THE INFLUENCE OF FACTORS INTERNAL AND EXTERNAL ENVIRONMENT OF TEK FOR EFFECTIVE SOCIO-ECONOMIC DEVELOPMENT OF RURAL AREAS
An important role in achieving stable socio-economic development of the Republic of Bashkortostan belongs to its fuel and energy complex-an important part of the national economy of the country. The capacity of the complex is evidenced by the fact that its share in the total volume of shipped products is up to 50%; the profit received is about 70%; revenues in the consolidated budget of the Republic-about 40%. The article analyzes the current problems of development of the territorial energy system. Based on the analysis of the company's competitiveness, the factors that require special attention are identified: innovations in terms of improving the energy efficiency of processes and reliability of the production and distribution system, building long-term relationships with customers, integrated links with consumer markets inside and outside the Republic of Belarus. Regional marketing, administrative and managerial factors have a positive impact on the development of electricity production and distribution in the Republic of Bashkortostan, while trends in technological and environmental factors have a negative impact.