scholarly journals AN ANALYSIS OF MARKETING MARGIN AND ELASTICITY OF BELL PEPPER COMMODITY PRICE TRANSMISSION (A STUDY IN CANDIKUNING VILLAGE, BATURITI DISTRICT, TABANAN REGENCY)

2020 ◽  
Vol 4 (2) ◽  
pp. 321-329
Author(s):  
Mega Hudha Ayu Lukitasari ◽  
I Gusti Ayu Agung Lies Anggreni ◽  
Ida Ayu Listia Dewi
Keyword(s):  
Market Structure ◽  
Imperfect Competition ◽  
Research Method ◽  
Commodity Price ◽  
Marketing Channels ◽  
Bell Pepper ◽  
Price Transmission ◽  
Marketing Margins ◽  
Share Value

The development of the agribusiness sector does not only focus on marketing but also on production. Tabanan is the leading producer of paprika in Bali. As a horticultural product, paprika has perishable nature, and its price is determined by the quality of the good. Besides, the marketing of horticultural commodities tends to involve many institutions which have an impact on prices in the market due to the distance between production sites and market locations. The purpose of this study were to analyze the marketing channels, market structure, and efficiency in marketing paprika in Candikuning, Baturiti, Tabanan Regency. The research method that been used was descriptive qualitative in marketing channels, price transmission elasticity, marketing margins, distribution of marketing margin, and farmer's share. The result showed that there are seven marketing channels in Candikuning. The market structure formed as imperfect competition market which is showed by the price transmission elasticity was 0.950 (Et <1). The marketing margin with the highest value was Rp 20,878.82/kg while the lowest was Rp 6,412.96/kg. The highest farmer share value was 87.76% while the lowest was 66.92%

scholarly journals Analisis Efisiensi Pemasaran Jagung di Provinsi Gorontalo

2021 ◽  
Vol 9 (1) ◽  
pp. 55-66
Author(s):  
Ulfira Ashari ◽  
Syamsir Syamsir
Keyword(s):  
Market Integration ◽  
Sampling Technique ◽  
Marketing Channels ◽  
Price Transmission ◽  
Snowball Sampling ◽  
Correction Model ◽  
Long Run ◽  
Marketing Margins ◽  
Share Value ◽  
Snowball Sampling Technique

Price fluctuations at the producer and consumer levels determine the performance of the maize market in Gorontalo Province. This will affect the decisions and ability of the corn marketing agencies involved in responding to price changes. The slow response of marketing agencies to changes in maize prices indicates inefficient market conditions in terms of prices. In addition, differences in market power between marketing agencies indicate inefficiencies in marketing maize from an operational perspective. Therefore, this research was conducted with the aim of 1) analyzing market integration and transmission of maize prices between producers and consumers, 2) analyzing the distribution of marketing margins in the maize marketing channels in Gorontalo Province. The research data used is in the form of weekly price data at the producer and consumer levels for 148 weeks, from March 2016 to March 2019 and added data from direct interviews with the marketing actors involved, namely farmers as many as 30 people, while sampling of traders was carried out by snowball sampling technique. Data analysis used the Asymmetric Error Correction Model (AECM), marketing margin and farmer share for each channel. The results showed that the transmission of maize prices at the producer and consumer level is symmetrical in the long run indicating market integration. The smallest marketing margin and the largest farmer share are in Channel III, where marketing is done directly to an exporter. Corn marketing in Gorontalo Province shows price transmission and market integration as well as high farmer share value in each channel, so it can be concluded that marketing is efficient.

scholarly journals Alur Pemasaran Jamur Merang di Desa Cirejag Kecamatan Jatisari Kabupaten Karawang

2018 ◽  
Vol 6 (2) ◽  
pp. 59
Author(s):  
Erfan Erfan ◽  
Jaenudin Jaenudin
Keyword(s):  
Marketing Channels ◽  
Purchase Price ◽  
Marketing Process ◽  
Product Stream ◽  
Marketing Costs ◽  
The Cost ◽  
Marketing Margins ◽  
Marketing Agency

