scholarly journals PELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG

Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.

2021 ◽  
Vol 4 (1) ◽  
pp. 26
Author(s):  
Indra Gamayanto ◽  
Sendi Novianto ◽  
Hanny Haryanto

AbstrakSocial media adalah P2P, dimana kita banyak mengalami perubahan hidup, saat social media telah masuk ke dalam proses sehari-hari. social media menjadikan kita lebih cepat dan lebih efektif serta efesien dalam melakukan sesuatu, seperti: cara kita berkomunikasi, memperluas jaringan pertemanan untuk mengenal orang-orang baru dan koneksi, mengembangkan market melalui business online dan memberikan pengaruh kepada orang lain melalui kepemimpinan kita di social media. Artikel ini merupakan pengembangan dan pelatihan yang kita berikan di SMA Negeri 3 Semarang dengan mengacu pada hasil penelitian yang telah kami publikasikan sebelumnya. Siswa dan guru akan mampu memahami bagaimana cara memperluas produk/jasa yang ditawarkan oleh melalui business online, melalui lingkaran internal dan eksternal yang diperluas, berikutnya kita akan mampu memahami bagaimana cara menjadi seorang netizen yang bijaksana mulai dengan memiliki pengetahuan, data yang valid, contoh-contoh studi kasus dan implementasi serta solusi yang kita berikan sehingga akan dapat meningkatkan inovasi dalam memecahkan sebuah masalah. Lebih jauh lagi, kita akan memahami tipe-tipe kepemimpinan di social media, sehingga kita dapat mengetahui kita adalah tipe apa dalam hal memimpin dan memberikan pengaruh kepada orang lain melalui social media. Hasil dari pengabdian masyarakat, pelatihan dan penelitian ini adalah meningkatnya kompetensi siswa dan guru dalam menghadapi globalisasi dan pemahaman yang mendalam mengenai penggunaan social media secara lebih efektif, efesien, tepat sasaran dan mampu bersaing secara global. Kata kunci: Social media, Profiling, Sumber Daya Manusia, Komunikasi, Wise netizen AbstractSocial media is P2P, where we have experienced many life changes, when social media has entered into our daily processes. social media makes us faster and more effective and efficient in doing things, such as: the way we communicate, expand our network of friends to get to know new people and connections, develop markets through online business and influence others through our leadership in social media. This article is a development and training that we provide at SMA Negeri 3 Semarang by referring to the research results that we have previously published. Students and teachers will be able to understand how to expand the products / services offered by online business, through expanded internal and external circles, then we will be able to understand how to become a wise netizen starting with having knowledge, valid data, examples- examples of case studies and implementation as well as solutions that we provide so that it will increase innovation in solving a problem. Furthermore, we will understand the types of leadership in social media, so that we can find out what type we are in terms of leading and influencing others through social media. The results of this community service, training and research are the increased competence of students and teachers in facing globalization and a deep understanding of the use of social media more effectively, efficiently, right on target and able to compete globally. Keywords: Social media, Profilling, Human Resource, Communication, Wise netizen


2021 ◽  
Vol 1 (1) ◽  
pp. 143-149
Author(s):  
Nurul Hayati ◽  
Norbaiti Norbaiti

This community service took the topic of the Socialization of Promotion Procedures to MSME Players at UP2K Lanjung Uma, Alalak Utara Village, North Banjarmasin District, Banjarmasin City. The implementation of this community event is by providing socialization on the procedures for business promotion. The goal is that MSMEs at UP2K Lanjung Uma, Alalak Utara Village, North Banjarmasin District, Banjarmasin City, can increase the percentage of sales. This community service program funded by STIE Indonesia Banjarmasin is Rp. 5,000,000. The first week of implementation stages, the location survey at UP2K Lanjung Uma. The second week, held an interview about business motivation and entrepreneurship. The fourth week, provides counseling about, determining market segments and promotion procedures. The fifth week of evaluation of outreach and training. The results of the activity team's observations, first obtained that the training and guidance participants understand marketing management especially the process / quality of production, promotion, packaging and health. Second, the participants can determine target consumers. Third, the quality of their production participants is maintained and the waste does not damage the environment. Fourth, media promotion with online social media. Fifth, providing facilities and infrastructure, such as glass cabinets or storefronts so that it is easier to display products.


