scholarly journals PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK, DAN LOKASI PENJUALAN TERHADAP KEPUASAN CUSTOMER PADA PT. RAJAWALI NUSINDO CABANG PADANG

2019 ◽  
Author(s):  
Lidiana Putri ◽  
Febsri Susanti
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Research Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Time Span ◽  
T Test ◽  
Product Diversity ◽  
Analysis Techniques ◽  
Diversity Product

The purpose of this study was to analyze the effect of product diversity, product quality and location partially and simultaneously on customer satisfaction at PT. Rajawali Nusindo Padang Branch. The research method used is quantitative. The sampling technique used is non-probability sampling method with accidental sampling so that from the population a sample of 100 respondents was taken, the data collection method used was observation, questionnaire and literature review. Data analysis techniques used are classical assumptions, multiple linear regression and t test. Based on multiple regression analysis, get Y = 6.029 + 0.238 X1 + 0.171 X2 + 0.334 X2 + e. From the t-test, it was found that the product's threat variable had a positive and significant effect on customer satisfaction at PT. Rajawali Nusindo Padang Branch. Product quality variables have a positive and significant effect on customer satisfaction at PT. Rajawali Nusindo Padang Branch. Location variables have a positive and significant effect on customer satisfaction at PT. Rajawali Nusindo Padang Branch. It is expected that the results of this study can be used as a reference for further researchers to increase the number of respondents to be used, and carried out with a longer time span, besides using variables that are more suitable to increase customer satisfaction.

scholarly journals PENGARUH HARGA DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN (STUDI PADA PABRIK TAHU ATB PADANG)

2019 ◽  
Author(s):  
Syahmiral ◽  
Nazaruddin Aziz
Keyword(s):  
Research Method ◽  
Sampling Method ◽  
Distribution Channel ◽  
Sampling Technique ◽  
Distribution Channels ◽  
T Test ◽  
Sales Volume ◽  
Questionnaire Data ◽  
Analysis Techniques ◽  
Independent Variable

The purpose of this study was to analyze the effect of prices and distribution channels partially and simultaneously on the sales volume at Padang's ATB Tofu Factory. The research method used is quantitative. The sampling technique used is the total sampling method so that from the population a sample of 32 respondents was taken, the data collection method used was a questionnaire. Data analysis techniques used are classical assumptions, multiple linear regression, t test and detemination coefficient. Based on multiple regression analysis obtained Y = 5,056 + 0,207 X1 + 0,486 X2 + e. From the t test, it was found that the price had a positive and significant effect on the sales volume at Padang's ATB Tofu Factory and the distribution channel had a positive and significant effect on the sales volume at Padang's ATB Tofu Factory with a significant value <0.05. The results of the determination coefficient obtained the ability of the independent variable to explain the dependent variable of 47.3%, the remaining 50.7% is explained by other variables that are not used in this study.

scholarly journals PENGARUH KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KINOL BISTRO N’POLL DI KOTA PADANG

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 161
Author(s):  
Irdha Yusra ◽  
Rio Nanda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Techniques

AbstractThe purpose of this study was to find out and analyze the effect of product quality, location and price on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. The population in this study were all consumers who made purchases at the Kinol Bistro N ’Poll cafe in Padang City totaling 2,446. while the number of samples in this study were 100 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variables of product quality, price and location had a significant effect on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. Keywords: Product Quality, Location, Price, and Purchasing Decision.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PDAM KOTA PADANG

2019 ◽  
Author(s):  
Mailani Ulfa ◽  
Riri Mayliza
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
F Test ◽  
Analysis Techniques ◽  
Positive Effect ◽  
Better Than

The purpose of this study is to analyze the effect of service quality and customer satisfaction partially and simultaneously on the customer loyalty of the Padang city PDAM. The research method used is descriptive quantitative. The sampling technique used is non-probability sampling method with accidental sampling so that from the population a sample of 100 respondents was taken, the data collection method used was observation, questionnaire and literature rieview. Data analysis techniques used are classical assumptions, multiple linear regression, t test, F test and detemination coefficient. Based on multiple regression analysis, service quality and customer satisfaction variables on customer loyalty get Y = 1,493 + 0,408X1 + 0,059 X2 + 0,481X3- 0,038 X4 + 0,192 X5 + 0,114 X6 + e. From the t test, it was found that tangible had a positive and significant effect on customer loyalty of PDAM Kota Padang. Variable reliability does not affect the customer loyalty of PDAM Kota Padang. The variable responsiveness has a positive and significant effect on the customer loyalty of PDAM Kota Padang. The assurance variable does not affect the customer loyalty of Padang City PDAM. Variable empathy has a positive and significant effect on customer loyalty of PDAM Kota Padang. Satisfaction variables have a positive and significant effect on customer loyalty of PDAM Kota Padang. From the results of the F test, it is proven that the variables of service quality and customer satisfaction simultaneously have a significant and positive effect on customer loyalty PDAM Padang city, while the results of the determination coefficient obtained the ability of independent variables explain the dependent variable of 28.7% the remaining 71.3% is explained by other variables which is not used in this study, it is expected that Padang City PDAM can provide the best quality service to customers so that the customer is satisfied with the services proviuded so as to increase customer loyalty and for further researchers the authors suggest, in order to increase the number of respondents to be used, as well as carried out with a longer time span, so that the research done is better than tthe results of this study.

