scholarly journals Impact of Humor Advertising on Brand Purchase Strategy

2019 ◽  
Vol 12 (1) ◽  
pp. 60-70
Author(s):  
Amin Palikhe
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Brand Attitude ◽  
Test Results ◽  
Huge Amount ◽  
Independent Variables ◽  
Descriptive Research ◽  
Dependent Variables ◽  
Independent Variable ◽  
The Impact

   The humor advertisement is important for every types of marketer. The main aim of the study is to analyze the impact of humor advertisement on the brand purchasing strategy of consumers. This study used descriptive research design by testing the hypothesis with dependent and independent variables. The questionnaire based survey has been undertaken upon the sample of 136 respondents. Furthermore, data analysis has been carried forward with the help of SPSS through regression and correlation. The results reveal that there is no significant relationship exists between the independent variable (humor advertisement) and the dependent variables (brand attitude, brand memories, purchase intention). There is low correlation between humor advertisement and brand attitude that shows p<0.1. Industries have been spending huge amount of money on humor advertisement but the study has also revealed that there is no significant changes in brand purchase strategy of consumer by appealing humor advertising. Test results of correlation and regression shows that humor advertisement can’t make brand purchase strategy. Therefore study of consumer behavior is important to create brand purchase strategy and spending nature of consumer towards advertised products.

scholarly journals Pengaruh Kompensasi Terhadap Kinerja Pegawai Di Kantor Kecamatan Caringin Kabupaten Garut

2020 ◽  
Vol 1 (2) ◽  
pp. 124-134
Author(s):  
Iis Iskandar Joesoef
Keyword(s):  
Research Method ◽  
Test Results ◽  
Organizational Goals ◽  
District Office ◽  
Descriptive Research ◽  
Dependent Variables ◽  
Regression Test ◽  
Anova Table ◽  
Independent Variable ◽  
The Impact

Abstract : The factors of decreasing the performance of employees in Caringin District Office Garut Regency is the impact of the inappropriate compensation given to the employees. With the compensation can increase the effectiveness of work to achieve corporate organizational goals. Compensation is one of the operational functions in human resources, which regulates the wage / salary and services provided by the company to its employees in return for what has been given to the employee. The method used in this research is by using descriptive research method with quantitative approach. Based on the results of research results of the test using SPSS Version 23 all variables used are declared valid, regression test results generated through SPSS processing is equal to 0.939 or 93.9%. This means that the degree of attachment between independent and dependent variables is 93.9% with the scale of measurement of 100% attachment then in this case 6.10% Compensation in Caringin District Office of Garut Regency influenced by other variables not discussed in this study. In the table is influenced by other variables that are not discussed in this study. In the ANOVA table we can see that the value of the coefficient of degree of deviation is 1. There is a positive and significant relationship between the independent variable and the dependent variable.

scholarly journals Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Wiendy Deborah Dan Keni
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Website Quality ◽  
Probability Sampling ◽  
Independent Variables ◽  
Descriptive Research ◽  
Main Factors ◽  
Area Data

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.

scholarly journals The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture

2021 ◽  
Vol 12 (1) ◽  
pp. 41-51
Author(s):  
Angga Febrian ◽  
Muhtad Fadly
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Purchase Intention ◽  
Customer Value ◽  
Moderator Variable ◽  
Independent Variables ◽  
Digital Era ◽  
Independent Variable ◽  
The Impact ◽  
The Relationship

The digital era, which increasingly becomes massive in people's lives, impacts the traditional sales methods. E-commerce companies compete in winning the competition to create superior customer value. An effective and efficient marketing strategy is needed that can influence customer purchase intention. The research focused on the effect of customer satisfaction, which created eWOM and increased brand equity on purchase intention by adding culture (collectivist culture) as the moderator variables. The research used a quantitative approach. The data were obtained from 280 respondents selected by non-probability sampling. Respondents were customers who had already bought products through e-commerce in Indonesia. The questionnaire instrument was adopted based on theories from the previous researchers. The data used the Likert scale and were analyzed using the SmartPLS 3.0. The results state a significant relationship between the independent and dependent variables. All independent variables have a significant influence on the dependent variable. However, culture as the moderator variable cannot get significant results in the relationship between all the variables. It gets irrelevant results. Hence, the results show that the moderator variable is more appropriate as the independent variable. It can directly affect purchase intention. The research contributes to testing culture as the moderator variable that makes the independent variables generalize the findings.