2019 ◽  
Vol 15 (2) ◽  
pp. 116-125
Author(s):  
Siti Zulaiha

Abstract. The use of social networking media or commonly called social media in daily activities, has been carried out by all levels of society ranging from children, adolescents, to adults. Is that social media used as a medium for communication with various groups, as a medium of entertainment, as a medium for doing business, as a source of multiple information, and so forth. But in reality, social media is often misused, such as to post immoral content, hoaxes, hate speech, etc. that can harm users of social media and the wider community. Internet access that is not limited by space and time provides the opportunity in the use of social media anytime, anywhere, and by anyone. This will undoubtedly harm the use of social media. Therefore education is needed for social media users in utilizing social media, especially in receiving, analyzing, processing, and posting information well, especially for children and adolescents who tend to still lack knowledge about the negative impacts of social media abuse. These community service activities are carried out in the form of education and training on how to properly social media, the use of social media for positive things, and how the impact and legal sanctions in the event of social media abuse.Abstrak. Penggunaan media jejaring sosial atau yang biasa disebut media sosial dalam aktifitas keseharian sudah dilakukan oleh semua kalangan masyarakat mulai dari anak-anak, remaja, sampai ke orang dewasa. Apakah itu media sosial digunakan sebagai media untuk komunikasi dengan berbagai kalangan, sebagai media hiburan, sebagai media untuk berbisnis, sebagai sumber berbagai informasi, dan lain sebagainya. Namun pada kenyataannya media sosial sering kali disalahgunakan, seperti untuk memposting konten-konten yang asusila, hoax, ujaran kebencian, dan lain sebagainya yang dapat memberikan dampak negatif bagi pengguna media sosial dan masyarakat luas. Akses internet yang tidak terbatas oleh ruang dan waktu memberikan kesempatan dalam penggunaan media sosial kapan saja, dimana saja, dan oleh siapa saja. Hal ini tentunya akan berdampak pada penggunaan media sosial yang negative. Oleh sebab itu diperlukan edukasi terhadap pengguna media sosial dalam memanfaatkan media sosial terutama dalam menerima, menelaah, mengolah, dan memposting informasi dengan baik, terutama bagi kalangan anak-anak dan remaja yang cenderung masih minim pengetahuan tentang dampak negatif dari penyalahgunaan media sosial. Kegiatan pengabdian ini dilakukan dalam bentuk edukasi dan pelatihan tentang bagaimana bermedia sosial yang benar, penggunaan media sosial untuk hal-hal yang positif, dan bagaimana dampak dan sanksi hukum apabila terjadi penyalahgunaan media sosial.


Author(s):  
Julieta Kartikasari ◽  
Kirana Anugerah Putri ◽  
Radicha Arnanda Putri Indrawati ◽  
Veren Audia Nurmansya ◽  
Wulandari Prima Devi ◽  
...  

