scholarly journals Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

2021 ◽  
Vol 7 (2) ◽  
pp. 117-126
Author(s):  
Ika Munawaroh ◽  
Elva Nuraina ◽  
Elly Astuti
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Product Diversification ◽  
Business Strategies ◽  
Internal Factors ◽  
Calculation Results ◽  
Related Diversification ◽  
Market Opportunities

This study aims to identify business strategies implemented by MSMEs Nukida Jati to have a competitive advantage. The research method uses descriptive qualitative. Sources of data used are primary and secondary data sources. The technique of collecting data is the interview, observation, and documentation. Data analysis techniques used data reduction, presenting information data, and drawing conclusions. The calculation results of the IFE (internal factors) and EFE (external factors) matrices show that Nukida Jati MSMEs are in quadrant one. Combining these matrices in the SWOT analysis shows that the company's position allows it to maximize the opportunities and strengths. An alternative business strategy that can be applied to Nukida Jati MSMEs in this position is related diversification. This business strategy allows the company to produce various kinds of handicrafts with different specifications according to consumer demand with the same raw materials. Further product diversification can create wider market opportunities, especially if added with adequate digital marketing support

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals Business Strategy for Longgar Outfit as a New Fashion Brand

2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Environment ◽  
Business Strategies ◽  
Primary Data ◽  
Environment Analysis ◽  
Root Cause ◽  
Fashion Brand ◽  
New Business

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.

scholarly journals STRATEGI PENGEMBANGAN AGROINDUSTRI BERBAHAN BAKU BUAH SEGAR (STUDI KASUS SOP BUAH ICA DI MANADO)

2016 ◽  
Vol 12 (3) ◽  
pp. 1
Author(s):  
Yosiko Hizkia Panambunan ◽  
Agnes E. Loho ◽  
Eyverson ., Ruauw
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Business Owners ◽  
Primary Data ◽  
Selling Price ◽  
Public Places ◽  
Internal Factors ◽  
Library Resources ◽  
Market Opportunities ◽  
The Subject

This study aims to identify the external factors and internal factors that can affect the agro-industry “Sop Buah Ica”, and formulate strategies in the development of agro-industry Sop Buah Ica in the study area.The research was done on location “Sop Buah Ica” in Manado Boulevard, during the three months from May 2015 through July 2015. The data obtained are primary and secondary data. Primary data sourced from opinions and interviews with relevant parties, among others, business owners, customer and employees who are the subject of research. Secondary data is data obtained by researchers who comes from a document from the relevant authorities, such as Internet and library resources or literature books. Data were analyzed using SWOT analysis.Based on the results of SWOT analysis diagram; Sop Buah ICA business is located in quadrant I, which is an aggressive strategy. In this position, a situation which is very beneficial for business Sop Buah has a bright prospect in the future because it has the power and the enormous opportunities that should be utilized. So that needs to be done some of strategies that need to be done, which is to harness capital is always available with the purchase of business purposes in fruit soup, take advantage of market opportunities with the selling price, Fruit Sop product promotion in public places to add new customers, take advantage of other fruits that are on the market, for the purposes of processing Sop Buah, it can also be helpful as it gives a new color to the contents of the fruit Sop, look for other suppliers.

scholarly journals Tinjauan Tentang Penerapan Analisis Swot Dalam Meningkatkan Daya Saing Perusahaan (Studi Kasus Pada King Cafe)

2019 ◽  
Vol 1 (2) ◽  
pp. 109
Author(s):  
Ayu Afsari ◽  
Eva Rachmawati
Keyword(s):  
Data Collection ◽  
Business Strategy ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cell Number ◽  
External Factors ◽  
Internal Factors ◽  
The Matrix ◽  
Cartesian Diagram

This study aims to determine the marketing strategy at King cafe. This research was tested using SWOT analysis by identifying various internal factors (strengths and weaknesses) and external (opportunities and threats). A good business strategy is needed to deal with increasingly complex and competitive business competition. The method used in this study is a qualitative method. Data collection techniques in research carried out by interview then analyzed by SWOT. The type of data consists of primary and secondary data. The results of the research from the descriptive methodology of  SWOT analysis can be obtained by the matrix value of 2.97 internal factors and the value of the matrix of 2.83 external factors. The cafe business that is being run is in cell number five (growth), which is a situation where the organization experiences a period of growth, both in sales, asset profit, or a combination of the three. From the results of the Cartesian diagram, that the King Cafe Business is in quadrant I (one), which is an aggressive strategy

scholarly journals Dampak Pandemi Covid-19 Terhadap Bisnis Kuliner Dan Strategi Beradaptasi di Era New Normal

