scholarly journals MEMBANGUN GENERASI KRITIS MELALUI KETERAMPILAN LITERASI DIGITAL

2021 ◽  
Vol 5 (1) ◽  
pp. 89
Author(s):  
Tania Intan ◽  
Vincentia Tri Handayani ◽  
Nurul Hikmayaty Saefullah
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Digital Technology ◽  
Digital Literacy ◽  
Digital Ecosystem ◽  
Potential Development ◽  
Service Activity ◽  
Corporate Social ◽  
Self Potential

ABSTRAKMengamati perkembangan teknologi digital pada masyarakat saat ini, terungkap adanya peningkatan partisipasi aktif masyarakat dalam kegiatan literasi digital termasuk pada pemanfaatan media digital dan internet sebagai akses informasi dan pelayanan publik. Untuk menjadi literat digital yang mampu memproses, memahami, dan menyeleksi berbagai informasi dibutuhkan kecakapan tersendiri. Dalam upaya mencapai kompetensi tersebut, tim pengabdian pada masyarakat dari Universitas Padjadjaran bekerja sama dengan mahasiswa KKN sesi Juli - Agustus 2021 menyelenggarakan sejumlah kegiatan yang bertujuan untuk (1) menginformasikan cara pemanfaatan media sosial sebagai wadah yang berdaya guna dan (2) mengedukasi pembuatan konten yang berkualitas dan tepat sasaran di media sosial. Publik primer yang disasar adalah mereka yang berusia produktif 17-26 tahun, dan publik sekunder yang terdiri dari masyarakat umum pengguna media sosial. Tim PPM mengajak mitra terkait yang memiliki program tanggung jawab sosial perusahaan dan kepedulian terhadap literasi digital, yaitu Telkomsel untuk bersama-sama menciptakan ekosistem digital yang positif di Indonesia. Kegiatan dilaksanakan dengan metode sosialisasi, edukasi, dan diskusi, melalui Kampanye Sosial dan Webinar Cakap Bermedia Digital untuk Pengembangan Potensi Diri. Selain adanya tambahan pengetahuan dan keterampilan pada publik sasaran, indikator keberhasilan yang ditunjukkan oleh kegiatan pengabdian masyarakat ini adalah jumlah peserta kampanye dan webinar yang melebihi target, yaitu mencapai 114 orang. Kata kunci: generasi kritis; media sosial; literasi digital; pengembangan potensi diri. ABSTRACTObserving the development of digital technology in today's society, it was revealed that there was an increase in the active participation of the community in digital literacy activities, including the use of digital media and the internet as access to information and public services. To become a digital literate who can process, understand, and select various information requires its skills. To achieve these competencies, the community service team from Padjadjaran University in collaboration with KKN students for the July - August 2021 session held some activities aimed at (1) informing how to use social media as an efficient forum and (2) educating the creation of quality content. and right on target on social media. The primary public targeted are those in the productive age of 17-26 years, and the secondary public consists of the general public who use social media. The PPM team invites related partners who have corporate social responsibility programs and concern for digital literacy, namely Telkomsel, to jointly create a positive digital ecosystem in Indonesia. Activities are carried out using socialization, education, and discussion methods, through Social Campaigns and Webinar Digital Media for Self-Potential Development. In addition to the additional knowledge and skills of the target public, an indicator of success shown by this community service activity is the number of campaign and webinar participants that exceeded the target, which reached 114 people. Keywords: critical generation; social media; digital literacy; self potential development.

scholarly journals Membangun Literasi Digital Bagi Warga Desa Hurung, Kecamatan Banama Tingang, Kabupaten Pulang Pisau

2021 ◽  
Vol 2 (2) ◽  
pp. 49-59
Author(s):  
Enny Dwi Oktaviyani ◽  
Ariesta Lestari ◽  
Licantik Licantik
Keyword(s):  
Digital Media ◽  
Community Service ◽  
Mobile Phones ◽  
Digital Technology ◽  
Digital Literacy ◽  
False Information ◽  
Service Activity ◽  
Three Stages ◽  
Search For Information ◽  
And Training

