Marketing research of consumer preferences for developing rich whey drinks

2021 ◽  
pp. 60-63
Author(s):  
Natalia A. Jurk ◽  
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Marketing Research ◽  
Consumer Preference ◽  
Fermented Milk ◽  
Research Area ◽  
Biologically Active ◽  
Technical Documentation ◽  
Preference Study

Currently, to ensure high competitiveness of food products, manufacturers need to achieve not only their compliance with the requirements of regulatory and technical documentation, but also to develop conceptual ideas and solutions that take into account the wishes of consumers, anticipate and quickly respond to changes in their quality requirements. In this regard, determining consumer preferences is an important step in the development of new products. This article presents the results of a consumer preference study used to develop an enriched whey drink. At the first stage of the research, the target portrait of the consumer of fortified whey drinks was determined by the method of a survey in the form of a questionnaire. By gender and depending on the age of the respondents, dairy products are preferred by the ages of 26 to 35, with the majority of them being two groups: «workers» (32.9%) and «specialists» (29.6%). The most preferred type of dairy products are fermented milk drinks (71.2% of responses), however, it should be noted that the diet of a modern consumer includes whey products. The majority of respondents chose «fruits and berries and their processed product» as a fortifier (38%), «grains and their products» (34%), «biologically active additives» (16%) and 12% of the respondents chose «nuts and oilseeds». At the second stage of the research, the assortment of whey drinks presented in the retail. It has been established that the range of whey drinks is represented by three large producers, but there are no drinks from local producers enriched with local raw materials, the development and production of which is a promising and relevant research area.

Marketing Research Consumer Preferences for the Analog Meat Product Development

Food Industry ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 21-28
Author(s):  
Anna Makarova ◽  
Olga Pasko
Keyword(s):  
Product Quality ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Meat Product ◽  
Marketing Research ◽  
Meat Products ◽  
Grocery Stores ◽  
Technical Documentation ◽  
Quality Requirements ◽  
Study Results

Nowadays, in order to ensure high product competitiveness, manufacturers must not only ensure that they meet the regulatory and technical documentation requirements, but also develop conceptual ideas and solutions that consider account consumer wishes, anticipate and quickly react to changes in product quality requirements. One of the latest modern trends is the production and consumption shift from animal protein to the prospective use of its plant and alternative sources. The article presents the study results of consumer preferences for the analogue meat products development: at the first stage, the authors determined the target consumer portrait; at the second stage, they studied consumer quality requirements for the analogue meat semi-finished products. According to the marketing research analysis results, the following indicators play a major role in setting the objectives for the expected product quality: acceptable price, product composition (all-natural ingredients), its usefulness and safety. Many respondents in the survey note that in grocery stores that do not specialize in food from vegetable raw materials, there is quite a small selection of vegetable semi-finished products. Its assortment consisted mainly of dumplings, pancakes and vegetable semi-finished products in the form of mixtures for preparing side dishes or vegetable cutlets. However, if there are analogue meat products in the store, the majority of respondents considers the possibility of purchasing it.

scholarly journals Functional dairy products enriched with plant ingredients

2019 ◽  
pp. 428-438 ◽  
Author(s):  
Stanislav Sukhikh ◽  
Lidiia Astakhova ◽  
Yuliya Golubcova ◽  
Andrey Lukin ◽  
Elizaveta Prosekova ◽  
...  
Keyword(s):  
Dairy Products ◽  
Raw Materials ◽  
Dairy Industry ◽  
Supportive Therapy ◽  
Fermented Milk ◽  
Biologically Active ◽  
Wild Plants ◽  
Plant Materials ◽  
Whole Milk ◽  
Milk And Dairy Products

Milk and dairy products are staple foods in the diet of all social groups. Plant additives are of multifunctional use in the dairy industry. Wild plants are a source of vitamins, minerals, and other biologically active substances. Due to these compounds, they improve digestion, cardiovascular activity, and emotional state. This review describes the latest trends in creating functional milk drinks enriched with plant components. They include drinks based on whole milk and cream, dairy by-products (whey, buttermilk), as well as fermented milk drinks with probiotic cultures (kefir, drinking yogurt). We found that aqueous extracts were most commonly introduced into milk raw materials. Fruits and berries were dried and added to milk raw materials in the powder form. Special attention was paid to ‘hairy roots’ as a promising technology for producing various functional foods. In addition to being economically viable, this technology can help us expand the range of plant materials with endangered species. Functional milk-based drinks enriched with plant extracts can improve the immune system and be used as part of supportive therapy. They are also suitable for daily use to replenish the balance of essential nutrients. These properties make their production a promising direction in the dairy industry.

