scholarly journals A Study on Extent of Awareness Among College Students in Security and Privacy Issues in Social Media

2021 ◽  
pp. 676-682
Author(s):  
Dr. J. Padmavathi ◽  
Sirvi Ashok Kumar Mohanlal
Keyword(s):  
College Students ◽  
Social Media ◽  
Social Networking Sites ◽  
Personal Information ◽  
Security And Privacy ◽  
Sensitive Information ◽  
Social Media Networks ◽  
Area Of Interest ◽  
Unrestricted Access ◽  
Privacy Issues

Today Social Media is an integral part of many people’s lives. Most of us are users of one or many of these such as Facebook, Twitter, Instagram, LinkedIn etc. Social media networks are the most common platform to communicate with our friends, family and share thoughts, photos, videos and lots of other information in the common area of interest. Privacy has become an important concern in social networking sites. Users are not aware of the privacy risks involved on social media sites and they share their sensitive information on social network sites. While these platforms are free and offer unrestricted access to their services, they puzzle the users with many issues such as privacy, security, data harvesting, content censorship, leaking personal information etc. This paper aims at analyzing, the major users of social media networks, namely, the college students. It was intended to assess the extent the consumers’ are aware of the risks of free usage and how to mitigate against these privacy issues.

scholarly journals An Analysis of Social Network Activities of College Students

2022 ◽  
Vol 22 (1) ◽  
pp. 92-96
Author(s):  
G. Padmini Devi ◽  
◽  
Sirisha Deepthi Sornapudi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
New Technology ◽  
Technology Knowledge ◽  
Social Media Networks ◽  
Shared Content ◽  
Significant Difference ◽  
Use Of Social Media ◽  
Privacy Issues

The present exploratory study was taken up to know about the various social networking sites that students use and the type of information shared by them on them. WhatsApp emerged as the most preferred medium for sharing messages, photos, and videos. There was a significant difference between the use of social media networks and the content shared on them. Content related to music, cooking, and movies were watched on the top three social networking sites namely YouTube, WhatsApp, and Instagram. The study found a significant difference between watched social media networks. There exists a significant difference regarding the different contents watched on social media. A significant difference between watched and shared content in different social media networks was also established. The three most important advantages of social media as perceived by the students were convenience in keeping in touch with friends, ease to learn new technology, knowledge of various academic institutions for higher studies across the country. Three disadvantages indicated by the study group were less physical activity, cybercrime, and privacy issues.

Exploring the Nexus between Online Alcohol Posters and Alcohol Drinking among Kenya’s Higher Vocational College students

2020 ◽  
Author(s):  
Joseph Malechwanzi
Keyword(s):  
Public Health ◽  
College Students ◽  
Social Media ◽  
Substance Abuse ◽  
Alcohol Drinking ◽  
Alcoholic Beverage ◽  
Vocational College ◽  
Drinking Habits ◽  
Higher Vocational College ◽  
Unrestricted Access

Alcohol drinking among young people is a major global public health concern. The situation has been aggravated further by the advent of the internet and subsequent development of social media as a tool for online alcohol marketing. Measures that aim at reducing substance abuse is a stride towards “2030 Agenda” for sustainable development goal number 3 set by the United Nation General Assembly. In this goal, attention is not only drawn to health and wellbeing but also to prevention and treatment of substance abuse. This descriptive study sought to find out the prevalence of alcohol advertisements on social media and its possible influence on alcohol drinking among Kenya’s higher vocational college students. Based on a field survey conducted in Nairobi (n=209), this study established that there was heavy presence of alcohol advertisements on social media scene in Kenya. Although statistically, there was huge gender disparity, the final results showed that there was significant association between alcohol ads on social media and college student’s possible alcohol drinking habits. This study concludes that there was heavy presence of alcohol ads on social media, and the likelihood of youth having unrestricted access to the alcoholic beverage products. This could have a far-reaching implication on their alcohol drinking habits. Therefore, the study recommends the stakeholders in public health promotions to formulate policies aimed at mitigating against the challenges posed by unrestricted access to online alcohol ads by the youth in order to prevent them from being lured into early alcohol drinking by the alcoholic beverage makers.　 Keywords: Alcohol abuse; Influence; Online ads; Youth; Kenya

Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media

2015 ◽  
pp. 1053-1075
Author(s):  
Hongwei “Chris” Yang
Keyword(s):  
Social Media ◽  
Perceived Risk ◽  
Personal Information ◽  
Online Privacy ◽  
Online Information ◽  
Sensitive Information ◽  
Negative Experience ◽  
Self Disclosure ◽  
Chinese College Students ◽  
Privacy Concerns

