scholarly journals Tourist activity of selected students of the Khmelnytskyi Humanitarian-Pedagogical Academy (Ukraine)

2019 ◽  
Vol 53 ◽  
pp. 167-176
Author(s):  
Kamila Ziółkowska-Weiss ◽  
Anastasiia Podliuk
Keyword(s):  
Marketing Research ◽  
Quality Level ◽  
Survey Questionnaire ◽  
Contemporary Society ◽  
Main Motivation ◽  
Travel Agencies ◽  
Key Word ◽  
Almost All ◽  
A Company ◽  
Pedagogical Academy

This article is about tourist activity of the selected students of the Khmelnytskyi Humanitarian-Pedagogical Academy in Khmelnytskyi (Ukraine). The article discusses topics concerning tourist activity among young people. The empirical research presented in the article has been conducted among selected students of the Khmelnytskyi Humanitarian-Pedagogical Academy in Khmelnytskyi in Ukraine at the Department of the Preschool Pedagogy, specialization 014 “Teacher of English and foreign literature”. Tourism is a phenomenon of universal culture, a measure of self-fulfilment of a human being. Almost all of us undertake tourist activity. Increasingly, it is becoming an important and inalienable part of spending free time in contemporary society, influencing the quality, level and lifestyle of the society. The level of this activity depends on numerous factors, including socio-demographic, cultural and economic ones. In the research, the author focused on getting to know the motives for travelling by students, their main purpose of travel, the amount of money they spend on travelling, a company they travel with, means of transport most frequently used for their journeys and whether they use the services of travel agencies while organizing trips. In the conducted research, a survey questionnaire has been applied as one of the marketing research methods. As the conducted research has confirmed, the research group selected by the authors is very active taking into account tourism. The respondents are willing to travel several times a year, organize trips with designated goals (rest, adventure, willingness to learn about culture) and their main motivation for travelling is a desire to relax, experience the adventure and practice sports during the trip. Key word: students, tourist activities, tourism, Ukraine, questionnaire.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Foucault as Superauthor

2019 ◽  
Vol 29 (2) ◽  
pp. 104-125
Keyword(s):  
Free Speech ◽  
Second Phase ◽  
Contemporary Society ◽  
Sovereign Power ◽  
Ancient Greek ◽  
Main Motivation ◽  
Critical Attitude ◽  
The Third ◽  
Third Phase ◽  
Lecture Courses

Three phases in Foucault’s examination of authorship and free speech were essential to him throughout his life. They can be linked to such texts as the three lectures “What is an Author?” (first phase), “What is Critique?,” and “What is Revolution?” (second phase), and the two lecture courses, “Fearless Speech,” and “The Courage of Truth” (third phase). Initially, Foucault merely describes the founders of discursivity (hence, “superauthors”), among whom he reckoned only Marx and Freud, as the sole alternative to his own conceptualization of the author function, which is exhibited en masse in contemporary society. He then modifies his views on superauthorship by making Kant the paradigm and by linking his own concept of free speech to a Kan-tian critical attitude. However, Foucault claims only the half of Kant’s philosophical legacy that is related to the study of the ontology of the self.The article advances the hypothesis that the sovereign power of speech, which can be found in Marx and Heidegger and in generally in the concept of “superauthorship,” becomes unacceptable for Foucault. During the third phase, the danger of a tyrannical use of free speech compels Foucault to make a number of fruitful but questionable choices in his work. He focuses on a single aspect of free speech in which a speaker is in a weaker position and therefore has to overcome his fear in order to tell the truth. Foucault associates this kind of free speech with the ancient Greek notion of parrhesia, which according to his interpretation means “fearless speech”; however, this reading is not always supported by the ancient Greek sources. Foucault’s deliberations bring him to the radical conclusion that free speech transforms into performative “aesthetics of existence.” Foucault’s main motivation for pursuing this line of thought all through his life was to investigate his own abilities and powers as an author

MARKETING RESEARCH ON THE IMPACT OF THE WORLD CUP ON THE RESULTS OF THE RESTAURANT KAVIST

2020 ◽  
Author(s):  
Marta Iurevna Grigoryan ◽  
◽  
Yulia Adolfovna Kosikova ◽  
Keyword(s):  
Marketing Research ◽  
World Cup ◽  
Positive Information ◽  
Revenue Growth ◽  
The World ◽  
Average Revenue ◽  
Public Catering ◽  
Almost All ◽  
The Impact ◽  
The City

This article discusses the results of marketing research of the market of public catering enterprises. In 2018, Russia was the mistress of the world championship on football. This event could not but affect the attendance of catering establishments in the cities hosting fans. Almost all restaurateurs agree on one thing - the championship had a great impact on business. On average, revenue growth in restaurants and bars in Moscow ranged from 10% on the outskirts of the city and up to 150% in the center. Beer sales have increased significantly. The staff has increased and improved qualitatively. This laid the Foundation for the further growth of the popularity of Russia, as satisfied customers will transmit positive information in their homeland, inviting more and more tourists to visit us.

