scholarly journals Information Component of Branding: Case of Public Catering Institutions

2021 ◽  
pp. 139-154
Author(s):  
Radomyr Shcherbakov
Keyword(s):  
Social Networks ◽  
Visual Information ◽  
Business Processes ◽  
Online Advertising ◽  
Internet Technology ◽  
Information Dimension ◽  
Online Branding ◽  
Verbal Component ◽  
Site Design ◽  
Analytical System

Given the widespread penetration of Internet technology in marketing practices, one of which is branding, accelerating the internetization of business processes due to the COVID-19 pandemic and the requirements of social distancing, continuous improvement and expansion of online branding tools, the task of defining and justifying of the role of branding informational component becomes actual. The proposed article is devoted to solving this issue on the example of cases of catering establishments. The application of a set of scientific methods, including review-analytical, system, case-method, induction method, and processing of publications in professional and specialised publications, media materials, social media content, made it possible to distinguish technological and content components in the information dimension of catering establishments’ branding. The content component includes: 1) development of the concept or “legend” of the brand – its positioning in a competitive environment, which determines the key messages aimed at ensuring brand recognition and identification; 2) visual and verbal expression of the agreed concept of the brand: – visual information – logo, room design, staff uniform, site design, representations in social networks; – verbal component – slogan, menu, style and content of messages. The technological component of the information dimension of branding includes those software and technology tools through which information is disseminated about the brand and communication with the customer environment: official websites of institutions, their representation in social networks, mobile applications, messengers, online advertising. It is proved that effective branding involves a harmonious combination of content and technological components. The emphasis on technology and failures in the content component create risks of reputational and financial losses of the enterprise.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

scholarly journals Analysis of User Social Support Network in Online Tumor Community

2020 ◽  
Vol 5 (1) ◽  
pp. 184-194
Author(s):  
Hui Lin ◽  
Shijuan Li
Keyword(s):  
Social Support ◽  
Social Networks ◽  
Network Analysis ◽  
Personal Information ◽  
Internet Technology ◽  
Support Network ◽  
Social Support Network ◽  
Information Behaviors ◽  
The Social ◽  
Professional Health

AbstractWith the development of Internet technology, online health forums have become indispensable for people who seek non-professional health support. This research focuses on the content posted by cancer patients and their relatives in online health forums and social networks to raise the following research questions: What is the overall view of the social support network in the online tumor community? What are the information behaviors of the online tumor community in different identities of users? How users interact in this community and build this network of social support? What are the topics users would like to share and talk about? What kinds of users could be the key users in this community? Method: Using the post and comment data of the Oncology Forum of Tianya Hospital in 2019, combined with social network analysis and word co-occurrence network analysis, the following conclusions are obtained: (1) There are some central points in the overall social support network, and there are central users consistent with other social networks. (2) Positive users are more likely to comment on others, and it is easier to get others’ comments, while negative users are more likely to share personal information and do not want to participate more in social interaction. (3) Users focus on posting emotional and emotional content in content sharing. Information-based social support information. The social support experience that this type of information brings to users can be positive and negative. (4) The most active group in the patients’ online health community, followed by the patients’ children. (5) The relationship between users and patients is diverse and there are two types of singularity. Users with diverse relationships are more likely to be commented on, and they are more willing to comment on users who also have diverse relationships.

scholarly journals RE-ENGINEERING OF SMART CITY'S BUSINESS PROCESSES BASED ON SOCIAL NETWORKS AND INTERNET OF THINGS

2018 ◽  
Vol 16 (3) ◽  
pp. 275
Author(s):  
Emir Ugljanin ◽  
Dragan Stojanović ◽  
Ejub Kajan ◽  
Zakaria Maamar
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Internet Of Things ◽  
Smart City ◽  
Business Processes ◽  
Smart Cities ◽  
Successful Management ◽  
Complete Integration ◽  
Social Actions

This paper reports our experience with developing a Business-2-Social (B2S) platform that provides necessary support to all this platform’s constituents, namely business processes, social media (e.g., social network), and Internet of Things (IoT). This platform is exemplified with smart cities whose successful management requires a complete integration of IoT and social media capabilities into the business processes implementing user services. To ensure a successful integration, social actions, that a smart city would allow citizens execute, are analyzed in terms of impact of these smart city’s business processes. Reactions to these actions are tracked and then analyzed to improve user services.

