scholarly journals Tinjauan Tentang Penerapan Analisis Swot Dalam Meningkatkan Daya Saing Perusahaan (Studi Kasus Pada King Cafe)

2019 ◽  
Vol 1 (2) ◽  
pp. 109
Author(s):  
Ayu Afsari ◽  
Eva Rachmawati
Keyword(s):  
Data Collection ◽  
Business Strategy ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Cell Number ◽  
External Factors ◽  
Internal Factors ◽  
The Matrix ◽  
Cartesian Diagram

This study aims to determine the marketing strategy at King cafe. This research was tested using SWOT analysis by identifying various internal factors (strengths and weaknesses) and external (opportunities and threats). A good business strategy is needed to deal with increasingly complex and competitive business competition. The method used in this study is a qualitative method. Data collection techniques in research carried out by interview then analyzed by SWOT. The type of data consists of primary and secondary data. The results of the research from the descriptive methodology of  SWOT analysis can be obtained by the matrix value of 2.97 internal factors and the value of the matrix of 2.83 external factors. The cafe business that is being run is in cell number five (growth), which is a situation where the organization experiences a period of growth, both in sales, asset profit, or a combination of the three. From the results of the Cartesian diagram, that the King Cafe Business is in quadrant I (one), which is an aggressive strategy

scholarly journals ANALISIS STRATEGI PEMASARAN WISATA SEJARAH (Rumah Bung Karno dan Rumah Fatmawati) DI KOTA BENGKULU

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Sulisti Afriani ◽  
Neri Susanti
Keyword(s):  
Marketing Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Historic Sites ◽  
Internal Factors ◽  
History Of ◽  
Questionnaire Method ◽  
Collection Methods ◽  
Cartesian Diagram

Sulisti Afriani dan Sulisti Afriani: The purpose of this study was to determine the SWOT analysis is applied to the marketing strategy in the House and the House Fatmawati Soekarno Bengkulu. Data collection methods used were a questionnaire method to distribute a list of questions to respondents. The analytical method used is the SWOT analysis to determine the internal factors (strengths and weaknesses) and external factors (opportunities and threats), which will then be incorporated into the SWOT matrix.The results of this study showed that factor analysis in the table "Opportunities" (Opportunity) has a total score of 0.925, while the factor of "Threat" (Treaths) has a total score of 1.206. From the data in the two tables, it is known that the total score of each factor can be specified that the factor of "Strength (Strength)" has a total score of 1,662 while the factors of weakness (Weakness) has a total score of 1,328. And the factor of "Opportunities" (Opportunity) has a total score of 0.925 while the threat factor "(Treaths) has a total score of 1.206. It is known the value of "Strength (Strength)" beyond the differences of weakness (Weakness) of (+) 0.334 where the value is obtained from 1.662 to 1.328, and the value of the "Opportunities" (Opportunity) under the value of Threat "(Treaths) difference (-) 0.281 where the value is obtained from 0.925 to 1.206. Cartesian diagram SWOT Analysis "Home and Home Fatmawati Soekarno Bengkulu city is in quadrant II, so the history of the travel marketing strategy at both historic sites are: pursuing a strategy of concentric diversification, pursuing a strategy to diversify horizontally and conduct of business strategy for the results.Key words: Marketing Strategy, SWOT

scholarly journals Analisis Strategi Pengembangan Usaha

2016 ◽  
Vol 1 (3) ◽  
pp. 46
Author(s):  
Aldiansyah Pratama ◽  
Ma’mun Sutisna
Keyword(s):  
Qualitative Method ◽  
Swot Analysis ◽  
External Factors ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Internal Factors ◽  
Matrix Strength ◽  
The Matrix ◽  
Internal And External Factors

In running business poultry broiler, Rancamaya Farm faces many obstacles. Especially is not being able to meet all demand that there are (excess demand). The demand for chicken broiler currently reached 400.783, can be met by Rancamaya Farm is a 288.194. Along with the high education and people's income, then the demand for chicken broiler will progressively increase. This led to opportunities developed farms will increase anyway. The purpose of this research is to analyze the internal and external factors Rancamaya Farm as well as formulate strategies in developing his business. This research uses the qualitative method, as for the quantitative of with regard to internal factors (IFE) matrix, external factors (EFE) Matrix and internal-external (IE). After that, it was back in the analysis using the matrix Strength, Weakness, Opportunity and Threat (SWOT) and architecture strategy. Respondents used in these studies amounted to 7 persons, with consideration of the respondents understand the external and internal condition of the company. The results of this research indicate that the position is located in Rancamaya Farm II which gives recommendations to grow and develop. The strategy that best suits your Rancamaya Farm is a strategy of intensive (market penetration, market development, and product development) or integrative (integration, integration of the back, and the horizontal integration). The results of the SWOT analysis produces 8 business strategic alternatives for Rancamaya Farm which is then poured into 18 work program needs to be done within a period of five years.