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

Apakah Religiusitas sebagai Faktor Penarik Terhadap Kepuasan Nasabah (Studi Kasus BMT Idrisiyyah Tasikmalaya)

2020 ◽  
Vol 6 (1) ◽  
pp. 62-67
Author(s):  
Dede Aji Mardani ◽  
Riska Gunawati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Research Method ◽  
Mutual Influence ◽  
Linear Regression Analysis ◽  
Field Research ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination

The purpose of this study is to know and analyze the implementation of services, perceptions of religiosity of institutions and customer satisfaction, as well as the influence of service quality and religiosity perceptions in BMT Idrisiyyah to customer satisfaction BMT Idrisiyyah Tasikmalaya.The research method used in this research is the field research method (field reaserch), while the data collection techniques are done through the spread of questionnaires and interviews. The sampling technique using slovin formula with the number of respondents 100 customers and the analysis tools used are classical assumption test, multiple linear regression analysis, coefficient of determination test, t-test and F test.Based on the results of research and F-test results (simultaneous) showed that service and perceptions of religiosity together affect the customer satisfaction. The result of t-test (partial) which have positive effect significantly to customer satisfaction from service quality is variable of reliability, responsiveness variable, assurance variable and empathy while for physical proof (tangible) has no effect to customer satisfaction. For the perception variable religiosity also does not affect customer satisfaction. For the mutual influence of service quality and religiosity perception have an effect on customer satisfaction in BMT Idrsiyyah with significance value 0,000 and F value equal to 6,750.

scholarly journals Peranan Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pengguna E-commerce Shopee Di Politeknik Cendana

2021 ◽  
Vol 2 (3) ◽  
pp. 80-85
Author(s):  
Sanny Lonardi ◽  
Wong Pong Lan ◽  
Fauzi Akbar Maulana Hutabarat ◽  
Ngajudin Nugroho ◽  
Supriyanto Supriyanto
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Research Method ◽  
Quantitative Method ◽  
Sampling Technique ◽  
T Test ◽  
Test Results ◽  
F Test

The aim of this research is to prove the effect of service quality and price on Shopee e-commerce customer satisfaction at Cendana Polytechnic, either partially or simultaneously. The research method used is associative quantitative method through online questionnaires. The number of respondents/sample as many as 35 students of the Cendana Polytechnic from a population of 408 people with the Accidental Sampling technique. The results showed: (1) Service quality has an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic, where the T test results, the significant value is 0.005 or less 0.05. (2) price has no effect on Shopee e-commerce customer satisfaction at Cendana Polytechnic, with T-test results, a significant value of 0.105 or greater 0.05. (3) Service quality and price have an influence on Shopee e-commerce customer satisfaction at Cendana Polytechnic with F test results, Fcount 11.488 with F significance of 0.000 or F significance value less than 0.05

scholarly journals Analisis Kepuasan Pelanggan Berbelanja Produk Nutrifood pada PT. Sumber Fajar Inti Abadi

2015 ◽  
Vol 10 (2) ◽  
pp. 359
Author(s):  
Edy Suryadi ◽  
Julistiana 01
Keyword(s):  
Customer Satisfaction ◽  
Customer Service ◽  
Quantitative Data ◽  
Research Method ◽  
Survey Methods ◽  
Sampling Technique ◽  
Analysis Techniques ◽  
Quantitative Data Analysis ◽  
High Level ◽  
Cartesian Diagram

The purpose of this study was to analyze customer satisfaction Nutrifood product shopping at PT.Sumber Fajar Inti Abadi. The variables analyzed were the presence, responsiveness, fun, and timely. The research method used survey methods, data collection techniques, namely: observation, questionnaires, and interviews. The samples used were as many as 100 people were using purposive sampling technique, quantitative data analysis techniques through Cartesian diagram. The results of this study indicate that the respondents are not satisfied with the service PT. Sumber Fajar Inti Abadi with an average satisfaction level of 3.43 and an average rating of 3.45 interest rate, dimensions of service quality customer service is the most satisfying and enjoyable responsiveness dimension where all respondents rating is in quadrant B, which means that the interest and customer satisfaction is at a high level and in accordance with the wishes of the customer. While the dimensions of existence and exact time at which the respondent's assessment is in quadrant C, which means that the interest and customer satisfaction is at a low level and not in accordance with the wishes of the customer.

