scholarly journals From home to the film location site, from a film audience to a film tourist

2020 ◽  
Vol 13 (1) ◽  
pp. 4-21
Author(s):  
Xin Cui
Keyword(s):  
Media Studies ◽  
Research Method ◽  
Marketing Strategies ◽  
Identity Change ◽  
Physical Movement ◽  
Travel Experience ◽  
Different Types ◽  
Basic Characteristics

A range of scholars in media studies suggest that film can enhance the awareness and appeal of the film locations because of its power of imagery (Macionis 2004; Beeton 2016; Riley and Van Doran 1992). Induced and motivated by film-related elements, a group of audiences are no longer merely the recipients of film contents but also the tourists, who are going to visit the film-related sites. The journey that audiences visit the film-related sites in person can be described as film-related tourism. In this paper, the basic characteristics of film-related tourism will be introduced at the beginning for demonstrating audiences’ film journey to different types of film-related tourism sites, i.e., on-location film site and off-location film site (Beeton 2005). Then, it will specifically use an off-location film tourism site Hengdian World Studios (HWS) in China as the case to see audiences’ travel experience as film tourists at the destination. For detailed describing the touristic experience, this paper is going to apply the ethnography research method to show my personal film tour from home to the film sites in HWS, and thus examine the process of people’ identity change from film audiences to film tourists in the physical movement from home to the film location sites. Finally, authenticity issues, staged authenticity and existential authenticity, in audiences’ film tour will be discussed in order to better understand audiences’ on-site activities as well as the marketing strategies at the destination.

Market of Insurance in Russia: Major Tendencies and Problems of Development

2006 ◽  
pp. 115-127
Author(s):  
T Natkhov
Keyword(s):  
Data Analysis ◽  
Statistical Data ◽  
Statistical Data Analysis ◽  
Medium Term ◽  
Insurance Sector ◽  
Different Types ◽  
Basic Characteristics

The article considers recent tendencies in the development of the market of insurance in Russia. On the basis of statistical data analysis the most urgent problems of the insurance sector are formulated. Basic characteristics of different types of insurance are revealed, and measures on perfection of the insurance institution in the medium term are proposed.

scholarly journals Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

2015 ◽  
Vol 9 (2) ◽  
pp. 73 ◽  
Author(s):  
Riswan Efendi Tarigan ◽  
Kartika Sari Dewi
Keyword(s):  
Research Method ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Marketing Plan ◽  
Web Based ◽  
Face To Face ◽  
Chemical Manufacturing ◽  
Manufacturing Company ◽  
Product Marketing ◽  
Descriptive Method

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

The Study of the Sports System Simulation Theory and Application

2011 ◽  
Vol 179-180 ◽  
pp. 1235-1241
Author(s):  
Li Jin Zhu
Keyword(s):  
Interdisciplinary Research ◽  
Research Method ◽  
System Simulation ◽  
Simulation Theory ◽  
Current Application ◽  
Initial Stage ◽  
Applied Technology ◽  
The Law ◽  
Basic Characteristics

As an applied technology, Sports System Simulation has been widely used, but as an interdisciplinary research, it is only at the initial stage. This paper analyzed and discussed the definition, basic characteristics, research method, steps, and the current application of sports system simulation, and tried to explore the law of it , so to propose some suggestion for the establishment of Sports System Simulation science structure.