Marketing agencies and marketing agencies perform their function in the product stream from the hands of producers to consumers who require the marketing costs. The size is determined by the cost of marketing functions that have been done by the respective marketing agencies, there is a difference allowing charges on any marketing process marketing agencies. The study aims to determine the marketing flow mushroom so obtained wars waged and marketing margins obtained each marketing agencies. The method used in this study is a survey, a sample of farmers by some 30 people of 120 population people and the way census of traders by 4 people, 4 people as many wholesalers and retailers by 12 people. The study was conducted from December 2012 to January 2013, the conclusions of this research are as follows: 1. Mushroom marketing channels at Cirejag village Jatisari district of Karawang Regency where one channel is from the manufacturer directly to consumers is the best marketing channels. This is due to the channels no additional marketing costs; 2. The role of the best marketing agencies and further enhance the value of the mushroom is the treatment of large traders, where sorting is done to sort out the treatment on the quality of the I and II quality adjusted on the size and cleanliness of the fungus itself; 3. The greatest marketing margins received marketing agency that collectors of Rp. 5,000. Because the purchase price is lower than non-farmers and additional marketing costs much less than the purchase price and the cost in marketing spend and wholesalers higher marketing margins obtained by Rp. 4,000

scholarly journals Analisis Pemasaran Usahatani Cabai Merah Keriting dan Kontribusinya Terhadap Pendapatan Keluarga di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 167
Author(s):  
Yudhi Zuriah Wirya ◽  
Endah Novitarini ◽  
M. Fahrurozi
Keyword(s):  
Household Income ◽  
Research Method ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing Costs ◽  
Marketing Margins

The purpose of this study was to 1) identify the marketing channels, analyze marketing costs, marketing margins, and farmer's share of curly red chilies, and 2) calculate the magnitude of the income contribution of curly red chili farming to household income. This research was conducted in Sei Selincah Subdistrict, Kalidoni District, Palembang City in January 2020. The research method used was a survey. The sampling method was carried out purposively with a total sample of 20 farmers from 215 members of the curly red chili farmer population, while the sampling method of the marketing agencies used snowball sampling to marketing institutions in the research location. The results showed that there were 3 marketing channels of curly red chili in Sei Selincah Subdistrict, namely a) farmers-collecting merchants-consumers, b) farmer-wholesalers-retailers-consumers, and c) farmers-large collecting merchants-Lemabang markets-retailers-consumers. The costs of each marketing channel, respectively, was IDR570, IDR740, and IDR733 with a marketing margin of IDR5,000, IDR6,500, and IDR7,667. Farmer’s shares were consecutively 85.7 percent, 71.1 percent, and 58.8 percent. Furthermore, the contribution of income from curly red chili farming to household income of 89.6 percent was classified as a large criterion.Tujuan penelitian ini untuk 1) mengidentifikasi saluran pemasaran cabe merah keriting, menganalisis biaya pemasaran, margin pemasaran dan farmer’s share cabai merah kertiting, dan 2) menghitung besarnya kontribusi usahatani cabai merah keriting terhadap pendapatan keluarga. Penelitian ini dilakukan di Kelurahan Sei Selincah Kecamatan Kalidoni Kota Palembang pada bulan Januari 2020. Metode penelitian yang digunakan adalah survei. Metode penarikan contoh dilakukan secara sengaja dengan jumlah sampel sebanyak 20 petani contoh dari 215 anggota populasi petani cabai merah kerting, sedangkan metode pengambilan lembaga pemasaran menggunakan snowball sampling terhadap lembaga pemasaran di lokasi penelitian. Hasil penelitian menunjukkan bahwa ada 3 saluran pemasaran cabai merah keriting di Kelurahan Sei Selincah, yaitu a) petani -pedagang pengumpul-konsumen, b) petani-pedagang besar-pedagang pengecerkonsumen, c) petani-pedagang pengepul besar-pasar Lemabang-pedagang pengecerkonsumen. Biaya pemasaran masing-masing adalah Rp570, Rp740, dan Rp733 dengan margin pemasaran berturut-turut Rp5000, Rp6.500, dan Rp7.667. Farmer’s share secara berurutan adalah 85,7 persen, 71,1 persen, dan 58.8 persen. Selanjutnya kontribusi pendapatan usahatani cabai merah keriting terhadap pendapatan keluarga sebesar 89.6 persen tergolong kriteria besar.

