scholarly journals Exploring Intertextuality as Adaptation in Pakistani TV Advertisements

2019 ◽  
Vol IV (II) ◽  
pp. 59-66
Author(s):  
Amina Khalid ◽  
Arshad Ali Khan ◽  
Faiza Abid
Keyword(s):  
Research Design ◽  
Research Question ◽  
Theoretical Framework ◽  
Purposive Sampling ◽  
Tv Commercials

The aim of the present study is to investigate the different aspects of intertextuality as adaptation in Pakistani TV advertisements. The target of advertising companies is to persuade their consumers, so they use different approaches for this purpose and intertextuality is one of them. To investigate the problem the following research question has been designed: Which aspects of intertextuality do the Pakistani TV commercials adapt in order to achieve their intended effects? The research design of the study is qualitative and descriptive. The study consists of eight Pakistani TV advertisements that have been collected from Pakistani TV channels through purposive sampling. The theoretical framework of the study is based on the approach of Intertextuality proposed by Kristeva (1966). The findings showed that the advertisers have created their advertisements by adapting the intertextuality elements of citation, reference, allusion and translation to make them attractive and enticing to get their economic purpose.

STUDENTS’ PERCEPTION ABOUT GOOGLE TRANSLATION TOOL IN LEARNING ENGLISH

2021 ◽  
Vol 8 (1) ◽  
pp. 26-40
Author(s):  
Mustakim Sagita ◽  
Jamaliah Jamaliah ◽  
Nurul Balqis
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Research Question ◽  
English Department ◽  
Positive Perception ◽  
Purposive Sampling ◽  
Qualitative Research Design ◽  
The Future ◽  
Research Questions ◽  
Learning English

This research was aimed to know the students’ perception about Google Translation tool in learning English. The background of the research based on the raised of the use Google Translation tool among students. Therefore, the researcher conducts a research regarding students’ perception on the use of Google Translation tool in learning English. To answer the problem above, there are two research questions formulated. (1) how many percent students of English Department use Google Translation tool in learning English and (2) Students’ perception on the use of Google Translation tool in learning English. Meanwhile, to solve the research question that was already formulated, the researcher applied descriptive qualitative research design. There were two sets of questionnaire as instrument used in this research which were the first questionnaire to answer the first research question and the second questionnaire to answer the second research question. The respondents of this research were active students of English Department at Jabal Ghafur University in batch 2016-2019. All of them were chosen by using purposive sampling. The findings of this research showed that the students of English Department at Jabal Ghafur University used Google translation tool in learning English because sometimes they had difficulties in understanding English especially in translation activity. They utilize it to help them such as to translate, as dictionary, to check synonym and antonym, and to check pronunciation. Furthermore, they had a positive perception about Google Translation tool in learning English with majority of answers chosen by them were “agree” that it was helpful in learning English. In addition, there were also suggestions to students who use Google translation tool in learning English and the future researchers.

scholarly journals American Muslim Comedians Use of Humour as a Persuasive Agent to Counter Islamophobia

2021 ◽  
Vol 2 (2) ◽  
pp. 361-372
Author(s):  
Waseem Ishaque ◽  
Mudassir Mukhtar ◽  
Maryam Mansoor
Keyword(s):  
Discourse Analysis ◽  
American Culture ◽  
Research Question ◽  
Theoretical Framework ◽  
Purposive Sampling ◽  
American Muslim ◽  
Standup Comedy

This paper aims to explore the humour discourses of American Muslim standup comedians in response to Islamophobia in the post 9/11 era. There has been extensive research on how American Muslim standup comedy evolved through time, audience perception about Muslim standup comedians and the link between Muslim standup comedy and Islamophobia. For this purpose, three American Muslim standup comedians are selected through purposive sampling; Maz Jobrani, Hasan Minhaj and Muhammad Amer. Discourse analysis is conducted for selected comedians' Grand Netflix videos to study their humour discourses. This research adopts ‘Mikhail Bakhtin’s theory of Carnivalesque’ as a theoretical framework to answer the research question. The findings suggest that comedians employed the incongruous humour function the most, then relief function and rarely employed the superiority function of humour in their standup discourses to counter the subjugation and discrimination Muslims have to suffer in western societies. Muslim comedians are successful in countering Islamophobia through humour but are unable to overthrow it from American culture. Nonetheless, the efforts of American Muslim comedians in highlighting and countering Islamophobia through humour discourses cannot be neglected.

