The Performance of Kerupuk Bawang Agroindustry in Bandarlampung City (Case study of Onion Cracker Winda Putri In Bandarlampung City)

The purposes of this research are to analyze :1) the performance of agribusiness system of onion cracker household agroindustry , 2) the production process, added value and income of agroindustry onion cracker 3) marketing of product onion cracker and 4) the role of support services facilities. this research used to case study at onion cracker agroindustry in tanjung senang sub-district bandar lampung city. the research was conducted in january - february 2018 and data analysis used to qualitative and quantitative method. the results showed that the procurement of raw materials had not fulfilled price component. (1) the performance of the agroindustry was not good because it had not fulfilled the flexibility component. (2) the production process is going well and agroindustry revenue was considered good because the value of r/c ratio was > 1 and given added value and income was positive. (3) the marketing strategy of the agroindustry has used the 4p marketing mix component, which is the product, price is good, while for the place and promotion component, it has not been used optimally. the marketing chains consisted of two channels. (4) the provided support services of this agroindustry were bank, information and communication technology, transportation, and market procurement process of raw materials that correspond to six right on (time, place, quality, quantity, type, and price).

Analisis Distribusi dan Margin Pemasaran Hasil Tangkapan Ikan Tenggiri (Scomberomorus commerson) di PPN Pekalongan

Jumlah pelaku pemasaran yang banyak terlibat menyebabkan tidak efisennya pemasaran ikan Tenggiri di PPN Pekalongan. Tujuan dari penelitian ini adalah menganalisis bentuk saluran pemasaran, nilai marjin pemasaran, dan efisiensi pemasaran ikan Tenggiri di PPN Pekalongan. Metode yang digunakan adalah metode deskriptif. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis saluran pemasaran, margin pemasaran, farmer’s share dan efisiensi pemasaran. Dalam penelitian ini, wawancara dilakukan terhadap 66 responden yang terdiri dari nelayan, pedagang besar, pedang sedang, dan pedagang kecil. Hasil penelitian menunjukkan bahwa terdapat 4 bentuk saluran pemasaran ikan Tenggiri. Total nilai margin ikan Tenggiri dari saluran pemasaran 1 sampai saluran pemasaran 4 adalah sebesar Rp. 28.079,00- Rp. 38.754,00 dan margin pemasaran tertinggi pada saluran IV. Persentase farmer’s share adalah sebesar 12-34%. Nilai farmer’s share berbanding terbalik dengan nilai margin pemasaran. Nilai efisiensi pemasaran dari saluran pemasaran 1-4 adalah sebesar 1–7 %. Berdasarkan hasil tersebut dapat diketahui bahwa hanya saluran pemasaran II yang tergolong efisien, karena nilai efisiensi pemasaran <5%. The number of marketing chains leads to inefficient marketing of Mackerel in PPN Pekalongan. The purpose of this research were to analyze the distribution of marketing, marketing margins, and marketing efficiency of Mackerel in PPN Pekalongan. The research method was descriptive. The sampling technique used is purposive sampling. Data analysis used in this research were marketing channel analysis, marketing margin, farmer's share and marketing efficiency. In this research interviews were conducted with 66 respondents consisting of fishermen, large traders, medium traders, and small traders. The analysis used is the analysis of marketing channels, marketing margins, fisherman’s share and marketing efficiency. The result of this research were found 4 forms Mackerel marketing channels. The total value of Tenggiri margins from marketing channel 1 to 4 is Rp. 28.079,00 - Rp. 38.754,00 and the highest marketing margin on channel IV. Fisherman’s share percentage is 12-34%. The marketing efficiency value of marketing channels 1-4 is 1–7 %. Based on these results, it can be known that only marketing channels II are classified as efficient, because the value of marketing efficiency <5%.

