Pengaruh Kredibilitas Selebriti Endorser Nasional VS Internasional Pada Niat Beli Luwak Whte Koffie

2017 ◽  
Vol 4 (1) ◽  
pp. 71-84
Author(s):  
Novia Moliana Saragih ◽  
MF. Shellyana Junaedi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
T Test ◽  
Consumer Purchase Intention ◽  
Celebrity Endorser ◽  
Student Respondent ◽  
Yogyakarta City

The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent. The result of study using multiple linear regression showed that trusworthiness expertise of national endorser celebrity significant effect on consumer purchase intention on Luwak White Koffie product. But attractiveness of celebrity national endoser no significant effect on consumer purchase intention on Luwak White Koffie product. The result used independent sample t-test showed national endoser celebrity more trusworthy and more capable advertised product compare with international endoser celebrity. It is just, international endoser celebrity attractiveness more of consumer compare national endoser celebrity. Keyword: Celebrity Endorser, Endorsement, Endorser Celebrity Attractiveness, Endorser Celebrity Attractiveness, Endorser Celebrity Expertise

scholarly journals PENGARUH KREDIBILTAS SELEBRITI ENDORSER NASIONAL VS INTERNASIONAL PADA NIAT BELI LUWAK WHITE KOFFIE

2019 ◽  
Vol 4 (1) ◽  
pp. 71-84
Author(s):  
Novia Moliana Saragih ◽  
MF. Shellyana Junaedi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
T Test ◽  
Consumer Purchase Intention ◽  
Student Respondent ◽  
Yogyakarta City

The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent. The result of study using multiple linear regression showed that trusworthiness expertise of national endorser celebrity significant effect on consumer purchase intention on Luwak White Koffie product. But attractiveness of celebrity national endoser no significant effect on consumer purchase intention on Luwak White Koffie product. The result used independent sample t-test showed national endoser celebrity more trusworthy and more capable advertised product compare with international endoser celebrity. It is just, international endoser celebrity attractiveness more of consumer compare national endoser celebrity.

PENGARUH KREDIBILITAS ENDORSER AGNES MONICA DALAM IKLAN KARTU PRABAYAR SIMPATI DI TELEVISI TERHADAP MINAT BELI KONSUMEN

MODUS ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 145
Author(s):  
Bahqrin Sartika ◽  
Ign Sukirno
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Pocket Money ◽  
Consumer Ratings ◽  
Celebrity Endorser ◽  
Endorser Credibility

This study aims to determine consumers’ assessment of the credibility of the endorser Agnes Monica and diferences in terms of assessment based on gender diferences and the amount of pocket money a student / month and determine the infuence of Agnes Monica credibility endorser in ads on television sympathy prepaid cards to consumers to buy. The sampling method used is a method porpusive sampling. Sample in this study were 100 respondents who are consumers who never saw Agnes Monica in prabyar sympathy card advertisement on television. To test this hypothesis, used four methods of analysis is Mean Arithmetic, One Sample t-test, independent sample T-test and Multiple Linear Regression Analysis. Results of Mean arithmetic of consumer ratings of variable attractiveness and good expertise while for variable trustworthiness is pretty good. Results of analysis Independent Sample T-test there was no diference consumer ratings were reviewed based on gender diferences. Meanwhile, when the review is based on the diference in the amount of student’s money per month showed diferences in consumer ratings for the variable expertise. Multiple Linear Regression analysis results that there is a signifcant and positive efect on the variable trustworthiness and expertise and there is no signifcant negative infuence and attractiveness to the variable.Keywords: celebrity endorser credibility, attractiveness, trustworthiness, expertise, buying interest.

scholarly journals PENGARUH PROMOSI DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN PADA GALERI ELZATTA DI BALIKPAPAN

2020 ◽  
Vol 8 (3) ◽  
pp. 233
Author(s):  
Suwandi Putra Durahman
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Sampling Technique ◽  
Test Reliability ◽  
Brand Trust ◽  
Consumer Purchase Intention

This study aims: (i) to find out the promotion and brand trust variables simultaneously have a significant effect on purchase intention (ii) to find out the promotion and brand trust variables partially have a significant effect on purchase intention (iii) to find out between the promotion and brand trust variables that most influence on consumer purchase intention at Elzatta Gallery in Balikpapan. This study uses three variables namely the promotion, brand trust and purchase intention. This type of research is a correlation method with a quantitative approach. The population in this research were all consumers of the Elzatta Gallery in Balikpapan whose exact number was unknown and the sampling technique used non-probability sampling with accidental sampling method, the number of samples was 100 respondents. Data collection techniques: field research (observation, interviews, questionnaires, documentation) and library research. Then the analysis technique used is multiple linear regression using the test: validity test, reliability test, classic assumption test (normality test, multicollinearity, heteroscedasticity), hypothesis test (partial, simultaneous, dominant), multiple linear regression analysis. The result obtained in this study are (i) Promotion and Brand Trust simultaneously had a significant effect on Purchase Intention (ii) Promotion and Brand Trust partially had a significant effect on Purchase intention (iii) Brand Trust is a variable that has the most influence on consumer purchase intention at Elzatta Gallery in Balikpapan.