scholarly journals Analisis Efisiensi Saluran Pemasaran Ikan Nila di Desa Kupang Kecamatan Lampihong Kabupaten Balangan (Studi Kasus Pada Kelompok Perikanan Kupang Maju)

2019 ◽  
Vol 8 (1) ◽  
pp. 601-609
Author(s):  
Meldasari Meldasari ◽  
Ahmad Suhaimi ◽  
Rachman Fitrianoor
Keyword(s):  
Data Collection ◽  
Market Structure ◽  
Research Design ◽  
Case Study Research ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Study Research ◽  
Marketing Costs ◽  
Marketing Margins

       This study aims to determine the marketing channels and institutions involved in the marketing of tilapia in Kupang Village, Lampihong Subdistrict, Balangan Regency, to know the structure of the tilapia market, analyze costs, profits, marketing margins and the price portion received by producers. This research was done intentionally by the census method and case study research design and data collection by interview. The results showed four marketing channels for tilapia, namely I: cultivators and collectors, II: cultivators, collectors, and retailers, III: cultivators, collectors and wholesalers and IV: farmers, traders, wholesalers and retailers. Market structure is monolithic competition. The total marketing channel I channel is IDR 11,000 per kg, the portion of the price received by farmers is 67.64%, the marketing cost is IDR 1,335 per kg and the profit gained is IDR 9,665 per kg; channel II's total marketing margin is Rp. 17,000 per kg, the portion of the price received by farmers is 57.5%, the marketing cost is Rp. 3,785 per kg, and the profit received is 13,215 per kg; total channel III marketing margin is Rp. 17,500 per kg, part of the price received by farmers is 56.79%, marketing costs Rp. 3,192.5 per kg and profits received Rp. 14.307.5 per kg; total channel IV marketing margin is Rp. 15,000 per kg, part of the price received by farmers is 60.52%, marketing costs Rp. 6,385 per kg and profits received 9,855 per kg. Channel I efficiency value: 3.92%, II; 9.46%, III: 7.88%, and channel IV, which is 16.80%. Channel I is the most efficient because the marketing institution is smaller, namely 3.92%.

scholarly journals Farmer Share Analysis of Tuna Fishermen in Gorontalo City, Indonesia

2021 ◽  
Vol 13 ◽  
Author(s):  
Lesman Fa'ana ◽  
Lis M Yapanto
Keyword(s):  
Quality Criteria ◽  
Marketing Channels ◽  
Fish Quality ◽  
Share Value

This research was conducted in Tanjung Kramat Village, Hulonthalangi District, Gorontalo City, Gorontalo Province. This study aims to determine the value of tuna fisherman's farmer share and to determine the marketing channels of tuna in Tanjung Kramat Village. The results showed that the marketing channels for tuna fishers in Tanjung Kramat Village were 2 channels. Channel I  is Fishermen –CamarLaut Company– Consumer Countries (Singapore, Malaysia, and Japan) channel II Fishermen - collectors - exporters CV. Baris Tuna Anugerah Gorontalo – Consumer Countries (Singapore, Malaysia, and Japan). The value of farmer share in the channel I gets the value of farmer share which is adjusted to the quality criteria of fish, there is quality A getting farmer share as much as 33% while on AC quality there is farmer share as much as 41% and quality C there is farmer share as much as 36% While in channel II the value of farmer share with fishermen to collectors according to the quality of the fish. In quality A, the farmer share value obtained is 90%, AC quality is 82% and C quality is 75%, while the farmer share value for collectors is to CV. Tuna Anugerah line that is adjusted to the quality of the fish. Quality A gets a farmer share value of 30% and AC quality gets 26% and quality C gets a farmer share value of 26%.