A paper survey of 489 Chinese college students was conducted in spring, 2012 to test a conceptual model of online information disclosure in social media. It shows that young Chinese SNS users' prior negative experience of online disclosure significantly increased their online privacy concerns and their perceived risk. Their online privacy concerns undermined their trust of online companies, marketers and laws to protect privacy and elevated their perceived risk. Their trust strongly predicted their intent to disclose the lifestyle and sensitive information. Their online privacy concerns only inhibited them from disclosing sensitive information in social media. However, their prior negative experience did not directly predict their intent of self-disclosure on SNS. Implications for academia and industry are discussed.

scholarly journals Privacy-Enhancing Preferential LBS Query for Mobile Social Network Users

2020 ◽  
Vol 2020 ◽  
pp. 1-13
Author(s):  
Madhuri Siddula ◽  
Yingshu Li ◽  
Xiuzhen Cheng ◽  
Zhi Tian ◽  
Zhipeng Cai
Keyword(s):  
Social Networking Sites ◽  
Location Privacy ◽  
Location Based Services ◽  
Sensitive Information ◽  
Context Aware ◽  
Friendship Networks ◽  
Mobile Social Network ◽  
User Privacy ◽  
The Cost ◽  
Privacy Issues

While social networking sites gain massive popularity for their friendship networks, user privacy issues arise due to the incorporation of location-based services (LBS) into the system. Preferential LBS takes a user’s social profile along with their location to generate personalized recommender systems. With the availability of the user’s profile and location history, we often reveal sensitive information to unwanted parties. Hence, providing location privacy to such preferential LBS requests has become crucial. However, the current technologies focus on anonymizing the location through granularity generalization. Such systems, although provides the required privacy, come at the cost of losing accurate recommendations. Hence, in this paper, we propose a novel location privacy-preserving mechanism that provides location privacy through k-anonymity and provides the most accurate results. Experimental results that focus on mobile users and context-aware LBS requests prove that the proposed method performs superior to the existing methods.

A Survey and a Case-Study Regarding Social Media Security and Privacy on Greek Future IT Professionals

2019 ◽  
Vol 10 (1) ◽  
pp. 22-37 ◽  
Author(s):  
Venetis Kanakaris ◽  
Georgios Lampropoulos ◽  
Kerstin Siakas
Keyword(s):  
Social Media ◽  
Negative Impact ◽  
Personal Information ◽  
Personal Data ◽  
Security And Privacy ◽  
It Professionals ◽  
Online Questionnaire ◽  
Social Media Platforms ◽  
Use Of Social Media

Nowadays, social media and social networks are increasingly used in business as they have drastically changed the way the community works, communicates, collaborates, socialises, creates content and shares knowledge and ideas. However, in particular, IT professionals and practitioners need to be aware of online security and privacy issues and the potential negative impact that they may cause on different aspects of business, such as online breaches or information theft. The use of social media inevitably leads to disclosure of personal information, with the use of open-source intelligence (OSINT) and other similar techniques. Hence, the aim of this article is twofold, namely first to show results of a survey towards future Greek IT practitioners regarding awareness and viewpoints of social media users concerning security and privacy on social media. More specifically the study was based on responses and viewpoints of 178 Greek electrical engineering and IT students to an online questionnaire. Secondly, the aim is also to show how easily a potential malicious user can anonymously track and retrieve sensitive personal information in an automated and undetectable way from popular social media platforms by using publicly available information, resources, and tools. The results of the survey show that most of the respondents are aware of the privacy settings of the social media platforms they use. However, they consider that they should be more careful concerning personal data and whom they add as friends or followers and they do not feel comfortable with the fact that a stranger might be able to access their personal information through their publications on social media platforms.The case study indicates that it is possible for malicious users to acquire sensitive personal data (e.g. user's location via tweets and instas from smartphones). In addition, the ability to map activity could allow malicious users to track the activities of unsuspected users and predict their future locations.

scholarly journals Gender Differentials on Information Sharing and Privacy Concerns on Social Networking Sites

2021 ◽  
Vol 29 (3) ◽  
pp. 236-255
Author(s):  
Ibrahim Mutambik ◽  
Abdullah Almuqrin ◽  
Yulong Liu ◽  
Maryah Alhossayin ◽  
Fatmah Hussain Qintash
Keyword(s):  
Information Sharing ◽  
Social Networking Sites ◽  
Reasoned Action ◽  
Personal Information ◽  
Information Control ◽  
Mixed Method Research ◽  
Gender Differentials ◽  
Gender Based ◽  
The Individual ◽  
Privacy Issues

This paper undertakes to explore the perceptions of academics regarding information sharing on social network sites (SNS) and related privacy issues. Specifically, the paper was designed targeting academics using SNS to disseminate information and/or for other academic purposes. The paper is based on a mixed method research, the exploratory stage consequential for the confirmatory stage of the research. The findings of the research highly the complex relationships between personal information collection and usage (PICU) factors, personal information control (PIC) factors, and awareness of the effectiveness of privacy policy (AEPP) factors. This culminates in the formulation of a research model based on the theory of reasoned action. Given that the research took place within a context where gender is significant in shaping the worldview of the individual, groups, and society, the paper also seeks to contribute to the existing gender-based narrative on information sharing and privacy issues on SNS, mainly demystifying gender-based stereotypes.

