahyuni Choiriyati
Keyword(s):  
Mass Media ◽  
Digital Media ◽  
Political Education ◽  
The Political ◽  
Online Media ◽  
The Public ◽  
Political Role ◽  
The Media ◽  
Public Meanings ◽  
Depth Interviews

Celebrity politicians and mass media attract public’s attention. News about celebrity politicians become a commodity for mass media and it increases the popularity of the celebrity politicians. This creates relationships of capitalism motion in mass media that has penetrated digital media. Focus of this study is public meanings about celebrity politicians on online media. Using qualitative methods and in-depth interviews, this study shows how the practice of the commodification content of celebrity politicians and mass media was interwoven. The result also shows that the practice of the commodification of online media content in the fabric of pragmatism has no exercise of political education efforts through the media. Media were supposed to carry out their duties in an effort to educate the public actually shirking its duty. Practice capitalism in media shallow public thinking on the political dynamics in Indonesia. The struggle between the interests of the media as an institution of political education and vice versa become imaging agents on the political role. This siltation is the embryo of the normalization of news construction power that led towards pragmatism.

scholarly journals Budaya Literasi Media Digital Pada Ibu-Ibu Rumah Tangga

2019 ◽  
Vol 21 (2) ◽  
pp. 218
Author(s):  
Dewi Novianti ◽  
Siti Fatonah
Keyword(s):  
Digital Media ◽  
Media Literacy ◽  
Negative Impact ◽  
Research Subjects ◽  
Literature Study ◽  
Digital Era ◽  
The Family ◽  
The Media ◽  
Digital Media Literacy ◽  
Depth Interviews

Media literacy in the digital era has become important. Various layers of society need to understand the importance of digital media literacy. Research subjects were housewives in the Sleman area of Yogyakarta. Research subjects so far have not understood how to intelligently consume media. Media content worries that most of them are negative which can anesthetize the audience. The biggest content from media is entertainment. The media prioritizes entertainment programs that pay less attention to the ethics and norms of society. They don't care about the negative impact of the content displayed. Thus it is necessary to cultivate the media literacy movement for housewives. The method used is content analysis, literature study, in-depth interviews, observation, and FGD. The results of the study show that housewives after being given training, socialization, and FGD on digital media literacy became aware of the importance of digital media literacy. Then they continuously convey to the family and the environment where they are. On several occasions, PKK meetings, the Qur’an recitation group, socialized the importance of digital media literacy. Finally, this digital media literacy becomes a culture especially in Maguwoharjo Village, Sleman regency, Yogyakarta. This village is a pilot village of digital media literacy culture for the surrounding environment, especially the Sleman Regency Yogyakarta.

Virtual Friendships: A Study of Digital Media Usage and Empathy

2011 ◽  
Author(s):  
Alexander Spradlin ◽  
John P. Bunce ◽  
L. Mark Carrier ◽  
Larry D. Rosen
Keyword(s):  
Digital Media ◽  
Media Usage
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