A value chain analysis of sweet potato commodity marketing

A thorough analysis of farmers’ purchasing power is very important because of agricultural products’ unique characteristics that likely position farmers more vulnerably. In this respect, we seek to anayze farmers’ purchasing power and market conditions of an agricultural product (sweet potatoes) by using the value chain and SCP (structure, conduct, performance) analyses. This study is administered in Bergas Sub-district, Semarang Regency that exhibit high potentials of sweet potato products. Our research sample are farmers, marketing institutions, and governments that are selected with the purposive sampling and snowball sampling methods. The results show that sweet potatoes marketing in this sub-district has four marketing channels and the market structure is oligopoly. The concentration ratio (CR4) of 0.52 indicates that the market has weak concentration with the Minimum Efficiency Scale (MES) score of 65%, implying that new competitors are obstructed to enter the market. Further, the fourth market channel has efficient marketing system performance with the marketing margin of Rp 1,500/ kg and farmers’ market share of 57.14%. Overall, our results suggest that farmers have to select short marketing chains and sell their products to final consumers.

THE TRADE OF PINHÃO (Araucaria angustifolia SEED) IN MINAS GERAIS: A STIMULUS FOR CONSERVATION?

The knowledge of the production and marketing chains of pinhão is centered in the Mixed Ombrophilous Forest region, in southern Brazil. This study aimed to evaluate the pinhão production and marketing chains in a region of ecological tension (Seasonal Semideciduous Forest) and verify the pinhão trade effectiveness as a tool for araucaria conservation. This research was based on a statistical survey on pinhão extraction and trade, made available by governmental institutions. To identify establishments operating in the trade of pinhão in Minas Gerais (Brazil), structured interviews and a literature review of the legislation associated with the trade of forest products were conducted, establishing the relationship between the trade and conservation of araucaria. The results showed that Minas Gerais is the third-largest national producer of pinhão, accounting for 13.9% of production, and receiving the lowest remuneration for the extracted product. There is a predominance of a short marketing chain, in which producers or retailers negotiate with the consumer, resulting in greater profits for those involved in this process, who benefit from the lack of specific regulations and inspections in the extraction and trade of pinhão, leading to a predatory activity, which does not contribute to the preservation of araucaria. However, the use of appropriate instruments may make feasible the conservation of this species, combining its potential for use in forest restoration projects with the income from the commercialization of its seeds, thus developing an effective tool for the conservation of araucaria in rural properties in Minas Gerais.

The Management of Lamb Heterogeneity is a Tool for Farmers’ Marketing Strategies

The technical processes used in sheep farming systems are elaborate and difficult to control. The result is a certain heterogeneity in marketed lambs. The aim of this study was to understand how farmers use their practices and modes of marketing to manage and exploit this heterogeneity. We analyzed livestock farming systems in Languedoc-Roussillon (South of France) through eight case studies. We characterize the heterogeneity of lambs during their growth and sale and how the farmers cope with this. Our analysis shows how this heterogeneity, whether intentionally created or merely endured, can be used to invest in different marketing chains. Heterogeneity not only offers adaptable farmers marketing opportunities, but also a method of managing production risks.

Comparison Of Simple Moving Average and Exponential Smoothing Methods To Predict Seaweed Prices

Seaweed is one of the main superior commodities in the City of Tarakan. The problem often faced in the field is that the increase in production is not proportional to the price of seaweed that fluctuates every month from year to year, making it difficult for collectors to determine the price of seaweed for sale. Price increases caused by various factors such as the drying process, long marketing chains, and increasing demand from domestic companies. In determining the price of seaweed in the future some approach is needed to predict or predict the price of seaweed in the following month. Forecasting (forecast) is an activity or business that knows the events that will occur at that time will use historical data. Prediction methods used in this study are Simple Moving Average and Exponential Smoothing, these two methods will be guided to find out the most appropriate method used in predicting. Based on the minimum error value calculated using the values of MAD, MSE, MFE, MAPE and CFE, it is found that the Simple moving average forecasting method is considered the best method that can be used to forecast seaweed prices.