IPE  63  Community  Service  Activities  (KKN)  Group  179  Airlangga  University in  Kare Coffee Tourism, Kare Village, Kare District, Madiun City, with the theme of ecotourism which was held on19 January 2021 to 13 February 2021 aimed at developing curry coffee tourism areas, increasing public  awareness of health  and  providing  health  facilities in  accordance with  health  protocols, attracting tourists through promotions on various social media, adding insight into how to utilize coffee processing waste so that it can be of economic value. as well as coffee cultivation techniques and ways to increase coffee production for coffee entrepreneurs and producers in Kare village. As for the design of activities carried out in the form of procurement of complete tourist facilities and procurement of complete protocol facilities that are not yet available in Kare Coffee tours and their availability is needed,  by purchasing  goods online and sending items that have been purchased directly to Kare Village. Promotion of curry coffee tourism, by utilizing existing social media such as Instagram and YouTube by uploading a coffee tour profile video so that it can be known to the wider community and can attract both local and international tourists. The use of coffee waste, by providing education and training to the community in Kare Village, is carried out online as well as uploading  the video  of the seminar results to  YouTube regarding the utilization of coffee waste carried  out  online  and  uploading  the  seminar  results  video  to  YouTube.  And  webinars  on ecotourism,  CHSE protocols, coffee cultivation techniques, and increased coffee production were conducted online on the same day then uploaded the webinar results to Youtube. AbstrakKegiatan Kuliah Kerja Nyata (KKN) IPE 63 Kelompok 179 Universitas Airlangga di Wisata Kopi Kare, Desa Kare, Kecamatan Kare, Kota Madiun, dengan tema ekowisata yang dilaksanakan pada tanggal 19 Januari 2021 hingga 13 Februari 2021 bertujuan untuk mengembangkan kawasan wisata kopi kare, meningkatkan kesadaran masyarakat akan kesehatan dan memberikan fasilitas kesehatan yang  sesuai dengan  protokol kesehatan,  menarik  minat  wisatawan  melalui promosi di berbagai media sosial, menambah wawasan tentang cara memanfaatkan limbah pengolahan kopi agar dapat bernilai  ekonomis.  serta  teknik  budidaya  kopi  dan  cara  meningkatkan  produksi   kopi kepada pengusaha dan produsen kopi di desa Kare. Adapun rancangan kegiatan yang dilakukan berupa pengadaan  kelengkapan  fasilitas  wisata  dan  pengadaan  kelengkapan  fasilitas  protokol  yang sekiranya belum tersedia di wisata Kopi Kare dan dibutuhkan ketersediaannya, dengan cara melakukan  pembelian  barang- barang  secara online dan  mengirimkan  barang  yang  sudah dibeli langsung ke Desa Kare.   Promosi wisata kopi kare, dengan memanfaatkan media sosial yang ada seperti Instagram dan  youtube dengan  mengunggah  video  profil wisata Kopi Kare agar dapat dikenal   masyarakat   luas  serta  dapat   menarik   wisatawan   baik   lokal  maupun   internasional. Pemanfaatan limbah kopi, dengan memberikan edukasi serta pelatihan kepada masyarakat di Desa Kare dilakukan secara daring serta mengupload video hasil seminar ke youtube terkait pemanfaatan limbah  kopi    dilakukan  secara  daring  serta mengupload  video  hasil seminar ke youtube.  Dan webinar mengenai ekowisata, protokol CHSE, teknik budidaya kopi, dan peningkatan produksi kopi yang  dilakukan  secara  daring  pada  hari  yang  sama  kemudian  mengunggah  hasil  webinar  ke Youtube.


2021 ◽  
Author(s):  
Minna Isomursu ◽  
Reija Kuoremäki ◽  
Mika Teikari

BACKGROUND Covid-19 pandemic has boosted digitalization in healthcare, as mobility restrictions and social distancing rules have made healthcare providers to adopt digital tools to replace or complement face-to-face interactions. OBJECTIVE In this paper, we discuss results of a survey study about the effects of Covid-19 pandemic on physician’s use of digital media. We examine whether Covid-19 conditions have changed how physicians use internet resources for information search, how they engage in social media, and how they participate in online events. METHODS The study compares a survey conducted in Finland in spring 2020 with two identical surveys done in 2019 and 2018. Spring 2020 was the time when Finland executed mobility restrictions and re-organization of healthcare because of pandemic. Comparing results of this survey with the results of two previous years gives us a unique opportunity to do comparative analysis if the results of Covid-19 spring are different from earlier years. RESULTS Our results show that the use of digital media for information search did increase, but not more than the steadily rising trend of previous years. Use of print media was still strong, and complementary digital media sources had already been relatively high prior 2020 and continued to stay in that level. Use of social media had also been steadily rising among physicians, and this steady rise continued in 2020. However, our results indicate that Covid-19 situation had an effect on physician’s participation in online events organized by healthcare ecosystem stakeholders. There was a rise in numbers in participation to online congresses, symposia and training, and physicians took part in more eDetailing organized by healthcare ecosystem actors. CONCLUSIONS As use of digital media including social media was already high prior Covid-19 in Finland, our results do not show significant change because of special circumstances in 2020. However, our results show increased participation in online events. With increased participation, also the attitudes towards organized online events had changed more positive, which could indicate that the higher participation numbers could continue also when pandemic related restrictions will be removed.


