scholarly journals INTERNET COMMUNICATIONS AS A TOOL TO ENHANCE THE EFFICIENCY OF ONLINE STORE MANAGEMENT

2018 ◽  
Vol 64 ◽  
Author(s):  
Ye.O. Arkhypova ◽  
Yu.A. Akhozova
Keyword(s):  
Marketing Strategy ◽  
Online Marketing ◽  
Marketing Communications ◽  
Significant Component ◽  
Typical Structure ◽  
Online Store ◽  
Management Efficiency ◽  
Store Management ◽  
Online Stores ◽  
Practical Recommendations

The relevance of the study of Internet communications is substantiated, and some theoretical and practical aspects of Internet communications are presented. The attention is focused on the fact that Internet communications today is a significant component of an organization’s marketing strategy. The channels through which can be implemented online marketing communications were named. The typical structure of online clothing stores is analyzed. Practical recommendations that should be followed to enhance management efficiency and successfully promote online stores were given.

scholarly journals Online Store Marketing Strategy and Its Implications on Consumptive Behavior in Fashion Products of IAIN Kediri Students: Islamic Marketing and Islamic Consumption Perspective

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 101-114
Author(s):  
Naning Fatmawatie
Keyword(s):  
Marketing Strategy ◽  
Descriptive Study ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Online Store ◽  
Fashion Products ◽  
Free Shipping ◽  
Online Stores ◽  
Consumptive Behavior ◽  
Desire To Change

The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and  the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The  study  shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles. 

PROBLEMS OF REMOTE TRADE DEVELOPMENT IN THE COVID-19 PANDEMIC

2020 ◽  
Vol 3 (8) ◽  
pp. 59-68
Author(s):  
A. M. MAGOMEDOV ◽  
Keyword(s):  
Online Shopping ◽  
Customer Experience ◽  
Marketing Mix ◽  
Online Marketing ◽  
Online Store ◽  
Distance Selling ◽  
Online Stores

The pandemic has made significant adjustments to the structure and content of distance selling. During the quarantine, shoppers quickly adapted to online shopping, and a new sustainable buying habit was formed - online shopping. This customer experience is intended to be the fifth “P” of the online marketing mix. Strategic miscalculations in the promotion of online stores lead to the fact that many of them are closed without earning a single ruble. The article offers strategies for the phased promotion of an online store.

scholarly journals ‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work

2020 ◽  
Vol 10 (1) ◽  
pp. 35-46
Author(s):  
Fathimah Fildzah Izzati
Keyword(s):  
Social Media ◽  
Social Reproduction ◽  
Women's Work ◽  
Online Store ◽  
Women’S Work ◽  
Working Space ◽  
The Social ◽  
Online Business ◽  
Online Stores ◽  
New Forms Of Work

This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

scholarly journals Social Service (PKM) at Binakheir Kindergarten in Sentul, Bogor (E-Commerce Training for Product Marketing)

2020 ◽  
Vol 1 (2) ◽  
pp. 110-114
Author(s):  
Ahmad Suryadi ◽  
Novrita Mulya Rosa ◽  
Reko Syarif Hidayatullah
Keyword(s):  
Information Technology ◽  
Information Technologies ◽  
Online Store ◽  
Technology Products ◽  
Before And After ◽  
Service Activity ◽  
Evaluation Stage ◽  
Online Stores ◽  
Material Preparation ◽  
Implementation Stage

Information technology not only affects an information system, but also affects everyday life. These influences include lifestyles that begin to change along with the growth of information technology products. One of the information technologies applied in the marketing world is the application of popular e-commerce based marketing media. The problem found at Binakheir Kindergarten was that the income of teachers and staff was still insufficient to meet their daily needs. Referring to this matter, the enthusiasm in carrying out tasks was reduced. The next problem encountered was that teachers do not understand and do not have any skill in creating and managing an online store. This community service activity was carried out with the aim of increasing knowledge and improving teachers’ skills in entrepreneurship and utilizing e-commerce as a medium for marketing the products they sell. The preparation stages applied in this activity consisted of partner surveys, licensing and material preparation. While the implementation stage of this activity included the socialization method of program introduction presentations, discussions and the practice of creating and managing an online store. The evaluation stage of this activity aimed to determine the ability of partners before and after the training. The results of this conducted activity indicated that there was an interest in entrepreneurship that arises from partners and an increase in partners’ knowledge and skills in creating and managing online stores. Abstrak Teknologi Informasi tidak hanya mempengaruhi sebuah system informasi, namun memiliki pengaruh dalam kehidupan sehari-hari, gaya hidup mulai berubah seiring dengan pertumbuhan produk-produk teknologi informasi yang semakon berkembang. Impementasi teknologi informasi dalam dunia pemasaran, salahsatunya melalui penerapan media pemasaran berbasis e-commerce popular. Permasalahan yang ditemukan di Pra TK / TK Binakheir yaitu penghasilan para guru dan staf yang belum cukup untuk memenuhi kebutuhan keseharian mereka. Hal ini menyebabkan berkurangnya semangat dalam menjalankan tugas. Permasalahan berikutnya adalah guru belum memahami dan memiliki ketrampilan dalam pembuatan dan pengoperasionalan toko online. Tujuan kegiatan pengabdian masyarakat ini adalah untuk menambah pengetahuan dan meningkatkan ketrampilan guru dalam berwirausaha dan memanfaatkan e-commerce sebagai media pemasaran produk yang mereka jual. Tahap persiapan terdiri dari survey ke mitra, perijinan dan penyiapan meteri Tahap pelaksanaan menggunakan metode sosialisasi presentasi pengenalan program, diskusi dan praktik pembuatan dan pengoperasionalan toko online. Tahap Evaluasi kegiatan bertujuan untuk mengetahui kemampuan mitra sebelum dan sesudah pelatihan. Hasil dari kegiatan adalah timbulnya minat berwirausaha dari mitra dan erjadinya peningkatan pengetahuan dan keterampilan mitra membuat dan mengelola toko online.

