scholarly journals A SOCIO-RHETORICAL ANALYSIS OF SPORTS-TAGGED CONTENT PRODUCED BY YOUTUBERS

Author(s):  
Roselis Natalina Mazzuchetti ◽  
Vinicios Mazzuchetti ◽  
Adalberto Dias de Souza ◽  
Ismael Barbosa

This research proposes a socio-rhetorical analysis of videos posted on YouTube under the tag “Sports”, specifically the regular content created by users, so-called YouTubers. The theoretical basis contemplates the concept of technology – based on the works by Viera Pinto (2005) – and participatory cultured – mainly guided by ideas from Shirky (2008, 2011). The analytical device is derived from work by Swales (1990, 1998, 2004), Askehave & Swales (2001), and Miller (1998, 2012). A hybrid methodology was created, resulting from the sociological and linguistic concepts applied to the organizational reality of virtual massive communication. The analysis decomposes the video in rhetorical movements. We follow the hypothesis that the main purpose of such communicational practices is self-promotion of the individual who produce the YouTube channel, or the promotion of the brand of which constitutes the channel produced by multiple users. Furthermore, the self-promotion and widening of audience is pursued with financial purpose.

World Science ◽  
2018 ◽  
Vol 1 (7(35)) ◽  
pp. 32-38
Author(s):  
Ободовська С. В. ◽  
Бохан Ю. В.

The article deals with the socio-philosophical aspects and proposes an analysis of the ideas and views of thinkers of different historical epochs and times on the problems of self-realization and self-motivation. The theoretical basis for the study of the aspects of this problem was the fundamental approaches to the self-knowledge and motivation of the personality of the philosophers of antiquity (Epicurus, Socrates, Plato), the Middle Ages (K. Alexandria, St. Augustine), the Renaissance (D. Alighieri, F. Petrarca, M. Montaigne), New Time (B. Pascal, B. Spinoza) and German Philosophy (I. Kant, I. G. Fichte, A. Schopenhauer). The proof of the history of studying the problem of self-realization and personality motivation during its formation allows to emphasize the important essence of the aspiration of individuals to self- motivation as to the ultimate realization of the personal potential of a person. The analysis of motivation and self-motivation as an effective system of self-development and self-realization of the personality is conducted. An attempt has been made to generalize author's studies and representations of the essence of the processes of motivation and self- motivation of the individual and highlighted a number of aspects that focus the attention of researchers in explaining the essence of these processes. The disclosure of the ideas reflected in the study contributes to the further study and development of the structure of the process of self-motivation of the person, the mechanisms for its activation, the creation of pedagogical conditions that stimulate this process in professional activity.


2010 ◽  
Vol 39 (2) ◽  
pp. 34-36
Author(s):  
Vaia Touna

This paper argues that the rise of what is commonly termed "personal religion" during the Classic-Hellenistic period is not the result of an inner need or even quality of the self, as often argued by those who see in ancient Greece foreshadowing of Christianity, but rather was the result of social, economic, and political conditions that made it possible for Hellenistic Greeks to redefine the perception of the individual and its relationship to others.


2020 ◽  
Author(s):  
Adam Wiesner

With a conscious attempt to contribute to contemporary discussions in mad/trans/queer/monster studies, the monograph approaches complex postmodern theories and contextualizes them from an autoethnographic methodological perspective. As the self-explanatory subtitle reads, the book introduces several topics as revelatory fields for the author’s self-exploration at the moment of an intense epistemological and ontological crisis. Reflexively written, it does not solely focus on a personal experience, as it also aims at bridging the gap between the individual and the collective in times of global uncertainty. There are no solid outcomes defined; nevertheless, the narrative points to a certain—more fluid—way out. Through introducing alternative ways of hermeneutics and meaning-making, the book offers a synthesis of postmodern philosophy and therapy, evolutionary astrology as a symbolic language, embodied inquiry, and Buddhist thought that together represent a critical attempt to challenge the pathologizing discursive practices of modern disciplines during the neoliberal capitalist era.


Author(s):  
Joshua S. Walden

The book’s epilogue explores the place of musical portraiture in the context of posthumous depictions of the deceased, and in relation to the so-called posthuman condition, which describes contemporary changes in the relationship of the individual with such aspects of life as technology and the body. It first examines Alfred Hitchcock’s Vertigo to view how Bernard Herrmann’s score relates to issues of portraiture and the depiction of the identity of the deceased. It then considers the work of cyborg composer-artist Neil Harbisson, who has aimed, through the use of new capabilities of hybridity between the body and technology, to convey something akin to visual likeness in his series of Sound Portraits. The epilogue shows how an examination of contemporary views of posthumous and posthuman identities helps to illuminate the ways music represents the self throughout the genre of musical portraiture.