Ethical Problems of Marketing Researchers

1984 ◽  
Vol 21 (3) ◽  
pp. 309-324 ◽  
Author(s):  
Shelby D. Hunt ◽  
Lawrence B. Chonko ◽  
James B. Wilcox
Keyword(s):  
Codes Of Conduct ◽  
Marketing Research ◽  
Top Management ◽  
Research Practices ◽  
Ethical Problems ◽  
Professional Codes ◽  
Research Questions ◽  
Almost All

Almost all studies on ethics in marketing research have focused on either delineating the responsibilities and obligations of researchers to respondents and clients or exploring whether various groups perceive certain marketing research practices to be ethical or unethical. The authors empirically examine four research questions: What are the major ethical problems of marketing researchers? To what extent do our professional codes of conduct address the major ethical problems of marketing researchers? How extensive are the ethical problems of marketing researchers? How effective are the actions of top management in reducing ethical problems of marketing researchers?

HCL Technologies puts employees before customers

2014 ◽  
Vol 22 (1) ◽  
pp. 11-14
Keyword(s):  
Information Technology ◽  
Software Development ◽  
Design Methodology ◽  
Pole Position ◽  
Content Type ◽  
Grassroots Innovation ◽  
Percent Increase ◽  
Almost All ◽  
A Company ◽  
Practical Implications

Purpose – Reveals that, in an era when almost all businesses accept that the customer comes first, a company that is putting its employees in pole position is reaping the benefits in terms of innovation, customer satisfaction and profitability. Design/methodology/approach – Underlines the reasons for the employee first, customer second approach at HCL Technologies, the information-technology and software-development division of HCL Enterprise, how this has evolved into the corporate philosophy of “ideapreneurship” at the company and the effects of this corporate philosophy. Findings – Explains that grassroots innovation has led to 20,000 ideas being put forward by some 12,000 employees over the last eight years. Almost 4,500 ideas have been implemented and a further 3,000 are being introduced. They have generated more than $250 million of value. On a wider level, HCL has seen a 500 percent increase in revenues since 2005. Practical implications – Demonstrates that the company, a software-engineering partner for Boeing's 787 Dreamliner passenger jet, is delivering one of the best returns on equity among offshore IT providers by creating an entirely differentiated set of offerings focused both on running and changing the business. Originality/value – Reveals an unorthodox approach to human-resource management that has helped to turn round the fortunes of an information-technology company.

METHODOLOGICAL PRINCIPALS OF THREE-LEVEL SYSTEM OF COOPERATIVE MARKETING IN THE UKRAINIAN TOURISM

2018 ◽  
Vol 19 (1) ◽  
pp. 23-36
Author(s):  
Liudmila Shulgina
Keyword(s):  
System Analysis ◽  
System Development ◽  
Marketing Research ◽  
Information Support ◽  
Marketing System ◽  
Historical Method ◽  
Travel Agencies ◽  
The Subject ◽  
Cooperative Marketing ◽  
Practical Recommendations

The task of this article is to work out methodical positions and practical recommendations for formation of the cooperative marketing system. This system is considered to be the preferred means of Ukrainian travel agencies for effective functioning in conditions of globalization. The subject of research is scientific and methodological issues and praxeological aspects of marketing activity of the tourism agencies, the prospects for effective implementation of the cooperative marketing concept in tourism. The methodology of research includes such methods as: system analysis, morphological analysis, the historical method, desk review, methods of marketing research (desk and field). The foundation of cooperative marketing system development for tourism agencies has been accentuated. The way of organizing a general cooperative marketing system is proposed in the form of three-level closed cycle: macro-, meso- and micro-level. The article confirmed that the concept of balanced tourism is an important condition of development of the cooperative marketing system in Ukraine. The stages of organizing tourism centers have been highlighted. The development of those proses is a necessary requirement to create a cooperative marketing system for tourism agencies. The elements and logic for creating the infrastructure of information support have been worked out for the tourism agencies.

The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization

10.12737/2497 ◽  
2014 ◽  
Vol 2 (3) ◽  
pp. 54-58 ◽  
Author(s):  
Щепеткова ◽  
D. Shchepetkova
Keyword(s):  
Marketing Research ◽  
New Product ◽  
International Markets ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Foreign Products ◽  
International Marketing Strategy ◽  
Cultural Marketing ◽  
A Company

Nowadays most of the companies successfully sell goods by crossing the borders of the domestic country. However international corporations often face problems, connected with cultural differences in consumer behavior as well as distinctions in their perception of foreign products. Thus, for achieving the success on the international markets, a company should take precise actions before launching a new product, selecting appropriate marketing strategies and carrying out cross-cultural marketing research.

scholarly journals The change in the strategy of relationships within the branch of tourism