scholarly journals ANALISIS MARJIN PEMASARAN PENGECER AYAM POTONG DI PD PASAR JAYA PASAR MINGGU

2021 ◽  
Vol 3 (2) ◽  
pp. 643-657
Author(s):  
Oki Oktavia Putri ◽  
◽  
Yodfiatfinda Yodfiatfinda ◽  
Keyword(s):  
Broiler Chickens ◽  
Broiler Chicken ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Effective Management ◽  
Analysis Method ◽  
Marketing Efficiency ◽  
Consumer Marketing ◽  
Marketing Margins ◽  
Share Value

This research was about broiler chicken business in PD Pasar Jaya, Pasar Minggu, Jakarta Selatan by focussed on its market margin. The research objective was to identify marketing channels for broiler chicken, analyze the marketing margins of broiler retailers, and providing recommendation for broiler marketing channel management. The analysis method used was descriptive, marketing marjin, and marketing efficiency. There were four patterns of marketing channels and five marketing agencies. The most efficient marketing channel for broiler chickens was Channel 1 in the domestic chickens. Farmers distribute it directly to the retailers. Channel 1 had the lowest marketing marjin of IDR 16,000. The highest farmer's share value was 78%, meaning that the farmers received 78% of the price paid by the consumer. Marketing cost in the channel 1 was the smallest amounting to Rp 943. Marketing channel was efficient if the value was less than 5%, therefore channel 1 was the most efficient due to the value is the lowest at 1%. Chicken price fluctuations influenced by supply-demand which was subject to particular moments. An effective management recommendation define an effective and efficient marketing channel to set margins on the raw product so that the fair distribution of the margins between marketing channels. The fluctuation of chicken prices in breeders can be overcome by determining the period of raising chickens according to the demand data during particular moment.

scholarly journals Analisis Pemasaran Buah Naga (Hylocereus Undatus) Di Kabupaten Banyuwangi

2019 ◽  
Vol 15 (1) ◽  
pp. 1-18
Keyword(s):  
Low Cost ◽  
Marketing Channels ◽  
Price Transmission ◽  
Dragon Fruit ◽  
Hylocereus Undatus ◽  
Marketing Chains ◽  
Marketing Margins ◽  
Small Traders ◽  
Marketing Chain ◽  
Depth Interviews

Dragon fruit to be one of the flagship products Banyuwangi, but some patterns running inefficient marketing chains with an indication of some farmers receive farmer's share is less than 50% and most marketing agencies involved received benefits irrational. Least efficient marketing dragon fruit is determined by the length of the short marketing channels that lead further on the high and low cost marketing functions that must be removed. The objectives of this study were: 1) Tracing patterns dragon fruit marketing chains are awakened in Banyuwangi, and 2) to analyze margins, marketing efficiency, and elasticity of price transmission dragon fruit marketing. The type and method used in this research is descriptive and survey conducted in 2016 - 2017 some of the districts in Banyuwangi and Jember with sampling techniques through incidental and snowbolling sampling and data collection techniques in depth interviews and observations of the 32 respondents merchants, The results of this study concluded that: 1) Marketing of dragon fruits in the study area is formed of three patterns of chain marketing, where marketing agencies involved include, Small traders, merchant wholesalers, traders wholesalers, and retailers, each of which performs the function of different marketing, and 2) the results of the analysis of marketing margins dragon fruit showed that the pattern of the third chain is the most efficient marketing chain and patterns I chain most inefficient as indicated by the farmer's share of respectively 55.45% and 45%. The marketing price transmission elasticity Et dragon fruit (0.4) <1 or run inefficiently.

