scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

scholarly journals STRATEGI PENGEMBANGAN AGROINDUSTRI DODOL SALAK DI DESA PANGU SATU KECAMATAN RATAHAN

2017 ◽  
Vol 13 (3A) ◽  
pp. 51
Author(s):  
Anisa ., Palit ◽  
Leonardus R. Rengkung ◽  
Eyverson ., Ruauw
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
Primary Data ◽  
Work Processes ◽  
Health Products ◽  
Human Resource Training ◽  
The Right

This research aims to formulate internal and external strategy in developing Dodol Salak agroindustry in Pangu One Village. The study was conducted from March to May 2017 from preparation to the preparation of research reports. The data obtained in this research includes primary and secondary data. Primary data collection was done by interview technique to the respondent while secondary data was obtained by searching in the form of documents from related institution, seminar papers, This study used primary data and secondary data, with literature relevant to the research topic. The analysis used in this research is by using SWOT Analysis method. The results of this study indicate that the right strategy for the development of dolcol agroindustry in Pangu Satu Village, Ratahan Sub-district is to apply aggressive strategy, that is by creating creating process sorting of raw materials and better production equipment and utilizing manpower to produce superior product; through the process of sorting out the selection of good raw materials to increase revenue; companies use products that are free from preservatives and dyes to increase public interest in refined products; improve the process of sorting raw materials and the quality of health products to be more able to compete with existing companies; cooperate not only with one supplier (farmer); increase capital through related institutions such as Bank or other agencies; conducting human resource training to improve the company's work processes and increase opportunities for employers to create new jobs and reduce unemployment; increase capital income to prevent piracy of labor and utilize capital for infrastructure activities and transportation facilities.

scholarly journals STRATEGI PENGEMBANGAN AGROINDUSTRI BERBAHAN BAKU BUAH SEGAR (STUDI KASUS SOP BUAH ICA DI MANADO)

2016 ◽  
Vol 12 (3) ◽  
pp. 1
Author(s):  
Yosiko Hizkia Panambunan ◽  
Agnes E. Loho ◽  
Eyverson ., Ruauw
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Business Owners ◽  
Primary Data ◽  
Selling Price ◽  
Public Places ◽  
Internal Factors ◽  
Library Resources ◽  
Market Opportunities ◽  
The Subject

This study aims to identify the external factors and internal factors that can affect the agro-industry “Sop Buah Ica”, and formulate strategies in the development of agro-industry Sop Buah Ica in the study area.The research was done on location “Sop Buah Ica” in Manado Boulevard, during the three months from May 2015 through July 2015. The data obtained are primary and secondary data. Primary data sourced from opinions and interviews with relevant parties, among others, business owners, customer and employees who are the subject of research. Secondary data is data obtained by researchers who comes from a document from the relevant authorities, such as Internet and library resources or literature books. Data were analyzed using SWOT analysis.Based on the results of SWOT analysis diagram; Sop Buah ICA business is located in quadrant I, which is an aggressive strategy. In this position, a situation which is very beneficial for business Sop Buah has a bright prospect in the future because it has the power and the enormous opportunities that should be utilized. So that needs to be done some of strategies that need to be done, which is to harness capital is always available with the purchase of business purposes in fruit soup, take advantage of market opportunities with the selling price, Fruit Sop product promotion in public places to add new customers, take advantage of other fruits that are on the market, for the purposes of processing Sop Buah, it can also be helpful as it gives a new color to the contents of the fruit Sop, look for other suppliers.

scholarly journals Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

2021 ◽  
Vol 7 (2) ◽  
pp. 117-126
Author(s):  
Ika Munawaroh ◽  
Elva Nuraina ◽  
Elly Astuti
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Product Diversification ◽  
Business Strategies ◽  
Internal Factors ◽  
Calculation Results ◽  
Related Diversification ◽  
Market Opportunities

This study aims to identify business strategies implemented by MSMEs Nukida Jati to have a competitive advantage. The research method uses descriptive qualitative. Sources of data used are primary and secondary data sources. The technique of collecting data is the interview, observation, and documentation. Data analysis techniques used data reduction, presenting information data, and drawing conclusions. The calculation results of the IFE (internal factors) and EFE (external factors) matrices show that Nukida Jati MSMEs are in quadrant one. Combining these matrices in the SWOT analysis shows that the company's position allows it to maximize the opportunities and strengths. An alternative business strategy that can be applied to Nukida Jati MSMEs in this position is related diversification. This business strategy allows the company to produce various kinds of handicrafts with different specifications according to consumer demand with the same raw materials. Further product diversification can create wider market opportunities, especially if added with adequate digital marketing support

