Pengaruh Persepsi Masyarakat, Citra Merk dan Kualitas Pelayanan terhadap Minat Beli Asuransi

The Public ◽

Assay Result ◽

People’S Perceptions

The purpose of the study was to determine the influence in public perception, brand image and quality services to buying interest at PT. Asuransi Raksa Pratikara Jakarta. The research method is descriptive qualitative research method, data collection is done by using a questionnaire to respondents insurance customers Raksa Pratikara. Hipotesis used are H0 1 Hyphotesis allegedly there is influence between the public perception of the insurance buying interest. H0 2 Hyphotesis, allegedly there is influence of brand image with the insurance buying interest. H0 3 Hyphotesis, allegedly there is influence between service with the insurance buying interest raksa. Model of analysis used is multiple linear regression analysis by SPSS-17 approach in processing the data. From these result it can be concluded that partial public perception, brand image and services positive and significant impact on the insurance buying interest Raksa Pratikara. R square value of 0.65 which means that the influence of variable public perception, brand image and service affect the insurance buying interest by 65 percent and the remaining 35 percent influenced by other factors. In partial assay result t1 count is greater than t table which means that people’s perceptions significantly influence buying interest insurance, text result t2 count is greater than t table which means the brand image significantly influence buying interest insurance Raksa Pratikara and t3 count is greater than t table service which means a significantly effect on the insurance buying interest Raksa Pratikara

The Effect of Service Quality, Price, and Brand Image on Purchasing Desicions of Moslem Wedding Equipment Service

International Journal of Review Management Business and Entrepreneurship (RMBE) ◽

10.37715/rmbe.v1i1.1948 ◽

2021 ◽

Vol 1 (1) ◽

pp. 41-49

Author(s):

Badik Anna Baroroh ◽

J.E. Sutanto

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Service Quality ◽

Brand Image ◽

Sampling Technique ◽

Purchasing Decisions ◽

The Public ◽

Improve Service Quality

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for krar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public.

PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN E – WALLET

Jurnal Ilmiah Administrasi Bisnis dan Inovasi ◽

10.25139/jiabi.v5i2.4191 ◽

2021 ◽

Vol 5 (2) ◽

pp. 72-89

Author(s):

Liling Listyawati ◽

Subardini Subardini

Keyword(s):

Regression Analysis ◽

Random Sampling ◽

Research Method ◽

Quantitative Research ◽

Brand Image ◽

Sampling Technique ◽

Total Sample ◽

Simultaneous Test

This research aims to determine the effect of brand image and promotion on the decision to use e-money shop for Dr. Soetomo Surabaya both simultaneously and partially as well as to determine the dominant variable on the use decision e - money shopepay. This research is a quantitative research with a causal research method. The population in this study were all Dr. university students. Soetomo, who has the Shopeepay application and has made transactions using Shopeepay, has a total sample of 96 respondents who have been distributed through questionnaires. This study used a random sampling technique to collect respondents and used the unknown populations formula in determining the sample because the population of this study was unknown. Furthermore, the data analysis used instrument test, classical assumption test, multiple linear regression analysis test, simultaneous test, partial test, and determination coefficient test. The results of this study indicate that brand image and promotion have an effect both simultaneously and partially on the decision to use Shopeepay e-money and promotion is the dominant variable influencing the decision to use e-money Shopeepay.

ANALISIS LOYALITAS KONSUMEN PRODUK BERLABEL HALAL

JURNAL AL-QARDH ◽

10.23971/jaq.v4i1.1661 ◽

2019 ◽

Vol 4 (1) ◽

pp. 51-59

Author(s):

Nurul Izzah Lubis

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Product Quality ◽

Research Method ◽

Brand Image ◽

Secondary Data ◽

Consumer Loyalty

This article aims to determine how much is the influence the product quality, brand image and halal label to consumer loyalty product of PT. Unilever Indonesia. The research method used is quantitative approach with multiple linear regression analysis. The research used primer and secondary data from consumer product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research showed that there was the positif influence of product quality and brand image variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research also showed that there was not influence of halal label variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja.

