Thank You For Your Service: Sacrifice, New Warriors, and the Second Amendment in the American Rifleman from 1975-2018
The defeat in Vietnam marked a change in the cultural meaning surrounding these warriors. One significant transition was the media image of the New Warrior – a warrior who’s sacrifice no longer transformed the nation. The NRA, emerging from the 1970s with a more hardline stance toward Second Amendment absolutism, played an active role in reshaping the relationship between this new warrior culture, military service, and the Second Amendment. Building on a narrative of government betrayal of the soldiers in Vietnam, the NRA recast the ordinary gun owner into the New Warrior, an independent warrior who will go to any lengths to defend the sacred right to bear arms against corrupt agents of the government. But the deeper question of how the NRA has accomplished this transformation of cultural meaning remains largely unexplored. This paper argues that the NRA used the rhetoric of national failure following Vietnam and the blood sacrifice of American soldiers who died in the defense of the Constitution to transform the cultural meaning of the Second Amendment for ordinary citizens. Through the Second Amendment, ordinary men are transformed into Second Amendment warriors, defending the freedoms the American soldiers died to protect. As one of the original real life heroes of the post-Vietnam New War - a retired soldier who operated outside of the law in order to defend the Nation– Oliver North’s ascension to the NRA presidency represents the fulfillment of the post-Vietnam New War archetype and merges the New War mythology with the blood sacrifice of Christian nationalism.