On Issues of Quality, Hygiene and Safety of Fermented Milk Products: A Review

2021 ◽  
pp. 39-47
Author(s):  
LA Rumyantseva ◽  
OV Vetrova ◽  
AV Istomin
Keyword(s):  
Dairy Products ◽  
Raw Materials ◽  
Fermented Milk ◽  
Human Nutrition ◽  
Quality And Safety ◽  
Milk Products ◽  
Fermented Dairy ◽  
Fermented Milk Products ◽  
Milk And Dairy Products

Introduction. The article presents data on the role of milk and dairy products, including fermented milk products, in the human diet and reflects their important role in providing the body with proteins having a high essential amino acid content. In addition to all health benefits of milk, fermented dairy products have dietary and medicinal properties while their digestibility is higher than that of milk. Objective. To demonstrate the role of fermented milk products in human nutrition and benefits of fermented milk products enriched with probiotic microorganisms for preventive nutrition in the microbiocenosis of the gastrointestinal tract. Materials and methods. The article presents an analytical review of literary sources on the role of milk and dairy products, including fermented milk products, in human nutrition and provides information on the per capita production and consumption of milk and dairy products in the Russian Federation. It also addresses the problem of dysbiosis since fermented dairy technology can pose a serious microbiological risk related to favorable conditions for the growth of extraneous microorganisms coming from raw materials, starter cultures, and equipment during the production process. The absence of stringent quality standards for fermented milk products contributes to manufacturing of various counterfeit foods. Results. The article outlines the main provisions of the expert hygienic assessment of specialized food products for preventive nutrition for the purpose of their state registration on the example of fermented milk bioproducts, defines criteria for assessing the quality and safety of specialized products for dietary nutrition and requirements for technical documentation on these products, and provides the list of necessary documents for expert examination of hygiene and safety of specialized products for therapeutic and preventive nutrition. Conclusion. The permission to use novel fermented milk products as preventive nutrition foods shall be based on results of предassessing their compliance with the requirements of technical regulations of the Customs Union and the Eurasian Economic Union on the quality and safety of products and their raw materials, packaging and labeling.

ANALYSIS OF CONSUMER PREFERENCES OF DAIRY PRODUCTION

2018 ◽  
Author(s):  
Н.А. МОСКВИНА ◽  
Ю.В. ГОЛУБЦОВА
Keyword(s):  
Dairy Products ◽  
Selection Criteria ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Adult Population ◽  
Dairy Production ◽  
Sociological Research ◽  
Selective Method ◽  
Local Plant ◽  
Domestic Products

Изучены потребительские предпочтения молочных продуктов жителей Кемерово. Социологическое исследование проведено выборочным методом сбора информации – анкетированием взрослого населения Кемерово. Объем выборки 550 чел. Установлено, что молочные продукты употребляют ежедневно 80% респондентов, при этом 96% предпочитают отечественную продукцию. Наиболее значимыми критериями выбора для женщин являются полезность (98%), состав (78%), низкая калорийность (80%). Информированы о значимости обогащенных продуктов 83% респондентов, в основном женщины от 35 лет и старше. Необходимость обогащения молочных продуктов дефицитными компонентами осознают 57% опрошенных старше 36 лет. Приобретают и готовы употреблять молочные продукты с натуральными растительными компонентами 42%. Тыква присутствует в рационе 92% респондентов. Готовы употреблять творожный продукт с хорошими потребительскими характеристиками на основе тыквы 51%, затруднились с ответом 23%. В результате исследований составлен целевой портрет потребителя (женщина, 25–49 лет), определены критерии выбора продукта. Продукт на основе натурального сырья выбрали 78% опрошенных, продукту на основе местного растительного сырья отдали предпочтения 22% респондентов. Consumer preferences of the residents of Kemerovo regarding dairy products have been studied. The sociological research was conducted by a selective method of collecting information (questionnaires) of the adult population of Kemerovo. The sample size is 550 people. It is established that 80% of respondents use dairy products daily, while 96% prefer domestic products. The most important selection criteria for women are utility (98%), composition (78%), low calorie value (80%). 83% of respondents were informed about the importance of enriched products, mostly women aged 35 and over. 57% of respondents over 36 years old are aware of the need to enrich dairy products with scarce components. 42% are ready to eat dairy products with natural plant components. Pumpkin is present in the diet of 92% of respondents. 51% of respondents are ready to use a curd product with good consumer characteristics based on pumpkin, 23% of respondents found it difficult to answer. As a result of the research, a target portrait of the consumer (women from 25 to 49 years of age) was drawn up, and the criteria for selecting the product were determined. 78% of respondents chose a product based on natural raw materials and 22% of respondents gave preference to the product based on local plant material.