Struktur Organisasi, Desain Kerja, Budaya Organisasi Dan Pengaruhnya Terhadap Produktivitas Karyawan Studi Kasus Pada PT. XX Di Jakarta

Liquidity ◽

10.32546/lq.v1i2.139 ◽

2018 ◽

Vol 1 (2) ◽

Author(s):

Yanti Budiasih

Keyword(s):

Organizational Culture ◽

Regression Analysis ◽

Linear Regression ◽

Organizational Structure ◽

Research Method ◽

Job Design ◽

Employee Productivity ◽

Dominant Influence

The objectives of this study are to analyze changes in organizational structure, job design, organizational culture and its influence on employee productivity at PT. XX in Jakarta and to identify variables that have a dominant influence on the productivity of employees. The research method used is using multiple linear regression analysis. The results show that the all variables simultaneously and partially change the organizational structure, job design, and organizational culture has a significant impact on employee productivity at PT. XXin Jakarta.

Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

BISNIS : Jurnal Bisnis dan Manajemen Islam ◽

10.21043/bisnis.v8i2.8764 ◽

2020 ◽

Vol 8 (2) ◽

pp. 253

Author(s):

Suparwi Suparwi ◽

Syarifatul Fitriyani

Keyword(s):

Decision Making ◽

Regression Analysis ◽

Linear Regression ◽

Quantitative Research ◽

Brand Image ◽

Product Knowledge ◽

Purchasing Decisions ◽

Analysis Technique

This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.

PUBLIC PERCEPTION OF IMMIGRATION CONTENT ON SOCIAL MEDIA INSTAGRAM AT THE TPI EAST JAKARTA CLASS I IMMIGRATION OFFICE

TEMATICS: Technology ManagemenT and Informatics Research Journals ◽

10.52617/tematics.v1i2.86 ◽

2019 ◽

Vol 1 (2) ◽

pp. 81-92

Author(s):

Muhammad Aditya Majdi

Keyword(s):

Qualitative Research ◽

Social Media ◽

Research Method ◽

Public Perception ◽

Public Perceptions ◽

Class I ◽

Learning Material ◽

Quality Of Information ◽

The Public

Public perception of immigration content at the TPI East Jakarta Class I Immigration Office is very important in determining the quality of information and understanding of immigration provided to the public by focusing on social media Instagram. With some literacy regarding public perceptions it can produce a public view of immigration content that has been disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. This can be used as study and learning material in seeing some of the shortcomings that must be addressed by the TPI East Jakarta Class I Immigration Office regarding public perceptions of immigration content. With the descriptive qualitative research method, it explains that there are still gaps or shortcomings of immigration content disseminated through social media Instagram TPI Class I Immigration Office, East Jakarta. So it is very necessary to make several further research studies related to public perceptions of immigration content so as to harmonize understanding between the information provider and the recipient of the information.

Pengaruh Sanksi Pajak, Sosialisasi, Sistem Pajak, Tax Avoidance Terhadap Hambatan Pemungutan Pajak Pada Wajib Pajak Orang Pribadi Yang Melakukan Pekerjaan Bebas Di Kabupaten Jember

JAKUMA : JURNAL AKUNTANSI DAN MANAJEMEN KEUANGAN ◽

10.31967/jakuma.v1i2.407 ◽

2021 ◽

Vol 1 (2) ◽

pp. 80-99

Author(s):

Salma Watun ◽

Suwignyo Widagdo ◽

Nanda Widaninggar

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Research Method ◽

Tax Avoidance ◽

Analysis Method ◽

Tax Collection ◽

Tax System

This study aims to analyze the effect of tax sanctions, tax socialization, tax system, and tax avoidance on the barriers to the tax collection. This research method was quantitative. The population in this study are all individual taxpayers who do free work in Jember Regency. By accidental sampling, the samples are fifty respondents of Individual Taxpayers who do free work. Data collection using a questionnaire, and the data analysis method uses multiple linear regression analysis. The results showed that tax sanctions, tax system, tax avoidance had a significant effect on the obstacles to tax collection, while tax socialization has no significant effect on barriers to tax collection. Since the tax socialization had no impact, fiscus should use the strategy to avoid the barriers of tax collection by using account representative assistance in active counseling to the taxpayer.