Ethical Issues and Concerns in Collection of Marketing Information and Marketing Intelligence

2019 ◽  
Vol 10 (2) ◽  
pp. 16-28
Author(s):  
Pratap Chandra Mandal
Keyword(s):  
Ethical Issues ◽  
Personal Information ◽  
Customer Relationships ◽  
Security And Privacy ◽  
Sensitive Information ◽  
Shared Information ◽  
Marketing Intelligence ◽  
Research Findings ◽  
Marketing Information ◽  
Sensitive Issues

Companies require capturing relevant marketing information and marketing intelligence about customers to understand their requirements, formulate marketing strategies, serve them better, and develop customer relationships. Sometimes, it is difficult to collect information because individuals hesitate to share personal information due to a number of reasons. They worry about the manner in which companies use the shared information, and the safety, security, and privacy of the information. The article discusses the sensitive issues of intrusion of privacy of customers, the ethics involved, the responsibilities of marketing researchers regarding sensitive information shared by customers, the possible misuse of the shared information, the preventive measures against misuse of research findings, and the initiatives taken by companies and authorities to protect the privacy of customers. Such actions by companies will instill trust and faith in the minds of customers.

Social Networking

2015 ◽  
pp. 118-130
Author(s):  
Vladlena Benson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Information Disclosure ◽  
Personal Information ◽  
Social Technology ◽  
Research Directions ◽  
Social Networking Services ◽  
Social Settings ◽  
The Social

As the social technology matured in recent years, so did the threat landscape of the online medium. Fears about breaches of privacy and personal information security seem to dominate the list of concerns of social media users described in literature. Popular press continually reports cases of inadvertent and malicious information disclosure and breaches, cyberbullying, and stalking. Yet, social networking sites proliferated into all areas of human activity. The factor causing this phenomenon lies in the trusted nature of networks and the sense of trustworthiness of this easy-to-use technology. The formation of trust into social technology has attracted much attention, and this chapter offers an overview of the trust predictors in social settings. It continues with a retrospective into the threat landscape and the use of personalisation by social networking services to counter some of these threats. Further research directions are discussed.

Do College Students Benefit from Their Social Media Experience?

2015 ◽  
pp. 259-278
Author(s):  
Ling Fang ◽  
Louisa Ha
Keyword(s):  
Social Support ◽  
College Students ◽  
Social Media ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Self Efficacy ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Efficacy Research ◽  
Media Experience

As young people are increasingly dependent on Social Networking sites (SNS) to socialize, seek information, and self-broadcast, their SNS consumption has been found to be associated with social capital and social support in a positive way especially among individuals with low psychological assets. This exploratory study investigated SNS involvement in relation to college students' perceived self-efficacy change afterwards based on the social cognitive theory and literature review on social media effects studies. Undergraduate students (N = 395) in a Midwest U.S. public university participated in a web survey in September 2012. Results indicated a positive potential of involving in SNS activities to strengthen users' self-efficacy. Research data also point to the mediating roles of social support and social learning on SNS involvement and self-efficacy, especially among low self-efficacy college students with homogenous SNS networks. Theoretical and practical implications are discussed.

The Empathy Paradox

2014 ◽  
pp. 967-991
Author(s):  
Sara Konrath
Keyword(s):  
College Students ◽  
Social Media ◽  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Use ◽  
The Internet ◽  
Direct Link ◽  
Partial Explanation ◽  
Social Disconnection

The purpose of this chapter is to summarize changes in personality traits that have co-occurred with the rise of new social media, and to evaluate the plausibility of the hypothesis that new social media are a partial explanation for these dramatic changes. Studies have found a rise in social disconnection among recent generations of young Americans. Self-esteem and narcissism have been rising in college students from the late 1970s to 2010, with simultaneous declines in empathy. Scholars and lay people alike blame the rise of the internet, and in particular, self-oriented and self-promoting “social” networking sites. This new media landscape could lead to increasing social disconnection even as it superficially increases our social connections, and several studies suggest a direct link between social media use and social disconnection. However, since most research thus far is correlational, interpretations are limited, leaving open more optimistic possibilities for new social media.

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