scholarly journals The promotion of Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten in Bantul, using outdoor advertising and digital media

2021 ◽  
Vol 6 (8) ◽  
pp. 1463-1469
Author(s):  
Filosa Gita Sukmono ◽  
Fajar Junaedi ◽  
Aji Yudha Abdhilla

Aisyiyah Bustanul Athfal (ABA) Kalangan Kindergarten is situated in Baturetno village, Banguntapan, Bantul, Yogyakarta. This strategic location rests on the border between Bantul and Sleman regencies. However, the student population has continuously declined over the years due to poor communication, both within the environment and online. Modern competition requires massive information in the form of progressive promotions, either using outdoor advertising or digital media. This is because parents tend to become more aware of the school’s existence by these efforts. Apart from the two concerns, this program is also aimed at increasing the school’s identity with outdoor and digital media advertising using the FGD method, followed by content development and update activities. The result of this campaign is the installation of posters outside the school premises and the increase in related publications in the digital space.

2021 ◽  
Vol 19 (2) ◽  
pp. 266-304
Author(s):  
Mohamad Sobirin

In Ramadan, kiai in various pondok pesantren (Indonesian Islamic Boarding Schools) conduct lecturing activities known as "Ngaji Pasanan". This tradition has been going on for a long time ago till today. However, since 2017 up to now, it has been seen to be held by taking advantage of digital information technology through live streaming via Facebook, YouTube or other media platforms. In 2020, online “Ngaji Pasanan” has become a trend nationwide. This study aims to reveal the context of the online “Ngaji Pasanan phenomenon, which is carried out by the ulama' in pondok pesantren, by taking two samples, namely K.H. Mustofa Bisri and K.H. Said Aqil Siradj. Data collection and analysis used a netnographic approach. This study found that: First, Ngaji Pasanan of the two traditional Ulama' who used digital media were actually conducted offline, but were mediated by the internet and broadcast online. Second, through the online “Ngaji Pasanan”, the two traditional Ulama' not only convey the teachings in the kitab kuning but also contextualize them into socio-religious issues within the digital world, beside they also produce religious discourses and actual nationalities that are being debated by the public, whether in the online or offline context. Third, the presence of traditional Ulama' in the digital space, on the other hand, has been used by netizens to support their opinions by framing their positions on controversial religious and political issues. Fourth, the presence of traditional ulama' in the digital space is more driven by their insistence on addressing the flow of religious and national discourse in the digital space compared to their affirmation of the use of digital technology to carry out the academic tradition of pondok pesantren in Ramadan, namely "Ngaji Pasanan".


2019 ◽  
pp. 424-437
Author(s):  
Joseph McKendrick

Things are changing dramatically within the publishing industry. However, news media itself isn't on the wane, as many pundits are stating. In this chapter, the author explores how the business model for media organizations is shifting away from print, and away from the “gateway” approach to journalism and content development, in which a few select articles are presented to audience by editors, writers and reporters. In its place, the new digital media model is creating a plethora of content from many different sources, oftentimes first-hand accounts, original sources, or commentary. In the process, rather than resulting in a dearth of news content, audiences have access to an often dizzying, overwhelming and potentially contradictory content. This is creating potentially new roles for news and publishing organizations, serving as sources of validation and aggregation of content. At the same time, the rise of digital media is providing consumers a far wider range of choices pushing media organizations to provide content more tailored to their audiences.


2020 ◽  
Vol 10 (Special) ◽  
pp. 105-112
Author(s):  
Thi Yen Minh Tran ◽  
Thi Huong Pham

The 21st century is acknowledged as the age of information. Thanks to the development of science and technology, the audience become more active in absorbing and distributing information. However, the massive information on the Internet in general, and social networks in particular, is sometimes unreliable, inaccurate and untrustworthy, which can mislead the Internet users. By generalising the Internetand social media usage of Vietnameseaudience, the article provides a fundamental understanding ofinformation categorisation. By that, itsuggests several techniques todevelopcritical thinking and news literacy skills for audience tobecome a critical reader in the age of digital media.


Book 2 0 ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 245-255 ◽  
Author(s):  
Marina Warner

In the present climate of discouragement that threatens all of us who hold the Humanities dear, one of the worst threats, or so it seems, has been the dumbing down consequent on digital media and the rise of hate speech on digital platforms. I want to offer some countervailing reflections and hopes, and explore the activity and the potential of the World Wide Web as a forum for literature; in spite of the instinctive recoil and bristling horror I feel for social media as currently used, it is possible to consider and reframe the question of reading on the web. Doing so leads to the questions, what is literature and can literature be found beyond the printed book? It is my contention – perhaps my Candide-like hope – that the internet is spurring writers on to creating things with words that are not primarily aimed at silent readers but at an audience that is listening and viewing and feeling, and maybe also reading all at the same time, participating in word events channelled through electronic media.


