scholarly journals Penerapan Metode Design Thinking Pada Model Perancangan Animasi Periklanan Digital Pencegahan Covid-19

2021 ◽  
Vol 14 (2) ◽  
pp. 190-202
Author(s):  
Camila Zahra Alrazi ◽  
Anung Rachman

Abstrak: Sejak awal ditemukannya wabah COVID-19 di Indonesia, pemerintah telah melakukan berbagai upaya dalam rangka mencegah penyebaran COVID-19 di antaranya membuat beberapa kebijakan baru dengan upaya preventif dan upaya reaktif. Salah satu upaya preventif yang dilakukan oleh pemerintah adalah dengan menggunakan imbauan yang berisi promosi pencegahan penyebaran COVID-19. Pemerintah dibantu oleh kalangan masyarakat sering memberikan imbauan kampanye pencegahan penyebaran COVID-19, salah satunya adalah penggunaan media animasi digital. Media ini yang banyak ditemukan dalam situs-situs umum sehingga mempermudah penyampaian kepada masyarakat yang meluas. Perancangan yang digunakan menggunakan metode design thinking yang terdiri dari tahapan empathize, define, ideate, prototype dan test. Penggunaan metode design thinking diharapkan dapat digunakan secara efektif untuk merancang animasi digital sehingga promosi pencegahan penyebaran virus COVID-19 dapat menjadi lebih terstruktur dan sistematis. Hasil dari perancangan ini memberikan rekomendasi berupa model animasi digital promosi sebagai layanan masyarakat untuk pencegahan virus Covid-19 dengan menggunakan aplikasi Google Web Designer. Menggunakan dasar tersebut dapat disimpulkan metode design thinking memungkinkan desainer dalam pengumpulan berbagai informasi mengenai permasalahan yang ada sehingga mampu mengembangkan gagasan serta membuat alternatif desain dalam berinovasi. Kata Kunci: perancangan; animasi digital;  COVID-19; design thinking,     Abstract: When COVID-19 pandemics was first found in Indonesia, the government has taken several measures to contain further spread of COVID-19 pandemic, including by taking some preventive and reactive measures. One of the preventive measures taken by the government is to appeal the public by promoting preventive approach to contain the spread of COVID-19. The government in collaboration with the community has often given campaign appeals to prevent the spread of COVID-19, to use digital animation advertisements. This Media are often found in public sites can facilitate delivery to the wider community. This design uses design thinking method which consists of empathize, define, ideate, prototype and test. The use of the design thinking method is expected to be used effectively to design digital animations so that the promotion of preventing the spread of the COVID-19 virus can be more structured and systematic. The result of this design provide recommendations in the form of digital animation model as a public service for the prevention of the Covid-19 virus by using the Google Web Designer application.With this basis, they can acquire a design thinking method that allows designers to gather various information about existing problems so that they are able to develop ideas and create design alternatives in terms of design. Keywords: design; digital animation;  COVID-19; design thinking

2016 ◽  
Vol 10 (4) ◽  
pp. 770-786 ◽  
Author(s):  
Chunkui Zhu ◽  
Chen Wu

Purpose This paper aims to examine different hypotheses concerning the effects of public service motivation (PSM) and other attitudinal or institutional dimensions on organizational performance (OP). Specifically, based on the experience of Chinese provincial governments, this study provides new evidence about how PSM may affect OP. Design/methodology/approach This study collected data from a survey of different provincial government departments in Sichuan Province, Hubei Province, Hunan Province and Chongqing Municipality in 2011. Using data from 761 respondents, Pearson correlation analysis and regression analysis were used to explore the relationships between related factors. Findings PSM, job satisfaction, affective commitment and job involvement have statistically significant effects on OP, and these results are consistent with the findings of previous researches that PSM positively affected OP at a significant level. The results suggest that, if civil servants have a strong PSM, the performance of their organizations will be high. Research limitations/implications Future research should look for additional factors that affect OP, comparing employees’ perceptions of an organization’s performance with objective data to determine whether, and to what degree, subjective measures of performance are valid measures of OP in the public sector. Practical implications In the process of improving government performance, it is significant to give attention to the government employees’ mentality. The government training and promotion system should encourage civil servants to care about the public interest. A more flattened organization should be considered as part of the next steps in government reform, and more opportunities should be provided to involve more government employees in policy making. Originality/value This study helps to clarify the effects of individual factors of PSM on OP in China in a tightly controlled bureaucratic environment, where related data are hardly accessible.