2021 ◽  
Vol 23 (1) ◽  
pp. 51-63
Author(s):  
Ezizwita Ezizwita ◽  
Tri Sukma
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Online Marketing ◽  
Product Diversification ◽  
Business Strategies ◽  
New Normal ◽  
Frozen Food ◽  
Emergency Situations ◽  
Industrial Sectors ◽  
The Impact

The Covid-19 pandemic has also weakened the national and international economies. Various industrial sectors, including the culinary business, experienced disruptions such as supply of raw materials, demand for products, shortages of labor, and business obscurity. This study aims to analyze the impact of the pandemic on the culinary business in Padang city and the strategies needed to adapt to this new normal era. The research used a descriptive qualitative method, using a SWOT analysis. The results show that culinary business should implement product and service diversification strategy The culinary business must be able to gain consumer trust with products that are safe, healthy and hygienic, implement health protocols, maximize online marketing, fulfill take away and delivery orders, make product diversification or innovation in the form of healthy and frozen food, and improve product quality. output of this study is to identify the factors of strengths, weaknesses, opportunities and threats faced by the culinary business in the city of Padang and determine a suitable strategy to adapt to the new normal. In the long term, the results of this study are expected to contribute to the development of business strategies for dealing with emergency situations and full of uncertainty.   ABSTRAK Selain berdampak serius terhadap kesehatan, pandemi Covid-19 juga melemahkan perekonomian nasional dan internasional. Berbagai sektor industri, termasuk bisnis kuliner, mengalami gangguan seperti pasokan bahan baku, permintaan produk, kekurangan tenaga kerja, dan ketidakjelasan usaha. Penelitian ini bertujuan untuk menganalisa dampak pandemi terhadap bisnis kuliner di kota Padang dan strategi yang dibutuhkan untuk beradaptasi di era new normal ini. Penelitian menggunakan metode kualitatif deskriptif, dengan menggunakan analisa SWOT untuk mengetahui berbagai kekuatan, kelemahan, peluang dan ancaman yang dimiliki oleh bisnis kuliner di masa pandemi ini. Hasil penelitian menunjukkan bahwa strategi yang dapat dilakukan oleh bisnis kuliner adalah diversifikasi produk dan jasa. Bisnis kuliner harus bisa mendapatkan kepercayaan konsumen dengan produk yang aman, sehat dan higienis, menerapkan protokol kesehatan, memaksimalkan pemasaran online, memenuhi permintaan take away dan delivery order, membuat diversifikasi atau inovasi produk berupa makanan sehat dan frozen food, dan meningkatkan kualitas produk. Target luaran penelitian ini adalah mengidentifikasi faktor-faktor kekuatan, kelemahan, peluang dan ancaman yang dihadapi oleh bisnis kuliner di kota Padang dan menentukan strategi yang cocok diterapkan untuk beradaptasi di masa new normal. Dalam jangka panjang, hasil penelitian ini diharapkan dapat berkontribusi dalam hal pengembangan strategi bisnis untuk menghadapi situasi darurat dan penuh ketidakpastian.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

scholarly journals The Appropriate Calculation Cost of Goods Manufactured as Pricing Strategy for Small Sized Enterprises (SMEs)

2021 ◽  
Vol 19 (1) ◽  
pp. 5-10
Author(s):  
Popon Rabia Adawia ◽  
Aprilia Puspasari ◽  
Ayu Azizah ◽  
Asep Asep ◽  
Dede Mustomi
Keyword(s):  
Raw Materials ◽  
Secondary Data ◽  
Production Costs ◽  
Selling Price ◽  
Labor Costs ◽  
Calculation Results ◽  
The Cost ◽  
Variance Calculation ◽  
Supporting Materials ◽  
Descriptive Method

