scholarly journals Strategi Humas Badan Narkotika Nasional Jawa Barat dalam Mensosialisasikan Program Rehabilitasi

2021 ◽  
Vol 9 (2) ◽  
pp. 133-141
Author(s):  
Silvia Novianti ◽  
Yusuf Zaenal Abidin ◽  
Khoiruddin Muchtar
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Survey Methods ◽  
Descriptive Analysis ◽  
Rehabilitation Program ◽  
West Java ◽  
The Public ◽  
Rehabilitation Programs ◽  
Qualitative Descriptive ◽  
Public Relations Strategy

This study aimed to determine the Public Relations strategy of Badan Narkotika Nasional West Java Province in disseminating the rehabilitation program. This study discusses the rehabilitation programs socialization related to data collection, planning and programming, implementation, and evaluation. This study used a qualitative descriptive analysis method and the four-step public relations concept with a qualitative approach and constructivism paradigm. Data collection was carried out through interviews and observations. The results showed that the Public Relations strategy of BNN West Java Province in socializing the rehabilitation program was carried out by searching for data using survey methods, planning and programming by determining objectives, determining targets, determining messages and determining time, selecting implementers, and the use of media used, and evaluating with see success in socializing.

scholarly journals Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Armed Forces ◽  
The Public ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
The Government ◽  
Descriptive Method ◽  
Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

scholarly journals The Public Perception of Traffic Jam in Kuala Lumpur Malaysia

2018 ◽  
Vol 2 (2) ◽  
pp. 86-90
Author(s):  
Lia Hasmita ◽  
Nur Afinie Binti Radzuan
Keyword(s):  
Data Collection ◽  
Public Transportation ◽  
Public Perception ◽  
Descriptive Analysis ◽  
Study Data ◽  
Primary Data ◽  
Kuala Lumpur ◽  
Traffic Jam ◽  
The Public ◽  
Qualitative Descriptive

The purpose of this study was to analyze and describe the public perception of traffic jam in Kuala Lumpur, Malaysia, and analyze the factors that caused traffic jam in Kuala Lumpur, Malaysia. This research is a qualitative descriptive study. Data collection techniques use observation, interviews and documentation as data collection instruments. Furthermore, the data will be analyzed using qualitative descriptive analysis. The type of data used is primary data. Primary data in the form of observations, interviews and documentation. The results of this study revealed 1) public perception of traffic jam in Kuala Lumpur, Malaysia, the condition of traffic jam in Kuala Lumpur Malaysia is still quite severe, especially during rush hours, among others, in the morning when people leave for work, go to school and others etc., during the day during lunchtime, and in the afternoon when people will return home. Jam also occurs around tourist attractions in Kuala Lumpur, Malaysia. 2) Factors causing traffic jam in Kuala Lumpur, Malaysia, caused by the increasing ownership of private vehicles, the low price of cars, public vehicles do not have their own lines. And the community is still reluctant to use public transportation.

scholarly journals Public Relations Strategy in Improving Cinema Company Reputation (Case Study Cinema21)

2021 ◽  
Vol 2 (2) ◽  
pp. 185
Author(s):  
Karina Khairunnisa Safitri ◽  
Putri Sonya ◽  
Nico Wattimena
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Research Method ◽  
Primary Data ◽  
Human Beings ◽  
Company Reputation ◽  
Qualitative Descriptive ◽  
Depth Interviews ◽  
Public Relations Strategy

Human beings needs to fulfill their life, entertainment is one of them. In this era of digitalization there are various form of enrtainment, one of them is cinema. CINEMA 21's is the largest and vast growing group of cinemas in Indonesia with many branches nationwide. CINEMA 21 public relations always try to improve their reputation by providing best facilities to its customers. The purpose of this research, is to analyze CINEMA 21's public relations activities to improve their reputation. The research method used is qualitative descriptive with primary data collection conducted through in-depth interviews with internal and external corporate sources, while secondarydata through company data (Company Profile), books, Internet (Articles) and Websites. The results of this research found that CINEMA 21's public relations activities managed to maintain the company's reputation.

scholarly journals Strategi Komunikasi Organisasi PT Tigamata Indonesia dalam Menjalin Hubungan dengan Pelanggan Periode Maret-Juni 2013

Humaniora ◽  
2014 ◽  
Vol 5 (2) ◽  
pp. 1161
Author(s):  
Marta Sanjaya ◽  
Winki Octavianty
Keyword(s):  
Public Relations ◽  
Customer Relationship Management ◽  
Creative Industries ◽  
Customer Relationship ◽  
The Public ◽  
Collection Data ◽  
Qualitative Descriptive ◽  
Structured System ◽  
A Company ◽  
Public Relations Strategy