2014 ◽  
Vol 4 (1) ◽  
pp. 23
Author(s):  
Tawanda Zinyama ◽  
Joseph Tinarwo

Public administration is carried out through the public service. Public administration is an instrument of the State which is expected to implement the policy decisions made from the political and legislative processes. The rationale of this article is to assess the working relationships between ministers and permanent secretaries in the Government of National Unity in Zimbabwe. The success of the Minister depends to a large degree on the ability and goodwill of a permanent secretary who often has a very different personal or professional background and whom the minster did not appoint. Here lies the vitality of the permanent secretary institution. If a Minister decides to ignore the advice of the permanent secretary, he/she may risk of making serious errors. The permanent secretary is the key link between the democratic process and the public service. This article observed that the mere fact that the permanent secretary carries out the political, economic and social interests and functions of the state from which he/she derives his/her authority and power; and to which he/she is accountable,  no permanent secretary is apolitical and neutral to the ideological predisposition of the elected Ministers. The interaction between the two is a political process. Contemporary administrator requires complex team-work and the synthesis of diverse contributions and view-points.


2015 ◽  
Vol 5 (1) ◽  
pp. 157
Author(s):  
Bernard Oladosu Omisore ◽  
Oyende Adeleke A.

Performance of the Nigerian public service has been a major concern to policy makers and researchers alike. This is because despite all measures put in place to arrest the ugly trend, it seems, it has defied all approaches towards tackling the problem of inefficiency and capacity collapse. Work ethics, attitudes and values can be influenced by the organization, through interventions like training, motivation and coaching, etc. However, they cannot be changed forcibly because they are intrinsic. It is, therefore, of fundamental importance that public functionaries act justly and fairly to all, not only paying lip service to ethical conduct but also ensuring that these are manifestly and undoubtedly seen to be done. This paper discusses the challenges of work ethics, values, attitudes and performance in the Nigerian public service. The major causes of unethical conduct in the public service were identified and the institutional mechanisms established by the government to curb these unethical behaviours were examined. This paper adopted content analysis as a method of data gathering and analysis. It suggested viable options for effective and efficient service-oriented public service. 


Author(s):  
Pandelani H. Munzhedzi

Accountability and oversight are constitutional requirements in all the spheres of government in the Republic of South Africa and their foundation is in the Constitution of the Republic of South Africa of 1996. All spheres of government are charged with the constitutional mandate of providing public services. The level of responsibility and public services provision also goes with the level of capacity of a particular sphere. However, most of the direct and visible services that the public receives are at the local sphere of government. As such, enormous resources are channelled towards this sphere of government so that the said public services could be provided. It is imperative that the three spheres of government account for the huge expenditures during the public service provision processes. The parliaments of national and provincial governments exercise oversight and accountability over their executives and administrations through the Public Accounts Committees, while the local sphere of government relies on the Municipal Public Accounts Committees. This article is theoretical in nature, and it seeks to explore the current state of public accountability in South Africa and to evaluate possible measures so as to enhance public accountability. The article argues that the current public accountability mechanisms are not efficient and effective. It is recommended that these mechanisms ought to be enhanced by inter alia capacitating the legislative bodies at national, provincial and local spheres of the government.