Digital literacy is defined as the ability to understand and use information in various forms from various sources accessed through computer devices. Digital literacy will create a society with a critical-creative mindset and views. Provocative issues will not easily consume it, become victims of hoax information, or victims of digital-based fraud. Residents of Hurung Village, Banama Tingang District, Pulang Pisau Regency are partners in this community service activity who are active users of digital technology via mobile phones to access the internet and interact with other people. However, in digital technology, partners have not been able to distinguish true or false information and forward information obtained from social media or unclear sources. Likewise, in the search for information, still using sources or references that are not valid. So that the information obtained cannot be justified. In this service activity, the service team created digital media using a village profile website to support digital literacy for Hurung village. The activity was carried out in three stages, namely material presentation, mentoring, and training on the use of village profile websites. With this activity, it is hoped that it can be helpful to add insight, knowledge and build Hurung village to become a pioneer village of digital literacy

scholarly journals SOCIAL MEDIA ADVERTISING ASSISTANCE WITH PERSUASION CONCEPT – ELABORATION LIKELIHOOD MODEL (ELM) FOR SMES IN SURABAYA

2021 ◽  
Vol 3 (2) ◽  
pp. 66
Author(s):  
Phima Ruthia Dwikesumasari ◽  
Maurisia Putri Permatasari ◽  
Damar Kristanto
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Service Activity ◽  
Likelihood Model ◽  
Use Of Social Media ◽  
Performance Results ◽  
Marketing Methods

Background: Along with the development of digital media tools, the direction of marketing shifts from conventional to social media-oriented. However, this is not easily conducted by SME business circles. Many of them do not have high literacy, do not have IT coding skills. In addition, capitalizing as well as maintaining a website are costly for them. This fact encourages the SMEs to look at another opportunity, namely the use of social media. However, it proves that these SMEs have not utilized the use of social media with persuasive advertisements. Objective: This community service activity purposes to assist the SMEs in Surabaya creating their social media advertisements using the persuasion concept-elaboration likelihood model (ELM) to solve the problems in marketing. Methods: The methods used are (1) discussion; (2) training and assisting in making advertisements; (4) evaluating/monitoring. As a result of this community service activity, the SMEs that have been assisted are able to create persuasive social media advertisements and can improve their marketing performance. Results: These MSME owners are able to create advertisements using the ELM method and determine the performance of these advertisements. Conclusion: SME owners can create advertisements using the ELM method during the training period, conduct independent evaluations of advertisements, the sales performance of these SMEs tends to increase compared to the previous by creating advertisements using the ELM method, practical modules are provided so that making advertisements using same method can be practiced for current and future needs.

scholarly journals Literasi promotional mix pada UKM-UKM di kota Depok, Jawa Barat

2020 ◽  
Vol 1 (2) ◽  
pp. 89-98
Author(s):  
A. Bernadin Dwi Mardiatmi ◽  
◽  
Dahlia Pinem ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Online Marketing ◽  
Test Results ◽  
Promotion Strategy ◽  
Average Value ◽  
Marketing Performance ◽  
Post Test ◽  
Service Activity

Purpose: SME is a business that has very good development potential. SMEs in Cipayung Urban Village, Depok City, West Java have various and high-quality products, but unfortunately amid the Covid-19 pandemic, promotion is hampered. This is due to the lack of partners' knowledge about online promotion by utilizing digital media. The purpose of this community service activity is to provide literacy about the promotional mix through online media which is expected to increase partner income. Method: The method used is educational FGD regarding the promotional mix, training on creating business social media accounts (WhatsApp and Facebook) and marketplace accounts (Tokopedia), as well as promotion strategy assistance. Result: The result of this community service activity is the partners' understanding of the promotional mix has increased. It can be seen from the pretest results with an average value of 5.98, increasing in the post-test results to 6.86. In addition, partners can carry out promotional practices through WhatsApp Status, create a Facebook account and create an Online Store on Tokopedia, then carry out promotions by posting product photos. Conclusion: Mentoring assistance activities can increase partners' knowledge about online marketing and can carry out practices regarding promotion through social media. Keywords: Marketing performance, Literacy promotional mix, SME

scholarly journals EDUKASI ASPEK KEAMANAN DAN PENGENDALIAN DATA GUNA MEMBANGUN LITERASI DIGITAL BAGI PELAKU UMKM

2021 ◽  
pp. 321
Author(s):  
F.X. Kurniawan Tjakrawala ◽  
Jamaludin Iskak
Keyword(s):  
Digital Media ◽  
Community Service ◽  
Digital Literacy ◽  
Business Processes ◽  
Positive Impact ◽  
Internet Technology ◽  
Study Program ◽  
Counseling Training ◽  
Academic Paper ◽  
Service Activity