scholarly journals Pengaruh Iklan Televisi dan Word of Mouth (WOM) terhadap Minat Beli Smartphone Mito pada Mahasiswa Universitas Negeri Padang

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Whyosi Septrizola ◽  
Rahmiati Rahmiati ◽  
Maya Asria
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Television Advertising ◽  
T Test ◽  
State University ◽  
Technical Data ◽  
Main Instrument

This research aims to analyze the effects of Television Advertising AndWord of Mouth (WOM) Toward Purchase Intention MiTO Smartphone on Padang State University’s Students. Populations in the research are theall students of students at Padang State University as much as 7.185 persons.Sampling has been developed throughthe accidentall sampling with Cochran, resulting in 300 respondents. The data have been collected by main instrument of questionnaire. Technical data analysis with multiple linear regression and using t-test. The results of research indicate that television advertising and Word of Mouth (WOM) has a significan efect Toward Purchase Intention MiTO Smartphone on Padang State University’s Students.

scholarly journals Analysis of the Effect Product Quality, Trustworthiness, Convenience, Perceptions of Usefulness and Price on Purchase Intention During the Covid Pandemic 19

2021 ◽  
Vol 19 (1) ◽  
pp. 181
Author(s):  
Gregorius Widiyanto ◽  
FX. Pudjo Wibowo
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Processing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Purchase Intention ◽  
Sampling Method ◽  
T Test ◽  
Perceived Usefulness ◽  
F Test

This study aims to examine the effect of product quality on buying interest during the Covid 19 pandemic, trust in buying interest during the Covid 19 pandemic, ease of purchase interest during the Covid 19 pandemic, perceived usefulness of purchase interest during the Covid 19 pandemic, and prices on buying interest. The sampling method used was purposive side method, obtained a sample of 140 respondents. Methods of data analysis are using multiple linear regression, T test and F test for data processing using SPSS version 25. The results of this study prove that trust and convenience have a significant effect on buying interest during the Covid 19 pandemic, while product quality, perceived usefulness and price have no effect on purchase intention during the Covid 19 pandemic. While simultaneously have a significant effect on purchase interest in the future

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS AUDIT

2019 ◽  
Vol 5 (1) ◽  
pp. 50-63
Author(s):  
Heru Heryanto ◽  
Nur Laela ◽  
Riana R Dewi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Audit Quality ◽  
Positive Influence ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Tool ◽  
Validity And Reliability ◽  
Test Analysis ◽  
Analysis Technique

This study aims to determine the significance of the influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality. This study uses a questionnaire with a population and sample, namely all auditors who work at the Public Accounting Office (KAP) in the Special Region of Yogyakarta and Surakarta. Sampling techniques using Convenience Sampling with a sample of 61 respondents. The data used in this study is a questionnaire using a Likert scale 1 to 5. The data analysis technique used in this study is multiple linear regression using the SPSSprogram for Windows. The analysis tool in this study using validity and reliability, the classical assumption (normality test, multicollinearity, heteroscedasticity test and autocorrelation test) while the data were analyzed using multiple linear regression test, t test, F test and the coefficient of determination (R2).Based on the results of the t-test analysis performed, it shows that there is a positive influence of competence, independence, professionalism, auditor experience, accountability, and auditor's knowledge of audit quality and simultaneously competency, independence, professionalism, auditor experience, accountability, and auditor knowledge variables affect quality audit

PENGARUH HARGA DAN PEMAKAIAN PERSEDIAAN BAHAN BAKU TERHADAP VOLUME PRODUKSI PADA PT. KELOLA MINA LAUT DI GRESIK

MANAJERIAL ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 66
Author(s):  
BAYU YRI WIDHARTO
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Raw Materials ◽  
T Test ◽  
Raw Material ◽  
Analysis Tool ◽  
Production Volume ◽  
F Test ◽  
Material Price

The purpose of the research was to know the affect of many factors which affected to the production volume in PT. Kelola Mina Laut Gresik. What the price of raw materials was and the used of raw materials partially and simultan eously affected on the production volume. The analysis tool which used was a model of multiple linear regression. Hypothesis testing used t test and F test, both at the significant level 5%. Based of the analysis of research on PT Kelola Mina Laut Gresik. Partially, inventory raw material price had not significant effect on the production volume, consumption of raw material inventory affected significantly of the production volume. Inventory of raw material price and the use of raw material simultan eously affect significantly to the production volume.