Author(s):  
Aleksandra Galus ◽  
Yuliia Nesteriak

The ongoing conflict between Ukraine and Russia provides many examples of using media, including technologically new ones, to conduct information warfare. The article focuses on the issue of the importance of digital media in the context of war in eastern Ukraine and socio-political protests (2013/2014) that preceded the armed conflict. This article analyzes the methods of instrumental usage of digital media by Russia as the dominant entity in conducting aggressive information warfare against Ukraine as well as civic actions on the Ukrainian side aimed at counteracting Russian propaganda. The results show that, in the times of the mediatization of war, different entities tend to actively use both traditional media present in the digital space and social media. In addition, this work systematizes the conceptual apparatus related to the discussed issues. The article is based on the analysis of case studies (mainly Russian RT and Ukrainian, social initiative StopFake), content analysis, analysis and criticism of literature, and examination of source studies. The article complements the current debate on the conflict between Ukraine and Russia by highlighting the role of digital media in the context of information warfare and by showing that digital media, especially social media, can be a platform adopted not only by state actors, but also for citizens.


2020 ◽  
Vol 65 (2) ◽  
pp. 93-112
Author(s):  
Liviu Vidican-Manci ◽  
Emil M. Mărginean

"Abstract Over the past years, there has been a significant increase in mobile applications with religious content. Whether we are talking about Holy Scriptures or the Quran, about liturgical or theological content, digital resources are made available by many interesting applications. The question is, are these applications accurate? How many of them are affiliated with Church institutions? How important would such an affiliation be? What is the situation in Romania, in the Romanian Orthodox Church? In the Romanian-Orthodox digital space there is an abundance of mobile applications, over 20, of which only one is institutionally affiliated. The presence in Romania of many mobile applications developed by private individuals that do not display the source of the liturgical and biblical text is a major concern for the accuracy and authenticity of the information presented. In the first study of this kind in the Romanian literature, we will analyze different examples in order to better understand the functionalities of these applications, but especially to confirm or reject our hypothesis that in the religious environment, an institutionally assumed application is more valuable for keeping the Church teaching unaltered, compared to an application which is the result of a private initiative or even a commercial project. Therefore, we compare the Romanian Orthodox applications with similar applications belonging to a Church that currently has the most complete panel of mobile applications. These are not only fully functional and officially assumed by the Anglican Church, but are constantly updated and maintained. Keywords: mobile applications, Christian apps, digital media, Romanian Orthodox Church, Anglican Church"


2018 ◽  
Vol 7 (1) ◽  
pp. 235-244
Author(s):  
Agnieszka Kolek ◽  
Adam Andrzejewski

The publication relates to dysfunctional use of the digital space by the youth. It refers to the latest theories explaining the reasons of addictions to e-activities. It includes up-to-date review of the research on their access to the modern digital media and use of their functions. The authors present their own research performed on a group of young adults relating to the relationship between their style of coping with stress and addiction to the multimedia. The following issues have been presented in the publication: 1. Selected theories of risk of development of addictions to e-activities. 2. State of research on the issue of addictions to social networking platforms. 3. Pedagogic implications of addiction of the youth to e-activities. 4. Styles of young adults being addicted to the multimedia of coping with stress in the light of own research.


2017 ◽  
Vol 31 (3) ◽  
pp. 226-235 ◽  
Author(s):  
David Ballantyne ◽  
Elin Nilsson

Purpose The emergence of new social media is shifting the market place for business towards virtual market space. In the light of the emerging digital space for new forms of marketing, the traditional servicescape concept is critically examined. This paper aims to show why servicescape concepts and attitudes need to be adapted for digital media. Design/methodology/approach First, the authors explain how the traditional servicescape concept adds meaning to a service provider’s value-proposition by modifying customer expectations and customer experience. Second, recognising that the environment for service is no longer bound to a physical place, the authors discuss the implications of the epistemic shift involved. Findings The authors’ examination shows that digital service space challenges traditional concepts about what constitutes a customer experience and derived value. The authors conceptually “zoom out” into a virtual service eco-system and show with exemplar examples why the servicescape in digital space is more socially embedded and necessarily more fluid in its time-space design. In the more advanced sites, interactions between various artificial bodies (avatars) are co-created by controlling off-line participant-actors; yet, these participant-actors remain strangers to each other at an off-line level. This is entirely a new and radical development of old times. Research limitations/implications The research findings are based on scholarly research of the relevant literature, from practitioner reports, and evidence emerging from the examination of many digital web-sites. It has not been the authors’ intention to objectively represent current servicescape functionalities but more to indicate the major directions of change with exemplar examples. The future cannot be predicted, but their interpretive conclusions suggest major challenges in service marketing and management logic ahead. New forms of digital servicescape are still being created as technology and service imagination enables, so further research interest in virtual atmospherics can be expected. Practical implications Social media platforms are enabling organisations to learn more about their customers and also to engage them more. In these changing times, bricks and mortar stores would be well advised to review their servicescape presence to allow and encourage engagement with the more involved consumers. And, by integrating their digital space into their physical place, bricks and mortar stores might take on more relationship oriented process-like characteristics, both in the digital space and in their physical places, with developments on one platform leading to possible service innovations on the other. Social implications The digital era is changing consumer behaviour. Service managers need to take into account that many customers are already equally as engaged with digital-space social networks as they once were with bricks and mortar stores. The more time consumers as participant-actors spend in social networks, the decision on what and where to buy is decided by interactions with friends and other influencers. Originality/value New forms of digital servicescape are being created as technology and service imagination enables. Further scholarly research interest in virtual atmospherics can be expected, impacting on the authors’ sense of place, and self-identity.