FRIENDVERTISING

2014 ◽  
pp. 190-215
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Media Use ◽  
Online Advertising ◽  
Cultural Background ◽  
Social Media Marketing ◽  
Advertising Strategy ◽  
The Social ◽  
Made In

In today's world, a shift from conventional to digitalized marketing is increasing in the investment made in the commercial sector. This particular study analyses the growing influence of a new online advertising strategy called “FRIENDVERTISING” pertaining to social media marketing. Thereby, this chapter conducts a content analysis to investigate how social networks are interacting with each other and how consumers are oriented to certain brands advertised in a specific way. According to the results, the brands that motivate the youth to share their own advertisements in the social media more frequently receive more positive comments about their advertisements. One should decide on the following crucial criteria while applying friendvertising practices: cultural background of audience, frequency of social media use, referring to other friends in social media (being knowledgeable and reliable about the brand), expectations of users and their previous experiences about the brand, creativity of advertisements, originality and entertaining content of advertisements, genre, as well as difficulties and opportunities of the field.

Using Quantum Agent-Based Simulation to Model Social Networks

2011 ◽  
pp. 42-54
Author(s):  
C. Bisconti ◽  
A. Corallo ◽  
M. De Maggio ◽  
F. Grippa ◽  
S. Totaro
Keyword(s):  
Social Networks ◽  
Quantum Mechanics ◽  
Quantum Physics ◽  
Business Processes ◽  
Social Dynamics ◽  
Social Systems ◽  
Many Body ◽  
Agent Based ◽  
Microscopic Interactions ◽  
The Many

This research aims to apply models extracted from the many-body quantum mechanics to describe social dynamics. It is intended to draw macroscopic characteristics of organizational communities starting from the analysis of microscopic interactions with respect to the node model. In this chapter, the authors intend to give an answer to the following question: which models of the quantum physics are suitable to represent the behaviour and the evolution of business processes? The innovative aspects of the project are related to the application of models and methods of the quantum mechanics to social systems. In order to validate the proposed mathematical model, the authors intend to define an open-source platform able to model nodes and interactions within a network, to visualize the macroscopic results through a digital representation of the social networks.

From Social to Business Networks

2012 ◽  
pp. 388-404
Author(s):  
Xenia Ziouvelou
Keyword(s):  
Social Networks ◽  
Social Space ◽  
Internet Technology ◽  
Mobile Technologies ◽  
Business Networks ◽  
Human Beings ◽  
Business Professionals ◽  
Key Characteristics ◽  
Business Approach ◽  
Social Entities

Internet technology has undoubtedly revolutionised our personal and business lives, however “the ‘killer application’ of the internet turns out to be other human beings” (Kang, 2000, p. 1150). The fusion of the computer and mobile technologies has created a World Wide Web of computer networks, which have brought about limitless opportunities for communication (Rheingold, 2002) and collaboration among social entities (Weaver and Morrison, 2008). Social networks, apart from facilitating user-to-user social interaction, can be seen as a very effective business approach for entrepreneurs, business professionals, and companies (Dimicco et al., 2009). In this chapter we present distinct aspects of networks. Initially, we describe and define social networks, emphasizing upon their key characteristics. Subsequently, we review the different network types and we proposed a holistic network taxonomy based on four distinct dimensions: network focus, network openness, network orientation, and social space. Finally, we examine the strategic perspectives of social networks for business actors, while focusing on organisational benefits and associated risks.

Web Design Concept

2009 ◽  
pp. 1545-1550
Author(s):  
Ginger Rosenkrans
Keyword(s):  
United States ◽  
Web Site ◽  
Online Advertising ◽  
Web Design ◽  
The United States ◽  
The Internet ◽  
Web Site Design ◽  
Site Design ◽  
Page Design ◽  
Media Mix

In 2005, the Internet became available to one billion people worldwide with about 845 million people using it regularly (Emarketer, 2006). The United States has one of the largest Internet populations with 175.4 million online users (Weisman, 2006). It is estimated the Internet is used by 80% of advertisers and it is projected that 90% of them will adopt the Internet for advertising by 2008. Effective Web site design is essential in online advertising and in attracting and maintaining consumers’ interest. Many organizations include a Web site as part of their advertising and media mix (Arens, 2006; Geissler, Zinkham, & Watson, 2006). Web design experts assert that interface features and designs influence a site’s traffic and sales. Although there are no definite guidelines for successful Web site designs, some important constructs related to effectiveness are (1) page design, (2) navigation, (3) color usage, (4) graphics and typeface, (5) content, and (6) online advertising (Arens, 2006; Kovarik, 2002; Song & Zahedi, 2005; Van Duyne, Landay, & Hong, 2003).

scholarly journals VizTract: Visualization of Complex Social Networks for Easy User Perception

2019 ◽  
Vol 3 (1) ◽  
pp. 17
Author(s):  
Ramya Akula ◽  
Ivan Garibay
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Visual Perception ◽  
Visual Information ◽  
Circle Packing ◽  
User Friendliness ◽  
The Social ◽  
Cluster Dendrogram ◽  
Edge Bundling ◽  
Visualization Techniques

