Analysis of Influence of Micro Small and Medium Enterprises (MSMEs) Development as a Competitive Advantage to Creative Economic Development

Creative Economy ◽

Analysis Method ◽

Research Results ◽

The purpose of this research is to analyze the influence of MSME development as competitive advantage toward creative economic development in Medan city. Data analysis method used in research is path analysis. Simultaneously, the research results of MSME Development and Competitive Advantage have a positive and significant effect on creative economy. Partially, the Influence of MSME Development has positive and significant influence to creative economy. Partially Competitive advantage positively and significantly influences the creative economy. The development of MSME has a positive and significant impact on competitive advantage. Indirectly MSME development positively affects the creative economy through competitive advantage

Analysis of Influence of Micro Small and Medium Enterprises (MSMEs) Development as a Competitive Advantage to Creative Economic Development

10.31227/osf.io/8f4jb ◽

2018 ◽

Author(s):

Bunga Aditi ◽

SOPI PENTANA

Keyword(s):

Economic Development ◽

Data Analysis ◽

Competitive Advantage ◽

Path Analysis ◽

Significant Influence ◽

Creative Economy ◽

Analysis Method ◽

Research Results ◽

Pengaruh Kepemimpinan Terhadap Kinerja UMKM Kuliner di Kabupaten Jember Melalui Learning organization Sebagai Variabel Intervening

Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis ◽

10.30737/agrinika.v5i2.1908 ◽

2021 ◽

Vol 5 (2) ◽

pp. 129

Author(s):

Muhammad Abdul Gofur ◽

Sri Sundari ◽

Tanti Kustiari

Keyword(s):

Data Analysis ◽

Human Resources ◽

Learning Organization ◽

Creative Economy ◽

Analysis Method ◽

Leadership Analysis ◽

Organization Leadership ◽

Quantitative Descriptive ◽

Micro, small and medium enterprises (MSMEs) are productive economic enterprises owned by individuals and entities as regulated in Law No. 20 of 2008. Culinary SMEs are sub-sectors of the creative economy that have great potential. The problems that exist in culinary SMEs are very many, especially HR problems that can affect performance. It is necessary to have human resources who have a leadership spirit who can later implement learning organizations to improve the performance of culinary SMEs. The purpose of the study was to determine the influence of leadership and learning organization on the performance of culinary SMEs in Jember Regency, either directly or indirectly. The research employed quantitative descriptive. The research location was in Jember Regency. The number of research samples was 98 respondents. The data analysis method used path analysis. The results of the leadership analysis influence in developing a learning organization. Leadership has a role in developing the performance of culinary SMEs both directly and indirectly. Learning organization influenced the development of the performance of culinary SMEs. All of the research hypotheses were accepted. Usaha mikro, kecil dan menengah (UMKM) adalah kegiatan yang berisi tentang ekonomi produktif. Adapun pemiliknya adalah satu orang maupun organisasi yang tertuang dalam Undang – Undang Nomor 20 Tahun 2008. UMKM kuliner merupakan subsektor ekonomi kreatif yang mempunyai potensi besar. Permasalahan yang ada pada UMKM kuliner sangat banyak terutama permasalahan SDM yang dapat mempengaruhi kinerja, sehingga diperlukan SDM yang mempunyai jiwa kepemimpinan yang nantinya dapat menerapkan learning organization untuk peningkatan kinerja UMKM kuliner. Penelitian ini bertujuan mengetahui pengaruh kepemimpinan dan learning organization pada kinerja UMKM kuliner di Kabupaten Jember baik langsung maupun tidak langsung Jenis penelitian menggunakan deskriptif kuantitatif. Lokasi penelitian di Kabupaten Jember. Jumlah sampel penelitian 98 responden. Metode analisis data menggunakan analisis jalur. Hasil analisis kepemimpinan mempunyai pengaruh dalam mengembangkan learning organization. Kepemimpinan mempunyai peran dalam mengembangkan kinerja UMKM kuliner baik secara langsung maupun tidal langsung. Learning organization mempunyai pengaruh dalam mengembangkan kinerja UMKM kuliner. Hipotesis penelitian ini diterima semua.