Narcissism, Personality Traits and Conspicuous Consumption of Brand in Youth

1970 ◽  
Vol 2 (3) ◽  
pp. 20-28
Author(s):  
Sabeen Khan ◽  
Ruhi Khalid
Keyword(s):  
Gender Differences ◽  
Personality Traits ◽  
Research Design ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Conspicuous Consumption ◽  
Purposive Sampling ◽  
The Relationship

The aim of the study was to investigate the relationship among Narcissism, personality traits and conspicuous consumption of brands in youth. This used quantitative research design with a sample consisting of 50 Men and 50 Women. The age ranged between 18 – 22 years. A purposive sampling technique was used to select participants. The findings revealed that there was a relationship among conspicuous consumption and traits of personality. It was also uncovered that there are gender differences in conspicuous consumption of brands, narcissism and personality traits. Further it was concluded that narcissism is positively associated with conspicuous consumption of brands. Narcissism was likely to be a positive predictor of conspicuous consumption of brands and personality traits are likely to be a predictor of conspicuous consumption of brands.

The Puzzle and the Project

2017 ◽  
Author(s):  
Laura J. Shepherd
Keyword(s):  
Discourse Analysis ◽  
United Nations ◽  
Sierra Leone ◽  
Research Design ◽  
Central African Republic ◽  
Methodological Approach ◽  
Theoretical Framework ◽  
Guinea Bissau ◽  
The United Nations ◽  
Gender And Space

This chapter outlines the motivation for undertaking the research presented here, and offers an account of the contexts for the peacebuilding-related activities in which the United Nations is involved: Burundi; Central African Republic; Guinea; Guinea-Bissau; Liberia; and Sierra Leone. The research design is explained, with an overview provided of both the theoretical framework supporting the research and the methodological approach taken. The methodology is a form of discourse analysis engaging both documentary and transcribed interview texts, and this chapter explains how the author uses the concepts of gender and space to structure the analysis in the rest of the book. The chapter also presents an analysis of the literature on peacebuilding to which the author seeks to make a contribution with this research.

scholarly journals PENGARUH KINERJA PENYULUH PERTANIAN TERHADAP PERILAKU PETANI PADA PENERAPAN TEKNOLOGI PTT DAN PRODUKTIVITAS PADI DI KABUPATEN BULELENG

2017 ◽  
Vol 5 (2) ◽  
pp. 34
Author(s):  
Putu Sugiarta ◽  
I GAA Ambarawati ◽  
I Gede Setiawan Adi Putra
Keyword(s):  
Research Design ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Purposive Sampling

Pengelolaan Tanaman Terpadu (ICM) adalah paket teknologi penanaman padi di lokasi tertentu, yang digunakan untuk meningkatkan produksi dan produktivitas beras. Keberhasilan penerapan teknologi ICM oleh petani tidak lepas dari peran penyuluh. Hal itu dapat dilihat dari perilaku petani (pengetahuan, sikap, dan keterampilan) terhadap penerapan teknologi ICM yang berpengaruh terhadap produktivitas beras. Tujuan dari penelitian ini adalah (1) untuk mengetahui kinerja penyuluhan pertanian, (2) mengetahui pengaruh faktor penyuluhan pertanian terhadap kinerjanya, (3) mengetahui pengaruh kinerja penyuluhan pertanian terhadap perilaku petani. dan (4) dampak perilaku petani terhadap produktivitas padi di Kabupaten Buleleng. Penelitian ini menggunakan explanatory research design. Total responden 156 orang terdiri dari penyuluhan pertanian dan petani padi dan ditentukan oleh dua teknik, yaitu purposive sampling untuk sampel penyuluhan (39 orang) dan teknik simple random sampling untuk sampel petani (117 orang). Data dianalisis dengan menggunakan analisis statistik deskriptif dan statistik inferensial (SEM-PLS). Studi ini menemukan bahwa (1) kinerja penyuluhan pertanian di Buleleng termasuk dalam kategori baik, (2) faktor penyuluhan pertanian berpengaruh positif dan signifikan terhadap kinerja penyuluhan pertanian, (3) kinerja penyuluhan pertanian memiliki tingkat kepentingan positif dan tinggi secara signifikan terhadap perilaku petani dalam penerapan teknologi padi ICM dan (4) perilaku petani berpengaruh positif dan sangat signifikan terhadap produktivitas padi di Buleleng. Saran bagi pemerintah adalah untuk meningkatkan peran penyuluhan pertanian melalui mentoring petani dalam penerapan paket teknologi ICM dengan memilih metode dan teknik serta media yang tepat sesuai target dalam penyebaran teknologi. Pemerintah juga diharapkan dapat meningkatkan ketersediaan sarana, prasarana dan teknologi informasi untuk mendukung kegiatan penyuluhan.   Kata kunci: pengelolaan tanaman terpadu, penyuluhan pertanian, kinerja, produktivitas padi.  