Social networking platforms connect people from all around the world. Because of their user-friendliness and easy accessibility, their traffic is increasing drastically. Such active participation has caught the attention of many research groups that are focusing on understanding human behavior to study the dynamics of these social networks. Oftentimes, perceiving these networks is hard, mainly due to either the large size of the data involved or the ineffective use of visualization strategies. This work introduces VizTract to ease the visual perception of complex social networks. VizTract is a two-level graph abstraction visualization tool that is designed to visualize both hierarchical and adjacency information in a tree structure. We use the Facebook dataset from the Social Network Analysis Project from Stanford University. On this data, social groups are referred as circles, social network users as nodes, and interactions as edges between the nodes. Our approach is to present a visual overview that represents the interactions between circles, then let the user navigate this overview and select the nodes in the circles to obtain more information on demand. VizTract aim to reduce visual clutter without any loss of information during visualization. VizTract enhances the visual perception of complex social networks to help better understand the dynamics of the network structure. VizTract within a single frame not only reduces the complexity but also avoids redundancy of the nodes and the rendering time. The visualization techniques used in VizTract are the force-directed layout, circle packing, cluster dendrogram, and hierarchical edge bundling. Furthermore, to enhance the visual information perception, VizTract provides interaction techniques such as selection, path highlight, mouse-hover, and bundling strength. This method helps social network researchers to display large networks in a visually effective way that is conducive to ease interpretation and analysis. We conduct a study to evaluate the user experience of the system and then collect information about their perception via a survey. The goal of the study is to know how humans can interpret the network when visualized using different visualization methods. Our results indicate that users heavily prefer those visualization techniques that aggregate the information and the connectivity within a given space, such as hierarchical edge bundling.

scholarly journals A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers

2019 ◽  
Vol 5 (3) ◽  
pp. 205630511984751 ◽  
Author(s):  
Itai Himelboim ◽  
Guy J. Golan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Online Advertising ◽  
Peer To Peer ◽  
Digital Platforms ◽  
Advertising Content ◽  
Viral Advertising

The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social networks approach to the study of viral advertising and identifying influencers. Expanding beyond the conventional retweets metrics to include Twitter mentions as connection in the network, this study identifies three groups of influencers, based on their connectivity in their networks: Hubs, or highly retweeted users, are Primary Influencers; Bridges, or highly mentioned users who associate connect users who would otherwise be disconnected, are Contextual Influencers, and Isolates are the Low Influence users. Each of these users’ roles in viral advertising is discussed and illustrated through the Heineken’s Worlds Apart campaign as a case study. Providing a unique examination of viral advertising from a network paradigm, our study advances scholarship on social media influencers and their contribution to content virality on digital platforms.

scholarly journals Modeling of business processes of the commercial enterprise

2020 ◽  
pp. 19-22
Author(s):  
Olena POSHYVALOVA
Keyword(s):  
Inventory Management ◽  
Professional Growth ◽  
Information Technologies ◽  
Business Processes ◽  
Use Of Resources ◽  
Commercial Enterprise ◽  
Modern Business ◽  
Use Of The Internet ◽  
Rational Organization ◽  
Analytical System

The work considers the peculiarities of formulating the business model of the commercial enterprise on the basis of improvements in the accounting and analytical support. A particular role of the rational organization of accounting in the implementation of principles of re-engineering in the enterprise business processes has been proven within the scope of the presented paper. For these purposes, the accounting ratios and indicators represented in the reporting information must remain precise, reliable and relevant, adapted to transfer and identification by all hardware resources and technological means without data corruption. The paper incorporates the elaborated scheme for re-engineering of accounting and analytical support for inventory management according to the intended purposes. It is determined that forecasting of the prospects of the enterprise development based upon conducting re-engineering of the accounting and analytical system serves to establish the best possible directions for its activity, to evaluate new possibilities and alternatives that are employed in drafting the balance statements in the process of predictive assessment and promotes the rational use of resources. The re-engineering is based upon the use of the latest information technologies. Therefore, quite frequently re-engineering becomes compared to the notions of computerization of business processes, automation and reorganization of the enterprise. The processes must be conceived with the use of modern communication technologies, use of the Internet, objective multi-level models for development of computing systems, achievements in the domain of databases. Information technologies are intended to facilitate the management of large amounts of data. Implementation of the principles of re-engineering within the practical activity of enterprises requires continuous stimulation of the personnel towards their professional growth. Introduction of the computer-mediated system of accounting at the enterprise must be preceded by the re-engineering of business processes, i.e. re-thinking and re-designing the enterprise activities for the purpose of achieving sizeable improvements in such key indicators of modern business management as the profit, the quality, the level of service and the prompt responsiveness. The success of re-engineering is bound with fast transformations in the enterprise while namely the radical nature of measures applied serves as the key indicator. It is imperative that enterprise employees would be committed to radical and swift changes in their work, with the corresponding absence of conflicts. Another point of success would be managing every employee of the company to form a common and specific understanding of the future of enterprise.

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