scholarly journals NEUROMARKETING TOOLS IN CONSUMER BEHAVIOR MANAGEMENT IN THE INTERNET ENVIRONMENT

2020 ◽  
pp. 170-180
Author(s):  
Iryna Hnyliakevych ◽  
◽  
Roksolana Yerushevska ◽  
Keyword(s):  
Consumer Behavior ◽  
Behavior Management ◽  
The Internet ◽  
Internet Environment

Phenomenon of the Internet Immersion: Definition and Measurement

2021 ◽  
pp. 107-125
Author(s):  
L.A. Regush ◽  
◽  
A.V. Orlova ◽  
E.V. Alekseeva ◽  
O.R. Veretina ◽  
...  
Keyword(s):  
Convergent Validity ◽  
High Reliability ◽  
Diagnostic Methods ◽  
Internet Usage ◽  
Actual State ◽  
Time Range ◽  
The Internet ◽  
Digital Competence ◽  
Self Assessment ◽  
Internet Environment

The purpose of the study was to justify the essence of the “Internet immersion” phenomenon and to create a standardized method for its measurement. A comparative analysis of approaches to human behavior on the Internet environment and existing diagnostic methods has revealed a significant variety of categories and definitions used. At the same time, there is no definition that: first, characterizes the degree and quality of user's Internet activity; second, is free from negative and clinical connotations; and, third, describes a wider time range of Internet usage than the actual state of immersion. The authors substantiate the possibility of studying the phenomenon of the Internet immersion through the category of disposition. It consists of the readiness to use technical means and informational resources of the Internet to solve problems in various types of activities and communication. The authors identify traditional components in the structure of the Internet immersion phenomenon. These are, first of all, a cognitive component, represented by digital competence self-assessment; then, an affective component, represented by motivation and emotional and value-based attitude towards the Internet; and a behavioral component, represented by the amount of digital consumption. Based on this definition, it was possible to construct a compact 9-block “Index of the Internet immersion” questionnaire. Its standardization was conducted on the sample of 712 adolescents, aged from 11 to 17. Using the factor analysis, the structure of the questionnaire was identified. The first factor includes questions that relate to the time spent on the Internet and signs of dependence on it. The second factor includes questions that reveal the activity component and emotional attitude to the Internet. The third factor includes questions about experience and self-assessment of digital competence. The advantage of the “Index of the Internet immersion” questionnaire is a fairly high reliability for internal consistency of scales throughout the questionnaire. We also confirmed the sufficient convergent validity of the “Internet environment immersion Index” method with the “Scale of Problematic Internet Usage” by A.A. Gerasimova, A.B. Kholmogorova (adapted version of Generalized Problematic Internet Use Scale (GPIUS) by S. Caplan) and the Internet Addiction Test (IAT, K. Young), modified by V. A. Loskutova. This indicates its validity as an independent tool that does not duplicate other tools for semantically similar phenomena measurement. In the conditions of forced self-isolation that have developed in our country, the method of the Internet immersion diagnostics as an adequate and theoretically justified tool will allow us to study changes in the emotional state and behavior of teenagers on the Internet.

scholarly journals Peculiarities of Consumer Behavior Management of Young People in a Metropolis-World Experience

2014 ◽  
Vol 10 (20) ◽  
Author(s):  
Mihail Nikolaevich Dudin ◽  
Nikolaj Vasil'evich Lyasnikov ◽  
Katrina Benikovna Dobrova ◽  
Nataliya Vladimirovna Vysotskaya ◽  
Evgeny Danilovich Katulsky
Keyword(s):  
Consumer Behavior ◽  
Young People ◽  
Behavior Management

scholarly journals Probability Models for Assessing Effectiveness of Advertising Channels in the Internet Environment

2018 ◽  
pp. 209-215
Keyword(s):  
Graph Theory ◽  
Markov Chains ◽  
Markov Processes ◽  
The Internet ◽  
Probability Models ◽  
Method Of Calculation ◽  
Internet Environment ◽  
The Impact ◽  
Theory Of Graphs ◽  
Selection Of

Nowadays, marketing specialists simultaneously use several channels to attract visitors to websites. There is a difficulty in assessing not only the efficiency and conversion of each channel separately, but also in their interconnection. The problem occurs when users visit a website from several sources and only after that do the key action. To assess the effectiveness and selection of the most optimal channels, different models of attribution are used. The models are reviewed in the article. However, we propose to use multi-channel attribution, which provides an aggregate assessment of multi-channel sequences, taking into account that they are interdependent. The purpose of the paper is to create an attribution model that comprehensively evaluates multi-channel sequences and shows the effect of each channel on the conversion. The presented model of attribution can be based on the theory of graphs or Markov chains. The first method of calculation is more visual, the second (based on Markov chains) allows for work with a large amount of data. As a result, a model of multi-channel attribution was presented, which is based on Markov processes or graph theory. It allows for maximum comprehensive assessing of the impact of each channel on the conversion. On the basis of the two methods, calculations were carried out, confirming the adequacy of the model used for the tasks assigned.

scholarly journals PERKEMBANGAN MAKANAN HALAL DI JEPANG

2020 ◽  
Vol 14 (2) ◽  
pp. 389
Author(s):  
Ilma Sawindra Janti
Keyword(s):  
Consumer Behavior ◽  
Literature Review ◽  
The Internet ◽  
Halal Food ◽  
Scientific Discourses

