scholarly journals Analisis Harga dan Kualitas Produk serta Pengaruhnya terhadap Loyalitas Konsumen pada Rijan Mart I Prambon Sidoarjo

2021 ◽  
Vol 3 (2) ◽  
pp. 83-96
Author(s):  
Slamet Wahyudi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Research Method ◽  
Consumer Loyalty ◽  
Dominant Effect ◽  
Simultaneous Effect ◽  
Research Population ◽  
The Relationship

The purpose of this study was to analyze the simultaneous, partial and dominant effect of the variable price and product quality on consumer loyalty. The research method explains that the location as a business institution, the type of research is explanatory research, namely research that aims to determine the relationship between the two variables price and product quality on consumer loyalty. The research population is consumers who are taken incidentally. Data analysis used multiple linear regression. The results showed that: 1) price and product quality had a simultaneous effect on consumer loyalty. 2) price and product quality have a partial effect on consumer loyalty. 3) product quality has a dominant effect on consumer loyalty.

scholarly journals Analisis Kompetensi dan Penempatan Kerja serta Pengaruhnya terhadap Motivasi Kerja

2021 ◽  
Vol 3 (2) ◽  
pp. 21-36
Author(s):  
Mochamad Noval Nasrudin
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Work Motivation ◽  
Dominant Effect ◽  
Simultaneous Effect ◽  
Work Placement ◽  
The Relationship ◽  
Dominant Influence

The purpose of this study was to analyze the simultaneous, partial and dominant influence of competence and job placement variables on work motivation. The research method explains that the location of Lesehan Dapur M'Riah Mojokerto, the type of research is explanatory research, namely research that aims to determine the relationship between two variables of competence and work placement on work motivation. The population of this research is the employees of Lesehan Dapur M'Riah Mojokerto. The number of samples is 30 people, while the data analysis uses multiple linear regression. The results showed that: 1) competence and work placement had a simultaneous effect on work motivation. 2) competence has a partial effect on work motivation and work placement does not partially affect work motivation. 3) competence has a dominant effect on work motivation.

scholarly journals PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Dr. Hotma Napitupulu
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Questionnaire Method

<p><em>This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis. The results showed that price, product quality and customer satisfaction.<br /><br /></em></p>

scholarly journals Pengaruh Kepercayaan dan Kepuasan terhadap Loyalitas wali santri di Unit Pendidikan Formal Pondok Pesantren Riyadlul Jannah Pacet Mojokerto

2021 ◽  
Vol 3 (2) ◽  
pp. 71-82
Author(s):  
Peni Indrawati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Formal Education ◽  
Boarding School ◽  
Dominant Effect ◽  
Research Population ◽  
The Guardian ◽  
The Relationship ◽  
Simultaneous Influence ◽  
Dominant Influence

The purpose of this study was to analyze the simultaneous, partial and dominant influence of Trust and Satisfaction on the Loyalty of the santri guardian. This type of research is explanatory research, namely research that aims to determine the relationship between the two variables Trust and Satisfaction with the Loyalty of the guardian of the santri. The research population is the guardian of the students of the Riyadlul Jannah Islamic Boarding School Formal Education Unit Pacet Mojokerto. The number of samples was 95 people, while the data analysis used multiple linear regression. The results showed that: 1) There was a simultaneous influence of trust and satisfaction on the loyalty of the guardians of students. 2) There is no partial effect of trust on the loyalty of santri guardians and there is a partial effect of satisfaction on the loyalty of santri guardians. 3) satisfaction has a more dominant effect on the loyalty of santri guardians than trust.

scholarly journals DAMPAK MEDIA INSTAGRAM DAN KUALITAS PRODUK PADA MINAT PEMBELIAN FROZEN EMPAL

2019 ◽  
Vol 17 (2) ◽  
pp. 212
Author(s):  
Sheila Rosalind Soeprapto ◽  
Tina Melinda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Purchase Intention ◽  
Research Results ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Research Population ◽  
Spss Software

This study aims to examine the influence of Instagram promotion and product quality on the purchase intention of Bibik Empal. This study employs purposive sampling to select 115 people as samples from the research population, which consists of Bibik Empal’s daily catering consumers. Multiple Linear Regression is used as data analysis technique with the help of SPSS software. Research results indicate that Instagram and product quality significantly affect the purchase intention of Bibik Empal, both partially and simultaneously.

