scholarly journals Pemasaran Produk Sayur Kelompok Wanita Tani Kecamatan Tanah Sareal, Kota Bogor di Era Pandemi Covid-19

2021 ◽  
Vol 2 (1) ◽  
pp. 37
Author(s):  
Sari Anggarawati ◽  
Renaldi Prayoga ◽  
Dyah Budibruri Wibaningwati ◽  
Anak Agung Eka Suwarnata
Keyword(s):  
Urban Areas ◽  
Women Farmers ◽  
Target Market ◽  
Healthy Life ◽  
Vegetable Products ◽  
Market Opportunities ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Farmer Groups

AbstrakKesadaran masyarakat terkait kesehatan khususnya di perkotaan semakin meningkat. Hal tersebut mendorong masyarakat atau konsumen untuk mengkonsumsi sayuran sebagai bagian dari hidup sehat. Kondisi ini tentu menjadi peluang pasar hortikultura, sehingga mendorong para Kelompok Wanita Tani (KWT) perkotaan di Kecamatan Tanah Sareal melakukan pemasaran khususnya produk sayuran. Berdasarkan hal tersebut, peneliti tertarik mendeskripsikan secara kualitatif kegiatan pemasaran produk sayuran KWT di Kecamatan Tanah Sareal. Peneliti melakukan pengamatan, survei, wawancara, maupun studi pustaka. Metode pendekatan analisis data yang dipakai adalah pendekatan deskriptif kualitatif. Hasilnya, terdapat empat KWT di Kecamatan Tanah Sareal yang melakukan kegiatan pemasaran komoditas hortikultura. Keempat KWT tersebut adalah KWT Puspasari, KWT Srikandi, KWT Kentagor Mandiri, dan KWT Griya Amanah. Kegiatan pemasaran yang dilakukan oleh keempat KWT yaitu; pertama, mengidentifikasi dan mengevaluasi kesempatan pasar. Kedua, menganalisis segmen pasar hortikultura dan memilih target pasar. Ketiga, sudah merencanakan dan menerapkan bauran pemasaran yang memberikan nilai bagi pelanggan dan sesuai dengan tujuan dari organisasi. Keempat, KWT sudah menganalisis kinerja kelompok wanita tani. Upaya mengembangkan kegiatan pemasaran KWT di Kecamatan Tanah Sareal adalah memperhatikan sumber daya manusia dalam menangani sub unit pemasaran, mengembangkan keterampilan administrasi pemasaran, memperluas segmen pasar dan memperhatikan kondisi pasar.AbstractPublic awareness related to health, especially in urban areas, is increasing. This encourages people or consumers to consume vegetables as part of a healthy life. This condition is certainly an opportunity for the horticultural market, thus encouraging urban Women Farmers Groups (KWT) in Tanah Sareal District to do marketing, especially vegetable products. Based on this, researchers are interested in qualitatively describing the marketing activities of KWT vegetable products in Tanah Sareal District. Researchers conducted observations, surveys, interviews, and literature studies. The data analysis approach used is a qualitative descriptive approach. As a result, there are four KWTs in Tanah Sareal District that carry out marketing activities for horticultural commodities. The four KWTs are KWT Puspasari, KWT Srikandi, KWT Kentagor Mandiri, and KWT Griya Amanah. The marketing activities carried out by the four KWTs are; first, identify and evaluate market opportunities. Second, analyze the horticultural market segment and select the target market. Third, have planned and implemented a marketing mix that provides value to customers and is in line with the goals of the organization. Fourth, KWT has analyzed the performance of women farmer groups. Efforts to develop KWT marketing activities in Tanah Sareal District are paying attention to human resources in handling marketing sub-units, developing marketing administration skills, expanding market segments and paying attention to market conditions. 

scholarly journals Strategi Pemasaran Industri Konveksi Menggunakan Analisis “SWOT”

2021 ◽  
Vol 9 (2) ◽  
pp. 95-99
Author(s):  
Ikhwan Yunus
Keyword(s):  
Swot Analysis ◽  
Domestic Market ◽  
Target Market ◽  
Great Demand ◽  
Market Opportunities ◽  
Qualitative Descriptive ◽  
Descriptive Method

The development of the convection industry in Indonesia is growing rapidly. This is because the convection industry is an industry that is needed by the community in meeting clothing needs. In addition, clothing itself is experiencing changes in trends and functions, namely being used as an identity attribute, so that the convection business is in great demand in Indonesia. This study uses a qualitative descriptive method with a SWOT analysis to take advantage of opportunities by maximizing strengths, reducing weaknesses and avoiding threats. The strength of the convection business is classified as a promising business. Weaknesses are lack of capital to develop a business, less competent employees are employed. The target market opportunities are very wide. The threat of the existence of illegal imported products on the domestic market either directly or indirectly.  Keywords : Strengths, Weaknesses, Opportunities, Threats.