The Business World as a Battlefield

2014 ◽  
pp. 306-318
Author(s):  
Izzet Kilinc ◽  
Mehmet Akif Oncu ◽  
Yunus Emre Tasgit
Keyword(s):  
Qualitative Research ◽  
Environmental Conditions ◽  
Research Method ◽  
World Market ◽  
Business World ◽  
Qualitative Research Method ◽  
Art Of War ◽  
Strategy Construction ◽  
Basic Characteristics ◽  
Competition Environment

The aim of this chapter is to evaluate the business world as a battlefield by establishing a contact between the basic characteristics of the competition strategies and Sun Tzu’s principles. In order to fulfill this aim, qualitative research method was used and Sun Tzu’s book The Art of War was investigated in respect of competition, and the studies on this subject were comprehensively evaluated. As a result, a conceptual fragment was formed for the terms used in the book so as to adapt Sun Tzu’s principles to the study. According to this conceptual fragment, the matching is as follows: war – competition; enemies – competitors; environmental conditions – elements affecting the competition environment and the management and decisions of the company; battlefield – business world/market; weapons - means used in the strategy construction of the organization and in the implementation of the strategies.

scholarly journals An EEG Study on Emotional Intelligence and Advertising Message Effectiveness

2019 ◽  
Vol 9 (8) ◽  
pp. 88 ◽  
Author(s):  
Joseph Ciorciari ◽  
Jeffrey Pfeifer ◽  
John Gountas
Keyword(s):  
Emotional Intelligence ◽  
Social Issues ◽  
Marketing Strategies ◽  
Message Effectiveness ◽  
Brain Responses ◽  
Eeg Data ◽  
Different Types ◽  
Commercial Advertising ◽  
Advertising Information ◽  
The Brain

Some electroencephalography (EEG) studies have investigated emotional intelligence (EI), but none have examined the relationships between EI and commercial advertising messages and related consumer behaviors. This study combines brain (EEG) techniques with an EI psychometric to explore the brain responses associated with a range of advertisements. A group of 45 participants (23 females, 22 males) had their EEG recorded while watching a series of advertisements selected from various marketing categories such as community interests, celebrities, food/drink, and social issues. Participants were also categorized as high or low in emotional intelligence (n = 34). The EEG data analysis was centered on rating decision-making in order to measure brain responses associated with advertising information processing for both groups. The findings suggest that participants with high and low emotional intelligence (EI) were attentive to different types of advertising messages. The two EI groups demonstrated preferences for “people” or “object,” related advertising information. This suggests that differences in consumer perception and emotions may suggest why certain advertising material or marketing strategies are effective or not.

scholarly journals Deciding Where to Buy: Store Choice Behaviour of Indian Shoppers

2002 ◽  
Vol 27 (2) ◽  
pp. 13-28 ◽  
Author(s):  
Piyush Kumar Sinha ◽  
Arindam Banerjee ◽  
Dwarika Prasad Uniyal
Keyword(s):  
Marketing Strategies ◽  
Future Research ◽  
Store Choice ◽  
Research Directions ◽  
Logit Regression ◽  
Multinomial Logit Regression ◽  
Retail Business ◽  
Choice Pattern ◽  
Different Types ◽  
Future Research Directions

Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers choose the store based on many aspects that could be classified as primary and image based. It is also found that the importance of each of these aspects changes with the kind of store the shopper wants to visit. In the Indian context where the shopper does not have much variety in store format, the type of store is recognized by the kind of product the store deals in. The paper is an attempt to understand this behaviour of the shopper. The shoppers are explored for the primary reasons for choosing a store. Then, using a factor analysis, the several image dimensions are classified. Further, using multinomial logit regression, the store choice pattern is studied across different types of store. Implications for the managers in the retail business are drawn and future research directions have been highlighted.

Introduction: Regional Platforms

2017 ◽  
Vol 4 (3) ◽  
pp. 173-183 ◽  
Author(s):  
Marc Steinberg ◽  
Jinying Li
Keyword(s):  
Media Studies ◽  
Dominant Mode ◽  
Special Issue ◽  
Digital Platforms ◽  
Different Types ◽  
Product Technology ◽  
Technology Type