scholarly journals Sources of Stress and Refereeing Experience of Active Kenya Rugby Union Referees

2021 ◽  
Vol 9 (2) ◽  
pp. 22
Author(s):  
Johnbosco Muamba ◽  
Nkatha Muthomi ◽  
David Muigai
Keyword(s):  
Research Design ◽  
Rugby Union ◽  
Mean Difference ◽  
Cross Sectional ◽  
Descriptive Research ◽  
Dependent Variables ◽  
Long Time ◽  
Independent Variable ◽  
The Impact ◽  
Different Sources

Background: Rugby referees have for a long time volunteered to officiate matches in Kenya yet refereeing as an activity is stressful. Objective: This study used a cross-sectional descriptive research design to investigate the impact of the experience of the active rugby union referees in Kenya on the sources of stress affecting them. Method: A Sources of Officiating Stress Questionnaire (SOSQ) (Voight, 2009) was used to collect data from all referees(n=80) who actively refereed matches during the 2016 / 2017 Kenya Rugby Union season. The independent variable tested in the questionnaire was experience of the referees, whereas the dependent variables were sources of stress. Results: Referees with an experience of between 5 to 10 years encountered stress from most of the sources (Mean= 3.17, SD=0.62) whereas those with an experience of between 10 to 20 years encountered stress from the least of the sources (Mean=2.93, SD=0.60). Findings indicated that there was a significant mean difference in sources of stress across refereeing experience (F-statistic =2.175, p=0.009). Conclusion: It was concluded that all active referees experienced stress from different sources despite their years of experience.

scholarly journals PENGARUH KOMPETENSI, MOTIVASI DAN BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI DINAS PERDAGANGAN DAN PERINDUSTRIAN KOTA LUBUKLINGGAU

2020 ◽  
Vol 6 (1) ◽  
pp. 66-77
Author(s):  
Betti Nuraini ◽  
Sri Ayu Lestari
Keyword(s):  
Organizational Culture ◽  
Data Analysis ◽  
Significant Influence ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Test Results ◽  
Independent Variables ◽  
The Third ◽  
Independent Variable ◽  
Questionnaire Method

The method used is a questionnaire method of four variable items, namely Competency, Motivation, Organizational Culture and Employee Performance. The number of samples was 63 respondents. Data analysis used is descriptive quantitative by using SPSS application. The first hypothesis test results,is the Competency variable (X1) has a partially significant effect on Employee Performance (Y) in the Lubuklinggau City Department of Trade and Industry. The second hypothesis test results is, the Motivation variable (X2) has a partially significant effect on Employee Performance (Y) in the Lubuklinggau City Trade and Industry Office. The third hypothesis test results is, the variable Organizational Culture (X3) has a partially significant effect on Employee Performance (Y) in the Lubuklinggau City Trade and Industry Office. The fourth hypothesis test results is show that, the independent variable Competence and Motivation has a significant simultaneous effect on the dependent variable Employee Performance in the Lubuklinggau City Trade and Industry Office. The fifth hypothesis test results is show that, the independent variable Competency and Organizational Culture has a significant influence simultaneously on the dependent variable Employee Performance in the Lubuklinggau City Trade and Industry Office. The sixth hypothesis test results show that, the independent variable of Motivation and Organizational Culture has a significant influence simultaneously on the dependent variable Employee Performance in the Trade and Industry Office of Lubuklinggau City. The results of the seventh hypothesis test variables show that, the independent variables Competency, Motivation, and Organizational Culture have a significant influence simultaneously on the dependent variable Employee Performance in the Lubuklinggau City Trade and Industry Office.

scholarly journals PRODUCT PACKAGING ANALYSIS USING VIEW MODEL ON CONSUMER PURCHASING DECISION OF FRUIT FLAVORED DRINKS PRODUCT IN SURABAYA