scholarly journals Analysis of the marketing channels of Coffee

2019 ◽  
Vol 1 (2) ◽  
pp. 15-28
Author(s):  
Fery Murtiningrum ◽  
Gracia Gabrienda
Keyword(s):  
Raw Materials ◽  
Smallholder Farmers ◽  
Marketing Channel ◽  
Production Quality ◽  
Marketing Channels ◽  
Selling Price ◽  
Coffee Production ◽  
Coffee Plantations ◽  
Marketing Margins

In Bengkulu Province, the area of coffee plantations reached 124,510 hectares spread in several districts with production reaching 60,790.08 tons per year (BPS, 2018). Most coffee production (Coffea Spp) is produced by smallholder farmers. Nearly a quarter of the coffee production was produced by Rejang Lebong Regency, namely: 13,459 tons with a total plantation area of 27,828.12 hectares of coffee plantations. Constraints in the development of coffee are in the case of coffee marketing channels that have not been maximized by farmers, transportation due to the topography of the area and the location of the factory that is far away, low marketing production, quality of coffee (quality ), and capital that influences the selling price of the coffee. This situation is certainly inseparable from the influence of the factors of the coffee industry production itself, namely in the form of capital, raw materials, labor, transportation, marketing and income of business owners that also affect the income of workers. For this reason, researchers are interested in researching the marketing channels of Coffee in Rejang Regency. Lebong, and analyze the efficiency of the Coffee marketing channel in Rejang Lebong Regency. From the results of the study, it was found that the coffee marketing channel occurred in Rejang Lebong Regency had 5 types of marketing channels. Marketing margins and the biggest profits are obtained by large traders.

scholarly journals TINGKAT EFISIENSI PEMASARAN DAY OLD DUCK (DOD) DI DESA MODOPURO KABUPATEN MOJOKERTO

2021 ◽  
Vol 10 (1) ◽  
pp. 1-12
Author(s):  
Vivi Irawati ◽  
Sri Widayanti ◽  
Wahyu Santoso
Keyword(s):  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Index Method ◽  
Marketing Efficiency ◽  
Marketing Activities ◽  
Marketing Margins ◽  
Share Value

The development of Day Old Duck (DOD) marketing activities in Modopuro Village, Mojokerto Regency can be done by selecting the most efficient marketing channel. The purpose of this study is to measure the level of marketing efficiency of DOD. The marketing efficiency indicator itself can be seen based on the marketing channel, the amount of margin and the value of the farmer's share, while to strengthen the measurement of the level of marketing efficiency, it is analyzed using the marketing efficiency index method. The results showed that there were four DOD marketing channels in Modopuro Village, namely channel I: hatchers - collectors - consumers, channel II: hatchers - consumers, channel III: hatchers - retailers - consumers, channel IV: hatchers - collectors - retailers - consumer. In succession, the marketing margins for the four channels are IDR 4,500 / head, IDR - / head, IDR 1,500 / head, and IDR 5,500 / head. The farmers' share value for channel I was 61%, channel II was 100%, channel III was 80%, and channel four was 53%. As for the analysis of the marketing efficiency index, the value of ME in the four DOD marketing channels, respectively, is 26, 31, 27, and 15.

scholarly journals SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI

2020 ◽  
Vol 3 (1) ◽  
pp. 32
Author(s):  
Ari Yudha Prasetya ◽  
Rommy Qurniati ◽  
Susni Herwanti
Keyword(s):  
Market Structure ◽  
Marketing Channels ◽  
Marketing System ◽  
Production Potential ◽  
High Production ◽  
Marketing Margins ◽  
Value Of Marketing

Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was to analyze the channels and margins of durian marketing in Sidodadi Village, Teluk Pandan District, Pesawaran District, Lampung Province. The study was conducted in January 2019 with the object of research by farmers and durian marketing institutions in Sidodadi Village. Analysis was carried out qualitatively to assess marketing channels and quantitatively to calculate marketing margins. The results showed that marketing of durian in Sidodadi Village consisted of 3 marketing channels and led to the oligopsonistic market structure. The uneven value of marketing margins, profits, and farmer shares has caused the marketing system to be inefficient.

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