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Analisis Strategi Pemasaran untuk Meningkatkan Pendapatan UMKM

2021 ◽  
Vol 13 (1) ◽  
pp. 60-72
Author(s):  
Ery Suryanti ◽  
Hendra Lesmana ◽  
Husni Mubarok
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Analysis Techniques ◽  
The Many ◽  
To Receive

Marketing is an activity in which a business actor offers his product to consumers in order to receive the product with all ideas and ideas so that the product can be sought after by consumers. Marketing is an important element that must be considered so that it is in line with expectations, which is to get the expected consumers. Various types of MSMEs that stand and various types of products offered from all that exist are almost the same because MSME products are easy to make with materials that are not so expensive. Of the many types of products that exist MSMEs need more creative innovation so consumers can be interested because there are types of products that are almost every day the same so here it is necessary to have the courage to create products that cannot be competed. Using a SWOT analysis can find out how the marketing strategy is right on target. Includes internal factors, namely strengths and weaknesses and external factors, namely opportunities and threats that are owned by MSMEs. As well as knowing the objectives of the marketing strategy used so that it can increase revenue with many consumers interested in the product being sold. Data collection techniques through documentation, interviews and observations. Data analysis techniques used research documentation and descriptive analysis.

scholarly journals Strategi Pengelolaan Kelompok MusikPerkusi Drumblek Gempar di Salatiga

2017 ◽  
Vol 2 (1) ◽  
pp. 74-90
Author(s):  
Ferry Susanto
Keyword(s):  
Data Collection ◽  
Management Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
Primary Data ◽  
General Strategy ◽  
Research Subjects ◽  
Internal And External Factors ◽  
Thesis Writing

Penulisan tesis mengenai Strategi Pengelolaan bertujuan untuk mengidentifikasi strategiyang digunakan oleh Drumblek Gempar, kemudian menganalisis faktor internal daneksternal serta memformulasikan strategi pengelolaan musik perkusi Drumblek Gempar.Metode penelitian mengenai Strategi Pengelolaan Drumblek Gempar ditentukan oleh empatlangkah yaitu, menentukan lingkup penelitian yang terdiri dari lokasi penelitian, objek penelitian, dan subjek penelitian. Langkah kedua melakukan teknik pengumpulan data yangterdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data skunder. Ketiga,menentukan variabel yang dilakukan melalui dua faktor yaitu faktor internal (kekuatan dankelemahan) dan faktor eksternal (peluang dan ancaman). Langkah terakhir yaitu melakukananalisis data dan metode yang digunakan adalah kualitatif dengan analisis SWOT. Hasilpenelitian pertama berdasarkan matriks IE strategi pengelolaan pada drumblek Gemparmelalui matriks IE menunjukan pada posisi IV yaitu Growth and Build, strategi umum yangdigunakan adalah sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Keduaberdasarkan kuadran analisis SWOT menunjukan kuadran I Expansion, yaitu bahwa situasiyang sangat baik karena ada kekuatan yang dimanfaatkan untuk meraih peluang yangmenguntungkan. Hal tersebut mengarah pada variabel kekuatan poin tertinggi yaitudrumblek Gempar merupakan drumblek tertua yang ada di Salatiga. Lalu pada variabelpeluang poin tertinggi yaitu sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Thesis writing on Management Strategy aims to identify the strategies used by drumblekGempar, then analyze the internal and external factors and formulate a drumblekpercussion management strategy Gempar. The method of research on drumblekmanagement strategy Gempar determined by four steps, namely, determine the scope ofresearch consisting of research sites, research objects, and research subjects. The secondstep performs data collection techniques consisting of two points: primary data collectionand secondary data collection. Third, determine the variables made through two factors:internal factors (strengths and weaknesses) and external factors (opportunities and threats).The last step is to analyze data and the method used is qualitative with SWOT analysis. The first result based on IE matrix management strategy on drumblek Gempar through IE matrix shows in position IV that is Growth and Build, general strategy used is as appeal of Salatiga City through drumblek art.

scholarly journals PATRON-CLIENT RELATIONSHIP AND STRATEGY OF GROWTH GAPOKDAKAN IN TAMBAK REJO VILLAGE, PADANG JAYA, NORTH BENGKULU DISTRICT

2017 ◽  
Vol 16 (2) ◽  
pp. 224-236
Author(s):  
Yan Yan S Nugraha ◽  
Redy Badrudin ◽  
Satria Putra Utama
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Development Strategies ◽  
External Factors ◽  
Fish Feed ◽  
Alternative Development ◽  
Internal Factor ◽  
Internal Factors ◽  
Capital Financing ◽  
Factor Evaluation

