scholarly journals A Strategi Segmenting, Targeting dan Positioning Sawi Pakcoy Organik Brenjonk

2021 ◽  
Vol 10 (2) ◽  
pp. 70-80
Author(s):  
Milanda Nisful Laili ◽  
Wahyu Santoso ◽  
Sri Widayanti

Target of this research is to know segmenting, targeting and positioning of Brenjonk organic pakcoy mustard. The sampling technique used in this study was purposive sampling with 50 respondents as consumers. Data analysis for segmenting and targeting used cluster analysis and crosstab, while positioning data analysis used correspondence analysis. Methods of data collection carried out by observation, interviews and questionnaires.The results of this study indicate that there are 3 segments with a percentage of segment 1 (44), segment 2 (20%) and segment 3 (36%). Based on market attractiveness, the main target market for Brenjonk organic pakcoy mustard is segment 1 (44%). Product positioning based on correspondence analysis of Brenjonk organic pakcoy mustard has advantages in the attributes of price, freshness, texture and taste.

2020 ◽  
Vol 2 (4) ◽  
pp. 264-276
Author(s):  
Elisa Muloko ◽  
Ribka Limbu ◽  
Dian Lestari Anakaka

One of the main reasons people getting married is because of the love and commitment that is shared with the partner. Sternberg (in Taylor, dkk, 2009), explained that love has three main components, namely intimacy, passion and commitment. This study aims to determine whether there are differences in intimacy, passion and commitment in married women judging from length of marriage. The theory used to explain intimacy, passion and commitment in this study is the Triangular Theory love proposed by Sternberg (1986). This study was conducted at 402 married women. The sampling technique used was purposive sampling. Data collection devices are questionnaire, in the form of the triangular theory of love scale (STLS) adapted by the authors, with the reliability of the scale is 0.956. The results of the data analysis with the Kruskal Wallis technique, obtained value of Asymp. Significance is 0.026 (p < 0.05). The results of the data analysis show that there is a significant differences of intimacy, passion and commitment in married women judging from the length of marriage.


2020 ◽  
Vol 1 (01) ◽  
pp. 51-66
Author(s):  
Asprilla Aqmarina

Cohesive devices in a piece of writing serve to unify sentences within a text. Building upon Halliday and Hasan’s (1976) Cohesion in English, this study aimed to identify and classify cohesive devices and also to discover the effects of cohesion overuse and underuse found in synopsis writings written for Book Report 1 and Book Report 2 assignment. The data were collected from 40 synopsis writings produced by the 4th and 5th semester students of English Study Program of Universitas Gadjah Mada. The data analysis applied a qualitative method and the data collection used purposive sampling technique. The findings showed that reiteration was the most prominently used type and followed by reference, conjunction, and collocation with the frequency 2,193 (56.94%), 1,405 (36.48%), 64 (2.92%), and 252 (6.54%) times respectively. Other types with low occurrences were elliptical and substitutional cohesion that occurred 3 (0.078%) and 2 (0.051%) times respectively. In some cases, students tended to overuse and underuse cohesive devices. In terms of cohesion overuse, in some cases, the use of reiteration leading to lexical redundancy and monotonous sentences. And in cohesion underuse, the lack of using personal reference and temporal conjunction yielding ineffective and less cohesive sentences. Keywords: Cohesive Devices; Discourse Analysis; Synopsis Writings.


2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Listiana Muji Rahayu ◽  
Supawi Pawenang ◽  
Kartika Hendra Titisari

The research purpose was determined the effect of renumeration, obedience to the rules, and motivation to the performance of teachers of SMK Negeri 1 Sukoharjo. The research type is explanatory research. The research population are teacher of SMK Negeri 1 Sukoharjo. Sampling technique was used purposive sampling technique. Data collection was used questionnaires. Data analysis techniques were used statistical analysis including of multiple linear tests, F-test, and t-test. The research results showed that 1) remuneration has significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo; 2) obedience to the rules has no significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo; 3) motivation has significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo; 4) remuneration, obedience to the rules, and motivation simultaneously has significant effect to the performance of teacher of SMK Negeri 1 Sukoharjo. Keywords: renumeration, obedience to the rules, motivation, performance