This paper observed the Japanese unique culture that is called omotenashi. It is translated as hospitality. Omotenashi treated toward guests or tourist who visited Japan, it includes treatment to the guests with different cultural and belief background such as Moslem. The Japanese studied for their consumer needs, and finally they want to do omotenashi, by starting to sell halal food not only in a certain shop but also some restaurants which serve halal food and made certification for it. The aim of this paper is to find, why nowadays halal food in Japan can be found easier than before 2010. Japan as a non Moslem country realize that nowadays Moslem tourist are increasing and they has some specification for example in food, thus to do some hospitality or omotenashi, Japanese started to welcoming Moslem tourist by serving halal food. The theory used here are the consumer behavior from Etta Mamang Sangadji and Sopiah. While the theory of omotenashi is from Sato Yoshinobu and Abdulelah Al-alsheikh. This paper was based on limited literatures such as books, online articles from the internet, scientific discourses, including author’s empirical journey when living in Japan (1989-1994, 2007-2017) and faced difficulties in finding halal food. The finding of this paper is that the serving of halal food in some restaurants are increasing in Japan nowadays, because of omotenashi from the Japanese for their Moslem consumer. Omotenashi which Japanese do to all their guests has a big influence for the Moslem tourist.Tulisan ini berisi tentang keunikan omotenashi yang khas Jepang. Secara harafiah omotenashi berarti hospitality atau keramah-tamahan bangsa Jepang. Omotenashi yang diperlakukan terhadap para tamu atau wisatawan yang berkunjung ke Jepang tidak terkecuali terhadap wisatawan dengan latar belakang kepercayaan dan budaya yang berbeda seperti kaum muslim. Bangsa Jepang mempelajari kebutuhan dari konsumen mereka dan akhirnya mereka menerapkan omotenashi dengan mulai menjual makanan halal dan membuatkan sertifikasi untuk itu. Tujuan dari tulisan ini adalah untuk mendapatkan hasil, mengapa akhir-akhir ini makanan halal dapat lebih mudah ditemukan dibandingkan sebelum tahun 2010an. Jepang sebagai negara non muslim menyadari bahwa akhir-akhir ini wisatawan muslim meningkat dan mereka memiliki beberapa keistimewaan antara lain dalam makanan; oleh sebab itu untuk menyambut tamunya, orang Jepang melakukan omotenashi atau keramah-tamahan dengan cara mulai menyediakan makanan halal bagi wisatawan muslim. Teori yang digunakan adalah consumer behavior dari Etta Mamang Sangadji dan Sopiah. Sementara teori untuk omotenashi dari Sato Yoshinobu dan Abdulelah Al-alsheikh. Tulisan ini berdasarkan pada literature review dari buku, artikel online, scientific discourses, termasuk pengalaman penulis ketika tinggal di Jepang (1989-1994, 2007-2017) dan menemui kesulitan dalam mendapatkan makanan halal. Hasil dari penelitian ini menunjukan bahwa meningkatnya penyediaan makanan halal di beberapa restoran di Jepang dewasa ini karena omotenashi dari bangsa Jepang terhadap konsumen muslim mereka. Omotenashi yang diberikan kepada semua tamu yang datang ke Jepang memberikan pengaruh yang besar dalam meningkatkan makanan halal bagi wisatawan muslim.

scholarly journals DAMPAK PERILAKU KONSUMEN TERHADAP PENGGUNAAN AKSES SITUS ON-LINE SHOP (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS PANCASAKTI TEGAL)

2018 ◽  
Vol 1 (2) ◽  
pp. 148
Author(s):  
Agnes Dwita Susilawati ◽  
Dewi Apriani Fr
Keyword(s):  
Data Analysis ◽  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Human Life ◽  
The Internet ◽  
Chi Square ◽  
Cultural Economic ◽  
Good Communication ◽  
On Line ◽  
The Right

<p>ABSTRACT</p><p><br />The development of information technology has touched various joints of human life, especially the development of the internet. The development of the internet forms a new world where every individual has the right and ability to interact with other individuals indefinitely. The objectives of the research are (1) The influence of service quality on consumer satisfaction in accessing online shop website, (2) To know the influence of attitude and trust toward online shop shop user and (3) Influence of satisfaction to consumer loyalty online shop. Data analysis method used is included in the category of quantitative data analysis is a data analysis using statistical instruments. Statistical instruments used are Chi Square Test and performed using SPSS (Statistical Package For Social Science) software. The results of model fit testing showed that the four factors (cultural, economic, social and ethical) that have the most contigency coefficient on consumer behavior in accessing online shop site are Social variables. This means showing a group of people or individuals having a relationship between consumers with each other in choosing products through an online shop site and building good communication in choosing products and knowing the risks faced when buying products through online shop site.</p><p>Keywords: Consumer Behavior, Use of On-Line Website Access Shop</p>

scholarly journals THE CONSUMER AS A SOURCE OF MARKETING INFORMATION IN THE INFORMATION SOCIETY

2015 ◽  
Vol 3 ◽  
pp. 361-367
Author(s):  
Kamila Peszko
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Information Society ◽  
Consumer Preferences ◽  
Internet User ◽  
The Internet ◽  
Free Access ◽  
Source Information ◽  
Internet Users ◽  
Marketing Information

The development of IT technology has provided people with free access to the Internet, which is now a place for consumers to look for opportunities to share their observations with others. The Internet user wants to be more aware, and willingly participates in the development of emerging brands. Companies have also found their place on the Internet, where they source information from Internet users. They realize the power of the consumer as a source of marketing information, and "take advantage" of consumer behavior to promote their brands. They analyze information about consumers, especially consumer preferences, and then publish this via social media in ways that might appeal to users and lead them to share it with others. This study describes this relationship between consumers and marketing via the Internet, and how the consumer is a source of marketing information, because of the possibilities created for entrepreneurs in the information society.

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