scholarly journals Lonicera caerulea L. as a Source of Biologically Active Compounds for the Enrichment of Fermented Milk Product

2021 ◽  
Vol 75 (6) ◽  
pp. 449-456
Author(s):  
Dalija Segliņa ◽  
Inta Krasnova ◽  
Sanita Alsiņa
Keyword(s):  
Raw Materials ◽  
Fermented Milk ◽  
Biologically Active Compounds ◽  
Biologically Active ◽  
Raw Material ◽  
Future Research ◽  
Milk Product ◽  
Lonicera Caerulea ◽  
Active Compounds ◽  
Promising Source

Abstract Lonicera caerulea L., also known as honeysuckle berries, are rich in biologically active compounds, which makes them a valuable raw material for the development of functional foods. The objects of the research were three honeysuckle cultivars (‘Zoluška’, ‘Siņaja Ptica’, ‘Goluboje Vereteno’), four genotypes (No 2A; No 3; No 5; No 8) and kefir, enriched with various amounts (3–10%) of fruit puree. Physical and chemical analyses to determine the qualitative indicators of raw materials and products were performed. The degree of liking of kefir was assessed using sensory analysis: hedonic and line scales. The results obtained showed that among the cultivars the highest content of anthocyanins (1103.5 mg·100 g−1), total phenols (693.3 mg·100 g−1), flavonoids (753.9 mg·100 g−1), and tannins (1.6 mg·100 g−1), were found in ‘Siņaja Ptica’ berries, while among the genotypes, berries of No 8 had the highest concentration of the aforesaid compounds. Both samples also showed the highest antiradical activity: ABTS+• on average by 71.7% and DPPH− by 43.7%. According to the sensory evaluation, kefir with 10% honeysuckle puree was rated the highest. Honeysuckle berries could be used as a promising source of natural anti-oxidants in future research aimed at developing different new products that could meet consumer expectations.

scholarly journals Babukhadiya K.R., Reshetnik E.I. Functional cottage cheese product enriched with non-traditional vegetable components

2021 ◽  
Vol 17 (4) ◽  
pp. 62-71
Author(s):  
A. O. Ermolaev ◽  
K. R. Babukhadiya ◽  
E. I. Reshetnik
Keyword(s):  
Raw Materials ◽  
Fermented Milk ◽  
Biologically Active ◽  
Cottage Cheese ◽  
Mentha Piperita ◽  
Eastern Region ◽  
Plant Raw Materials ◽  
Healthy Nutrition ◽  
Urgent Task ◽  
Far Eastern