2020 ◽  
Vol 12 (01) ◽  
pp. 42
Author(s):  
Yolanda Miranti ◽  
Yuliana Yuliana

Abstract This study began with observations during the pre-study of guests staying at the Prince Beach Hotel in Padang. It was found that there were problems with the needs of guests who were not properly met so that guests were dissatisfied, including those who complained about room facilities that were experiencing a lot of damage that were considered less provide comfort for guests. This study aims to analyze the effect of room facilities on guest satisfaction staying at the Prince Beach Hotel Padang. This type of research is classified as quantitative research with a causal associative approach. The study population was individual guests who stayed overnight with an average monthly rate of 1,707 people. The research sample of 95 using purposive sampling technique. Data collection is done by distributing questionnaires using a Likert scale that has been tested for validity and reliability. Data analysis using simple linear regression with SPSS version 16.00. The results showed that: room facilities were classified as good (73.7%), and guest satisfaction was classified as good (61.05%). R square values ​​were obtained (10.3%), and the significance was 0.002 <0.05. This means that the influence of room facilities on guest satisfaction by 10.3% while 89.7% is influenced by other factors. Keywords: Room Facilities, Guest Satisfaction


2018 ◽  
Vol 9 (2) ◽  
pp. 92
Author(s):  
Rio Putra Sagita ◽  
NRA. Candra DA

<p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>This study examines the film “</em><em>Aach…Aku Jatuh Cinta” (Aach...I Fall in Love). This study aims to find out the visualization of the setting as a timepiece in the film “Aach…Aku Jatuh Cinta” through the size of the image. The type of research used is descriptive qualitative research. The selection of samples in this study was carried out by purposive sampling technique. Data collection is done by observation and interviews, while data analysis is done through the stages of data reduction, data presentation, and drawing conclusions and verification. Research focuses on setting as a timepiece visualized in the film “Aach…Aku Jatuh Cinta” through the size of the image. The results of the research of “Aach…Aku Jatuh Cinta” show the time settings are divided into three sequences, the settings that appeared in 1970, 1980 and 1990.</em></p><p><em>Keywords : visualization, setting, movie, and "Aach...Aku Jatuh Cinta".</em></p><h1> </h1><p align="center"><strong>ABSTRAK</strong></p><p>Studi ini mengkaji film <em>Aach<strong>…</strong>Aku Jatuh Cinta</em>. Penelitian ini bertujuan untuk mengetahui visualisasi <em>setting</em> sebagai penunjuk waktu  dalam film  <em>Aach<strong>…</strong>Aku Jatuh Cinta </em>melalui ukuran gambar. Metode penelitian  yang digunakan adalah penelitian kualitatif deskriptif. Pemilihan sampel pada penelitian ini dilakukan dengan teknik <em>purposive sampling. </em>Pengumpulan data yang dilakukan dengan observasi dan wawancara, sedangkan untuk analisis data melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Penelitian fokus pada<em> setting </em>sebagai penunjuk waktu yang divisualisasikan dalam film  <em>Aach<strong>…</strong>Aku Jatuh Cinta</em> melalui ukuran gambar. Hasil penelitian film <em>Aach<strong>…</strong>Aku Jatuh Cinta </em>menunjukkan <em>setting</em> waktu dibagi dalam tiga sekuen, <em>setting</em> yang muncul pada tahun 1970, 1980 dan 1990-an.</p><p>kata kunci : visualisasi, setting, film, dan Aach...Aku Jatuh Cinta.</p><h1> </h1>


2020 ◽  
Vol 4 (2) ◽  
pp. 120-127
Author(s):  
Rizki Ahdiaryani ◽  
Alwi Alwi

This study aims to determine and analyze the ratio of profitability ratios using the ROE ratio at PT. Mandom Indonesia Tbk with PT. Martina Berto Tbk. This type of research is a comparative study, with the research sample is the annual financial statements for the last 9 years from 2010 to 2018. The sampling technique used was purposive sampling. Data collection uses observation, documentation and heritage studies. The data analysis method used is the t-test separated variant test and also using the SPSS program. From the results of the t-test separated variant test with the help of the SPSS program, the calculated t value of 1.971 was obtained. If compared between the value of tcount with ttable, then tcount is smaller than ttable (1,971 2,120). The results of this study concluded that there were differences in profitability ratios between PT. Mandom Indonesia Tbk with PT. Martina Berto Tbk. Keywords: Profitability Ratio, ROEPenelitian ini bertujuan untuk mengetahui dan menganalisis perbandingan rasio profitabilitas dengan menggunakan rasio ROE pada PT. Mandom Indonesia Tbk dengan PT. Martina Berto Tbk. Jenis penelitian yang digunakan adalah penelitian komparatif, dengan sampel penelitian adalah laporan keuangan tahunan selama 9 tahun terakhir dari tahun 2010 sampai tahun 2018. Teknik sampling yang digunakan adalah purposive sampling. Pengumpulan data menggunakan observasi, dokumentasi dan studi pusaka. Metode analisis data yang digunakan adalah uji t-test separated varian dan juga dengan menggunakan program SPSS. Dari hasil uji t-test separated varian dengan bantuan program SPSS maka diperoleh nilai t hitung sebesar 1,971. Jika di bandingkan antara nilai thitung dengan ttabel, maka thitung lebih kecil dari ttabel (1,9712,120). Hasil dari penelitian ini menyimpulkan bahwa ada perbedaan rasio profitabilitas antara PT. Mandom Indonesia Tbk dengan PT. Martina Berto Tbk.Kata Kunci : Rasio Profitabilitas, ROE


