scholarly journals Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Makanan Cepat Saji di KFC Cabang Bukittinggi pada Mahasiswa STIE HAS Bukittinggi

2020 ◽  
Vol 5 (02) ◽  
pp. 162-168
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Data Analysis ◽  
Fast Food ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Price ◽  
Food Purchasing ◽  
Normality Test

This study aims to determine the effect of product, price, location and promotion on fast food purchasing decisions at KFC Bukittingi Branch. The population of this study were 194 students of STIE HAS Bukittinggi in 2016 and obtained a sample of 66 respondents. This data processing used SPSS 16.0 assistance. The data analysis method used in this research is the Instrument Test, namely the Validity Test and the Reliability Test, and the Variable Descriptive Analysis. The analytical tool used is the classical assumption test consisting of multicollinearity test, normality test and heteroscedasticity test. Multiple Linear Analysis, and Hypothesis Test, namely T test, F test and coefficient D. The results of data analysis show that: (X1) Product, (X2) Price, (X3) Location, (X4) Promotion has a positive and significant effect on fast food purchasing decisions at KFC Bukittinggi Branch both partially and simultaneously. , In the test the coefficient of determination of the independent variable has a strong contribution to the influence of the Bukittinggi Branch. Then the rest is influenced by other variables on the decision to buy fast food at KFC which is not included in this study. 

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

scholarly journals PENGARUH LOYALITAS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PT.PANGRIPTA CONS MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Analysis ◽  
Real Estate ◽  
Data Processing ◽  
Multiple Regression ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Consumer Loyalty ◽  
Model Accuracy ◽  
Regression Test

The research aim is to know whether there is influence of consumer loyalty to decision of house purchase at PT.Pangripta Cons Medan.Sampel Company of this research is all property company registered in REI (Real Estate Indonesia) for year 2015 until 2016, Sampling using appliance sampling is the determination of the sample based on the wishes of researchers. Data analysis using Multiple Regression test with model accuracy (classic assumption test), hypothesis test using coefficient of determination test (R2), pasrial test (t test), while data processing using SPSS

scholarly journals EFFECT OF TEACHER’S PROFESSIONALISM AND PERSONALITY ON THE ACHIEVEMENT OF MASS AL-WASHLIYAH UNIVA MEDAN STUDENTS

2019 ◽  
Vol 10 (1) ◽  
pp. 22
Author(s):  
Hotni Sari Harahap ◽  
Muhyani Muhyani ◽  
Akhmad Alim
Keyword(s):  
Data Analysis ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Research Subjects ◽  
Learning Achievement ◽  
Personality Variables ◽  
Descriptive Research ◽  
Normality Test ◽  
Analysis Technique ◽  
Quantitative Descriptive

<p>The purpose of this study is to determine (1) the effect of professionalism competence variable on students' achievement, (2) the effect of teacher's personality variables on students' achievement, (3) the effect of teacher's professionalism and personality on students' achievement. This research is a quantitative descriptive research, with 60 teachers of MAS/SMA al-Washliyah UNIVA as research subjects taken by total sampling method. Data collected by the instrument in form of questionnaire. The data analysis technique used is descriptive analysis method, normality test, multicollinearity test, heteroscedasticity test, hypothesis testing by F test and t test. Results from the study shows regression equation Y = 43.764+ 0,243 X1 + 0.173 X2 that has meaning when variables X1 and X2 changes, it will have an impact on student achievement. The result of data analysis shows that partially teacher’s professionalism affects significantly on students’ achievement with the value tcount 3,485 &gt; ttable 2,002.Analysis on effect of personality on students’ learning achievement partially influences significantly with value tcount 3,105 &gt; ttable 2,002. The result simultaneously shows that teacher’s professionalism and personality conjunctly affecting the achievement of MAS/SMA al-Washliyah UNIVA Medan student with value of 8,143 &gt; Ftable 4.01. Other than that, the coefficient of determination (R2) has value of 222. It means in the amount of 22,20% of students’ learning achievement variable is affected by two independent variables in this research, meanwhile the rest as big as 77,80% is affected by other variable that is not studied in this research.</p>

scholarly journals PENGARUH DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PD. BUMI WIRALODRA INDRAMAYU

