The article deals with problems in the activity of enterprises in the conditions of the new modern crisis pandemic. The purpose of the research is to identify the most priority and effective tools and measures of effective entrepreneurship for enterprises in a pandemic a new type of socio-economic crisis in the world. In the article the consult-analysis of the activities of enterprises by the authors was conducted. The authors have determined that the current socio-economic crisis has significant differences from all previous crises that took place in the economy of the world. It is determined that today the enterprises of almost all branches of the national economy find themselves in a situation where they simply do not have sufficient financial resources, lose their profit through of fluctuations in the exchange rates, must operate in a new way, have to implement new technologies of operational management, have to completely change the technology of work with consumers or even suspend their activity on indefinite term. According to the research, most of the enterprises, even in the situation when they continued their activity, can work for quite a limited time. In this aspect, the expediency of developing and implementing a set of measures by the state of supporting the entrepreises in crisis and post-crisis periods has been proved. As the priority were determined different areas: preferential taxation, compensation of wages paid to employees, introduction of a temporary moratorium on checks. The practice of foreign countries (Poland, Italy, Germany, France, Britain, USA) on the protection of entrepreneurs in the crisis is analyzed. Most of these countries financially support entrepreneurs and the population, introduce preferential taxation on the results of their activities, and create special support funds. The authors summarize in the article the set of measures implemented in Ukraine for small and large businesses. On the whole, the authors identified that measures that have been developed in Ukraine to support business, help in the current crisis, but most of the measures are not enough productive, their implementation has some limitations and difficulties.
THE INFLUENCE OF THE FINANCIAL AND ECONOMIC CRISIS OF 2020 ON THE FORMATION OF FINANCIAL RESOURCES OF THE COUNTRIES OF THE WORLD