PENGARUH KESADARAN MEREK, KEPUASAN KONSUMEN DAN KEPERCAYAAN KONSUMEN ATAS MEREK TERHADAP PEMBELIAN ULANGTIKET PESAWAT FIREFLY DI BANDA ACEH

Jurnal Bisnis Dan Kajian Strategi Manajemen ◽

10.35308/jbkan.v1i1.909 ◽

2019 ◽

Vol 1 (1) ◽

Author(s):

Ika Rahmadani ◽

Tia Risky Ayunda

Keyword(s):

Data Analysis ◽

Significant Influence ◽

Consumer Satisfaction ◽

Consumer Trust ◽

Brand Awareness ◽

Analysis Method ◽

Research Results ◽

Airline Tickets ◽

Banda Aceh ◽

Airline Ticket

ABSTRAKThe aim of this research is to know the influence of brand awareness, consumer satisfaction andconsumer trust on brand toward the re-purchasing of Firefly airline ticket in Banda Aceh. This study took 99respondents of re-purchasing of FireFly airline tickets in Banda Aceh. This research was conducted at the SultanIskandar Muda airport in Banda Aceh. Data analysis method which used in this research is multiple linearregression. The research results showed that the variables Brand Awareness, consumer satisfaction andconsumer trust for brand have significant influence to the repurchasing of Firefly airline tickets in Banda Aceh.In the future, it is expected that the re-purchasing of Firefly airline tickets in Banda Aceh should be able tomaintain their brand awareness, consumer satisfaction and consumer trust for brand and to improve otherfactors which is capable to creating consent to the consumer so that the consumer wants to recommendate to theothers.Keywords: Brand awareness, Consumer trust for brand, Cunsumer satisfaction, Repurchasing

Creative Economic Development in Economic Education Perspective

SHS Web of Conferences ◽

10.1051/shsconf/20208601016 ◽

2020 ◽

Vol 86 ◽

pp. 01016

Author(s):

Daryono ◽

Sugeng Wahyudi ◽

Suharnomo ◽

Indi Djastuti ◽

Mahfudz ◽

...

Keyword(s):

Economic Development ◽

Significant Influence ◽

Total Sample ◽

Economic Education ◽

Creative Economy ◽

Creative Industry ◽

Central Java ◽

Entrepreneurial Knowledge ◽

Small Medium Enterprises ◽

This study aims to determine the effect of entrepreneurial knowledge on creative attitudes of creative economy sub-sector Small Medium Enterprises in Kendal sub-district in the context of creative economic development. The population in this study were 129 Micro Small Medium Enterprises in the creative industry subsector. The total sample in this study was as many as 33 Micro Small Medium Enterprises in the creative industry sub-sector. The results of this study indicate that entrepreneurial knowledge has a positive and significant influence on the creative attitude of creative economy sub-sector Micro Small Medium Enterprises in Kendal sub-district, Central Java City, Indonesia.

EFFECT OF PRODUCTS, PROMOTION, AND DISTRIBUTION OF PURCHASING DECISIONS ON FIGHTING BRAND

Widya Cipta - Jurnal Sekretari dan Manajemen ◽

10.31294/widyacipta.v4i2.8379 ◽

2020 ◽

Vol 4 (2) ◽

pp. 161-168

Author(s):

Slamet Heri Winarno ◽

Nurvi Oktiani

Keyword(s):

Data Analysis ◽

Path Analysis ◽

Market Share ◽

Significant Influence ◽

Soft Drink ◽

Statistical Techniques ◽

Analysis Method ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Data Analysis Method

The presence of the fighting brand is the company's strategy to capture market share. In addition to releasing superior products that already exist in the market, it is also important for companies to fill the niche of business that is still empty, one of which is by introducing the fighting brand. Soft drinking products are currently favored by various groups of old, young, and children. This research is intended to determine the significant influence of marketing factors consisting of products, promotions, and distribution on the purchasing decision of S-tee soft drink brand fighter products produced by PT. Sinar Sosro. The study used respondents who have a habit of consuming S-tee products as many as 320 people. The data analysis method uses path analysis statistical techniques, which analyze the effect of each of the variables studied. Partially, promotion and distribution variables have a significant influence on purchasing decisions. The results also showed that 41.7% of the purchasing decisions of S-tee fighter brand products were influenced by product, promotion, and distribution, while 58.3% were influenced by other factors.