2008 ◽  
Vol 56 (3) ◽  
pp. 223-230
Author(s):  
Ida Vajčnerová ◽  
Kateřina Ryglová
Keyword(s):  
Strategic Alliance ◽  
Strategic Change ◽  
Information Services ◽  
Strategic Partnership ◽  
Travel Agency ◽  
Competitive Advantages ◽  
The Czech Republic ◽  
Travel Agencies ◽  
Tourism Services ◽  
A Company

The paper deals with the current situation on the tourism market in the Czech Republic that focuses mainly on the area of the relationships among the mediators of services. It specifies key problems in the legislation area influencing the protection of a consumer - a travel agency´s client, and proposes a suggestion for a possible solution by creating a strategic partnership among travel agencies. The theory of a coordinated change in a company is methodologically used in the paper, and it is applied on the change of relationships inside the whole branch. The specific plan for coordinated change of relationships among the mediators of tourism services, as well as the creation of a model for a strategical alliance of travel agencies in order to increase consumers´ protection and transparency of tourism market are also parts of the paper.The crucial goal of the strategic change is gaining competitive advantages for partner subjects in the form of the offer of a differentiated product that will be supplemented with guarantee and information services. The membership in strategic partnership is a form of utilizing signalling behaviour which subjects on the market identify themselves with.A strategic alliance represents a possible form of strategic partnership for coordinated change withing the branch; a medium intensity of binding interconnection between individual subjects is typical for it. The label of such strategic alliance will serve as a guarantee of quality as well as extended services for consumers.

scholarly journals HE EFFECTS OF E-COMMERCE APPLICATION ON TRAVEL AGENCIES AND EMPLOYEE PERFORMANCE

2015 ◽  
pp. 360-369
Keyword(s):  
Information And Communication Technologies ◽  
Employee Performance ◽  
The Internet ◽  
Negative Effects ◽  
Business Environments ◽  
Travel Agencies ◽  
The Future ◽  
Negative Effect ◽  
Independent Travel ◽  
Almost All

E-commerce, which has been a very prominent issue with the help of current developments in information and communication technologies and worldwide prevalence of the internet, has been intensively used considering the benefits for both customers and businesses. Tourism businesses, which demand to be successful in such rapidly changing competitive business environments, attempt to develop e-commerce applications in order that they can compete with their competitors and make use of new opportunities. It is emphasized that despite the various benefits of e-commerce, it might also bring the end of some sectors, which have not developed essential arrangements and infrastructures for this virtual environment. It is estimated that the need for package tours, tour operators and travel agencies will decrease in the future depending on the growing interest in the independent travel, the number of searches that people make on the internet search engines and tendency to act in accordance with the travel programs. The primary aim of this study is to figure out how much travel agencies in EskiĢehir use the e-commerce, the positive and negative effects of e-commerce on travel agencies and how e-commerce is perceived by agency administrators and employees. Besides, this study aims at determining the relationship among the perceptions of these employees and their performance. Within the scope of this research, 61travel agencies operating in EskiĢehir were selected and a survey consisting of close-ended questions applied to these business administrators and employees. The results revealed that almost all travel businesses have a web site, and the most important reason why they use the internet is easy accessibility and getting new customers. Employees think that use of e-commerce will not have any negative effect on the future of their businesses. According to results of correlation analysis, there was significant relationship found between employees‘ perceptions about the effects of e-commerce use on businesses and their performance in which they are employed.

scholarly journals A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

2021 ◽  
Vol 10 (3) ◽  
pp. 301-311
Author(s):  
B. Zafer Erdoğan ◽  
Semra Doğan ◽  
M. Sami İşlek
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Theory And Practice ◽  
Current Status ◽  
Marketing Theory ◽  
Global Trends ◽  
Marketing Education ◽  
Research And Teaching ◽  
Research Findings ◽  
Almost All

This article compares the findings of two surveys of the Turkish marketing academia undertaken in 2007 and in 2016. As a follow up replicating Erdogan and Uzkurt's study (2007), this 2016 study aims to reveal the current status and problems of the marketing academia in Turkey as an emerging country, by adding a longitudinal dimension. The same questionnaire was used for both surveys carried out. The data collection procedure included both an online survey and a drop-and-collect survey, with the participation of faculty members with all types of academic titles working in the Turkish marketing academia. 108 and 132 usable questionnaires were collected in 2007 and 2016, respectively. The research findings indicate that the problems experienced have remained fairly similar in almost all dimensions, while the publication performance has increased during this period. The findings about research and teaching interests indicate that marketing academics primarily concentrate on such fields as consumer behavior, marketing research and marketing strategy. The teaching and research interests have also differed depending on global trends and changes in tenure standards in the Turkish marketing academia. Another key finding regarding the issues of the field, with vital implications for marketing education, is the perceived gap between marketing theory and practice. The fundamental issue related to education is cited as the decreasing student proficiency in Turkey.

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