PT. Tigamata Indonesia is a company engaged in the service of graphic design or creative industries. PT Tigamata Indonesia is not a new company, because before using the name of PT Tigamata Indonesia, this company has become a business entity that already has quite a lot of customer. Thus, PT. Indonesian Tigamata need public relations to manage communications with customers. The purpose of this study was to determine the public relations strategy of PT. Tigamata Indonesia in the communication between the company and the customer. The method used is qualitative-descriptive. Data were analyzed by using a technique that consists of data collection, data reduction, data display and conclusion. The results showed PT. Tigamata Indonesia has done public relations strategy in the form of communication through various media to build relationships with customers. The conclusion of this study is PT. Tigamata Indonesia has not reached a clear public relations strategy because of the lack of knowledge of the field of public relations company. It takes a more structured system of communication so that communication can be managed better and achieve maximum results. Therefore, PT. Tigamata Indonesia needs the concept of Customer Relationship Management (CRM) to enhance public relations strategy that is already owned by the company. 

scholarly journals Nilai dan Peranan Sosial Perempuan Bali Di Kota Baubau

2019 ◽  
Vol 5 (1) ◽  
pp. 50-55
Author(s):  
Rosmawati Rosmawati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Family Member ◽  
Descriptive Analysis ◽  
Public Domain ◽  
Family Unit ◽  
The Public ◽  
Analysis Technique ◽  
High Adherence ◽  
Qualitative Descriptive

Each family member has a role in a family unit, including wives who have a central role in domestic territory but also sometimes work in the public domain. Technique of data collection is done by using observation, interview, and documentation. Data analysis technique used in this research is using qualitative descriptive analysis. The results showed that culture and belief in religious teachings is one of the factors behind the formation of work ethic of Balinese women in living their lives. Activity work is based on the belief in Karmapala's law which is believed to be a form of karma from the results of good and bad deeds that bring a high adherence attitude to the planting of virtue values in every act that is born through sincere devotion and sacrifice. To that end, Balinese women always attach great importance to good relations in their every action, hard work, willing to work hard, to sacrifice to slave workers only to achieve a better life later through the process of rebirth (Rengkarnasi) as a measure of deeds of every deed.Keywords: Value, Role, Bali Women

scholarly journals Ruci's Joint Marketing Public Relations Strategy in Conducting and Communicating Rebranding to Increase Sales Value

2021 ◽  
Vol 2 (1) ◽  
pp. 79-85
Author(s):  
Theresia Sharron Sanjaya
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Public Relations ◽  
The Other ◽  
Analysis Techniques ◽  
Qualitative Descriptive ◽  
The Subject ◽  
Depth Interviews ◽  
Descriptive Method ◽  
Public Relations Strategy

This research is expected to provide clearer explanations to readers regarding the Strategy of Marketing Public Relations Ruci’s Joint conducting and communicating rebranding to increase sales value. The purpose of this research is to know Marketing Public Relations Ruci’s Joint’s Strategy in conducting and communicationg rebranding to increase sales value. The main theory used is Marketing Public Relations and the other supporting theories are brand, and rebranding. The method of insulation used is a qualitative descriptive method. Data collection thechniques are done by conducting in-depth interviews, and observations. The speakers in this study are form internal and external companies. The data obtained from the subject of this study are analyzed by data analysis techniques, while for the data trust techniques using source triangulation data.

scholarly journals Media Monitoring Model in Public Relations of BUMN (State-owned enterprises) Companies

2021 ◽  
Vol 4 (2) ◽  
pp. 197-212
Author(s):  
Oktaria Sukmayani ◽  
Jamroji Jamroji
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Media Coverage ◽  
The Public ◽  
Monitoring Model ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach ◽  
Owned Company ◽  
Media Monitoring

Media monitoring is a form of Public Relations activity used in many companies, including the companies in Indonesia, to monitor mass media coverage and to find out current issues among the public. One of the companies that implement media monitoring activities in PT Perkebunan Nusantara (PTPN) X. PTPN X is a state-owned company engaged in the sugar and tobacco business in Indonesia. The purpose of this study is to describe the monitoring media model in the Public Relations of BUMN companies, namely PT Perkebunan Nusantara X Surabaya. In this study, the researcher used a qualitative descriptive approach through data collection by observation, interviews, and documentation. The theory used was the theory of Evaluation of Public Relations. One form of Evaluation of Public Relations is media monitoring. The results of this study found that the media monitoring model applied by PTPN X was a media monitoring model in normal conditions and the model during a crisis. This research is indispensable in the development of media monitoring practices and studies in Indonesia, especially for the Public Relations/Public Relations department.