scholarly journals PERAN KELOMPOK TANI DALAM KEGIATAN USAHATANI KAKAO DI DESA KETULUNGAN KECAMATAN SUKAMAJU KABUPATEN LUWU UTARA

2019 ◽  
Vol 7 (2) ◽  
pp. 92-101
Author(s):  
Ulfa Lestari ◽  
Megawati Idris
Keyword(s):  
Data Collection ◽  
Extension Agents ◽  
Pests And Diseases ◽  
Cocoa Farmer ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
The Government ◽  
Depth Interviews

The formation of farmer groups will make it easier for farmers to carry out their farming activities. This study aims to examine the role of farmer groups in cocoa farming activities in Ketulungan Village. The approach used in this study is a qualitative descriptive approach. Respondents were cocoa farmer groups selected using a purposive method. Data collection is done by in-depth interviews with respondents and informants. The informants in this study were extension agents both from related institutions and from the private sector. The results of this study indicate that the role of farmer groups in farming activities includes: (1) Farmer groups as a forum for sharing information, namely farmer groups disseminating information obtained from instructors to their members through meetings; (2) Farmer groups as a place of discussion, namely farmer groups as a place to find solutions to problems in cocoa farming activities such as maintenance and handling of pests and diseases; (3) Farmer groups as a forum for learning, namely farmer groups as a place to get knowledge about cocoa cultivation; (4) Farmer groups as production units, namely farmer groups as providers of facilities and infrastructure in farming activities of their members such as providing fertilizer and cocoa seeds; (5) Farmer groups as a place of cooperation, namely farmer groups capable of cooperating with extension agents, PT Mars and its members in carrying out their farming activities. It is expected that farmer groups, more actively collaborate in farming activities and can cooperate with the government and other parties to improve their farming activities.

scholarly journals Rahasia Saintifik dibalik Ibadah Sunnah Berenang

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Anastasya Ermin ◽  
Agus Fakhruddin
Keyword(s):  
Brain Development ◽  
Joint Pain ◽  
Physical Activities ◽  
The Body ◽  
Human Being ◽  
Healthy Life ◽  
Library Research ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Almost All

Health is important for every human being. Likewise, Islam advocates for a healthy life and being a strong human both spiritually and physically, and motivates its people to do physical activities that are useful for boy health. Islam shows the virtue of strength and health as a major asset in pious deeds and activites in religious affairs and world affairs of a Muslim. Swimming is one of the sports that recommended by Prophet Muhammad, based on the hadith narrated by Imam Bukhari. Swimming is a sport that is done in water, involving almost all muscles in the body to move. Swimming is a fun and not boring sport. This study uses a qualitative descriptive approach to the type of library research. The benefits of swimming for the health, based on the results of this study are it can increase cardiovascular strength, burn 24% of body calories, can overcome joint pain, osteoporosis, and asthma, can increase the production of endorphins so as to reduce emotional feelings, both for pregnant and elderly, and improve children’s brain development.

scholarly journals Analisis Kualitas Produk dalam Keputusan Pembelian Batik pada UKM An Nisa di Kota Jambi

2019 ◽  
Vol 4 (2) ◽  
pp. 408
Author(s):  
Pupu Sopini
Keyword(s):  
Product Quality ◽  
Random Sampling ◽  
Sampling Method ◽  
Civil Servant ◽  
Target Market ◽  
Purchasing Decisions ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Diverse Pattern

The research aims to analyse and describe the quality of batik products based on the assumptions and opinions of batik consumers in their purchasing decisions. The type of research used is a qualitative descriptive approach. The population of this research is the number of consumers of Batik An Nisa who use Batik products in 2018. While the sample withdrawal using Slovin formula with 10% precision, the sample obtained as many as 57 people with the technique of random sampling. Method of collecting data using questionnaires. The results showed that from the 7 indicators in variable product quality, the product conformity indicator is on the sub-indicator of the material used good quality shows the score of 198 which is the highest score compared to 6 indicators Other. This is very related to the target market of  Batik An Nisa, where the average purchase of the product is a civil servant (PNS) with an income range of 2–3 million rupiah per month. While the lowest score of 156 is obtained on the product feature indicators a diverse pattern of motive sub can affect the quality of the product, with the results quite agreed. This gives the meaning that more motifs are certainly more and more choices of consumers to buy batik in An Nisa UKM, so that the batik become valuable for consumers.