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Muhammad Anang Firmansyah ◽  
Didin Fatihudin
Keyword(s):  
Data Analysis ◽  
Positive Influence ◽  
Purchase Decision ◽  
Test Results ◽  
Product Packaging ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Emotional Appeal ◽  
Dependent Variables ◽  
Model View

Packaging is one way to promote a product, attracting consumers to buy a product. In order for the packaging to perform its functions properly, the model VIEW proposed by Terence A. VIEW here includes Visibility, Information, Emotional Appeal and Workability variables.The purpose of this research is first to analyze the influence of Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) on consumer purchasing decision (Y) of Fruit Flavored Drinks product in SurabayaData obtained from 100 respondents who were sampled by filling questionnaire. Based on the analysis of multiple regretion known that the independent variables have a direct positive influence with the dependent variable. Furthermore the result of data analysis obtained value R2 equal to 0,71. This can be interpreted that 71% of variables dependent variables are influenced by independent variables. While the rest (29%) is influenced by other variables outside the model.Hypothesis test results both partial and simultaneous shows the analysis results that VIEW model consisting of variables Visibility (X1), Information (X2), Emotional Appeal (X3) and Workability (X4) have a significant influence both partially and simultaneously on consumer purchasing decision (Y) of Fruit Flavored Drinks product in Surabaya. Keywords: Product packaging VIEW Model, purchase decision.

scholarly journals Pengaruh Brand Image, Price Dan Trust Terhadap Purchase Intention Pemesanan Kamar Di Hotel Ibis Secara Online

2019 ◽  
Vol 2 (4) ◽  
Author(s):  
Selvi Agustin
Keyword(s):  
Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Research Result ◽  
Collection Method ◽  
Independent Variables ◽  
Analysis Technique ◽  
Dependent Variables ◽  
Hotel Booking ◽  
The Impact

This research was conducted to analyze the influence of brand image, price and trust toward purchase intention of room booking at Ibis hotel via online method. Independent variables that were researched are brand image, price and trust.  Meanwhile, dependent variables that were researched is purchase intention. The population that was researched is consumers who have stayed at Ibis hotel and used online booking method. Sampling used nonprobability method with non-probability sampling. Data collection method used questionnaires which were distributed to 135 respondents who have stayed at Ibis hotel and used online booking method. Data analysis technique that was used is double regression analysis. The analysis result shows that there is an influence from price and trust toward purchase intention. However there is no influence from brand image toward purchase intention and the impact of brand image it is not significant. This research result is expected to be able to be used as a reference for online hotel booking marketer in Indonesia in order to attract tourists when they use online hotel booking.

scholarly journals Changes in Incisor Third-Order Inclination Resulting from Vertical Variation in Lingual Bracket Placement

2009 ◽  
Vol 79 (4) ◽  
pp. 747-754 ◽  
Author(s):  
Michael Knösel ◽  
Klaus Jung ◽  
Liliam Gripp-Rudolph ◽  
Thomas Attin ◽  
Rengin Attin ◽  
...  
Keyword(s):  
Null Hypothesis ◽  
Interindividual Variation ◽  
Occlusal Plane ◽  
Third Order ◽  
Vertical Variation ◽  
Independent Variables ◽  
The Third ◽  
Dependent Variables ◽  
Incisor Inclination ◽  
The Impact

Abstract Objective: To test the null hypothesis that third-order measurements are not correlated to lingual incisor features seen on radiographs. Material and Methods: The lateral headfilms of 38 untreated, norm-occlusion subjects without incisor abrasions or restorations were used for third-order measurements of upper and lower central incisors and assessment of the inclination of four sites suitable for lingual bracket placement with reference to the occlusal plane perpendicular. Lingual sections were determined by the tangents at the incisal fossa (S1), at the transition plateau between incisal fossa and the cingulum (S2), by a constructed line reaching from the incisal tip to the cingulum (S3), and by a tangent at the cingulum convexity (S4). Third-order angles were also assessed on corresponding dental casts using an incisor inclination gauge. Regression analysis was performed using the third-order measurements of both methods as the dependent variables and the inclination of the lingual enamel sections (S1, S2, S3, S4) as the independent variables. Results: The null hypothesis was rejected. For the most common bracket application sites located on the lingual shovel (S1 and S2), third-order inclination changes of 0.4–0.7 degrees are expected for each degree of change in the inclination of the lingual surface. The impact of bracket placement errors on third-order angulation is similar between sections S1 and S2 and the cingulum convexity (S4). Section S3 proved to be least affected by interindividual variation. Conclusion: The third-order measurements are correlated to lingual incisor features. Accordingly, third-order changes resulting from variation in lingual bracket placement can be individually predicted from radiographic assessments.