Proses Kegiatan Publikasi Program Pusat Pelayanan Terpadu Kesehatan Haji dan Umroh Melalui 4 Steps Public Relations

2020 ◽  
Vol 2 (4) ◽  
pp. 421-440
Author(s):  
Nurhasanah Yulianti ◽  
Yusuf Zaenal Abidin ◽  
Dono Darsono
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Graphic Design ◽  
Qualitative Approach ◽  
The Public ◽  
Communication Goals ◽  
Qualitative Descriptive ◽  
Taking Action

Publikasi adalah kegiatan menyebarluaskan informasi kepada publik. Tujuan penelitian ini untuk mengetahui proses penemuan masalah/pencarian data dan fakta, perencanaan dan pemrograman, mengambil tindakan dan komunikasi, dan kegiatan evaluasi pada publikasi. Penelitian ini menggunakan konsep 4 Steps Public Relations dari Cutlip, Center and Broom. Landasan penelitian ini berpijak pada konsep 4 Steps Public Relations yang mengacu kepada publikasi dan Public Relations. Penelitian ini menggunakan pendekatan kualitatif, metode deskriptif kualitatif dan paradigma kontruktivisme, teknik pengumpulan data yang di lakukan dalam penelitian ini menggunakan wawancara dan observasi. Berdasarkan hasil penelitian diperoleh kesimpulan: pertama, Defining Public Relations Problem: Pengumpulan data travel, menentukan bahan publikasi, koordinasi, sponsorship, pengajuan proposal kegiatan. Kedua, Planning and Programming: Menentukan dan memahami tujuan dan target, planning tema dan desain grafis untuk publikasi. Ketiga, Taking Action and Communicating: Menentukan bentuk publikasi, penggunaan media dalam publikasi dan sasaran komunikasi. Keempat, Evaluations: Melihat respon masyarakat, melihat kunjungan publik P2TKHU, melakukan upaya peningkatan kualitas publikasi. Publication is the activity of disseminating information to the public. The purpose of this research is to find out the process of finding problems/finding data and facts, planning and programming, taking action and communication, and evaluating activities in publications. This research uses the concept of 4 Steps Public Relations from Cutlip, Center and Broom. The basis of this research rests on the concept of 4 Steps Public Relations which refers to publications and Public Relations. This Research uses a qualitative approach, qualitative descriptive methods and constructivism paradigms, data collection techniques carried out in this research using interviews and observation. Based on the results of the research concluded: first, Defining Public Relations Problem: Collection of travel data, determine material for publication, coordination, sponsorship, submission of proposal activities. Second, Planning and Programming: Determine and understand objectives and targets, planning themes and graphic design for publication. Third, Taking Action and Communicating: Determine the form of publication, use of media in publications and communication goals. Fourth, Evaluations: Seeing the response of the community, seeing P2TKHU's public visit, making efforts to improve the quality of publications.

scholarly journals PUBLIC RELATIONS STRATEGY FOR IMPROVING QUALITY OF SERVICE TO PATIENTS (Qualitative Descriptive Study at Muslimat Ponorogo Hospital)

2020 ◽  
Vol 1 ◽  
pp. 69-86
Author(s):  
Aulia Amana Putri
Keyword(s):  
Quality Of Service ◽  
New Media ◽  
Public Relations ◽  
Community Relations ◽  
Media Relations ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Public Relations Strategy

Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.

scholarly journals Analisis Strategi Marketing Public Relations Dalam Meningkatkan Loyalitas Customer Sofyan Hotel (Studi Deskriptif Pada Sofyan Hotel Cut Meutia Menteng Jakarta Pusat)

2020 ◽  
Vol 4 (2) ◽  
pp. 54-60
Author(s):  
Audia Saraswati ◽  
Diana Prihadini
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Descriptive Analysis ◽  
Tourism Industry ◽  
Literature Study ◽  
The Public ◽  
Corporate Social ◽  
Modern Services ◽  
Special Strategy ◽  
Public Relations Strategy

The intense competition in the Indonesian tourism industry and the number of business hotels in Jakarta that offer more modern services and facilities make customers disloyal. In this situation, companies need to make a special strategy to maintain and increase customer loyalty. Based on these problems, this research focuses on the Marketing Public Relations strategy in increasing customer loyalty. This research is qualitative research with a descriptive analysis method, data collection techniques in observation, interviews, documentation, and literature study. This research is the Public Relations of Sofyan Hotel Cut Meutia in carrying out the marketing public relations strategy activities using six of the seven marketing public relations instruments and using the pull, push, and pass strategy according to Kottler and Keller. These include publications in print and online media, identity media, events, news, sponsorship, and corporate social responsibility. The suggestions given in this study to Sofyan Hotel Cut Meutia are maximizing Marketing Public Relations activities by making innovations, improving hotel services and facilities to customers.

Sign in / Sign up

Export Citation Format

Share Document