Author(s):  
Adi Krisna

The development of tourism in Indonesia in line with the government’s program to promote tourism as an effort to increase foreign exchange outside the oil and fuel sector. One potential alternative which could be developed in the village was agro tourism, which has been started to be developed and many of them were already successfully managed. Rilla, et al (1999) stated that the agro tourism development should be an opportunity for local farmers to increase their income for their family. Two groups that became the partners in this community service were Abian Salak agro tourism farmer group and Kebun Salak agro tourism farmer group in Sibetan village. They were selected as the partner in the activities of this program because they had same problems, namely they had low knowledge in managing their agro tourism and low knowledge in promoting their agro tourism to the public especially for domestic or international travelers who have interest in agro tourism. The solutions that were done by the team to overcome these problems were providing the training of agro tourism management that was attractive and sustainable, assisting the farmer in providing essential facilities to support activities that was offered by agro-tourism as well as their knowledge to take care those facilities, and training the farmer in promoting their agro tourism by using offline media (brochures and joining some activities of tourism festival) and online media (agro-tourism website and the use of social media). The methods that were used in these activities were assisting and training the farmer in managing their agro tourism and promoting them to the costumers. Those problems could be solved and could give a positive impact to the agro tourism management that was attractive and sustainable.


2019 ◽  
Vol 1 (2) ◽  
pp. 66
Author(s):  
Feliza Zubair ◽  
Iriana Bakti ◽  
Yustikasari Yustikasari

The Empowerment of Skilled-Media Village Officials in Building Public Awareness and Concern for the Environment in Cikeruh Village, Jatinangor District, Sumedang Regency The village government staff is the spearhead of the village government duty whose job is to deliver and process various information relating to government programs, both central and regional government. In this digital era, almost all information flow is carried out through social media. For this reason, a skilled and capable village government staff is needed, especially in using and utilizing social media devices. Through social media, the village government able to socialize the government's relay program and other information to residents. The village service of Cikeruh village through media social has not run optimally. Therefore, training in managing social media, especially in the socialization of environmental hygiene issues, must be held. Universitas Padjadjaran is one of the higher education institutions holding the mandate of community service through education and research activities. This community service integrated with student work college was held in Cikeruh village, Jatinangor District, Sumedang Regency. The training method was lecture and discussion methods, as well as hands-on practice. Participants gained various knowledge related to message management and the use of social media, especially Facebook and Instagram. The results of the activity were the increasing of the knowing, attitudes, and behavior of participants in using Instagram and Facebook to increase effort in improving and restructuring the environment in Cikeruh Village.