2020 ◽  
Vol 135 (575) ◽  
pp. 860-891
Author(s):  
Ian Cawood

Abstract While the problem of political corruption in mid-nineteenth century Britain has been much studied, the experience of corrupt behaviour in public bodies, both new and long established, is comparatively neglected. This article takes the example of one of the first inspectorates set up after the Great Reform Act, the Factory Office, to examine the extent of corrupt practices in the British civic state and the means whereby it was addressed. It examines the changing processes of appointment, discipline and promotion, the issues of remuneration and venality, and the relationships between inspectors, workers, factory owners, the government and the wider civil service, and the press and public opinion. The article argues that the changing attitudes of the inspectors, especially those of Leonard Horner, were indicative of a developing ‘public service ethos’ in both bureaucratic and cultural settings and that the work of such unsung administrators was one of the agencies through which corrupt behaviour in the civic structures of Victorian Britain was, with public support, challenged. The article concludes that the endogenous reform of bureaucratic practice achieved by the factory inspectorate may even be of equal significance as that which resulted from the celebrated Northcote–Trevelyan Report of 1854.


2005 ◽  
Vol 71 (3) ◽  
pp. 463-474 ◽  
Author(s):  
Malek Shah Bin Mohd. Yusoff

Current environmental demands require public sector organizations to respond effectively and efficiently to the needs of the people and the nation. Given the bureaucratic nature of public sector organizations, where change and responsiveness are difficult to achieve, this paper highlights some of the issues that need attention to transform public sector organizations into learning organizations. It also examines some of the initiatives taken by Malaysia in general and INTAN (the National Institute of Public Administration) in particular to help enhance learning in the public sector so that the various components of the government machinery can work together across organizational boundaries for a common purpose, responding effectively to challenges, as well as delivering integrated and customer-centric services.


1992 ◽  
Vol 34 (3) ◽  
pp. 420-435 ◽  
Author(s):  
Sue Whyte

The 1987 second-tier wage agreement between the federal public service and the government provided for the restructuring of employment in the public service, including the integration of job classifications and extensive job redesign. This paper is based on research, conducted within a department of the federal public service, into the process of integrating data entry processors and their functions into the mainstream clerical work area. It also examines the wider process of participative work design, in particular its ability to provide a mechanism for worker participation and to improve the workers' quality of work life. In terms of the integration of data entry and clerical streams the process has been very successful. There is some dissatisfaction and disenchantment on the part of some clerks, but for most workers it has provided positive and worthwhile improvements in job satisfaction. In terms of the participative work design, the process has been less successful, although it seems to have contributed to a shift in organizational culture toward increased participation and consultation with workers.


2017 ◽  
Vol 8 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Bai XiuYin ◽  
Muhammad Imran Hanif ◽  
Li Fensheng ◽  
Muhammad Shehzad Hanif ◽  
Gu Yinhua

Purpose Gridded management in the public service supply is still in the experience exploratory stage, and this paper aims to analyze the inherent logic and operation mode of the gridding mechanism of the public supply based on the existing theory study and practices, and verify its efficiency so as to come to the conclusion whether it could be promoted to a wider range. Design/methodology/approach The methodology applied in this paper was case study/deductive induction. Findings The grid model in the public service supply needs to be demonstrated completely in theoretical logic and operation principles before it is promoted across the country. Meanwhile, full support of the government is required in terms of service concept, function distribution, technical parameters and infrastructure. Research limitations/implications The inherent logic and operation mode of the gridding mechanism of the public service supply needs enough practice tests. The practical test of efficiency analysis of the gridding mechanism of the public service supply is not enough. Social implications This paper validated whether the gridding mechanism that originated from China’s urban management can be promoted to all over the country in the public service supply. It provides references for government policy. Originality/value This paper constructs a gridded management model for public service provision in urban and rural areas on the basis of an analysis of the plight of traditional model of public service provision, thus delivering the same standard of public service for both urban and rural areas through optimization of resource allocation without requiring more supply and fundamental change to the content of service.


Sign in / Sign up

Export Citation Format

Share Document