Two Types of Interpersonal Listening

2010 ◽  
Vol 112 (11) ◽  
pp. 2743-2762
Author(s):  
Leonard J. Waks
Keyword(s):  
Research Design ◽  
Teaching And Learning ◽  
Cognitive Theory ◽  
Research Question ◽  
Presidential Address ◽  
Philosophy Of Education ◽  
Focused Attention ◽  
Education Society ◽  
Background Context ◽  
Objective Research

Background/Context Although the concept of listening had been neglected by philosophers of education, it has received focused attention since 2003, when Sophie Haroutunian-Gordon addressed it in her presidential address to the Philosophy of Education Society. Purpose/Objective/Research Question/Focus of Study Haroutunian-Gordon offered a cognitive theory of listening, according to which an act of listening involves raising questions about both the speaker's utterance and the listener's own beliefs. Research Design This article draws on the methods of philosophical analysis to provide a competing account of listening. This account distinguishes between two types of listening, a cognitive (thinking) type and a noncognitive (empathic feeling) type. Findings/Results By considering a number of familiar classroom incidents, I show that both kinds of listening have important roles in teaching and learning. Conclusions/Recommendations I conclude by questioning whether the empathic type of listening can directly be taught. I conclude that it cannot be, but that teachers can provide three kinds of “helps” indirectly to foster its growth in learners.

Diversity, Equity, and Inclusion (DEI) Statements in the U. S. Creative Sector: Progress, or More Bullshit?

2021 ◽  
Vol 5 (2) ◽  
pp. 33-46
Author(s):  
Antonio C. Cuyler
Keyword(s):  
Content Analysis ◽  
Research Question ◽  
Theoretical Framework ◽  
Status Quo ◽  
Arts Organizations ◽  
The Public ◽  
Cultural Organizations ◽  
The Status ◽  
Definition Of ◽  
Equity And Inclusion

This article represents a snapshot and analysis of U. S. service arts organizations’ DEI statements and activities in 2018. At that time, many primarily White-serving U. S. cultural organizations responded defensively to accusations of elitism and a harmful rigged funding system that maintained the status quo by awarding most cultural funding to these organizations while undermining the health and vitality of cultural organizations by and for historically oppressed communities (Sidford, 2011). Furthermore, Helicon Collaborative (2017) found that even with a host of cultural equity, “diversity” projects (Tseng 2016), and public-facing DEI statements, little had changed within six years. Therefore, this study uses directed and summative content analysis to investigate the research question “what do cultural equity and diversity statements communicate about cultural organizations’ positions on DEI?” This study also uses Frankfurt’s (2005) essay On Bullshit and Laing’s (2016) two-prong definition of accountability as a theoretical framework to examine if and how cultural organizations hold themselves accountable for achieving DEI in the creative sector. Lastly, readers should keep in mind that the public murder of Geor-ge Floyd in 2020 has hastened all of the service arts organizations’ access, diversity, equity, and inclusion (ADEI) work examined in this study.