Digital literacy is a real effort activity to communicate, relate, thinking, and other else by utilizing digital media. It’s being admitted that building the digital literacy is not an instant thing. Moreover, for MSME preneurs who generally less educated and newbie in using internet technology, of course limiting their space and opportunities to adapt the digitization of business processes during the new normal because of the Covid-19 pandemic. The purpose of this community service activity is to provide counseling/training and practice to the activity’s partners regarding aspects of data security and control in order to build adequate digital literacy for MSME preneurs, especially the culinary industry. The activity‘s partner is the owner of Restaurant "Seafood67 & Soto Lamongan". The results of the survey and discussions with partners provide the identified problems that the owner of the restaurant has experienced hacking of the merchant application account in marketing their products; and often experience difficulties in recording financial transactions. The counseling/training activity took place for two days in April 2021 using the lecture, question-and-answer method and the practice of security supervision and transaction data control using an Android-based application. This activity also involves students from the PPAk of FEB UNTAR, who generally have experience from the world of work and are intended to be able to contribute in providing solutions to problems/facts in society. In addition, the participation of PPAk’ students also had a positive impact on the accreditation of the study program. The activity resulted the fact that MSME preneurs became increasingly aware of the importance of digital literacy. The outcome of this community service activity is in the form of academic paper presented in the proceedings of scientific meetings.Literasi digital merupakan upaya nyata berkomunikasi; berelasi; berpikir, dan semua aktivitas dengan memanfaatkan media digital. Kita akui bersama bahwa membangun keliterasian digital bukanlah hal yang bersifat instan. Dan bagi pelaku UMKM yang umumnya berpendidikan rendah dan gagap menggunakan teknologi internet, tentunya membatasi ruang dan peluang mereka untuk beradaptasi terhadap digitalisasi proses bisnis pada masa normal baru sebagai akibat dari pandemi Covid-19. Tujuan dari kegiatan ini ini adalah mengadakan penyuluhan/pelatihan dan praktek kepada mitra mengenai aspek keamanan dan pengendalian data demi membangun literasi digital yang memadai bagi pelaku UMKM khususnya sektor industri kuliner.Mitra pada periode ini adalah Rumah Makan “Seafood67 & Soto Lamongan”. Hasil survey maupun diskusi dengan mitra memberikan gambaran bahwa pemilik rumah makan tersebut pernah mengalami peretasan akun aplikasi merchant yang menjadi partner dalam pemasaran produknya; serta sering mengalami kendala aplikasi umtuk pencatatan transaksi keuangan. Kegiatan penyuluhan/pelatihan berlangsung selama dua hari pada bulan April 2021 dengan menggunakan metode ceramah, tanya-jawab dan juga praktek pengawasan keamanan dan pengendalian data transaksi menggunakan aplikasi berbasis android. Kegiatan PKM ini juga melibatkan mahasiswa dari Prodi PPAk FEB UNTAR, yang umumnya telah memiliki pengalaman dari dunia kerja dan dimaksudkan untuk mampu berkontribusi dalam memberikan solusi terhadap masalah riil/fakta di masyarakat. Selain itu keikutsertaan mahasiswa prodi PPAk juga berdampak positif terhadap akreditasi prodi PPAk FEB Untar. Hasil dari PKM ini dirasakan manfaatnya oleh mitra yang semakin sadar akan pentingnya literasi digital.PKM ini juga menghasilkan luaran berupa artikel ilmiah untuk keperluan publikasi pada prosiding pertemuan ilmiah.