The research aims to identify patterns of relationships patron-client in Tambak RejoVillage, to analyze internal and exsternal factors which is an aspect of theopportunities, threats, strengths and weaknesses in the development Gapokdakan in Tambak Rejo Village, Formulating alternative development strategies Gapokdakan in Tambak Rejo Village. The type of data used are primary and secondary data. Primary data were obtained by direct observation and interviews in depth about gapokdakan  and secondary data from the literature books, articles, court documentation etc. The analytical method used is descriptive analysis to determine the pattern of patronclient, a SWOT analysis to look at the search for and review of internal and external factors to determine a good decision, whereas for determining the position of developmental conditions Gapokdakan that the formulation matrix IFE (Internal Factor Evaluation ) and matrix EFE (External Factor Evaluation). The results of this research is the patron-client that occurred in the Tambak Rejo village is lending system capital provided by middlemen to farmers in the form of fish feed, but this kind of relationship there are times when farmers in disadvantaged because of the incompatibility of fish price per kilogram, and the price increase feed if borrowed from brokers, on the other hand the benefits that the convenience of farmers to capital, marketing is assured, and farmers can continue farming fish. SWOT analysis for the IFE and EFE matrix is internal factor the highest strength is the availability of the fish pond, the highest weaknesses are internal factors that are difficult or capital financing farmers, the results of internal factors evaluation matrix, internal factor of gapokdakan is good. External factors greatest opportunities, namely the potential of tilapia hatchery in the Tambak Rejo village, as well as external factors are the biggest threat is the virus tilapia. There are two alternative development strategies Gapokdakan in Tambak Rejo, one of the strategic alternatives that Increase production with facilities and infrastructure and maintain the quality so that production can always meet existing market. Keywords: Patron-Klien, Swot, strategic alternative, Gapokdakan

scholarly journals Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

2021 ◽  
Vol 7 (2) ◽  
pp. 117-126
Author(s):  
Ika Munawaroh ◽  
Elva Nuraina ◽  
Elly Astuti
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Product Diversification ◽  
Business Strategies ◽  
Internal Factors ◽  
Calculation Results ◽  
Related Diversification ◽  
Market Opportunities

This study aims to identify business strategies implemented by MSMEs Nukida Jati to have a competitive advantage. The research method uses descriptive qualitative. Sources of data used are primary and secondary data sources. The technique of collecting data is the interview, observation, and documentation. Data analysis techniques used data reduction, presenting information data, and drawing conclusions. The calculation results of the IFE (internal factors) and EFE (external factors) matrices show that Nukida Jati MSMEs are in quadrant one. Combining these matrices in the SWOT analysis shows that the company's position allows it to maximize the opportunities and strengths. An alternative business strategy that can be applied to Nukida Jati MSMEs in this position is related diversification. This business strategy allows the company to produce various kinds of handicrafts with different specifications according to consumer demand with the same raw materials. Further product diversification can create wider market opportunities, especially if added with adequate digital marketing support

scholarly journals Strategi pengembangan ekowisata mangrove Bandar Bakau Dumai, Riau

2021 ◽  
Vol 8 (1) ◽  
pp. 48
Author(s):  
Aras Mulyadi ◽  
Efriyeldi Efriyeldi ◽  
Burhan Marbun
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
City Government ◽  
Primary Data ◽  
Internal Factors ◽  
Tourist Destinations ◽  
Environmental Mitigation

Bandar Bakau Mangrove Ecotourism is one of the most attractive natural tourist destinations in Dumai City. As a reference for future development, this study aims to analyze the mangrove ecotourism development strategy of Bandar Bakau Dumai. Surveys to collect primary data have been carried out in the field and on managers of  Bandar Bakau Mangrove Ecotourism in June - November 2020. Meanwhile, secondary data were collected from the Dumai City Government and related literature. The data collected were analyzed descriptively, and to formulate a development strategy carried out using a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats) from the identification of Internal factors (IFAS) and external factors (EFAS). To make mangrove ecotourism in Bandar Bakau Dumai a natural tourism place that can compete in the future, 4 (four) development strategies have been formulated, namely: 1) Development of Supporting and Supporting Facilities for Mangrove Ecotourism in Bandar Bakau Dumai, 2) Development of Mangrove Ecotourism Products in Bandar Bakau Dumai, 3) Strengthening the Role of Stakeholders in the Development of Mangrove Ecotourism in Bandar Bakau Dumai, and 4) Development of Conservation and Environmental Mitigation of Mangrove Ecotourism in Bandar Bakau Dumai.

scholarly journals Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Pada Apotek 325 Surabaya

2022 ◽  
Vol 6 (1) ◽  
Author(s):  
Anisa Rachmawati ◽  
Ety Dwi Susanti
Keyword(s):  
Data Collection ◽  
Business Strategy ◽  
Research Method ◽  
Swot Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Diversification Strategy ◽  
New Business ◽  
Swot Matrix ◽  
Depth Interviews

This research was conducted at Apotek 325 which is located on Jl. Demak No. 325, Dupak, Krembangan District, Surabaya City, East Java. The pharmacy has been established since 2000 where a new business strategy is needed to face increasing competitive and increasing complex business competition. The research method used is a descriptive quantitative approach, using the SWOT method and data collection techniques with primary data and secondary data, in which the author's secondary data is through in-depth interviews, documentation and participatory observations relating to the SWOT analysis owned by Apotek 325 Surabaya. After getting the data then the data will be analyzed with SWOT. The results of the research from the SWOT analysis obtained IFAS results with a total score of 2.01 while for EFAS results with a total score of 2.49. From the results of the SWOT diagram, Pharmacy 325 is in quadrant II, namely the Diversification Strategy. The results of the SWOT Matrix Strategy obtained that the SO Strategy was 1.7, the ST Strategy was 2.91, the WO Strategy was 1.59, and the WT Strategy was 2.8.

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