Pengaruh Penggunaan Media Sosial (Instagram) Terhadap Prestasi Akademik Mahasiswa

JURKAM Jurnal Konseling Andi Matappa ◽

10.31100/jurkam.v3i2.372 ◽

2019 ◽

Vol 3 (2) ◽

pp. 81

Author(s):

Joy Maranatha Tarigan ◽

Tritjahjo Danny Soesilo ◽

Sapto Irawan

Keyword(s):

Academic Achievement ◽

Social Media ◽

Academic Performance ◽

Data Analysis ◽

Path Analysis ◽

Significant Influence ◽

Analysis Method ◽

Effect Data ◽

Data Analysis Method ◽

Share Information

Social media has become one part of the society, social media users, especially students, make everyone communicate with each other and share information. This research aimed to identifying the influence of using social media (instagram) on academic achievement. The subjects of the study were the 2015 SWCU FKIP BK students. The data analysis method used was path analysis. Based on data analysis, the results obtained sig = 0.711> 0.05 so that it can be said that there is no significant effect. Data values t = 0.373 < 2.002 and the value of R Square is 0.002, according the results, the concluded that there is no significant influence between the using of social media (instagram) on academic performance because of the influence of 0.2% and 99.8% influenced by other factors not explained in this research.

The Effect of Logistical-Crossfunctional Drivers on the Competitive Strategy of the Supply Chain of SMEs: A Case Study

Jurnal Teknik Industri ◽

10.22219/jtiumm.vol22.no1.85-97 ◽

2021 ◽

Vol 22 (1) ◽

pp. 85-97

Author(s):

Sumarsono Sumarsono ◽

Nur Muflihah

Keyword(s):

Supply Chain ◽

Data Analysis ◽

Gross Domestic Product ◽

Competitive Strategy ◽

Domestic Product ◽

Analysis Method ◽

Business World ◽

Small and Medium Enterprises (SMEs) dominate the business world in Indonesia with a high Gross Domestic Product contribution. However, SMEs are unable to compete with large industries due to uncompetitive supply chains. The logistical-crossfunctional aspect of drivers is an aspect driving a competitive supply chain. This study aims to examine the effect of logistical-crossfunctional drivers on the competitive strategy of the supply chain for SMEs in Indonesia. The case study was conducted in SMEs scattered in East Java, Indonesia. The data analysis method used PLS-SEM. The results showed that the logistical-crossfunctional aspects of SME drivers have a significant effect on the supply chain competitive strategy. The implications of the research results are used to develop supply chain strategies for SMEs with a priority scale of logistical-crossfunctional drivers such as 1) facilities; 2) sourcing; 3) information; 4) transportation; 5) inventory; and 6) pricing.

Pengaruh Manajemen Pengetahuan Dan Pembelajaran Organisasi Terhadap Inovasi Serta Dampaknya Terhadap Keunggulan Bersaing PT. Bank Riau Kepri

Jurnal Akuntansi dan Ekonomika ◽

10.37859/jae.v11i1.2529 ◽

2021 ◽

Vol 11 (1) ◽

pp. 33-43

Author(s):

Nova Pradana Nasution ◽

Zulfadil Zulfadil ◽

Deny Setiawan

Keyword(s):

Knowledge Management ◽

Data Analysis ◽

Organizational Learning ◽

Competitive Advantage ◽

Path Analysis ◽

Significant Influence ◽

Branch Office

This study aims to determine the effect of knowledge management and organizational learning on innovation and it’s impact on competitive advantage of PT. Bank Riau Kepri. This study took a sampel of 80 people consisting of 20 office unit leaders and 60 section leaders from 20 branch office units. The variables used are knowledge management, organizational learning, innovation and competitive advantage. Data analysis was performed using path analysis with the help of SPSS 22 program. The results showed that there was a direct significant influence on knowledge management and organizational learning on innovation as well as on competitive advantage and there was a significant influence on innovation on competitive advantage. Indirectly, there is a significant effect on knowledge management and organizational learning on competitive advantage through innovation.