Author(s):  
Daphna Oyserman

Everyone can imagine their future self, even very young children, and this future self is usually positive and education-linked. To make progress toward an aspired future or away from a feared future requires people to plan and take action. Unfortunately, most people often start too late and commit minimal effort to ineffective strategies that lead their attention elsewhere. As a result, their high hopes and earnest resolutions often fall short. In Pathways to Success Through Identity-Based Motivation Daphna Oyserman focuses on situational constraints and affordances that trigger or impede taking action. Focusing on when the future-self matters and how to reduce the shortfall between the self that one aspires to become and the outcomes that one actually attains, Oyserman introduces the reader to the core theoretical framework of identity-based motivation (IBM) theory. IBM theory is the prediction that people prefer to act in identity-congruent ways but that the identity-to-behavior link is opaque for a number of reasons (the future feels far away, difficulty of working on goals is misinterpreted, and strategies for attaining goals do not feel identity-congruent). Oyserman's book goes on to also include the stakes and how the importance of education comes into play as it improves the lives of the individual, their family, and their society. The framework of IBM theory and how to achieve it is broken down into three parts: how to translate identity-based motivation into a practical intervention, an outline of the intervention, and empirical evidence that it works. In addition, the book also includes an implementation manual and fidelity measures for educators utilizing this book to intervene for the improvement of academic outcomes.


Author(s):  
David Wendell Moller

This chapter details the vicissitudes of race and poverty shaped J. W. Green’s upbringing in the Deep South as well as his adjustment to urban living as an adult. His lack of education, employment opportunity, and personal empowerment led to a “life on the streets.” Stoic faith saw him through a life and death in poverty. Mr. Green teaches us that everyone comes to this phase of life with strengths to cull from their cultural and spiritual beliefs. Mr. Green also teaches us that dignified dying does not require the unfettered exercise of personal autonomy, although a deep and abiding respect for the self-worth of the individual is necessary.


2020 ◽  
Vol 8 (1) ◽  
pp. 100-114
Author(s):  
Karoline Gritzner

AbstractThis article discusses how in Howard Barker’s recent work the idea of the subject’s crisis hinges on the introduction of an impersonal or transpersonal life force that persists beyond human agency. The article considers Barker’s metaphorical treatment of the images of land and stone and their interrelationship with the human body, where the notion of subjective crisis results from an awareness of objective forces that transcend the self. In “Immense Kiss” (2018) and “Critique of Pure Feeling” (2018), the idea of crisis, whilst still dominant, seems to lose its intermittent character of singular rupture and reveals itself as a permanent force of dissolution and reification. In these plays, the evocation of nonhuman nature in the love relationships between young men and elderly women affirms the existence of something that goes beyond the individual, which Barker approaches with a late-style poetic sensibility.


2021 ◽  
Vol 47 (4) ◽  
pp. 392-401
Author(s):  
Volker Kaul

Liberalism believes that individuals are endowed a priori with reason or at least agency and it is up to that reason and agency to make choices, commitments and so on. Communitarianism criticizes liberalism’s explicit and deliberate neglect of the self and insists that we attain a self and identity only through the effective recognition of significant others. However, personal autonomy does not seem to be a default position, neither reason nor community is going to provide it inevitably. Therefore, it is so important to go beyond the liberal–communitarian divide. This article is analysing various proposals in this direction, asks about the place of communities and the individual in times of populism and the pandemic and provides a global perspective on the liberal–communitarian debate.


Author(s):  
Jakub Čapek ◽  
Sophie Loidolt

AbstractThis special issue addresses the debate on personal identity from a phenomenological viewpoint, especially contemporary phenomenological research on selfhood. In the introduction, we first offer a brief survey of the various classic questions related to personal identity according to Locke’s initial proposal and sketch out key concepts and distinctions of the debate that came after Locke. We then characterize the types of approach represented by post-Hegelian, German and French philosophies of the nineteenth and twentieth centuries. We argue that whereas the Anglophone debates on personal identity were initially formed by the persistence question and the characterization question, the “Continental” tradition included remarkably intense debates on the individual or the self as being unique or “concrete,” deeply temporal and—as claimed by some philosophers, like Sartre and Foucault—unable to have any identity, if not one externally imposed. We describe the Continental line of thinking about the “self” as a reply and an adjustment to the post-Lockean “personal identity” question (as suggested by thinkers such as MacIntyre, Ricœur and Taylor). These observations constitute the backdrop for our presentation of phenomenological approaches to personal identity. These approaches run along three lines: (a) debates on the layers of the self, starting from embodiment and the minimal self and running all the way to the full-fledged concept of person; (b) questions of temporal becoming, change and stability, as illustrated, for instance, by aging or transformative life-experiences; and (c) the constitution of identity in the social, institutional, and normative space. The introduction thus establishes a structure for locating and connecting the different contributions in our special issue, which, as an ensemble, represent a strong and differentiated contribution to the debate on personal identity from a phenomenological perspective.


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