Abstract This introduction provides an overview of this special issue on ‘Regional Platforms’, presenting its background, significance, purpose, and overall structure. To characterize the regional implications in platforms, we first define the concept of ‘platform’ by outlining its basic typology. We define three different types of platforms: product-technology type, content-platforms, and transaction-type. Each of the three designates a different meaning of the term platform and describes a different configuration of platforms in relation to media studies. Challenging the dominant mode of platform studies that presume a global geography for us-based examples, this special issue purposely situates our typology of platforms in regional terms. We argue that digital platforms have given rise to a sense of media regionalism and a renewed regional media geography through both transnational and transmedial processes. The five essays composing this issue are then summarized to demonstrate how the authors approach the question of the regionality of platforms.

scholarly journals Product Related Antecedents of Consumer Involvement: An Empirical Investigation

2000 ◽  
Vol 25 (1) ◽  
pp. 29-42 ◽  
Author(s):  
Sanjay K Jain ◽  
Kavita Sharma
Keyword(s):  
Risk Perceptions ◽  
Marketing Strategies ◽  
Consumer Involvement ◽  
Related Factors ◽  
Hedonic Value ◽  
Antecedent Conditions ◽  
Different Types ◽  
Durable Products ◽  
Product Familiarity ◽  
The Relationship

Differences in consumer involvement with the products have been stated to be dependent on various product and brand related factors, viz., consumers' risk perceptions, product's hedonic value, product familiarity, brand awareness, dissimilarity, and difficulty of choice termed in this paper as antecedents of involvement. This paper investigates the relationship between product related antecedent conditions and consumer involvement for three products. It is found that consumer involvement differed across different types of products. Infrequently purchased durable products were more involving than frequently purchased non-involving products. The findings have significant implications for formulation of marketing strategies.

scholarly journals L’analyse De La Place De La Valeur Perçue Comme Un Déterminant Stratégique Des Enseignes De La Grande Distribution Marocaine : Cas De La Région Souss Massa

2017 ◽  
Vol 13 (2) ◽  
pp. 141
Author(s):  
Bouchouar Otman ◽  
Akhlaffou Mohamed ◽  
Souaf Malika ◽  
El Wazani Youssef
Keyword(s):  
Social Values ◽  
Perceived Value ◽  
Marketing Strategies ◽  
The Other ◽  
Shopping Behavior ◽  
Exploratory Research ◽  
Point Of Sale ◽  
Different Types ◽  
Retail Chains ◽  
The City

This article tries to highlight the effects of the perceived value on satisfaction, and determines, among the components of the value, the major sources of shopping behavior. This leads us to a reflection in order to promote in one hand, the concept of perceived value among the mass-market retailing and on the other hand, to define the reasons for attendance, stimulation and consumer’s escape inside the point of sale. For this purpose, our exploratory research highlights the typology of value of Holbrook (1994, 1999). Relying on series of interviews with customers of large retail in the city of Agadir, the point of sale is no longer considered as a simple place of purchase. It shows different types of value, such as utilitarian values, hedonist values and social values. Our results are able to validate this idea and therefore tend to position the point of sale as a key place for the formulation of marketing strategies of retail chains and thus to be seen as a creator of value.

scholarly journals An Analysis of Theory of Organisational Typologies and their Application in Higher Education Institutional Settings

2019 ◽  
pp. 1-7
Author(s):  
Muftahu Jibirin Salihu
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Higher Education Institutions ◽  
Educational Institutions ◽  
Review Section ◽  
Institutional Settings ◽  
Different Types ◽  
Higher Institution ◽  
Basic Characteristics ◽  
Miles And Snow

This research examined the different theories of organisational typologies and their conceptualised application to higher education institutions. The paper is divided into two main parts. The first part is the literature review which discusses each of the organisational typologies and their basic characteristics. Specific examples are also given for each of organisational typology alongside the proponent of each type. Four different types of typologies presented by Miles and Snow [1], Burns and Stalker [2], Morgan [3] and Hoy and Miskel [4] are discussed in the review section. The second part practically synthesised how each of the organisational typologies could apply to the higher educational institutions. A mind map was created to prove how a specifically higher institution may be classified as a ‘defender’ type of organisation.

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