scholarly journals Peningkatan Digital Literasi Terhadap Ujaran Kebencian di Media Sosial Melalui Program “Room of Law” Bagi Siswa Sekolah Menengah Atas di Kota Serang

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Fuqoha Fuqoha ◽  
Ananda Putri Anggraini ◽  
Nabila Dea Apipah
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Literacy ◽  
Hate Speech ◽  
Literacy Education ◽  
School Students ◽  
Training And Education ◽  
Service Activity ◽  
Activity Method ◽  
And Training

The purpose of this community service activity is to provide education and understanding to students and the school towards the potential and dangers of hate speech through social media. It is hoped that through this activity encourage school students to avoid and combat the behavior of speech utterances especially on social media. The activity method is Participatory Learning and Action which emphasizes socialization, discussion and training and digital literacy education. The results of the “Room of Law” activities in this service show that students' knowledge is still weak about the utterances of hate in social media and the threat of punishment resulting from acts of hate speech. This service is still being carried out to create Agent of Against Hate Speech through training and education for Training of Train students.

scholarly journals CHANGING FACE OF ELECTORAL BEHAVIOUR: ROLE OF SOCIAL MEDIA -GENERAL ELECTIONS 2019

2021 ◽  
Vol 9 (03) ◽  
pp. 118-121
Author(s):  
Archana Sawshilya ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Technology ◽  
Control Mechanisms ◽  
National Elections ◽  
Majority Party ◽  
Social Media Platforms ◽  
General Elections ◽  
History Of ◽  
Electoral Behaviour

The 2019 election witnessed a society that was consuming digital technology .For the first time in the history of India’s political platform the national elections were fought both on the streets and by using the smart phones and social media platforms using the digital technology .The digital media teams of the political parties in the 2019 elections played a very crucial role in trying to tip the scales in the favor of their party .The NaMo app had nearly 10 million downloads while the Shakti app of the Congress had around 70-80 lakh users. But the critics raised the question what if the party that mis-adopted the technology during 2019 is also the majority party in the house that would be responsible for designing the control mechanisms?

scholarly journals PELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG

2020 ◽  
Vol 2 (2) ◽  
pp. 437-446
Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Technology ◽  
Market Access ◽  
Training Methods ◽  
Service Program ◽  
Use Of Social Media ◽  
Develop Market ◽  
Strongly Agree ◽  
And Training

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.

scholarly journals Peningkatan Kapabilitas dan Performa UMKM melalui Monitoring dan Pendampingan

2020 ◽  
Vol 5 (4) ◽  
pp. 376-382
Author(s):  
Fidiana Fidiana ◽  
Widhi Ariestianti Rochdianingrum ◽  
Endang Dwi Retnani ◽  
Dini Widyawati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Business Development ◽  
Financial Reports ◽  
Service Activity ◽  
Training Activities ◽  
Management Aspect

This community service activity is continuously carried out to develop the creativity of mothers in producing innovative and attractive products. This activity involves training and assistance in preparing financial and marketing reports. This activity was carried out in collaboration with the Sukolilo District and STIESIA Surabaya. MSMEs in Sukolilo District experienced several obstacles related to preparing financial reports, marketing that utilized social media, and other technical obstacles. After this mentoring activity, MSME managers gained several benefits, including having started compiling financial reports. Marketing training activities are carried out using Instagram social media as a means of producing products. In this activity, assistance was carried out to create an Instagram account, taking photos of products to be uploaded on Instagram, assisting in uploading product photos on Instagram accompanied by product descriptions so that they could attract consumers. This activity is carried out to improve the business carried out from the management aspect. The target to be achieved is that MSME players have financial reports that can be used to submit funds or capital to banks for business development, expand marketing networks, and increase sales.

scholarly journals Digital literacy in a post Coronavirus era: a management perspective for small businesses in Africa

2020 ◽  
Vol 1 (3) ◽  
pp. 203-212
Author(s):  
Arachie Augustine Ebuka ◽  
◽  
Hope Ngozi Nzewi ◽  
Emejulu Gerald ◽  
Kekeocha Mary Ezinne ◽  
...  
Keyword(s):  
Digital Technology ◽  
Digital Literacy ◽  
Small Businesses ◽  
Management Skills ◽  
Qualitative Review ◽  
Digital Ecosystem ◽  
Study Results ◽  
Digital Skills ◽  
Review Study ◽  
The Difference