Analysis and Development of Cocoa Agribusiness in Kare Village, Madiun District, East Java

Cocoa is one of the plantation commodities whose role is quite important for the national economy, especially as a provider of employment, a source of income, and foreign exchange. Financial profit is a necessity in exploiting a commodity. The market aspect is one of the determining factors for the success of cocoa plantation operations. So the results of the analysis above are combined with stakeholder opinions on the development of cocoa agribusiness. The objectives of this study are: 1) Analyzing the financial feasibility of cocoa farming 2) Analyzing cocoa farming chain and marketing margins 3) Identifying stakeholders' opinions on alternative decision making for cocoa agribusiness development 4) Developing cocoa agribusiness development directives. Financial feasibility analysis methods (NPV, Net B / C, IRR, Payback Period, and Sensitivity Analysis), marketing analysis (chain analysis and marketing margins), and Analytical Hierarchy Process (AHP). The results showed that: (1) Cocoa farming is feasible to be developed financially, because the value of NPV> 0, Gross B / C> 1, Net B / C> 1, IRR> applicable interest rate, and return on capital with a time limit less than 20 years. The sensitivity of cocoa farming occurs in decreasing production. Where cocoa farming is still feasible if these conditions occur. (2) Marketing chains and margins, namely, there are two cocoa marketing channels, marketing margins of IDR 5,000 and IDR 2,000. (3) The selection of alternatives that greatly affect the development of cocoa agribusiness is market factors, HR factors, and technology factors. The direction of agribusiness development needed is the availability of a market that has stable cocoa prices for farmers, the availability of skilled human resources in cultivation and post-harvest technology that is able to provide greater added value to cocoa.

Ethnobotany of sugar palm (Arenga pinnata) in the Sasak Community, Kekait Village, West Nusa Tenggara, Indonesia

Haryoso A, Zuhud EAM, Hikmat A, Sunkar A, Darusman D. 2020. Ethnobotany of sugar palm (Arenga pinnata) in the Sasak Community, Kekait Village, West Nusa Tenggara, Indonesia. Biodiversitas 21: 117-128. Sugar palm (Arenga pinnata Merr.) is one kind of palm that has high potential ecological, economic, and socio-cultural values. This Research aimed to identify the ethnobotanical aspects of sugar palm, especially on aspects related to farmers characteristics, cultivation, utilization, cooking process of palm sugar sap and sugar palm marketing at the Kekait Village, West Lombok District, West Nusa Tenggara Province. Data were collected using participatory observation, in-depth interviews, literature studies, and the selection of informants conducted by purposive sampling. Sugar palm farmers were adult men aged between 42 to 63 years old. They achieved life skills provision from parents to their children. The characteristics of sugar palm farmers in the Sasak community are adult men to the elderly, aged 24-63 years. The source of knowledge about the use of sugar palm is hereditary from parents (father or grandfather). Oil palm farmers in the Sasak community in Kekait Village do not carry out intensive cultivation systems, they still rely on natural services, both regeneration and distribution. The most widely used part of the palm tree is tassel (76.32%), to be tapped. Processing palm sugar into sugar is still carried out with traditional methods and tools, as well as natural ingredients. Sugar palm farmers in Kekait Village were very dependent on small collectors who sell their sugar products. Farmers are in the weakest position in the marketing chains and did not have a bargaining position to determine the price of palm sugar.

Rantai Pemasaran Ayam Kampung Super di Kabupaten Lampung Timur

This study aims to find out the super-native chicken marketing chain and to find out the marketing efficiency of super native chickens in East Lampung Regency. The research method is descriptive analytical method, which is a combination of descriptive methods and analytical methods. The study was conducted in April-May 2018. The results showed that there were three marketing chains of super-native chickens in East Lampung Regency, namely pattern I (farmers-collectors-small-consumer), pattern II (farmers-collectors / small collectors-consumer), and pattern III (farmers- consumer). The marketing margin for pattern I is Rp.27,500 / tail and pattern II is Rp.8,500 / tail. Marketing of super-native chickens in East Lampung Regency has been efficient with an efficiency value of 64.75 percent. Keywords: marketing chain, super-native chicken, marketing margin