scholarly journals CUSTOMER SATISFACTION STUDY OF GEPREK CHAMPION CHICKEN BRANCH MAKMUR MEDAN

2020 ◽  
Vol 7 (10) ◽  
pp. 73-79
Author(s):  
Sarmauli Hanny Siagian ◽  
M. Umar Maya Putra ◽  
Davin Kwok
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
T Test ◽  
Quality Service ◽  
Test Results ◽  
Validity And Reliability ◽  
Data Collection Technique

This study aims to analyze the effect of product quality, service quality and store atmosphere on customer satisfaction on Geprek Champion Chicken in Makmur Medan Branch. The sample used in this study were 96 respondents who were consumers of the Geprek Champion Chicken Restaurant in Medan, using the sampling technique, namely icidental sampling using the lemeshow formula. The data collection technique uses a questionnaire that has been tested for its validity and reliability. The results of research partially t test results indicate that product quality, service quality and store atmosphere have a significant effect on customer satisfaction. Simultaneously, the variable product quality, service quality and store atmosphere have an effect on customer satisfaction.

scholarly journals The Effect of Career Development, Competence And Compensation of Intention To Leave Employees In Ekasakti University of Padang

2020 ◽  
Vol 2 (6) ◽  
Author(s):  
Melda Fajra ◽  
Rina Novalinda ◽  
M. Giatman ◽  
Syahril Syahril
Keyword(s):  
Career Development ◽  
Research Method ◽  
Sampling Method ◽  
Sampling Technique ◽  
Intention To Leave ◽  
Data Description ◽  
Analysis Techniques ◽  
Normality Test ◽  
Using Data ◽  
Scale Data

The purpose of this study was to determine the effect of career development, competence and compensation on intention to leave Employees at Ekasakti University, Padang. The research method uses correlational analysis. The sampling technique uses a purpose sampling method, amounting to as many as 30 people. Data collection techniques using questionnaires using a Likert scale. Data analysis techniques using data description, normality test and hypothesis testing using SPSS Version 21. The results of the study illustrate that simultaneously there is an influence jointly with career development, competence and compensation for Intention To Leave, and testing conducted partially, that the development career influences Intention To Leave, competence influences Intention To Leave and compensation influences Intention To Leave.

scholarly journals PENGARUH BRAND EXTENSION, KUALITAS PRODUK, DAN LAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN ASUS SMARTPHONE

2016 ◽  
Vol 15 (2) ◽  
pp. 212
Author(s):  
Rahmawati Helvy Tunjungsari ◽  
Sri Setyo Iriani
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Multiple Linear Regression Model ◽  
Sampling Technique ◽  
Brand Extension ◽  
Analysis Data ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Scale Analysis

ABSTRACTThis research aims to analyze and discuss the influence of brand extension, product quality and after-sales service on Asus smartphone purchase decision. The sampling technique use a judgmental sampling method. The target of population are college students in Southern Surabaya using smartphones Asus and know that Asus has done an extension of the brand Asus laptops and notebooks to smartphones and 220 students ware used as the samples. This research instrument used by questionnaire. Measured data use Likert scale. Analysis data using multiple linear regression model. The result shows that coefficient of determination (adjusted R square) was 50,9% and the rest were affected by other variabelities which were not mentioned in this research. The T-test shows that brand extension and product quality affected the purchase decision, and after-sales service did not affected the purchase decision.  ABSTRAKSIPenelitian ini bertujuan untuk menganalisis dan membahas pengaruh brand extension, kualitas produk, dan layanan purna jual terhadap keputusan pembelian Asus smartphone.Teknik pengambilan sampel menggunakan metode judgmental sampling. Target populasi adalah mahasiswa perguruan tinggi di wilayah Surabaya Selatan yang menggunakan Asus smartphone dan mengetahui bahwa Asus melakukan perluasan merek dari laptop dan notebook ke produk smartphone dan 220 mahasiswa digunakan sebagai sampel. Instrumen penelitian ini menggunakan angket.Pengukuran data menggunakan skala Likert.Analisis data menggunakan model regresi linear berganda. Hasil penelitian menunjukkan bahwa nilai koefisien determinasi (adjusted R square) sebesar 50,9% da sisanya dipengaruhi oleh variabel lain yang tidak disebutkan dalam penelitian. T-test mnunjukkan bahwa brand extension dan kualitas produk memiliki pngaruh dalam keputusan pembelian, dan layanan purna jual tidak memiliki pngaruh terhadap keputusan pembelian.

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