The article considers the possibility of expanding the range of fermented milk products enriched with natural sources of biologically active substances, which is an urgent task today, as it corresponds to the concept of state policy of the Russian Federation in the field of healthy nutrition. As a solution to this problem, it has proposed to enrich the curd mass as part of the daily diet. Promising plant raw materials of the Far Eastern region, such as Ahnfeltia tobuchinensis, a representative of the genus of red algae growing in the Far Eastern Seas, are used as functional and enriching ingredients; Dahurian larch wood extract – arabinogalactan (Lavitol-arabinogalactan) and peppermint (Méntha piperíta). Grounded ahnfeltia was used in the size of not more than 0,5 mm. On the basis of the analysis of the composition and properties of the applied non-traditional additives, the possibility of enrichment of curd products with dietary fiber and organic iodine from plant components has been substantiated. Optimal ratios of enriching prescription components to the weight of cottage cheese in a finished product are the following: ahnfeltia powder – 1,5%, arabinogalactan – 2,5%, peppermint – 1%. Also, when determining the optimal dosages of the introduced components, it is proposed to replace the prescription amount of sugar with flower honey, which is a natural sweetener and a powerful antioxidant. Organoleptic and physicochemical parameters of the finished samples have been analyzed. As a result of the research the functional curd product one portion (100 g) of which is capable to satisfy daily physiological need of an organism for iodine for 29,32%, in dietary fibers for 12,38% has been developed.

scholarly journals INNOVATIVE TECHNOLOGY OF PRODUCTION OF FERMENTED MILK DRINKS FOR NUTRITION ELDERLY PEOPLE

2020 ◽  
pp. 65-74
Author(s):  
Alla Solomon ◽  
Yurii Polievoda
Keyword(s):  
Raw Materials ◽  
The Elderly ◽  
Fermented Milk ◽  
Point Of View ◽  
The Body ◽  
Biologically Active ◽  
Partial Replacement ◽  
Innovative Technology ◽  
Biological Organization ◽  
Food Taking

At present, the problem of rational nutrition for the elderly is extremely urgent, since every fourth Ukrainian is a retiree by age. Rationally built nutrition for such people contributes to the better functioning of all important organs and systems, increases the level of the body's protective response to adverse environmental factors. Various ways to improve the product to give it a herodetic orientation are offered. According to the concept of balanced nutrition, the structure of the diet of an aging person and its energy value should be correlated with the functional state of the enzyme systems responsible for the assimilation of food, taking into account the physiological needs of the body for nutrients and energy, according to age and health, which is especially important for seniors and seniors. From the point of view of gerontology and old age hygiene, such trends in society dictate the need for accurate and deep knowledge of aging processes at all levels of biological organization, from molecular to holistic organism in order to develop a nutritional diet that promotes aging, preventing aging lifestyle. The need for rational nutrition of the elderly puts forward the task of creating an assortment of products nutritionally adequate to the specifics of their nutrition, taking into account the most common pathologies. In the production of hereditary products, the most appropriate is the partial replacement of traditional raw materials with non-traditional, the introduction of dietary and biologically-active additives, the use of secondary raw materials and non-traditional vegetable (medicinal plants, berry syrups, vegetable oils). This makes it possible to create balanced for all criteria products for the elderly, whose production takes into account all age characteristics.

scholarly journals Preferences of People of Advanced and Gerontic Age in Diet Formation

2020 ◽  
Vol 50 (1) ◽  
pp. 176-184
Author(s):  
Natalya Ruban ◽  
Irina Reznichenko
Keyword(s):  
Functional Food ◽  
Dairy Products ◽  
Consumer Preferences ◽  
Scientific Information ◽  
Marketing Research ◽  
Decisive Role ◽  
Food Products ◽  
Survey Method ◽  
Female Population ◽  
Age Related

Introduction. Currently, the food market is replenished with new types of specialized food products intended for nutrition of certain population categories. Gerodietetic products are important in forming the diet for senior citizens. Therefore, gerodietetic foods are a factor of healthy lifestyle and active longevity. Functional food products should be based on age-related issues and consumer preferences. Aging weakens assimilative processes in organs and tissues, slows down the rate of redox reactions, and restructures the system of metabolism and body functions. Thus, people of advanced and gerontic age need to consume appropriate amount of vitamins and minerals, as their deficiency plays a decisive role in the development of age-related diseases. As a result, scientific justification and development of functional food products for this category is extremely important. The research objective was to study consumer preferences in relation to gerodietetic food products by collecting, processing, and analyzing marketing data. Study objects and methods. The research featured statistical data, as well as information obtained from consumers aged 60–77, residents of the Kemerovo region. The study involved methods of analysis, systematization of statistical and scientific information, comparison and generalization, as well as a marketing survey method. Results and discussion. The research started with an analysis of the structure and dynamics of the age-sex composition of the population in 2017–2019. The number of the elderly increased by 5% compared to 2017. The analysis also showed a stable quantitative prevalence of female population, i.e. 64.9% in 2017 and 64.8% in 2019. The daily diet of most survey participants included cereals, dairy products, and vegetables. The survey helped to identify the purchase factors. Price proved to be the main factor when choosing dairy products (72%). Most respondents (47%) consume dairy products daily. Conclusion. The marketing research defined the purchase factors for people of advanced and gerontic age in choosing food products. The obtained data can help to improve the gerodietetic products on the consumer market of Kemerovo.