Analisis Tentang Pengaruh Budaya Kerja, Komitmen Organisasi, Dan Standar Prosedur Operasional Terhadap Produktivitas Kerja Karyawan (Studi Kasus di PT Kimia Farma Apotek Tbk (Persero) Wilayah Bandung Timur)

JRB-Jurnal Riset Bisnis ◽

10.35592/jrb.v1i2.245 ◽

2019 ◽

Vol 1 (2) ◽

pp. 95-106

Author(s):

Kosasih

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Organizational Commitment ◽

Research Method ◽

Work Productivity ◽

Work Culture ◽

Analysis Technique ◽

Positive Effect

The purpose of this research is to obtain empirical evidence through data analysis of the influence of work culture, organizational commitment, and strandar operational procedures on employee work productivity at PT Kimia Farma Apotek Tbk (Persero) East Bandung Region. The research method used in this research is descriptive and verifikatif method with quantitative approach and using multiple linear regression analysis. Technique of collecting data that is used is by observation at 6 pharmacy chemical pharmacy of East Bandung area through questionnaires completed by interview. the esult of this study indicate that both partially and simultaneously between work culture, organizational commitment and standart operational process have a positive effect on employee work productivity. It means that the more work culture organizational commitment, and ordinary operational procedures, will make the work productivity of employees more and more tense. As well as the most dominant most affecting work productivity is comitment organization, meaning with high organizational commitment, automatically employees will work hard for the company, proud of the company and have good emission ties the company.

PENGARUH PEMBIAYAAN MUDHARABAH, PEMBIAYAAN MURABAHAH DAN TABUNGAN MUDHARABAH TERHADAP RETURN ON ASSETS (ROA) PADA BPR SYARIAH

Jurnal Ekonomi Rabbani ◽

10.53566/jer.v1i2.46 ◽

2021 ◽

Vol 1 (2) ◽

pp. 158-168

Author(s):

Fitri maulidatul Rohmaniah ◽

Eris Munandar

Keyword(s):

Regression Analysis ◽

Research Method ◽

Quantitative Method ◽

Secondary Data ◽

Third Party ◽

Coefficient Of Determination ◽

Return On Assets ◽

Financing Risk

The purpose of this study was to determine and analyze the effect of Mudharabah Financing, Murabahah Financing and Mudharabah Savings on Return On Assets (ROA) of Indonesian Sharia People's Financing Banks for the 2015-2020 period. The research method used is descriptive quantitative method. The data used is secondary data. In this study, the analysis used is multiple linear regression analysis, coefficient of determination and hypothesis testing. Based on the results of the analysis of this study, it can be seen that partially Mudharabah Financing has a negative and significant effect on Return On Assets, Murabaha financing has a positive and significant effect on Return On Assets and Mudharabah Savings has a positive and significant effect on Return On Assets at Indonesian Islamic People's Financing Bank for the 2015 period. -2020 and simultaneously Mudharabah Financing, Murabahah Financing and Mudharabah Savings have a significant effect on the Return On Assets (ROA) of Indonesian Sharia Rural Banks for the 2015-2020 period. It is expected that the Indonesian Islamic People's Financing Bank will further improve its performance by minimizing financing risk and increasing the amount of third party funds so that its profitability growth is maximized.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v7i1.248 ◽

2019 ◽

Vol 7 (1) ◽

Author(s):

Dr. Hotma Napitupulu

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Linear Regression ◽

Customer Satisfaction ◽

Multiple Linear Regression ◽

Product Quality ◽

Research Method ◽

Questionnaire Method

This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis. The results showed that price, product quality and customer satisfaction.