2020 ◽  
Vol 1 (2) ◽  
pp. 55-62
Author(s):  
Sari Purnavita ◽  
Sri Sutanti ◽  
Herman Yoseph Sriyana

The world of national education is required to be able to produce superior human resources, so that they are able to face all challenges that arise in the future. Referring to this, chemistry learning methods at the high school level need special attention. This is due to the lack of student interest in learning chemistry, because the learning is often carried out through a one-way process using the theoretical explanation method. This Community Service Program activity was carried out through workshop and training methods with practice-based chemistry learning. The training materials included liquid detergent, dish soap, and floor cleaner. The partner involved in this program was SMAN 15 Semarang. The implementation of this community service activity began with a material giving session, workshop session and training on household products manufacturing, and discussions. The results of the implementation of this community service activity can provide various benefits for the involved partner in the form of increased knowledge and understanding in the field of chemistry and motivation for entrepreneurship. Practice-based community service activities received a positive response from the partner involved in this program, so that this practice-based learning model would be applied in Chemistry learning at SMA N 15 Semarang. Abstrak Dunia pendidikan nasional harus mampu melahirkan Sumber Daya Manusia yang unggul, agar mampu menghadapi tantangan di masa depan. Salah satu metode pembelajaran yang perlu menjadi perhatian adalah pembelajaran kimia di tingkat Sekolah Menengah Atas. Pembelajaran kimia kurang diminati siswa karena pada umumnya hanya dilakukan secara satu arah dengan metode penjelasan teoritis. Kegiatan Program Pengabdian Masyarakat ini dilakukan melalui metode workshop dan pelatihan dengan pembelajaran kimia berbasis praktikum. Materi pelatihan yang diberikan meliputi detergen cair, sabun cuci piring, dan pembersih lantai. Sebagai mitra kegiatan adalah SMAN 15 Semarang Kegiatan pengabdian masyarakat dilakukan mulai dari sesi pemberian materi, sesi workshop dan pelatihan pembuatan produk household, dan diskusi. Dari hasil kegiatan pengabdian pada masyarakat , mitra mendapatkan manfaat berupa bertambahnya ilmu dan pemahaman dalam bidang kimia serta termotivasi untuk melakukan wirausaha. Kegiatan pengabdian masyarakat yang berbasis praktikum mendapat respon positif dari mitra sehingga model pembelajaran berbasis praktikum akan diterapkan dalam pembelajaran Kimia di SMA N 15 Semarang.


2021 ◽  
Vol 2 (2) ◽  
pp. 49-59
Author(s):  
Enny Dwi Oktaviyani ◽  
Ariesta Lestari ◽  
Licantik Licantik

Digital literacy is defined as the ability to understand and use information in various forms from various sources accessed through computer devices. Digital literacy will create a society with a critical-creative mindset and views. Provocative issues will not easily consume it, become victims of hoax information, or victims of digital-based fraud. Residents of Hurung Village, Banama Tingang District, Pulang Pisau Regency are partners in this community service activity who are active users of digital technology via mobile phones to access the internet and interact with other people. However, in digital technology, partners have not been able to distinguish true or false information and forward information obtained from social media or unclear sources. Likewise, in the search for information, still using sources or references that are not valid. So that the information obtained cannot be justified. In this service activity, the service team created digital media using a village profile website to support digital literacy for Hurung village. The activity was carried out in three stages, namely material presentation, mentoring, and training on the use of village profile websites. With this activity, it is hoped that it can be helpful to add insight, knowledge and build Hurung village to become a pioneer village of digital literacy


2020 ◽  
Vol 3 (2) ◽  
pp. 102
Author(s):  
Mais Ilsan ◽  
Muhammad Salim ◽  
Tsalis Kurniawan Husain

The goal to be achieved in this service program is to help compile and make financial statements CV. Kasih dan Sayang. Specific targets to be completed are knowledge and skills in preparing and formatting financial statements. The problem in preparing financial statements is knowledge and skills in the recording of business finances. Therefore, the challenges in this target group need to be overcome by increasing knowledge and training in making financial statements that are easy and helping financial records for partners. The method that will be used in this service program is participation method. CV. Kasih dan Sayang were given financial statement training. The results of this community service activity are trainees who are able to provide training materials that are supported by using financial statements formats in the form of MS. Excel is in accordance with the case of business transactions. In addition, the financial statement format is in the form of an MS. Excel will tidy up and make it easier to make business financial statements.


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