scholarly journals SALENG ABENTHO: A STRATEGY TO REDUCE COSTS OF LOCAL RESOURCES-BASED MADURESE CORN FARMING

2021 ◽  
Vol 10 (3) ◽  
pp. 487
Author(s):  
Hisnuddin Lubis ◽  
Nely Rohmatillah
Keyword(s):  
Social Resources ◽  
Positive Trend ◽  
Local Resources ◽  
Strategic Model ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
Cost Efficient ◽  
Food Needs ◽  
Depth Interviews

Madurese corn is one of the leading agricultural commodities of Madura. Its opportunity is quite prospective, given that the national corn-based industry shows a positive trend from year to year. The problem is that the corn cultivation by the Madurese people is merely oriented to serving the purpose of meeting food needs rather than a profit-oriented one. This is because the planting costs are relatively expensive with a thin profit margin. Therefore, a cost-efficient strategy for local resources-based Madurese Corn Farming is required. The present study is expected to produce a strategic model for using local resources to reduce the costs of Madurese corn farming. This study was carried out in Gapurana Village, Kalianget Sub-district of Sumenep Regency Madura, using the qualitative descriptive approach. Data were collected by observation and in-depth interviews and analyzed using the Mils and Huberman model. The results showed that local resources, especially social resources in the form of solidarity ‘saleng abentho’, effectively reduced the costs of Madurese corn farming. This resource could be managed and institutionalized by involving farmer groups and policies to realize an industrial-scale Madurese Corn Farming.

scholarly journals Dynamic Role of Institutional Farmers in Clove Agribusiness

2019 ◽  
pp. 266-274
Author(s):  
Nur Azizah ◽  
Sitti Bulkis ◽  
Imam Mujahidin Fahmid ◽  
Muhammad Arsyad
Keyword(s):  
Agricultural Sector ◽  
Farming Systems ◽  
Active Role ◽  
Case Study Method ◽  
Institutional Improvement ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Farmer Groups

The institutional improvement as an important issue in the 2014-2019 Ministry of Agriculture Strategic Plan (Renstra). The development of the agricultural sector that relies on natural resource management needs institutional regulation to synergize efforts that support each other in achieving goals. Institutional improvements in clove agribusiness include; upstream to downstream agribusiness institutions involving farmers, government institutions and business actors. All institutions involved have a role in clove agribusiness activities, institutional farmers included in the group are farmers whose members are clove farmers in the management of cloves and gapoktan as a combination of farmer groups. This study describes the role of farmer group institutions in the agribusiness system including upstream subsystems, farming subsystems and downstream subsystems in clove management. This research uses a case study method with a qualitative descriptive approach. Data collection on the role of the Mayou City Farmer Group and the Aru Jaya farmer group association (Gapoktan) was obtained from the results of the interviews with the help of questionnaires or questionnaires. The role of farmer groups in clove management is presented in a descriptive qualitative analysis. The results showed that the existence of Mayou City farmer group institutions had not played an active role in any clove farming activities, this was due to the inactivity and lack of role and participation of members who preferred to focus on their respective farming systems. Thus the care and activeness of a member in the Mayou City Farmers Group are caused by the needs and interests to be achieved. Then the role of Aru Jaya Gapoktan did not work as it should because since its formation, only carried out the management of horticultural cultivation, especially vegetables and have never touched on how clove cultivation as a hereditary plant has been carried out by local communities.

scholarly journals Digitalization of Marketing in Amadanom Dampit Coffee SMEs

2021 ◽  
Vol 1 (7) ◽  
pp. 652-659
Author(s):  
Rezhania Jelly Kriteria
Keyword(s):  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Digital Marketing ◽  
Natural Background ◽  
Business Units ◽  
Marketing Activities ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Cooperative Relationship ◽  
Medium Enterprises

This study aims to determine and analyze how the application of digitalization of marketing in Small and Medium Enterprises Coffee Amadanom in Dampit District, Malang Regency. This research is a research with a qualitative descriptive approach. Researchers want to do research with a natural background or according to the existing context. The researcher wants to reveal the facts related to marketing management in an effort to digitize marketing in the Amadanom Coffee Small and Medium Enterprises, Dampit District. Sources of research data obtained through interviews and observations on six specified informants. The results showed that online marketing activities were carried out very well in UKM Tani Harapan. Offline and online marketing play a role in supporting business marketing. The application of online marketing has a significant impact on increasing income every year. With the implementation of digital marketing, the company's goals are easier to achieve and facilitate integration with other companies. It can be concluded that the application of digital marketing not only facilitates marketing activities carried out by business units but also improves the cooperative relationship between these business units and other business actors.