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI PATIN DI PROVINSI JAMBI

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Putinur Putinur ◽  
Randi B.S Salampessy ◽  
Achmad Poernomo
Keyword(s):  
Analytical Hierarchy Process ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Government Support ◽  
Alternative Strategies ◽  
Policy Makers ◽  
The Government ◽  
Internal And External Factors ◽  
Hierarchy Process

Penelitian ini bertujuan untuk mengidentifikasi faktor internal dan eksternal yang mempengaruhi pengembangan industri patin dan menentukan strategi prioritas untuk pengembangan industri patin diProvinsi Jambi. Penelitian dilaksanakan pada Bulan November 2018 hingga April 2019 bertempat di Provinsi Jambi (studi kasus di Kabupaten  Muaro Jambi), dilakukan dengan metode SWOT (Strengths Weaknesses Opportunities and Threats) dan AHP (Analytical Hierarchy Process). Teknik pengumpulan data meliputi survei, observasi dan wawancara. Cakupan dalam penelitian ini mulai dari sektor budi daya, sektor pengolahan hingga pemasaran. Responden dalam penelitian ini adalah pelaku usaha, pembuat kebijakan (pemerintah daerah dan pusat), serta pakar (akademisi dan peneliti). Hasil identifikasi menunjukkan bahwa faktor internal dan eksternal yang mempengaruhi pengembangan industri patin pada aspek budi daya diantaranya status kepemilikan lahan, ketersediaan modal, tersedianya tenaga penyuluh perikanan, tingginya  minat usaha, akses pemasaran, dukungan dan kebijakan dari pemerintah, dan kontinuitas bahan baku pakan. Pada aspek pengolahan, faktor yang mempengaruhi diantaranya lokasi unit pengolahan, ketersediaan bahan baku, tenaga kerja, akses pemasaran, dukungan pemerintah, serta persaingan. Analisis SWOT menghasilkan 8 alternatif strategi untuk budi daya dan 6 alternatif strategi di sektor pengolahan. Berdasarkan hasil analisis AHP, prioritas utama dalam pengembangan patin di Provinsi Jambi adalah meningkatkan pendampingan dan pembinaan kepada pembudi daya (sektor budi daya) dan mengembangkan usaha, diversifikasi dan inovasi produk (sektor pengolahan).Title: Strategies for Pangasius Industry Development in Jambi ProvinceThe aims of this research were to identify internal and external factors and to formulate the alternative strategies in developing the pangasius industry, in Jambi Province. This research was held in November 2018 until April 2019 in Jambi Province (case study in Muaro Jambi district), applied SWOT (Strengths Weaknesses Opportunities and Threats) and AHP (Analytical Hierarchy Process) methods, while the data were obtained through survey, observation and interviews, covering aquaculture, processing and marketing sectors. Respondents in this research were businessmen, policy makers (local and centralgovernments), and experts (academics and researchers). The results indicate that internal and external factors that influence the development of the pangasius industry in the aquaculture were land ownership,capital availability, availability of fisheries extension workers, high business interest, marketing access, support and policy from the government, and continuity of feed raw materials. Whereas in the processing include the location of processing units, the availability of raw materials, labor, marketing access, government support, and competition. SWOT analysis resulted in 8 alternative strategies for the aquaculture sector and 6 alternative strategies for processing sector. Based on AHP analysis, the main priorities for  the development of pangasius industry in Jambi Province were to strengthen assistance and guidance for farmers (aquaculture sector) and business development, diversification and product innovation (processing sector).

scholarly journals Strategi pengembangan ekowisata mangrove Bandar Bakau Dumai, Riau

2021 ◽  
Vol 8 (1) ◽  
pp. 48
Author(s):  
Aras Mulyadi ◽  
Efriyeldi Efriyeldi ◽  
Burhan Marbun
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
City Government ◽  
Primary Data ◽  
Internal Factors ◽  
Tourist Destinations ◽  
Environmental Mitigation