scholarly journals PENGARUH RESPONSIVENESS PERAWAT DALAM PRAKTIK KOMUNIKASI TERAPEUTIK TERHADAP KEPUASAN PASIEN INSTALASI RAWAT INAP RSU HAJI SURABAYA

2018 ◽  
Vol 6 (2) ◽  
pp. 173
Author(s):  
Ajenk Nanda Saprilla
Keyword(s):  
Therapeutic Communication ◽  
Patient’S Satisfaction ◽  
Independent Variables ◽  
Patients Satisfaction ◽  
Dependent Variables ◽  
Patient Responsiveness ◽  
Human Resource Training ◽  
Independent Variable ◽  
Strongly Agree ◽  
Service Standards

Background: Patient’s satisfaction is one of indicators measured in the hospital minimum service standards. In Installation of Inpatient (IRNA) of Haji Surabaya hospital, there are 17 indicators, but only nine are met (52.94%). One of them is patients’ satisfaction level amounted to 74.35% out of the standard (82%). The high number of complaints on nurses’ competence in providing services causes the unachieved patients’ satisfaction. There were 61 complaints from 2014 to 2017.Aim: This study aimed to analyze the influence of nurses’ responsiveness to patients’ satisfaction of in-patient installation (IRNA) at Haji Surabaya Hospital.Method: The questionnaires used Likert scale 1-5 for independent variables and dependent variables. The scoring scales for the independent variable or nurses’ responsiveness range from strongly disagree to strongly agree. Meanwhile, the scoring scale for the dependent variable ranges from very dissatisfied to very satisfied.Results: The findings indicated that there was a significant influence of responsiveness on patients’ satisfaction amounted to 0.003 (<α = 0.05). This indicated that the better assessment on the nurses’ responsiveness is, themore satisfied the patients are at in-patient installation (IRNA), Haji Surabaya Hospital.Conclusion: It can be concluded that more than 20% of responses was satisfied with the nurses’ responsiveness. The hospital needs to hold a human resource training especially a nurse-patient therapeutic communication training for maintaining the service quality at the hospital.Keywords: hospitalization, patient, responsiveness, satisfaction

scholarly journals Management Multivariate Analysis Methods for Variables Measurement in Scientific Papers

2019 ◽  
Vol 3 (1) ◽  
pp. 65-72
Author(s):  
Yulianto Yulianto ◽  
Namira Robihaningrum ◽  
Bella Dhea Elinda
Keyword(s):  
Multivariate Analysis ◽  
Data Analysis ◽  
Research Methods ◽  
Multivariate Data Analysis ◽  
Multivariate Data ◽  
Scientific Research ◽  
Independent Variables ◽  
Several Variables ◽  
Dependent Variables ◽  
Scientific Papers

The management of writing a scientific papers we already know has important chapters in the writing. And have a way of choosing in a variety of methods. There are problems in this study, namely the absence of the use of research methods in scientific-rich management. Then one of them is needed by multivariate data analysis management to become one of the methods in writing scientific papers. Multivariate data is data collected from two or more observations by measuring these observations with several characteristics. There are 2 (two) methods in multivariate data, namely dependency and interdependence methods. Dependency analysis functions to explain or predict dependent variables by using two or more independent variables. Focused on the dependency method there are 9 (nine) classifications. It is expected that the multivariate data analysis management can help writers to use scientific research methods well and be able to analyze the influence of several variables on other variables at the same time

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