scholarly journals PERUMUSAN STRATEGI PEMERINTAH DAERAH DALAM PENGEMBANGAN UMBI-UMBIAN LOKAL DI YOGYAKARTA [Design of Regional Government Strategy in Development the Local Tube Crops in Yogyakarta]

2018 ◽  
Vol 23 (2) ◽  
pp. 75
Author(s):  
Didik Purwadi
Keyword(s):  
Distribution Networks ◽  
Government Policies ◽  
Regional Government ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Farmer Groups ◽  
The Government ◽  
Market Needs ◽  
Tuber Crops ◽  
Special Region

Local tuber crops are increasingly forced to exist, both because of the absence of market needs and the decrease of cultivation. In line with the carbohydrate diversification program, it is necessary to reformulate the current government policies related to tubers. The purpose of this study was to identify strengths, weaknesses, opportunities, and threats in the development of tubers, and formulate development strategies in the Special Region of Yogyakarta. This study used a qualitative descriptive approach, with SWOT techniques and disaggregation strategies. Based on this study, the government must improve coordination between agencies or institutions related to tubers, develop subsidy schemes to improve farmers' competitiveness through a more equitable system, and empower farmer groups, as well as develop cooperation in distribution networks and tubers information.

ANALISIS WACANA PADA BERITA NONTON FILM SAKINAH, MAHASISWA UIN YOGYAKARTA BERI PUJIAN (ANALISIS MIKROSTRUKTURAL)

2019 ◽  
Vol 7 (4) ◽  
pp. 57
Author(s):  
Resdianto Permata Raharjo ◽  
Maranita Anjarsari
Keyword(s):  
Data Analysis ◽  
Online News ◽  
Analysis Method ◽  
Literature Study ◽  
Lexical Cohesion ◽  
News Discourse ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Method Analysis ◽  
Descriptive Method

This study aims to describe 1) the form of cohesion contained in the news Watching Sakinah Movies, UIN Yogyakarta Give Praise Students and 2) describing the forms of coherence contained in the news Watching Sakinah Film, Students of UIN Yogyakarta Give Praise. The subjects used in this study were news of watching Sakinah film, UIN Yogyakarta students giving praise, and the objects used were sentences containing grammatical cohesion, a form of lexical cohesion. The approach used in this study is a qualitative descriptive approach. The data in this study are sentences in the news of Watching Sakinah Movies, This student is a method of literature study. While the method of data analysis in this study is descriptive method analysis method, the method used to analyze and describe cohesion markers and analyze markers of coherence. Test The results of the study show that in the news of watching Sakinah films, UIN Yogyakarta Beri Pujian students have varied markers of cohesion and coherence in the Tebuireng Online news discourse. Cohesion markers were found to reference (3), substitution (1), ellipsis (2), conjunction (3), collocation (1), and markers of coherence found cause-effect relationships (2), relationship coherence suggestions — goals (1), coherence temporal relations (1), and coherence of causal relationships (1).

ANALISIS KOHESI DAN KOHERENSI WACANA DALAM BERITA ONLINE BERBAGI PAKET SEMBAKO UNTUK KAUM DHUAFA DI JAWA POS RADAR BOJONEGORO EDISI 11 MEI 2019

2019 ◽  
Vol 1 (01) ◽  
pp. 58-67
Author(s):  
Suci Armala
Keyword(s):  
Discourse Analysis ◽  
Data Collection ◽  
Reasons For Action ◽  
Lexical Cohesion ◽  
Analysis Techniques ◽  
Discourse Coherence ◽  
The Poor ◽  
Food Packages ◽  
Qualitative Descriptive ◽  
Descriptive Approach

Cohesion and coherence in discourse play a role in forming a wholeness in the discourse itself, both discourse and writing. One of the written discourses is the news in the Jawa Pos newspaper, which is the distribution of basic food packages breaking the fast of Ramadhan for the poor in the Tuban area held by PT. PJB UBJOM PLTU Tanjung Awar-awar, in this news is thought to contain elements of cohesion and coherence. This study uses a qualitative descriptive approach and discourse analysis techniques. The data obtained contains cohesion and coherence. In this data collection, namely by listening to the news and recording it. The results of this study include grammatical cohesion, lexical cohesion and its coherence. Grammatical cohesion includes reference cohesion, recovery cohesion, release cohesion and liaison cohesion. In addition to cohesion there is also coherence that is like the coherence of the means of purpose, the coherence of reasons for action, the coherence of the meaning of reason and so forth. With the discovery of the use of cohesion and discourse coherence in Jawa Pos news.

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