Bandar Bakau Mangrove Ecotourism is one of the most attractive natural tourist destinations in Dumai City. As a reference for future development, this study aims to analyze the mangrove ecotourism development strategy of Bandar Bakau Dumai. Surveys to collect primary data have been carried out in the field and on managers of  Bandar Bakau Mangrove Ecotourism in June - November 2020. Meanwhile, secondary data were collected from the Dumai City Government and related literature. The data collected were analyzed descriptively, and to formulate a development strategy carried out using a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats) from the identification of Internal factors (IFAS) and external factors (EFAS). To make mangrove ecotourism in Bandar Bakau Dumai a natural tourism place that can compete in the future, 4 (four) development strategies have been formulated, namely: 1) Development of Supporting and Supporting Facilities for Mangrove Ecotourism in Bandar Bakau Dumai, 2) Development of Mangrove Ecotourism Products in Bandar Bakau Dumai, 3) Strengthening the Role of Stakeholders in the Development of Mangrove Ecotourism in Bandar Bakau Dumai, and 4) Development of Conservation and Environmental Mitigation of Mangrove Ecotourism in Bandar Bakau Dumai.

scholarly journals Strategy of Implementation Highest Medium Rice Retail Price Policy

2020 ◽  
Vol 3 (1) ◽  
pp. 698-709
Author(s):  
Riyan Nur Rifai
Keyword(s):  
Swot Analysis ◽  
Secondary Data ◽  
Price Policy ◽  
Retail Price ◽  
External Factors ◽  
Primary Data ◽  
Analysis Tool ◽  
Defensive Strategy ◽  
Internal Factors ◽  
The Right

The purpose of this study is to find out what factors influence the implementation of the policy and formulate the strategy for implementing the policy. The main data type is primary data and is equipped with secondary data. Data collection methods are used interviews, questionnaires and literature studies. Research analysis used a SWOT analysis tool. Based on the results of the study that internal factors and external factors that influence the strength of internal factors consisting of easily published policies, adequate human resources, policy objectives and clear sanctions for policy violators. The weakness side is that the level of supervision is not optimal, the implementer rejects the policy, the highest retail price level is not right and the policy information has not been clearly conveyed. Whereas the opportunity side of external factors is the ability to increase rice stocks with imports, the government's readiness to fill rice stocks in the market and the public's encouragement to maintain stability in rice price stability. The threat side is the availability of rice from limited farmers, disruption of rice production factors and a long rice distribution chain. The right strategy used today is a defensive strategy. Tujuan penelitian ini untuk mengetahui faktor-faktor apa saja yang mempengaruhi implementasi kebijakan tersebut dan merumuskan strategi implementasi kebijakan tersebut. Jenis data utama digunakan data primer dan dilengkapi data sekunder. Metode pengambilan data digunakan wawancara, kuisioner dan studi kepustakaan. Analisis penelitian digunakan alat analisis SWOT. Berdasarkan hasil penelitian bahwa faktor internal dan faktor eksternal yang mempengaruhi yaitu dari sisi kekuatan pada faktor internal terdiri dari kebijakan mudah dipublikasikan, sumber daya manusia memadai, tujuan kebijakan dan sanksi jelas bagi pelanggar kebijakan. Sisi kelemahan yaitu tingkat pengawasan belum optimal, pelaksana menolak kebijakan, tingkat harga eceran tertinggi belum tepat dan informasi kebijakan belum tersampaikan dengan jelas. Sedangkan sisi peluang dari faktor eksternal yaitu kemampuan menambah persediaan beras dengan impor, kesiapan pemerintah untuk mengisi persediaan beras di pasar dan dorongan masyarakat untuk menjaga stabilitas stabilitas harga beras. Sisi ancaman yaitu ketersediaan beras dari petani terbatas, gangguan faktor produksi beras dan rantai distribusi beras panjang. Strategi yang tepat digunakan saat ini yaitu strategi defensif.

scholarly journals PENGEMBANGAN STRATEGI PARIWISATA BERBASIS ECOTOURISM PADA KLASTER PARIWISATA BOROBUDUR-DIENG, JAWA TENGAH

2017 ◽  
Vol 12 (1) ◽  
pp. 57
Author(s):  
Aries Susanty ◽  
Nia Budi Puspitasari ◽  
Conni Valinda
Keyword(s):  
Data Processing ◽  
Utility Theory ◽  
Swot Analysis ◽  
External Factors ◽  
Primary Data ◽  
Internal Factors ◽  
Multi Attribute Utility Theory ◽  
Tourism Destinations ◽  
The Government ◽  
Evaluation Matrix