An Afrocentric Re-storying of Africa’s Struggle for Emancipation in Ngugi’s Selected Novels

2021 ◽  
Vol 2 (1) ◽  
pp. 117-130
Author(s):  
M. Mogoboya
Keyword(s):  
Research Design ◽  
Textual Analysis ◽  
Primary Data ◽  
Exploratory Research ◽  
Correct Version ◽  
Purposive Sampling ◽  
African Identity ◽  
Dark Continent ◽  
Liberation Struggle

The story of African liberation struggle has, over many years, been related in a colonial and neo-colonial manner by the imperial powers, with Africa delineated as a dark continent and Europe as a civilised one. This article, therefore, strives to disrupt this oppressive narrative by painting the correct version through Ngugi's A Grain of Wheat (1967) (AGW) and Matigari (1987). Kenya is used as a microcosm of the entire Africa in these novels. Furthermore, the study is a qualitative recounting of the African liberation struggle which is underpinned by Afrocentricity as an emancipatory theoretical strand. Purposive sampling, guided by exploratory research design, was employed to select the two texts by Ngugi because of their appositeness to the study. Narrative textual analysis was used to interpret the two novels as primary data. Ngugi conscientises Africans about their African liberation history in order for them to cultivate a true African identity (Biko,1978).

scholarly journals An Analysis of Speech Acts in the Inaugural Address of Nana Addo Dankwa Akufo-Addo as the President of the Republic of Ghana on January 7, 2021

2021 ◽  
Vol 9 (3) ◽  
pp. 1-12
Author(s):  
John Demuyakor
Keyword(s):  
Qualitative Research ◽  
Research Design ◽  
Speech Acts ◽  
Speech Act ◽  
Theoretical Framework ◽  
Speech Act Theory ◽  
Inaugural Address ◽  
Human Communication ◽  
Qualitative Research Design ◽  
The Republic

Speech acts as an important element during communication, because it explains the thoughts of the speaker(s). A speech act is more about what is performed when uttering words and not about individual words or sentences that are known to form the basic elements of human communication. An attempt to do something through speaking is what is known as a speech act and a lot of things can be done through speaking. A speech act is studied under speech act theory and is found in the domain of pragmatics. Using a qualitative research design, the key objective of this study is to analyze the types of speech acts adopted in the inaugural address of Nana Addo Dankwa Akufo- Addo as the President of the Republic of Ghana for his second term on the 7th January 2021. This study analyzed the Inaugural Address using Searle’s theory of speech act as a theoretical framework with emphasis on Searle’s five categories of speech act. The study showed that out of a total of 74 locutionary / Statements in the inaugural address,assertive acts are 40.5% of the utterances, commissive acts are 25.6%, while directive, expressive and declarative have small portions, of 13.5%, 12.2%, and 8.2% respectively.

scholarly journals CORRELATION NURSING WORKLOAD WITH THERAPEUTIC COMMUNICATION IMPLEMENTATION

2020 ◽  
Vol 1 (1) ◽  
pp. 69
Author(s):  
Arlina Dhian Sulistyowati ◽  
Esri Rusminingsih ◽  
Wendhi Prakosa
Keyword(s):  
Research Design ◽  
Sampling Technique ◽  
Communication Training ◽  
Nursing Workload ◽  
P Value ◽  
Therapeutic Communication ◽  
Cross Sectional ◽  
Purposive Sampling ◽  
Research Show

Introduction: Therapeutic communication is communication between nurses and patient.  Some cases and action done by nurses make nurses only focus on the action carried out without regard to therapeutic communication. This study aims to determine the correlation of nurses' workload with therapeutic communication in RSU Islam Klaten. Methods: The research design was correlation with cross sectional approach. The population in this study was inpatient room nurses. Questionnaire was used as the instrument to collect the data from the total 80 respondents which were taken as sample using the purposive sampling technique. The data was analyzed using Kendall tau. Results: Based on the research show that most respondents stated that work as a nurse did not become a workload of 66,3% and able to implement communication well at 63,8%. There was correlation between nursing workload with therapeutic communication with p value= 0,000. Consulsion: Based on the results analysis, there was a correlation between nursing workload with therapeutic communication implementation. The task rolling should be applied to avoid the workload and to conduct development of therapeutic communication training.

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