Online Marketing Communications: Need for a New Typology for IMC?

2006 ◽  
Vol 2 (1-2) ◽  
pp. 19-35 ◽  
Author(s):  
Morten Bach Jensen ◽  
Anna Lund Jepsen
Keyword(s):  
Online Marketing ◽  
Marketing Communications

MECHANISMS OF STATE GOVERNANCE OF MARKETING COMMUNICATIONS IN THE SPHERE OF TOURISM: ON THE EXAMPLE OF THE KHARKIV REGION

2017 ◽  
Author(s):  
Viktoriia Marchenko ◽  
◽  
Olena Uhodnikova ◽  
Keyword(s):  
Marketing Strategy ◽  
Public Administration ◽  
Tourism Development ◽  
State Level ◽  
Marketing Communications ◽  
Regional Government ◽  
Public Marketing ◽  
State Management ◽  
Theoretical Approaches ◽  
Tourism Enterprises

The sphere of tourism is one of the multipliers of economic development. Thus, the development and application of technologies for building a strategy for tourism image development at the state level will not only create a competitive environment for domestic tourism enterprises, but also contribute to the development of regional and national economy, which determines the relevance of the article. The paper provides a detailed analysis of ways to increase the competitiveness of the region through the introduction of public administration mechanisms for the implementation of strategic measures to develop the tourist image. Theoretical approaches to defining the concepts of marketing, strategy, image of the region are considered. The calculations suggest that the industry has high competition and one of the ways to increase the efficiency of positioning the region as a tourist can be the development of an effective tourist image at the level of state and regional government, its promotion, which will ensure market competitiveness. The article analyzes the tourist potential of Kharkiv region. On the example of Kharkiv region, an algorithm for the implementation of public administration mechanisms aimed at providing a system of public marketing in the region for its positioning as a tourist center. According to the results of the study, the theoretical definitions of the concept of public marketing, marketing strategy, mechanisms of state management of tourism development were analyzed. According to the results of determining the main trends in the development of tourism in Kharkiv region, the great tourist potential of the region was determined, however, the need for the development of tourist infrastructure to increase the efficiency of tourism activities was noted. Proposals for the formation of mechanisms for state management of marketing communications for tourism development in the region were developed, tasks, action programs and resources needed to implement the strategy were identified. The ways of forming a positive tourist image of Kharkiv region as a component of marketing strategy are analyzed.

Risk Management, Trust and Repeat Online Shopping Intentions

2018 ◽  
pp. 68-87
Author(s):  
Mercy Mpinganjira
Keyword(s):  
Risk Management ◽  
Significant Influence ◽  
Online Shopping ◽  
Product Information ◽  
Positive Influence ◽  
Online Retailing ◽  
Successful Management ◽  
Online Store ◽  
Online Retailers ◽  
Online Stores

E-commerce is a growing phenomenon in Africa. One area of e-commerce that is growing at a very fast rate is online retailing. This is despite concerns that individuals often have in relation to online shopping being associated with more risk than traditional retailing. This chapter looks at practices of online retailers that help in mitigating online shopping risk and the influence of these on customers' levels of trust as well as on their intentions to re-purchase from specific online stores. The findings show that provision of adequate online product information and online store security has positive influence on customers' level of trust in an online store. The findings also show that trust in an online store has significant influence on customers' intentions to repurchase from a store. The findings have wide implications on successful management of online store outlets and these have been highlighted in the chapter.

Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles

2010 ◽  
pp. 628-636
Author(s):  
Tony Pittarese
Keyword(s):  
Research Literature ◽  
Design Guidelines ◽  
Online Retailing ◽  
Online Store ◽  
Online Retailers ◽  
Common Practices ◽  
Store Design ◽  
Online Stores ◽  
Visual Merchandising ◽  
Effective Design

Effective design guidelines aid in the creation of successful online stores. One possible resource to aid in formulating effective online store design guidelines is found in principles and practices of physical retailers. In particular, physical store merchandising techniques provide a significant body of research from which online store guidelines may be constructed. By examining the research literature and common practices of physical retailers, online retailers may glean new and interesting ideas upon which to base guidelines for online store design.

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