scholarly journals Analisis Pemasaran Buah Naga (Hylocereus Undatus) Di Kabupaten Banyuwangi

2019 ◽  
Vol 15 (1) ◽  
pp. 1-18
Keyword(s):  
Low Cost ◽  
Marketing Channels ◽  
Price Transmission ◽  
Dragon Fruit ◽  
Hylocereus Undatus ◽  
Marketing Chains ◽  
Marketing Margins ◽  
Small Traders ◽  
Marketing Chain ◽  
Depth Interviews

Dragon fruit to be one of the flagship products Banyuwangi, but some patterns running inefficient marketing chains with an indication of some farmers receive farmer's share is less than 50% and most marketing agencies involved received benefits irrational. Least efficient marketing dragon fruit is determined by the length of the short marketing channels that lead further on the high and low cost marketing functions that must be removed. The objectives of this study were: 1) Tracing patterns dragon fruit marketing chains are awakened in Banyuwangi, and 2) to analyze margins, marketing efficiency, and elasticity of price transmission dragon fruit marketing. The type and method used in this research is descriptive and survey conducted in 2016 - 2017 some of the districts in Banyuwangi and Jember with sampling techniques through incidental and snowbolling sampling and data collection techniques in depth interviews and observations of the 32 respondents merchants, The results of this study concluded that: 1) Marketing of dragon fruits in the study area is formed of three patterns of chain marketing, where marketing agencies involved include, Small traders, merchant wholesalers, traders wholesalers, and retailers, each of which performs the function of different marketing, and 2) the results of the analysis of marketing margins dragon fruit showed that the pattern of the third chain is the most efficient marketing chain and patterns I chain most inefficient as indicated by the farmer's share of respectively 55.45% and 45%. The marketing price transmission elasticity Et dragon fruit (0.4) <1 or run inefficiently.

scholarly journals Efficiency Marketing Chain Analysis of Sangkuriang Catfish in Minapolitan Area

Agriekonomika ◽  
2019 ◽  
Vol 8 (1) ◽  
pp. 14
Author(s):  
Abel Gandhy ◽  
Venty F Nurunisa ◽  
Ternando Situmeang
Keyword(s):  
Supply Chain ◽  
Central Area ◽  
Marketing Channels ◽  
Market Information ◽  
High Demand ◽  
West Java ◽  
Chain Analysis ◽  
Marketing Chains ◽  
Marketing Chain ◽  
Selection Of

<p>Aquaculture is an alternative of sustainable solution to meet the high demand of fish. One type of fish that is most easily cultivated and preferred by consumers is catfish. West Java Province is the largest producer of catfish, and Bogor is the central area of catfish production in West Java. Parung subdistrict, is one of Minapolitan Area in Bogor which focuses on catfish cultivation. As a Minapolitan Area, it is very important to examine the integration between each institution,examine which institutions involved in the supply chain to gather perfect market information and clear market identification. The objectives of this study are to analyzethe pattern of Sangkuriang catfish trading channel, the function of trading, and the efficiency of the catfish marketing chain. Selection of respondents using purposive sampling, by setting 50 of catfish cultivators as respondents. There are 4 marketing channels in Parung Subdistrict. Institutions involved in the marketing of catfish are cultivators, collecting traders, agents, market traders, Restaurant/Foodstalland end consumers.The second channel (Farmers-Retailers-Restaurant/Food Stall) is the most efficient channel.Shorter marketing chains create higher farmer’s share.</p>

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals Saluran Pemasaran Biji Jambu Mete (Anacardium occidentale) Sebagai Hasil Hutan Bukan Kayu Hutan Kemasyarakatan Desa Gunung Silanu, Kabupaten Jeneponto

2020 ◽  
Vol 16 (1) ◽  
pp. 109
Author(s):  
Nurhikmah Nurhikmah ◽  
Laswi Irmayanti ◽  
Adesna Fatrawana ◽  
Asiah Salatalohy
Keyword(s):  
Community Forestry ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Forest Product ◽  
Anacardium Occidentale ◽  
Farmers Market ◽  
Seed Processing ◽  
Marketing Margins ◽  
The Village ◽  
Small Traders

Non-timber forest product commodities in Gunung Silanu Village are cashew, turmeric, candlenut, coffee, cocoa, ginger, and galangal. Among these commodities, cashew and turmeric are the most developed commodities. However, this study is focused on the cashew (Anacardium occidantale). Cashew seed processing in Gunung Silanu Village only reaches into the drying stage, even though there was a peeling tool available. This condition makes farmers market their cashew seeds directly. There is a problem that frequently encountered in marketing cashew seeds, namely the unconstant price of cashew seeds. This certainly affects farmers' income. Therefore, a study related to marketing channels for cashew nuts in the village of Gunung Silanu to see the price level at each marketing institution is needed. The purposes of this study were to determine marketing channels, analyze marketing margins, and marketing efficiency levels of cashew nuts (Anacardium occidentale) was a non-timber forest product at community forestry in Gunung Silanu Village. The results showed that there were two marketing channels. The first marketing channels were from farmers to large traders in the village of Gunung Silanu then to large traders in Jeneponto Regency. The second marketing channels were from farmers to small traders and large traders in Gunung Silanu Village then to large traders in Jeneponto Regency. The marketing margin of the big traders in the first channel is 15.6% with an efficiency level of 0.48%, while in the second channel is 13.4% and 11.3% for small traders and big traders respectively, so the total marketing margin is 23.3 % with an efficiency level of 0.48%. The most efficient channel is a channel with small costs, large margins, and a short marketing channel which is the first channel.