scholarly journals ANALISIS LOYALITAS KONSUMEN PRODUK BERLABEL HALAL

2019 ◽  
Vol 4 (1) ◽  
pp. 51-59
Author(s):  
Nurul Izzah Lubis
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Research Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty

This article aims to determine how much is the influence the product quality, brand image and halal label to consumer loyalty product of PT. Unilever Indonesia. The research method used is quantitative approach with multiple linear regression analysis. The research used primer and secondary data from consumer product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research showed that there was the positif influence of product quality and brand image variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research also showed that there was not influence of  halal label variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI ANGGOTA DALAM MEMILIH JASA SIMPANAN TAHUN 2019 STUDI KASUS DI BMT TUMANG CABANG CEPOGO

2020 ◽  
Vol 7 (2) ◽  
pp. 1-9
Author(s):  
Melia Rifa Afina ◽  
Dasmadi Dasmadi ◽  
A Fidhdiarr
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Analysis Approach ◽  
Independent Variables ◽  
Correlational Design ◽  
The Relationship

The purpose of this study was to analyze the influence of sharia factors, promotion and product quality on member decisions in choosing savings services at BMT Tumang Cepogo Branch. This type of research based on its approach is quantitative research. This study uses a correlational design that is the relationship between the independent variables X1, X2 and X3 to the dependent variable Y. The population of this study is all members of the BMT Tumang Cepogo Branch. The sampling technique in this research is accidental sampling. The number of samples taken in this study were 100 respondents. This study uses a multiple linear regression data analysis approach. Based on the research results it is known that sharia factors, promotion and product quality partially and simultaneously significantly influence the decision of members in choosing savings services, this is because BMT Tumang Cepogo Branch sees a factor that can increase members' decision in choosing savings services, including due to sharia factors , promotion and product quality, so that many members choose savings services at BMT Tumang Cepogo Branch due to sharia factors, promotion intensity and product quality. Keywords: sharia factor, promotion, product quality, deposit services

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

scholarly journals THE EFFECT OF RELATIONSHIP MARKETING ON THE LOYALTY OF SUPPLIER OF TOBACCO WITH MANUAL DRYING IN PT. EXPORT LEAF INDONESIA

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Saparwadi Saparwadi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Relationship Marketing ◽  
Economic Benefit ◽  
Significance Test ◽  
Three Dimensions ◽  
Reliability Test ◽  
Dominant Effect ◽  
Complaint Handling ◽  
The Relationship

This  research  is  aimed at  analyzing  the  effect  of  relationship  marketing  on  the commitment of company, communication of company and the complaint handling of PT. ELI on the loyalty of supplier of tobacco with manual drying in East Lombok. The  data  were  collected  through  questionnaire  and  verified  with validation  and reliability test. The data then were analyzed using classic assumption, multiple linear regression, significance test, and certain use of parameter to proof the hypothesis. The research showed that there is partially and simultaneously significant effect of relationship     marketing     consisting     of     company     commitment,     company communication,  and complaint  handling of  PT  ELI on the  loyalty of  supplier of tobacco with manual drying in east Lombok. Of the relationship marketing of PT ELI that  has  a  dominant effect  of  the  loyalty  of  supplier  in  East  Lombok  is  the commitment of company. The level of effect of commitment of company is 24.10 percent (the value of r2X1Y) on the loyalty of supplier. The simultaneous effect of the three dimensions of relationship marketing is 50.40 percents (R2   =0.504) on the loyalty of supplier, categorized as the high criteria. One of the suggestions for the management of PT ELI is to improve partnership with the supplier, with the concept that may be applied as well as possible in order that the partnership can give sustainable and high economic benefit for the farmers. Keywords:  relationship, marketing  (Company, commitment, communication,  and complain handling) and loyalty of Supplier

scholarly journals PENGARUH AKSESIBILITAS DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI KE TELAGA TAMBING

2017 ◽  
Vol 3 (2) ◽  
pp. 201-212
Author(s):  
Taufik Tri Nur Hidayat ◽  
Chalil Chalil ◽  
Maskuri Sutomo
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Destination Image ◽  
Analysis Method