2019 ◽  
Vol 5 (1) ◽  
pp. 1-11
Author(s):  
Meddy Nurpratama
Keyword(s):  
Data Analysis ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Field Research ◽  
Study Data ◽  
Research Literature ◽  
Company Performance ◽  
Literature Study ◽  
Normality Test

Human resources are a very important part for every company to achieve the goals to be achieved. Company goals can be achieved through high employee performance. The management of the company must be able to increase employee performance by paying attention to factors such as discipline and compensation. Results of research on company performance, PD. Bumi Wiralodra Indramayu in the 2013-2018 period experienced a decline in performance. This study aims to determine the effect of: work discipline on employee performance; compensation for employee performance; and the influence of work discipline and compensation together on employee performance in PD. Bumi Wiralodra Indramayu. The method used in this study is associative, which aims to determine the relationship between two or more variables. Data collection techniques by means of field research, literature study, data analysis and a population of 30 people and the determination of the sample using total sampling. The data analysis follows descriptive analysis, normality test, multicollinearity and multiple regression analysis. The results showed that work discipline had a significant effect on employee performance with a significance value of 0.000 <0.05; compensation has a significant effect on employee performance with a significance value of 0.006 <0.05. Work discipline and compensation together have a significant influence on employee performance in PD. Bumi Wiralodra Indramayu, a significance value of 0.000 <0.05 while the influence of work discipline and compensation on employee performance is 91.9%. The remaining 8.1% is influenced by other factors. Employee performance can be increased if discipline and compensation are considered by the company management. The enactment of regulations that are accompanied by appropriate sanctions will encourage high work discipline and the management of the company to try to meet the needs of employees through appropriate compensation

scholarly journals PENGARUH HARGA, KEANEKARAGAMAN PRODUK, DAN MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE SHOPEE

2020 ◽  
Vol 24 (2) ◽  
pp. 13-23
Author(s):  
EVA ROSDIANA ◽  
HADI SUHARNO ◽  
UMI KULSUM
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Descriptive Analysis ◽  
Law Students ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Diversity Product

This research was conducted at the Online Shopee among the Faculty of Law students of the Islamic University of Syekh Yusuf, Tangerang. The method used was SPSS version 25, a population of 700 people with a sample of 88 people. And in this research using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heterokedasticity test, autocorrelation test, regression analysis, correlation analysis, t test, F test, and coefficient of determination The results of this research are price variables, diversity product, and buying interest have a significant effect on purchasing decisions.

scholarly journals Kemandirian dan Motivasi Belajar Siswa Terhadap Prestasi Belajar Program Keahlian Akuntansi Di SMK Negeri 1 Sidenreng Rappang

2020 ◽  
Vol 3 (2) ◽  
pp. 21
Author(s):  
Sahade Sahade
Keyword(s):  
Student Achievement ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Motivation To Learn ◽  
Test Instrument ◽  
Parametric Statistics ◽  
Accounting Expertise ◽  
Improve Student Learning

This study aims to determine the effect of independence and learning motivation on student achievement in accounting expertise program at SMK Negeri 1 Sidrap. The population in this study were 66th grade students of the Accounting Skills Program, amounting to 66 students. Data analysis used descriptive analysis, classic assumption test, instrument test and hypothesis test with non-parametric statistics. The results of this study indicate that learning independence and motivation influence student achievement with a significant level < 0.05. The coefficient of determination (R2) is 0.538 or 53.8 percent. This means that students who have high independence and motivation to learn in accounting subjects will be able to improve student learning achievement itself by 53.8 percent while the remaining 46.2 percent is influenced by other factors beyond observation in this study. The increase in student achievement is dominated by learning independence with a coefficient of determination of 0.471 or 47 percent

scholarly journals Pengaruh Kualitas Pelayanan Administrasi Terhadap Kepuasan Pasien Pengguna BPJS Kesehatan di RSUD Lubuk Basung Kabupaten Agam