scholarly journals AN ANALYSIS OF MARKETING MARGIN AND ELASTICITY OF BELL PEPPER COMMODITY PRICE TRANSMISSION (A STUDY IN CANDIKUNING VILLAGE, BATURITI DISTRICT, TABANAN REGENCY)

2020 ◽  
Vol 4 (2) ◽  
pp. 321-329
Author(s):  
Mega Hudha Ayu Lukitasari ◽  
I Gusti Ayu Agung Lies Anggreni ◽  
Ida Ayu Listia Dewi
Keyword(s):  
Market Structure ◽  
Imperfect Competition ◽  
Research Method ◽  
Commodity Price ◽  
Marketing Channels ◽  
Bell Pepper ◽  
Price Transmission ◽  
Marketing Margins ◽  
Share Value

The development of the agribusiness sector does not only focus on marketing but also on production. Tabanan is the leading producer of paprika in Bali. As a horticultural product, paprika has perishable nature, and its price is determined by the quality of the good. Besides, the marketing of horticultural commodities tends to involve many institutions which have an impact on prices in the market due to the distance between production sites and market locations. The purpose of this study were to analyze the marketing channels, market structure, and efficiency in marketing paprika in Candikuning, Baturiti, Tabanan Regency. The research method that been used was descriptive qualitative in marketing channels, price transmission elasticity, marketing margins, distribution of marketing margin, and farmer's share. The result showed that there are seven marketing channels in Candikuning. The market structure formed as imperfect competition market which is showed by the price transmission elasticity was 0.950 (Et <1). The marketing margin with the highest value was Rp 20,878.82/kg while the lowest was Rp 6,412.96/kg. The highest farmer share value was 87.76% while the lowest was 66.92%

Analisis Distribusi dan Margin Pemasaran Hasil Tangkapan Ikan Tenggiri (Scomberomorus commerson) di PPN Pekalongan

2021 ◽  
Vol 10 (2) ◽  
pp. 267-274
Author(s):  
Bambang Argo Wibowo ◽  
Hendrik Anggi Setyawan ◽  
Aufa Linda Ardian
Keyword(s):  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Scomberomorus Commerson ◽  
Marketing Efficiency ◽  
Research Interviews ◽  
Marketing Chains ◽  
Marketing Margins ◽  
Value Of Marketing

Jumlah pelaku pemasaran yang banyak terlibat menyebabkan tidak efisennya pemasaran ikan Tenggiri di PPN Pekalongan. Tujuan dari penelitian ini adalah menganalisis bentuk saluran pemasaran, nilai marjin pemasaran, dan efisiensi pemasaran ikan Tenggiri di PPN Pekalongan. Metode yang digunakan adalah metode deskriptif. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis saluran pemasaran, margin pemasaran, farmer’s share dan efisiensi pemasaran. Dalam penelitian ini, wawancara dilakukan terhadap 66 responden yang terdiri dari nelayan, pedagang besar, pedang sedang, dan pedagang kecil. Hasil penelitian menunjukkan bahwa terdapat 4 bentuk saluran pemasaran ikan Tenggiri. Total nilai margin ikan Tenggiri dari saluran pemasaran 1 sampai saluran pemasaran 4 adalah sebesar Rp. 28.079,00- Rp. 38.754,00 dan margin pemasaran tertinggi pada saluran IV. Persentase farmer’s share adalah sebesar 12-34%. Nilai farmer’s share berbanding terbalik dengan nilai margin pemasaran. Nilai efisiensi pemasaran dari saluran pemasaran 1-4 adalah sebesar 1–7 %. Berdasarkan hasil tersebut dapat diketahui bahwa hanya saluran pemasaran II yang tergolong efisien, karena nilai efisiensi pemasaran <5%. The number of marketing chains leads to inefficient marketing of Mackerel in PPN Pekalongan. The purpose of this research were to analyze the distribution of marketing, marketing margins, and marketing efficiency of Mackerel in PPN Pekalongan. The research method was descriptive. The sampling technique used is purposive sampling. Data analysis used in this research were marketing channel analysis, marketing margin, farmer's share and marketing efficiency. In this research interviews were conducted with 66 respondents consisting of fishermen, large traders, medium traders, and small traders. The analysis used is the analysis of marketing channels, marketing margins, fisherman’s share and marketing efficiency. The result of this research were found 4 forms Mackerel marketing channels. The total value of Tenggiri margins from marketing channel 1 to 4 is Rp. 28.079,00 - Rp. 38.754,00 and the highest marketing margin on channel IV. Fisherman’s share percentage is 12-34%. The marketing efficiency value of marketing channels 1-4 is 1–7 %. Based on these results, it can be known that only marketing channels II are classified as efficient, because the value of marketing efficiency <5%. 