Purpose: This study examined how small businesses in Africa can use technology to grow and sustain their businesses in a post-Covid-19 world. The paper looked at various digital skills needed by these businesses to navigate and profit from the digital space's massive opportunities. It also ascertained the challenges facing them from keying into the digital ecosystem. The place of technology in the fight against Covid-19 was also highlighted. Research methodology: This study is a qualitative review study. Results: The study concluded that possessing some form of digital skills by business owners and employees could be the difference between a competing and a non-competing organization. Limitations: The work did not use methodology as it is a qualitative review study that limited the study's generalizability. Contribution: This work represents a current work in digital technology and how it relates to pandemic situations and economic challenges, especially in Africa. Keywords: Digital, Technology, Covid-19, Small businesses, Management, Skills

SOSIALISASI PEMANFAATAN CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MENORMALISASI KEMBALI IKLIM USAHA BAGI UMKM DI KARAWANG

Al-Khidmat ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 16-21
Author(s):  
Rani Apriani ◽  
Evi Selvi ◽  
Pamungkas Satya Putra
Keyword(s):  
Social Media ◽  
Community Service ◽  
Daily Living ◽  
Small And Medium Enterprises ◽  
Business Climate ◽  
Working Capital ◽  
Economic Shocks ◽  
Business Income ◽  
Medium Enterprises ◽  
Corporate Social

AbstrakPendapatan para UMKM saat pandemic ini menurun drastis, bahkan sejumlah UMKM kehabisan modal usaha sebab tidak sebanding antara modal usaha, pendapatan usaha dan kebutuhan hidup sehari-hari. UMKM saat ini harus berusaha agar usahanya tidak terkena dampak yang berat akibat covid-19. Usaha Mikro Kecil dan Menengah (UMKM) berada di garis depan guncangan ekonomi yang disebabkan oleh pandemi COVID-19. Dengan adanya CSR maka diharapkan UMKM dapat menormalkan kembali iklim usahanya. Salah satu cara edukasi kepada UMKM yaitu dengan media webinar. Tujuan pengabdian masyarakat ini dilakukan agar UMKM yang ada di Karawang  dapat memanfaatkan program CSR. Metode pelaksanaan pengabdian ini dilakukan dengan sarana media sosial, ini digunakan untuk pencarian data, sosialisasi, penyuluhan kepada mitra yaitu UMKM yang ada di Karawang diantaranya dengan membuat grup whatsapp dan Instagram. Pengabdian masyarakat yang difokuskan kepada UMKM dilakukan dengan cara sosialisasi melalui webinar. Secara umum pelaksanaan pengabdian masyarakat ini dikategorikan sukses dan berjalan dengan baik, hal ini dapat dilihat dari kemampuan peserta dalam memahami materi pemaparan. Persentase keikutsertaan UMKM saat webinar berlangsung yaitu 100 % mengikuti webinar dari awal hingga akhir sesi.  AbstractThe income of MSMEs during this pandemic has decreased drastically, even a number of MSMEs have run out of business capital because they are not comparable between working capital, business income, and daily living needs. MSMEs must currently make efforts so that their businesses are not severely affected by covid-19. Small and medium enterprises (MSMEs) are at the forefront of the economic shocks caused by the COVID-19 pandemic. With the existence of CSR, it is hoped that MSMEs can normalize their business climate again. One way to educate MSMEs is by means of webinars. The purpose of this community service is done so that MSMEs in Karawang can take advantage of CSR. The method of implementing this service is carried out by means of social media, this is used for data search, socialization, outreach to partners, namely MSMEs in Karawang, including by creating WhatsApp and Instagram groups. Community service that is focused on MSMEs is carried out by means of socialization through webinars. In general, the implementation of this community service is categorized as successful and running well, this can be seen from the ability of the participants to understand the presentation material. The percentage of MSME participation during the webinar was 100% following the webinar from the beginning to the end of the session. 

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