2019 ◽  
Vol 11 (02) ◽  
pp. 128-140
Author(s):  
Ariyani Indriastuti ◽  
TH Susetyarsi

The Purpose of the research is to determine the effect of fairness compensation on organizational commitment. Fairness of compensation is indicated by salary, incentives, bonuses, benefits, insurance and pension guarantees. This research is a causal associative research using a quantitative approach. The sample of this study was nurses in one hospital at  Semarang City. Data collection using questionnaires and interviews, the sampling technique is purposive sampling obtained 81 samples. Data analysis using multiple linear regression. The research indicate that: 1) Salary has no significant effect on organizational commitment, 2). Incentives have a positive and significant effect on organizational commitment. 3). bonuses have a positive and significant impact on organizational commitment. 4). Allowances have a positive and significant effect on organizational commitment. 5). Insurance has no significant effect on organizational commitment. 6). Pension insurance has a positive and significant effect on organizational commitment.


2020 ◽  
Vol 13 (2) ◽  
pp. 144
Author(s):  
Ellyn Eka Wahyu ◽  
Nilawati Fiernaningsih ◽  
Masreviastuti Masreviastuti ◽  
Liana Rokhawati

This research was aimed to determine whether PT FIF Central Malang has implemented the concept of Learning Organization to its full potential in achieving company goals. This type of research is a qualitative study with a questionnaire as a data collection tools. The sample of this research was 38 people using purposive sampling technique. Data analysis method uses data triangulation. The results showed positive and significant results, so based on the triangulation of data that had been done it could be explained that PT FIF Central Malang had applied the concept of a learning organization in achieving company goals. These results are in line with research conducted by several previous studies that the concept of learning organization could positively and significantly affected to the performance improvement of an organization.


Jurnal Akta ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 497
Author(s):  
Armina Dilla Zahirani ◽  
Aryani Witasari

On Article 91 paragraph 1 of Act No. 28 of 2009 on Local Taxes and Levies otherwise PPAT can only sign the agreement of transfer of rights to land and or building after the taxpayer to submit proof of payment of taxes, in the form of Tax Payment (SSP) of the Sellers and Slip Tax on Acquisition of Land and Building (SSB) of the Purchaser, The question that arises from this problem is: What is the Role and Responsibility of the Agreement Official Land in Tax Administration BPHTB Transaction Purchase land or buildings in the city, How Procedure of Tax Administration BPHTB of the transaction Purchase land or buildings in the city, Constraints and Fighting in BPHTB Tax Administration on Sale and Purchase Transactions land and or building in the city of Semarang. Juridical approach method using empiris.Data used are primary and secondary data. Methods of data collection using interviews and literature. Methods of data analysis using qualitative analysis.The location was selected the city, for the samples taken 2 PPAT, Regional Revenue Agency Semarang and 2 taxpayers. The sampling technique was conducted by purposive sampling. Tools data collection conducted by interviews and document study.Keywords: PPAT; Acquisition of Land and Building (BPHTB); Purchase.


2021 ◽  
Vol 1 (2) ◽  
pp. 110-124
Author(s):  
Andhina Ika Sunardi

This study aims to discover and describe the condition of the motivational object experienced by students in online English learning during the COVID-19 pandemic. This research was conducted in Yogyakarta in the even learning year 2020/2021. Sampling was done using a purposive sampling technique, and four classes were obtained, each of which there was 32 students, with the total number of samples being 128 students. Data collection techniques in this study are by distributing questionnaires, interviews, and documentation. The questionnaire was made using google forms. Data analysis calculated the percentage of each category indicator and learning motivation aspect, from which the data percentage score was interpreted, and each indicator was analyzed in depth. The results of this study indicate that the learning motivation of students in Yogyakarta in the even semester is in the odd category. This can be seen from the moderate category, as many as 72 students out of 128 students, while from the motivational presentation score with the highest ARSC aspect, the satisfaction aspect is 28%. This research is expected to evaluate various parties involved in organizing online learning in universities so that the implementation is more optimal.


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