scholarly journals Analisis Efisiensi Pemasaran Jagung di Provinsi Gorontalo

2021 ◽  
Vol 9 (1) ◽  
pp. 55-66
Author(s):  
Ulfira Ashari ◽  
Syamsir Syamsir
Keyword(s):  
Market Integration ◽  
Sampling Technique ◽  
Marketing Channels ◽  
Price Transmission ◽  
Snowball Sampling ◽  
Correction Model ◽  
Long Run ◽  
Marketing Margins ◽  
Share Value ◽  
Snowball Sampling Technique

Price fluctuations at the producer and consumer levels determine the performance of the maize market in Gorontalo Province. This will affect the decisions and ability of the corn marketing agencies involved in responding to price changes. The slow response of marketing agencies to changes in maize prices indicates inefficient market conditions in terms of prices. In addition, differences in market power between marketing agencies indicate inefficiencies in marketing maize from an operational perspective. Therefore, this research was conducted with the aim of 1) analyzing market integration and transmission of maize prices between producers and consumers, 2) analyzing the distribution of marketing margins in the maize marketing channels in Gorontalo Province. The research data used is in the form of weekly price data at the producer and consumer levels for 148 weeks, from March 2016 to March 2019 and added data from direct interviews with the marketing actors involved, namely farmers as many as 30 people, while sampling of traders was carried out by snowball sampling technique. Data analysis used the Asymmetric Error Correction Model (AECM), marketing margin and farmer share for each channel. The results showed that the transmission of maize prices at the producer and consumer level is symmetrical in the long run indicating market integration. The smallest marketing margin and the largest farmer share are in Channel III, where marketing is done directly to an exporter. Corn marketing in Gorontalo Province shows price transmission and market integration as well as high farmer share value in each channel, so it can be concluded that marketing is efficient.

scholarly journals Method for Zero-Waste Circular Economy Using Worms for Plastic Agriculture: Augmenting Polystyrene Consumption and Plant Growth

2021 ◽  
Vol 4 (2) ◽  
pp. 43
Author(s):  
Samuel Ken-En Gan ◽  
Ser-Xian Phua ◽  
Joshua Yi Yeo ◽  
Zealyn Shi-Lin Heng ◽  
Zhenxiang Xing
Keyword(s):  
Plant Growth ◽  
Circular Economy ◽  
Food Source ◽  
Food Additives ◽  
Poultry Feed ◽  
Zero Waste ◽  
Dragon Fruit ◽  
Hylocereus Undatus ◽  
Natural Solution ◽  
And Control

Polystyrene (PS) is one of the major plastics contributing to environmental pollution with its durability and resistance to natural biodegradation. Recent research showed that mealworms (Tenebrio molitor) and superworms (Zophobas morio) are naturally able to consume PS as a carbon food source and degrade them without observable toxic effects. In this study, we explored the effects of possible food additives and use of worm frass as potential plant fertilizers. We found that small amounts of sucrose and bran increased PS consumption and that the worm frass alone could support dragon fruit cacti (Hylocereus undatus) growth, with superworm frass in particular, supporting better growth and rooting than mealworm frass and control media over a fortnight. As known fish and poultry feed, these findings present worms as a natural solution to simultaneously tackle both the global plastic problem and urban farming issue in a zero-waste sustainable bioremediation cycle.

FUNCTIONAL PROPERTIES OF SPRAY-DRIED WHITE DRAGON FRUIT (HYLOCEREUS UNDATUS) JUICE

2013 ◽  
pp. 1451-1457
Author(s):  
N. Yusof ◽  
K. Muhammad ◽  
N. Mohd Adzahan ◽  
P. Matanjun
Keyword(s):  
Functional Properties ◽  
Dragon Fruit ◽  
Hylocereus Undatus ◽  
Spray Dried

Analysis Of Egg Marketing On Chicken Farming Partnership Pattern in Lamonggedo Jaya Farmer Group Baruga District Of Kendari City

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Rinawanti Rinawanti ◽  
La Ode Nafiu ◽  
La Ode Arsad Sani
Keyword(s):  
Laying Hens ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Business Partnership ◽  
Marketing Margins

The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder  company  great traders  retailer merchants  end consumer, (2) Breeder  company  great traders  retailer merchants  end consumer, (3) Breeder  company  retailer merchants  end consumer, (4) Breeder  company  end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.

Sign in / Sign up

Export Citation Format

Share Document