Competitive advantage to enhance internationalization and marketing performance woodcraft industry: A perspective of resource-based view theory

Journal of Project Management ◽

10.5267/j.jpm.2020.9.002 ◽

2021 ◽

pp. 45-56 ◽

Cited By ~ 1

Author(s):

I Putu Gde Sukaatmadja ◽

Ni Nyoman Kerti Yasa ◽

Henny Rahyuda ◽

Made Setini ◽

Ida Bagus Agung Dharmanegara

Keyword(s):

Competitive Advantage ◽

Significant Influence ◽

Product Innovation ◽

International Market ◽

Resource Based View ◽

Marketing Performance ◽

Industry Sector ◽

The increasingly tight competition has caused problems for small and medium enterprises (SMEs) in increasing their marketing performance. During the last few years, the marketing performance of SMEs operating in the Project woodcraft industry sector in the Badung Bali has moved downwards. The goal of this research is to develop knowledge in the fields of Strategic Management, specifically regarding product innovation to achieve a competitive advantage in an attempt to improve internationalization and marketing performance. The population in this research is all of the SMEs operating in the woodcraft industry sector and is based in Badung Bali. The sample size in this research is determined based on Slovin's formula and the total includes 100 units of SME operating in the woodcraft industry. The method used is the quantitative approach, which examines the role of competitive advantage in mediating the influence of product innovation on internationalization and marketing performance. Based on the research results, product innovation has a positive and significant influence on both, competitive advantage and internationalization. Product innovation and competitive advantage have positive and significant influences on marketing performance. Competitive advantage has a positive and significant influence on internationalization. Meanwhile, it has been revealed that competitive advantage can mediate the influence of product innovation on marketing performance and competitive advantage can mediate the influence of product innovation on the internationalization of SME operating in the Project woodcraft industry sector in Badung Bali. Based on these findings, the project woodcraft industry SME in Badung Bali is advised to be more innovative in producing their products, so that there would be an increase in marketing performance in the international market. It is also recommended for subsequent researchers to add in other variables, such as product quality and market orientation, to enrich the information attained.

The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance

International Journal of Science and Engineering Invention ◽

10.23958/ijsei/vol04-i08/02 ◽

2018 ◽

Vol 4 (08) ◽

Author(s):

Hendri Herman ◽

Hamdy Hady ◽

Willy Arafah

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Significant Influence ◽

Product Innovation ◽

Regression Coefficient ◽

Entire Population ◽

Sample Technique ◽

Saturated Sample ◽

This study aims to: (1) determine the effect of market orientation on competitive advantage; (2) to know the effect of innovation on competitive advantage; (3) to know the influence of market orientation and product innovation together to competitive advantage; (4) the effect of market orientation on the performance of SMEs, (5) to know the effect of product innovation on the performance of SMEs, (6) to know the effect of competitive advantage on SMEs performance, and (7) to know the effect of market orientation, product innovation, and competitive advantage together SMEs. This research uses an explorative design that aims to conduct a search and reveal the factors that can be estimated as the cause of the occurrence of a condition that is not yet known the cause and the mechanism.The population in this study is the SMEs in Batam city with the type of production business with a population of 153 SMEs. The number of samples was determined using a saturated sample technique in which the entire population in the study was sampled. So the number of samples in this study was as many as 153 SMEs. From the results of the study found that market orientation has a positive and significant impact on competitive advantage. Product innovation has a positive and significant impact on competitive advantage. Market orientation and product innovation together have a positive and significant impact on competitive advantage with R2 value of 83%. The dominant variable influencing competitive advantage is product innovation with regression coefficient value 0,62. Market orientation has a positive and significant effect on SME's performance. Product innovation has a positive and significant effect on SME's performance. Competitive advantage positively and significantly influence to SMEs performance, market orientation, product innovation and competitive advantage together have positive and significant influence to SMEs performance with R2 value equal to 90%. The dominant variable affecting the performance of SMEs is the advantage of competing with the value of regression coefficient 0.47. This research offers implementation to SMEs to improve market orientation and product innovation so that it will increase competitive advantage which impact on SMEs performance.