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 374
Author(s):  
Rindu Antika Sari ◽  
Armiati Armiati
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Five Dimensions ◽  
Administrative Services ◽  
Normality Test ◽  
Inductive Analysis

This study aims to explain the effect of service quality on patient satisfaction of health BPJS users in Lubuk Basung Hospital Agam District. The measurement of the quality dimension uses five dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, empathy. The research instrument used was a questionnaire distributed to 100 patients with BPJS Kesehatan using the chocran formula taken using accidental sampling techniques. Data collection techniques in this study are using questionnaires compiled using a Likert scale whose score is 1-5. To ensure that the instruments used in the study are tested for validity, and reliability testing. In the data analysis stage the influence of the quality of administrative services on patient satisfaction of BPJS Health users in Lubuk Basung Hospital Agam Regency was carried out descriptive analysis, and inductive analysis. Inductive analysis is a normality test, multicollinearity test, heterocedasticity test, and multiple regression analysis. Hypothesis test data used F test, t test, and test coefficient of determination (R2). the results of this study show the five service quality variables simultaneously have a positive and significant effect on patient satisfaction BPJPS Health users in RSUD lubuk basung. While the factors that predominantly influence patient satisfaction in Lubuk Basung Hospital are tangibles, responsiveness, assurance, and followed by emphaty variables, and reliability. Keyword: service quality, tangibles, reliability, responsiveness, assurance, emphaty, patient satisfaction

scholarly journals PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE

Kinerja ◽  
2020 ◽  
Vol 2 (02) ◽  
pp. 77-92
Author(s):  
Chusnah ◽  
Ahmad Zaenuri
Keyword(s):  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Normality Test ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Analysis Determination

This study aims to determine the effect of Celebrity Endorser and Brand Image on the Purchase Decision of Luwak White Koffie at Pemalang Rice Stalls. This research was conducted on Luwak White Koffie consumers, the sample used was 55 consumers. Hypothesis testing uses validity and reliability, normality test, multicollinearity test, heteroscedasticity test and autocorelas test. The analysis used is regression and correlation analysis, Determination of the t test and f test, based on the results of data analysis and discussion, partially celebrity endorser has an insignificant and positive effect on purchasing decisions with a tcount of 0.386 indicating that a significance level of 0.701> 0.05 and tcount 0.386 <t table 2.007, brand image partially significant and positive effect with tcount of 2.219 indicates that the significance level of 0.031 <0.05 and tcount of 2.219> t table 2.007. the coefficient of determination of 0.122 means the percentage contribution of the influence of variable X to Y by 12.2% while the remaining 87.8% is influenced by other variables.

scholarly journals Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada PT. Wahana Chemindo Jaya Medan

2021 ◽  
Vol 1 (3) ◽  
pp. 117-125
Author(s):  
Eva Margareth Sarah ◽  
Wennita Tumanggor
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Data Analysis Method ◽  
Data Analysis Methods

The studi aims to determine whether promotions and prices have a significant effect on purchasing decisions at PT. Wahana Chemindo Jaya Medan. Where the consumers from PT. Wahana Chemindo Jaya Medan. The population in this study were all customers of PT. Wahana Chemindo Jaya Medan. The sample taken was 65 respondent using a non probability sampling technique. The data analysis method used is quantitative metdhod and data analysis method consisting of normality test, and heteroscedasticity test, multiple linaer regression terst, hypothesis testing consisting of t test and f test and coefficient od determination test (R2). Working on data analysis methods using the help os SPSS 25 For windows.This study concludes that the promotion and price variabel have a positive and significant impact on purchasing decions at PT. Wahana Chemindo Jaya Medan. This result can be seen based on the coefficient of determination test which produces an R square value of 0,787. This shows that promotions and prices are able to influence the purchasing decisions of customers of PT. Wahana Chemindo Jay Medan by 78,7%.