This research aims to identify all production costs incurred in production, to calculate the cost of goods manufactured correctly using the Process Costing Method and decision making for determining the selling price of shoes. The research was taken in one of small-sized enterprises shoe factory in East Karawang. The research method is descriptive comparative with a qualitative approach. The descriptive method is used to describe the production costs incurred in the production process including the raw materials costs, supporting materials costs, labor costs, and factory overhead costs. In this research, the data used are primary and secondary data. The COGM calculation results in show that there is variance calculation between company system and process costing method. It is due to calculations that companies do not identify production costs in detail, therefore the company’s COGM calculation is inaccurate. The COGM calculation appropriately can be the company’s strategy to determine the selling price. so that company profits can continue to increase.

scholarly journals STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS

Jurnal IPTA ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 178
Author(s):  
Kadek Bagus Gede Jelantik ◽  
N.M.S. Wijaya ◽  
Putu Agus Wikanatha Sagita
Keyword(s):  
Data Analysis ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cultural Analysis ◽  
Growth Strategy ◽  
Internal Factors ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The Right

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.

scholarly journals Business Strategy Formulation for Publishing Company (Case Study: ABC Press)

2020 ◽  
Vol 5 (5) ◽  
Author(s):  
Aulia Widya Bestari Wibisono ◽  
Deddy Priatmodjo Koesrindartoto
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Publishing Industry ◽  
Secondary Data ◽  
Primary Data ◽  
Strategy Formulation ◽  
Revenue Growth ◽  
Business Model Canvas ◽  
Production And Distribution

With emergence of technological and social change, rivalry between firms in the publishing industry is becoming more intense. Number of publishers in Indonesia keeps increasing, while switching cost of customer is low. ABC Press is a university publisher that has a volatile revenue, where they experienced revenue decrease in 2016 by 1,73% and in 2019 by 19,36%. Besides that, the business also has not grown much, where the average revenue growth from 2015 to 2019 is only 15,93%. ABC Press needs to formulate and reinvent their business strategy and model to improve their performance, remain competitive and sustainable in the publishing industry. This study uses primary data based on interview with three representatives of ABC Press and examine related secondary data to map the current Business Model Canvas (BMC). Then internal and external analysis is carried out to perform SWOT analysis in BMC, followed by strategy and new BMC formulation. To create value innovation, author used Four Action Framework in the strategy formulation. Cost leadership is deemed as the most appropriate business strategy, which demands ABC Press to conduct process innovation through developed production and distribution methods. Meanwhile, long tail business model combined with multi-sided platform is the appropriate business model, where ABC Press needs to focus on offering large range of niche products through their website as their main platform.

scholarly journals STRATEGI PENGEMBANGAN AGROINDUSTRI DODOL SALAK DI DESA PANGU SATU KECAMATAN RATAHAN

2017 ◽  
Vol 13 (3A) ◽  
pp. 51
Author(s):  
Anisa ., Palit ◽  
Leonardus R. Rengkung ◽  
Eyverson ., Ruauw
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
Primary Data ◽  
Work Processes ◽  
Health Products ◽  
Human Resource Training ◽  
The Right

This research aims to formulate internal and external strategy in developing Dodol Salak agroindustry in Pangu One Village. The study was conducted from March to May 2017 from preparation to the preparation of research reports. The data obtained in this research includes primary and secondary data. Primary data collection was done by interview technique to the respondent while secondary data was obtained by searching in the form of documents from related institution, seminar papers, This study used primary data and secondary data, with literature relevant to the research topic. The analysis used in this research is by using SWOT Analysis method. The results of this study indicate that the right strategy for the development of dolcol agroindustry in Pangu Satu Village, Ratahan Sub-district is to apply aggressive strategy, that is by creating creating process sorting of raw materials and better production equipment and utilizing manpower to produce superior product; through the process of sorting out the selection of good raw materials to increase revenue; companies use products that are free from preservatives and dyes to increase public interest in refined products; improve the process of sorting raw materials and the quality of health products to be more able to compete with existing companies; cooperate not only with one supplier (farmer); increase capital through related institutions such as Bank or other agencies; conducting human resource training to improve the company's work processes and increase opportunities for employers to create new jobs and reduce unemployment; increase capital income to prevent piracy of labor and utilize capital for infrastructure activities and transportation facilities.

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