Author(s):  
Alison N. Novak

Digital media has seen a proliferation of Third-Party Review Sites (TPRS) that encourage the public to comment and reflect on their interactions and experiences with a retailer, brand, or company. Sites like Yelp build massive audiences based on their credibility as authentic, accurate, external reviewers. This study looks at how the co-opting of TPRS pages by advocates and protesters influences public perceptions of credibility on these sites. Specifically, it explores the public's reaction to Yelp as a digital space of protest after the death of Cecil the Lion at the hands of a Minnesota dentist. Through focus groups, this study identifies that TPRS audiences look for consistency in reviews to determine credibility; the public sees advocacy as harming the credibility of the overall site; current events play a role in the interpretation of TPRS; and the intentions of users is key to building a reputation as credible in digital media.


2020 ◽  
Vol 17 (2) ◽  
pp. 321-348
Author(s):  
Agus Iswanto

Cultural literacy is important because of the diversity of Indonesian culture, and the challenges of globalization and the digital revolution. Cultural literacy can be done through various media and institutions, but there are not many institutions and media care to this cultural literacy. Yogyakarta Palace is one of the traditional institutions that practice cultural literacy through digital media. This article aims to identify the types of digital media that are used as a vehicle for literacy practices in Islamic religious culture, describe the Islamic religious culture that is displayed and interpret aspects of Islamic religious teachings of the religious culture. In addition, this article discusses the negotiation and adaptation of the Yogyakarta Palace in the practice of literacy through digital media. This study found that, in addition to education about the treasures of Islamic religious culture, the practice of literacy of Islamic religious culture through digital media carried out by the Yogyakarta Palace also showed negotiations and adaptations. Negotiations and adaptations arise in two ways. The first is negotiation and adaptation of tradition with digital technology, namely the Yogyakarta Palace presenting traditional culture (including religious culture) in digital space. Second, negotiation and adaptation of Javanese Islamic identity to the understanding of Islam that does not accept cultural elements in practicing Islamic teachings.Keywords: Literacy practice, religious cultural literacy, digital media, Yogyakarta Palace Literasi budaya penting karena keragaman budaya Indonesia serta tantangan globalisasi dan revolusi digital. Literasi budaya dapat dilakukan melalui berbagai media dan institusi, tetapi tidak banyak institusi dan media yang memperhatikan literasi budaya ini. Keraton Yogyakarta adalah salah satu institusi tradisional yang mempraktikkan literasi budaya melalui media digital. Artikel ini bertujuan untuk mengidentifikasi jenis-jenis media digital yang digunakan sebagai wahana praktik literasi dalam budaya agama Islam, menggambarkan budaya agama Islam yang ditampilkan dan menafsirkan aspek-aspek ajaran agama Islam dari budaya agama. Selain itu, artikel ini membahas negosiasi dan adaptasi Keraton Yogyakarta dalam praktik literasi melalui media digital. Studi ini menemukan bahwa, selain pendidikan tentang khazanah budaya agama Islam, praktik literasi budaya agama Islam melalui media digital yang dilakukan oleh Istana Yogyakarta juga menunjukkan negosiasi dan adaptasi. Negosiasi dan adaptasi muncul dalam dua cara. Pertama adalah negosiasi dan adaptasi tradisi dengan teknologi digital, yaitu Keraton Yogyakarta menghadirkan budaya tradisional (termasuk budaya agama) di ruang digital. Kedua, nego­siasi dan adaptasi identitas Islam Jawa dengan pemahaman Islam yang tidak menerima unsur budaya dalam mempraktikkan ajaran Islam.Kata Kunci: Praktik literasi, literasi budaya keagamaan, media digital, Keraton Yogyakarta


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