Penelitian ini bertujuan untuk mengevaluasi kondisi saat ini dari pariwisata di Kawasan Borobudur dan kawasan Dataran Tinggi Dieng, merumuskan prioritas strategi ecotourism yang sesuai dengan kondisi pariwisata untuk kedua kawasan pariwisata, dan merumuskan prioritas strategi ecotourism untuk klaster pariwisata Borobudur-Dieng. Untuk mencapai tujuan tersebut, penelitian ini menggunakan beberapa metode, yaitu External Factors Evaluation Matrix (EFEM), Internal Factors Evaluation Matrix (IFEM), Analisis SWOT, dan Multi Attribute Utility Theory (MAUT). Data-data primer yang digunakan dalam penelitiian diperoleh dengan cara penyebaran kuesioner dan wawancara kepada sejumlah ahli, masyarakat lokal, dan wisatawan. Hasil penelitian menunjukkan bahwa kawasan Borobudur memiliki performansi yang baik dengan nilai EFEM 3,003 dan IFEM 2,75 sehingga usulan strategi berupa strategi SO. Berdasarkan hasil evaluasi MAUT, strategi terbaik untuk kawawan Borobudur adalah  melakukan promosi menggunakan media internet. Adapun Kawasan Dataran Tinggi Dieng memiliki nilai EFEM sebesar 2,89 dan IFEM 2,335 sehingga usulan strategi terbaik dari strategi WO. Selanjutnya, berdasarkan hasil evaluasi MAUT, strategi terbaik untuk kawasan Dataran Tinggi Dieng adalah menjaga kebersihan lingkungan objek wisata. Adapun hasil evalusi MAUT untuk klaster pariwisata Borobudur-Dieng menunjukkan bahwa strategi terbaik adalah  pemerintah perlu merancang suatu paket-paket wisata yang memadukan kedua kawasan tersebut secara terintegrasi.AbstractThis study aims to evaluate the current condition of  tourism of  Borobudur and Dieng Higlands region, formulate the priority strategy of ecotourism in accordance with the condition of  both of two regions, and formulate the priority strategy of ecotourism for cluster tourism of Borobudur-Dieng. This research was conducted using several methods, namely External Factors Evaluation Matrix (EFEM), Internal Factors Evaluation Matrix (IFEM), SWOT Analysis, and Multi Attribute Utility Theory (MAUT). Primary data  for this study were collected through questionnaire and interview with some experts, local communitites, and visitors. The results of data processing showed that the performance of Borobudur region was good enough with EFEM value 3.003 and IFEM value 2 75; thus we can propose the SO strategy for Borobudur region.  MAUT evaluation for Borobudur region showed that the best strategy was to conduct promotion through internet. Meanwhile EFEM value and IFEM value of Dieng Highlands region were 2.89 and 2.335 respectively, thus the best proposed strategy was WO. MAUT evaluation for Dieng Highlands region showed that the best strategy was to maintain the cleanliness of tourism destinations. Thus, MAUT evaluation for cluster tourism of Borobudur-Dieng showed that the best strategy was the government should provide tour packages that include both regions simultaneously.

scholarly journals DEVELOPMENT STRATEGY OF BEEF CATTLE IN SMALL SCALE BUSINESS AT WURYANTORO SUBDISTRICT OF WONOGIRI REGENCY

2017 ◽  
Vol 41 (4) ◽  
pp. 484
Author(s):  
Sutrisno Hadi Purnomo ◽  
Endang Tri Rahayu ◽  
Sidiq Budi Antoro
Keyword(s):  
Beef Cattle ◽  
Development Strategy ◽  
Production Management ◽  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
Matrix Analysis ◽  
Primary Data ◽  
Small Scale ◽  
Internal Factors

This study was aimed to determine the principal factors that may affect any development of the cattle business and know what strategies can be applied in the development of the cattle business in the District WuryantoroWonogiri. Research method used in this study was a mixed method collect qualitative and quantitative primary data from respondents and secondary data from relevant agencies, namely BPS Wonogiri, Wonogiri District Agriculture Office, and Subdistrict Wuryantoro. Research sampling was determined by convenience sampling of 60 farmers, and 10 respondents from public government and cattle traders. Analysis of data using internal and external situation analysis, also SWOT analysis. SWOT analysis qualitative of internal factors resulted in the identification of Strength and Weakness contained in the cattle business that consists of human resources, financial condition, operations / production, management, marketing. The analysis of external factors resulted in the identification of factors external in the form of opportunity and threats that exist in the beef cattle business as consisting of social, economic, public policy, and technology. The results of the matrix analysis showed results that the internal factors of 1.09 (on the x-axis), and external factors of 0.23 (on the y-axis).Hence,appropriate strategy in the development of beef cattle farms was in quadrant I that support aggressive growth policy (GrowthOriented Strategy),which uses strength to gain opportunities, profits in the cattle business.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

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