ANALISIS VARIABEL YANG BERPENGARUH TERHADAP KINERJA PERUSAHAAN DI BURSA EFEK INDONESIA

2019 ◽  
Author(s):  
SUSENO - SUSENO
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Stock Exchange ◽  
T Test ◽  
The Other ◽  
Financial Leverage ◽  
F Test ◽  
Research Results ◽  
Independent Variables ◽  
Influential Variable

ANALISIS VARIABEL YANG BERPENGARUH TERHADAP KINERJA PERUSAHAAN DI BURSA EFEK INDONESIAOleh : Suseno STIE SATRIA Purwokerto ABSTRACT The aims of the research are (1) to analyze influence of age, scale, financial leverage, and profitability to performance of firms at The Indonesian Stock Exchange. (2) to determine the most influential variable on the performance of the firms. Hypotheses proposed in this research were: (1) Age, Scales, Financial Leverage, Profitability influences the performance of firms, (2) Age influences the performance of firms, (3) Scales influences the performance of firms, (4) Financial Leverage influences the performance of firms, (5) Profitability influences the performance of firms. Instrument of analysis employed in the research was multiple linear regression with t test and F test.The results of analyses of t test showed that profitability did not influence the performance of the firms. It was indicated by the value of computed t which was smaller than the value of t table. Meanwhile, the t test of age, scale and financial leverage indicated that the value of computed t > t table. It means that these variables (scale and financial leverage) influenced the performance of the firms. The F test showed that the independent variables of age, scale, financial leverage and profitability as a whole significantly influenced the performance of the firms. It was indicated by the calculated F > the value of F table, the value the age computed t which was smaller than the value of -t table..Based on the research results that age and profitability do not influence the performance of the firms, it is suggested that investors should not pay any attention to those variables. On the other hand, they should pay attention to the variables of scale and financial leverage. It is recommended that for further research should include longer periode of the sample.

scholarly journals IKLIM ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KEDISIPLINAN KERJA PEGAWAI PADA KANTOR SEKRETARIAT DPRD KABUPATEN BIMA

2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Firmansyah Kusumayadi ◽  
Muhammad Ali
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Organizational Climate ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Total Sample ◽  
T Test ◽  
Analysis Techniques ◽  
Independent Variable

This study aims to determine the effect of Organizational Climate and Organizational Commitment to Employee Work discipline at the Bima Regency DPRD Secretariat office. The dependent variable used is Work Discipline, the independent variable is Organizational Climate and Organizational Commitment. This type of research is causal associative. The sampling technique used is the Census technique to obtain a total sample of 48 respondents who are civil servants. Data analysis techniques in this study were multiple linear regression, t-test, f-test, and adjusted determination coefficient test (R2). From the regression results for this study the equation is obtained, namely Y = 8.756 + 0.565 X1 + 0.434 X2. The results of this study indicate that partially the organizational climate has a positive and significant effect on employee work discipline. Partially, organizational commitment has a positive and significant effect on employee work discipline. Simultaneously the organizational climate and organizational commitment have a positive and significant effect on employee work discipline at the Bima Regency DPRD Secretariat office.Keywords: organizational climate, organizational commitment, work discipline

scholarly journals Pengaruh Intellectual Capital terhadap Kinerja Keuangan Perusahaan

2020 ◽  
Vol 17 (1) ◽  
Author(s):  
Novita Febriany
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Financial Performance ◽  
Multiple Linear Regression ◽  
Intellectual Capital ◽  
Stock Exchange ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Analytical Technique

ABSTRACTThe purpose of this study was to examine the effect of Intellectual Capital on the Company's Financial Performance in the Kompas 100 index companies listed on the Indonesia Stock Exchange. Multiple linear regression analysis is used as the analytical technique. The results of hypothesis testing (t-test) prove that Intellectual Capital influences the Company's Financial Performance. This means that the better the Intellectual Capital owned by the compass index company 100, the higher the company's financial performance. Keywords: Intellectual Capital and Financial Performance.ABSTRAKTujuan penelitian ini adalah untuk menguji pengaruh Intellectual Capital terhadap kinerja keuangan perusahaan yang terdaftar dalam Kompas 100 index yang terdaftar pada on the Bursa Efek Indonesia. Analisis regresi berganda digunakan sebagai teknik analisis yang digunakan. Hasil pengujian hipotesis (uji t-test) menunjukkan bahwa Intellectual Capital berpengaruh positif terhadap kinerja keuangan perusahaan. Hal ini menunjukkan bahwa Intellectual Capital yang semakin baik yang dimiliki oleh perusahaan yang terdaftar dalam index Kompas 100, maka semakin tinggi pula kinerja keuangan perusahaan.

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