Business Potential of Micro, Small and Medium Enterprises (MSMEs) Engaged in the Food Sector "Bandeng Presto" Semarang
Fragility of Indonesia's economic fundamentals prompted the government to build theeconomic structure taking into account the existence of Micro, Small and Medium Enterprises(MSMEs). In an effort to develop the people's economy, currently, Micro, Small and MediumEnterprises (UMKM) have been used as a means of national development policy. Milkfish is oneof the aquatic commodities that has a lot of potential to be developed, one of which is prestomilkfish in the city of Semarang. The strategic location city of Semarang, which is at the centerpoint of the main route of the North Island Coast Java makes this city progress and develop apotential area for industrial activity, very prospective trade and services. The potential for fisheryresources large enough to develop. Processed fish is quite important in the city of Semarang andbecome one of the typical Semarang souvenir products, including processed milkfish with variouskinds of product diversification, one of which is presto milkfish