scholarly journals Pengaruh Citra Merek Terhadap Keputusan Pembelian Pada PT Astra International, Tbk Toyota Auto 2000 Bumi Serpong Damai

2020 ◽  
Vol 1 (2) ◽  
pp. 111
Author(s):  
Cornelia Dumarya Manik
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Brand Association ◽  
Image Variables ◽  
The Relationship

<p><em>Abstrak</em> - <strong>Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai. Penelitian ini dilaksanakan di PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Srpong Damai. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode penelitian ini menggunakan metode kuantitatif, asosiatif dengan populasi dalam penelitian ini adalah pelanggan yang melakukan service berkala pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai, dalam waktu 5 ( lima ) tahun yaitu sebanyak 624 pelanggan. Metode penarikan sampel menggunakan rumus Slovin didapat sebanyak 86 responden. Metode analisis dalam pengolahan data adalah uji validitas dan reliabilitas, uji regresi linear sederhana, koefisien determinasi, uji hipotesis (uji-t), dan uji korelasi pearson product moment untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian mobil Toyota Yaris. Berdasarkan hasil penelitian dan pembahasan diperoleh hasil, bahwa terdapat pengaruh hubungan positif antara citra merek terhadap keputusan pembelian sebesar 0,602 sehingga adanya hubungan antara citra merek terhadap  keputusan pembelian, dari hasil regresi lienar sederhana dapat dilihat persamaan yang bernilai y=16.546+0,583X. Yang memiliki arti bahwa variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen, dari hasil uji determinasi sebesar 0,362. Hal ini menunjukkan bahwa sebesar 36,2% Keputusan Pembelian konsumen terhadap pembelian mobil Toyota Yaris dipengaruhi oleh variasi dari ketiga variabel independen, yaitu keunggulan asosiasi merek, kekuatan asosiasi merek, keunikan asosiasi merek, Sedangkam sisanya sebesar 63,8% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Hasil t hitung adalah 6,907 lebih besar dari t tabel yaitu 1,9886. Oleh karena itu t-hitung lebih kecil daripada t-tabel, maka H0 ditolak dan Ha≠0 diterima. Ini menunjukkan bahwa antara pengaruh citra merek terhadap keputusan pembelian terdapat pengaruh yang signifikan.</strong></p><p><em><strong>Kata Kunci</strong> : Citra merek, Keputusan Pembelian.</em></p><p align="center"> </p><p><em>Abstract</em><strong> - This research was conducted on PT. Astra International, Tbk-Toyota Auto 2000 branch of Bumi Serpong Damai. The research model used is the method of observation, interviews, questionnaires and literature studies conducted systematically based on research objectives. This research method using quantitative method, associative with population in this research is customer who do periodical service on PT. Astra International Tbk-Toyota Auto 2000 branch Bumi Serpong Damai, within 5 (five) years as many as 624 customers. Sampling method using Slovin formula obtained as many as 86 respondents. Method of analysis in data processing is test of validity and reliability, simple linear regression test, coefficient of determination, hypothesis test (t- test), and Pearson product moment correlation test to find out how much the influence of the brand image of Toyota Yaris car purchase decision. Based on the results of research and discussion obtained the results, that there is influence positive relationship between the brand image to purchase decision of 0.602 so that the relationship between the brand image of the purchase decision, from the results of simple lienar regression can be seen the equation y = 16,546 + 0,583X. Which means that brand image variables have a positive effect on consumer purchasing decisions, from the test determination of 0.362. This shows that 36,2% Consumer purchasing decision on Toyota Yaris car purchase is influenced by variation from three independent variables, namely the superiority of brand association, the strength of brand association, uniqueness of brand association, the remaining cages of 63,8% influenced by the variables others not examined. Result t count is 6,907 bigger than t table that is 1,9886. Therefore t-count is smaller than t-table, then H0 is rejected and Ha ≠ 0 is accepted. This shows that between the influence of brand image to purchase decision there is a significant influence.</strong></p><p><strong><em>Keywords</em></strong> : <em>Brand image, Purchase Decision<strong>.</strong></em></p>

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