scholarly journals Study of rheological characteristics of fermented milk paste with spices

ScienceRise ◽  
2021 ◽  
pp. 30-34
Author(s):  
Galyna Polishchuk ◽  
Uliana Kuzmyk ◽  
Nataliia Yushchenko ◽  
Tetiana Osmak ◽  
Mykhailo Kurmach ◽  
...  
Keyword(s):  
Rheological Properties ◽  
Technological Process ◽  
Raw Materials ◽  
Fermented Milk ◽  
Biologically Active ◽  
Stress Index ◽  
Rheological Characteristics ◽  
Milk Products ◽  
Fermented Milk Products ◽  
Technological Product

Research object: rheological characteristics of fermented milk pastes with spices. Investigated problem: according to the results of the degree of syneresis and rheological properties, the consistency of the product is characterized. This allows to improve and optimize the technological process for the production of fermented milk products. Main scientific results: the results of the dispersion analysis of spices show that their particle size is in the range of 250 … 400 microns. This size is optimal for the extraction of biologically active substances of spices, which will contribute to greater assimilation by the human body. And also optimally to avoid caking of raw materials and the manifestation of moisture-absorbing properties. It was found that the degree of syneresis of fermented milk pastes with spices is within 10 %. With the addition of cinnamon and fenugreek spices, the degree of syneresis is lower compared to other examples. This is due to the fact that spices contain a solution of fiber, which allows them to retain free moisture. The spice cinnamon is a dried bark that naturally contains polysaccharides, while fenugreek contains up to 30 % mucus, which also has a high moisture-absorbing capacity. With such a low serum separation, the stabilizing effect is sufficient to prevent spontaneous whey separation. Based on the results of the rheological properties of the product, it was established that fermented milk pastes belong to viscoplastic systems with a normal consistency. There was a slight difference in the shear stress index for pastes based on fermented milk low-fat soft dietary cheese and sour cream with a fat mass fraction of 20 % – by an average of 50 Pa. This characteristic is due to the hydrophilic characteristics of the protein. The area of practical use of the research results: scientific research concerns the technology of dairy products in the food industry. Innovative technological product: the obtained scientific result is an opportunity to improve the technological process of fermented milk products. The scope of implementation of an innovative technological product: the results obtained give grounds to assert the ability to translate into a real industrial creation.

scholarly journals Süt Kaynaklı Olmayan Probiyotik Gıdalar

2017 ◽  
Vol 5 (12) ◽  
pp. 1615 ◽  
Author(s):  
Ali Soyuçok ◽  
Gülden Başyiğit Kılıç
Keyword(s):  
Dairy Products ◽  
Fruits And Vegetables ◽  
Lactose Intolerance ◽  
Raw Materials ◽  
Meat Products ◽  
Cholesterol Content ◽  
Fermented Milk ◽  
Research Priority ◽  
Dairy Consumption ◽  
Food Design

Probiotic products available in the markets today, are usually in the form of fermented milk products. Dairy consumption have been limited by lactose intolerance and the cholesterol content in dairy products. Besides, traditions and economic reasons that limit the use of dairy fermented products in some developing countries promote the idea of using of alternative raw materials as vehicles for the probiotic agents. For these reasons meat products, cereals, legumes, fruits and vegetables may be potential substrates, where the healthy probiotic bacteria will make their mark, amongst consumers. To develop of these products is a key research priority for food design and a challenge for both industry and science sectors. In this study, information’s were given about non-dairy probiotic foods and highlighting the researches done in this field.

Sign in / Sign up

Export Citation Format

Share Document