The purpose of this study is to simultaneously and partially determine and analyze the effect of accessibility and destination image toward the revisit to Tambing Lake. The variables of this research are accessibility (X1) and destination image (X2). While the dependent variable is the revisit (Y). This study used the research method of causal descriptive, with the sample size of 70 people. The sampling of this research used incidental sampling technique. The data analysis method in this research used multiple linear regression analysis method. The results showed that: 1). Accessibility and destination image simultaneously have significant effect on the revisit to Tambing Lake; 2). Accessibility partially have significant effect on the revisit to Tambing Lake; 3). Destination image partially have significant effect on the revisit to Tambing Lake. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variabel aksesibilitas dan citra destinasi secara simultan dan parsial terhadap niat berkunjung kembali ke Telaga Tambing. Variabel penelitian ini yaitu aksesibilitas (X1) dan citra destinasi (X2). Sedangkan variabel dependen yaitu niat berkunjung kembali (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 70 orang. Bentuk pengambilan sampel menggunakan teknik insidental sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian menunjukan bahwa: 1). Aksesibilitas dan citra destinasi secara simultan (serempak) berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 2). aksesibilitas secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 3). citra destinasi secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing.

scholarly journals PENGARUH KOMPETENSI DAN DISIPLIN KERJA TERHADAP KEPUASAN PELANGGAN DI KANTOR PELAYANAN KEKAYAAN NEGARA DAN LELANG (KPKNL) PALU

2020 ◽  
Vol 4 (2) ◽  
pp. 103-112
Author(s):  
Sri Dwi Ratih Wijayanti ◽  
Lina Mahardiana ◽  
Risnawati Risnawati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Quantitative Research ◽  
Test Results ◽  
Significance Level ◽  
Analysis Techniques ◽  
Regression Test ◽  
The Relationship

This study aims to: know and analyze whether the Competence and Discipline Work simultaneously and partially effect on Customer Satisfaction in the Office of State Assets and Auction (KPKNL) Palu. This study uses quantitative research which is a study that aims to explain the relationship between two or more variables with a sample of 49 customers and data analysis techniques used are multiple linear regression. The results of hypothesis analysis and testing can be concluded that: (1) based on regression test results obtained sig. F of 0.00 <0.05, which can be interpreted that the variable Competence and Work Discipline affect simultaneously to Customer Satisfaction. (2) based on regression test results obtained Competence variables have significance level t sig. 0.010 <α 0.05, which can be interpreted that the variable Competence partially significant effect on customer satisfaction. (3) based on the regression test results obtained variable Work Discipline has significance level t sig. 0,000 <α 0.05, which can be interpreted that the variable Work Discipline partially significant effect on Customer Satisfaction. Penelitian ini bertujuan untuk: mengetahui dan menganalisis apakah Kompetensidan Disiplin Kerjaberpengaruh secara serempak dan parsial terhadap Kepuasan Pelanggan di Kantor Pelayanan Kekayaan Negara dan Lelang (KPKNL) Palu. Penelitian ini menggunakan penelitian kuantitatif yang merupakan penelitian yang bertujuan untuk menjelaskan hubungan antara dua variabel atau lebih dengan sampel 49 pelanggan dan teknik analisis data yang digunakan adalah regresi linear berganda.Hasil analisis dan pengujian hipotesis dapat disimpulkan bahwa: (1) berdasarkan hasil uji regresi diperoleh sig. F sebesar 0,00 < 0,05, yang dapat diartikan bahwa variabel Kompetensidan Disiplin Kerjaberpengaruh secara serempak terhadap Kepuasan Pelanggan. (2) berdasarkan hasil uji regresi diperoleh variabel Kompetensimemiliki tingkat signifikasi t sig. 0,010 < α 0,05, yang dapat diartikan bahwa variabel Kompetensisecara parsial berpengaruh signifikan terhadap kepuasan pelanggan. (3) berdasarkan hasil uji regresi diperoleh variabel Disiplin Kerja memiliki tingkat signifikasi t sig. 0,000 < α 0,05, yang dapat diartikan bahwa variabel Disiplin Kerja secara parsial berpengaruh signifikan terhadap Kepuasan Pelanggan.

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